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Text Content

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 * Branding
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   * Licensing & Brand Security
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 * Contact Us
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TPG SOCIAL MEDIA

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YOUR BRAND
IS YOUR MOST
VALUABLE ASSET

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YOUR BRAND
IS YOUR MOST
VALUABLE ASSET

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BUILDING BRAND VALUE
& REAL “BLUE SKY”
CORPORATE VALUE

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EFFECTIVE BRAND STRATEGIES
FOR GROWING
YOUR BUSINESS

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BRANDING – A PRECISE,
EFFECTIVE, & IMPARTIAL
APPROACH

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BRANDING SERVICES AVAILABLE

Branding plays a very critical role as a differentiator from your competition
and it creates that connection between the company and the consumer that
translates to real value for the company. Strong Brands create growth thru the
brand attributes that they deliver to the client of the company, and they help
to build a customer preference that builds loyalty.

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BUILDING/MARKETING YOUR BRAND

It is an identifier, and promise of distinction that positions a brand uniquely
to its customers, employee’s, shareholders, and clients. A brand connects the
products and services that a company offers with the consumer. In the 70’s, and
before, brand strength was identified by one simple test. Logo’s were shown to
consumers and those Logo’s with the highest recognition value were deemed the
most important and visible brands.

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STRATEGY & BRAND DEVELOPMENT EXPERIENCE

The Page Group has vast consumer products and technology experience. We focus on
analysis, research, strategy and management of technology implementation through
strategic partners. The Page Group has had the honor of working with global
brands such as McAfee, AltaVista, Honda, Ferrari NA, Disney, Indian Motorcycle,
Caterpillar and more.

more



WHAT IS A BRAND?

In the 70’s, and before, brand strength was identified by one simple test.
 Logo’s were shown to consumers and those Logo’s with the highest recognition
were deemed the most important and visible brands. More


WHAT IS BRAND POSITIONING?

With The Page Group ( TPG ) we take it further in that we believe that this also
reflects on how the brand is presented at every TOUCH point the consumer has
with the brand / company (the companies Brand Silo). More


BENEFITS OF  STRONG BRANDS?

The rationale for building a strong brand lies in the fact that in every
corporate valuation one of the key component of valuation for the business is
based on its “blue sky value”…its “brand value” which is over and above its
“Goodwill”. More





WHAT KEEPS A BRAND STRONG IN TODAY’S MARKETPLACE?



WHAT KEEPS A BRAND STRONG?

It must be believable brand story…It must connect with consumer…It has to be
consistent in its message…It should present a unique promise…Is it relevant…Is
it timely…Is it of interest to the consumer and bring value to their life…Does
it engage with your consumer?  It must first be a Believable Brand Story, or
statement.  It must reflect the true purpose of the product / service / company.
It must Connect with your core audience in a way that is consistent with the
attributes you feel impact your audience, and reflect most positively on how
they perceive of themselves through the purchase of your brand. Read more



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ARTICLES / POSTS

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February 2008


CATEGORIES

 * Business Articles
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   * Direct Marketing Articles
   * Internet Marketing
     * Analytics
     * Online Marketing / SEO / SEM Articles
     * Social Media Articles
 * Mobile Technologies
 * Uncategorized


TAGS

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connections brand development branding brand loyalty brands brand story brand
strategy brand value CMO consumer connection Content marketing crowdstrike
customer connection customer experience customer loyalty Digital marketing
digital media direct marketing eCommerce george kurtz Leadership licensing
marketing marketing strategy marketing trends mobile marketing online marketing
research SEO social media strategic planning strategy The Page Group TPG Brand
Strategy TPGBrandStrategy trends video web


BRANDING-MARKETING BLOG

 * Wed Oct 26
   
   IDENTIFYING YOUR NEW BUSINESS LOCATION – COSTA MESA, CA
   
   Resources that can help you identify your Business Location   Top Benefits of
   Starting (and...
 * Mon Jul 18
   
   TECHNOLOGICAL INNOVATION
   
         Todays marketing toolbox changes with frequency.  Technology innovation
   and keeping pace with...
 * Mon Jul 11
   
   BRANDING’S BEST PRACTICES FOR YOUR BUSINESS
   
   Branding and marketing have changed dramatically over the past decade.
    Understanding these changes will have...
 * Wed Jul 7
   
   YOUR VISION STATEMENT IN 5 (EASY) STEPS
   
   A Vision Statement can have a major impaction your business marketing
   efforts.   Many of us...
 * Wed Mar 31
   
   11 TRENDS IN ECOMMERCE IN 2021
   
   11 Trends in Ecommerce in 2021…This is a great article related to the newest
   ecommerce...

See More Marketing News


ABOUT US

 * About The Page Group
 * The Page Group – Executive Team
 * What is Branding?
 * The Page Group – Services
 * The Page Group – Projects
 * The Page Group – Blog / News


SERVICES

 * Market Research & Strategic Consulting
 * Event Marketing Strategies
 * Brand Value Analysis & Strategies…
 * Licensing Services Offered
 * Market Research & Analysis
 * Web / eCommerce / Social Media Strategies


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COPYRIGHT

Branding & Marketing Strategy © 2022 • Privacy Policy , TPG.
 

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