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Grow your business with 30 years FMCG experience.



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Anthony Harb is the founder and Managing Director of Sellmark Group. He’s a
natural entrepreneur having started his first business at the age of 21 (and to
be honest, he never stopped). Anthony is a guide to several start-ups. His key
strengths are strategic management, sales and marketing.

Some of the brands Anthony has worked with since starting Sellmark
include Sofiesse, Excel facial tissues, Cocofiji (social enterprise), Bilpin
Apple Juice, and Pam Pam buns to mention a few. He is also involved in the
development of a shopping platform.

Anthony’s experience includes working for a range of FMCG and grocery
businesses for almost a decade prior to starting Sellmark. These included
well-known brands such as Just Juice, Cadbury Schweppes, Greens General Foods,
private label development for Dairy Farm Group and ABC tissue products. He
worked for an American consultancy that managed private label brands across
several international markets. Anthony was also instrumental in the launch and
growth of both Supercoat Pet Food and Quilton toilet tissue, with each brand
reaching a turnover of over $100million.

 




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SOFTESSE


STARTUP FMCG


NATURAL BEAUTY RANGE


STARTUP FMCG DIGITAL


KEEP LOCAL FOODS

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Looking to elevate your business to new heights? Based in Sydney, Australia, our
business specializes in a full spectrum of business services designed to help
you succeed in today’s competitive market. We start by assessing your Minimum
Viable Product (MVP) to ensure it meets market demands, and then move on to
strategic business planning tailored to your unique vision. Whether you are
launching a startup brand or growing an established brand, venturing into social
enterprise development, or pioneering innovative food research and development,
our expert team is here to guide you every step of the way.

In addition to our foundational services, we excel in bringing your products to
market with precision. From production and marketing to distribution, we handle
all the complexities of launching your product, allowing you to focus on your
core business. Our deep understanding of the Australian market, combined with
global insights, enables us to craft strategies that resonate with your target
audience and drive tangible results.

At the heart of our business is a commitment to scaling your business to
profitability. We don’t just offer advice—we partner with you to implement
actionable plans that lead to sustainable growth. Whether you’re a startup
looking to make your mark or an established business aiming to expand, our  team
is dedicated to helping you achieve long-term success. Let us transform your
vision into a thriving, profitable reality.




30+

years Experiences
With over 1000 products
launched

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 * 01
   
   
   BUSINESS PLANNING & STRATEGY

 * 02
   
   
   BUSINESS SCALING TO PROFITABILITY

 * 03
   
   
   FOOD RESEARCH & DEVELOPMENT

 * 04
   
   
   MINIMUM VIABLE PRODUCT EVALUATION

 * 05
   
   
   PRIVATE LABEL DEVELOPMENT

 * 06
   
   
   PRODUCTION, MARKETING & DISTRIBUTION

 * 07
   
   
   SOCIAL ENTERPRISE DEVELOPMENT

Developing comprehensive frameworks to guide client organizations toward
achieving their long-term goals. It includes analyzing market trends, assessing
internal capabilities, and crafting actionable plans to optimize performance and
drive sustainable growth.



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Helping clients expand their operations efficiently while maximizing profit
margins. This process involves optimizing resources, streamlining processes, and
implementing growth strategies that align with financial goals to ensure
sustainable profitability.



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Creating innovative food products and improving existing ones to meet market
demands and consumer preferences. This process includes ingredient analysis,
flavor testing, and developing production methods that ensure quality, safety,
and profitability.



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Assessing the essential features and functionality of a product to validate its
market potential with minimal resources. This process includes gathering user
feedback, analyzing market fit, and refining the product to ensure it meets core
customer needs before full-scale launch.



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Creating and managing customized product lines for clients to sell under their
own brand. This process includes product formulation, packaging design, and
supply chain coordination to ensure high-quality, market-ready products that
align with the client’s brand identity and business goals.



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Coordinating the end-to-end process of bringing a product to market, from
manufacturing to consumer delivery. This includes optimizing production
efficiency, developing targeted marketing strategies, and managing distribution
channels to ensure timely and effective product availability in the market.



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Building businesses that prioritize social impact alongside financial
sustainability. This involves creating business models that address societal
challenges, designing strategies for revenue generation, and measuring success
based on both social outcomes and profitability.



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LET'S
WORK
TOGETHER

Inspired by our work?
We are ready to start a project
with you!

Contact Us
 * anthony@sellmark.com.au

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