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ART THINKING


ART, MEANING AND BRAND LEADERSHIP

By Vadim Grigoryan

Synopsis
About the author
Book details
Synopsis

Art Thinking takes readers on a journey into the interface between art, luxury
and fashion brands and businesses. It explores the notion of brands as cultural
agents and how art can act as a mediator between meaning and management. The
book allows the readers to develop skills in constructing strategic art
initiatives and in management of artist collaborations and provides insight into
the artistic process of creativity.

Divided into four chapters and supplemented with case studies, the book is
supported by Vadim Grigoryan’s many years of experience, popular webinars and
courses taught at leading business schools, such as INSEAD and cultural
institutions, such as Sorbonne.

Coming Spring 2025.

About the author

Vadim Grigoryan is a distinctive and idiosyncratic creative director, luxury and
culture brand strategist, as well as a practising artist. Vadim currently
consults brands and institutions, such as Azulik eco-resort in Tulum, Group
Coty, Evian Resort, Mugler, Hugo Boss or Art Basel, on art direction and
creative strategy.

Vadim has written several case studies published by INSEAD and regularly
lectures at INSEAD, ESSEC and Sorbonne. He also runs Creavi, an artistic
research initiative that blends together food and transcendence.

Book details

Publisher: Cultureshock

ISBN: 9781738503537

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About the author
Book details
About the author
Vadim Grigoryan is a distinctive and idiosyncratic creative director, luxury and
culture brand strategist, as well as a practising artist. Vadim currently
consults brands and institutions, such as Azulik eco-resort in Tulum, Group
Coty, Evian Resort, Mugler, Hugo Boss or Art Basel, on art direction and
creative strategy. Vadim has written several case studies published by INSEAD
and regularly lectures at INSEAD, ESSEC and Sorbonne. He also runs Creavi, an
artistic research initiative that blends together food and transcendence.
Book details

Publisher: Cultureshock
ISBN: 9781738503537


ART THINKING


ART, MEANING AND BRAND LEADERSHIP

By Vadim Grigoryan

Art Thinking takes readers on a journey into the interface between art, luxury
and fashion brands and businesses. It explores the notion of brands as cultural
agents and how art can act as a mediator between meaning and management. The
book allows the readers to develop skills in constructing strategic art
initiatives and in management of artist collaborations and provides insight into
the artistic process of creativity.

Divided into four chapters and supplemented with case studies, the book is
supported by Vadim Grigoryan’s many years of experience, popular webinars and
courses taught at leading business schools, such as INSEAD and cultural
institutions, such as Sorbonne.

Coming Spring 2025.

Register Interest
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