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Text Content

Join us on Tuesday, December 10th at 11 AM ET.

As video production demands soar, creative teams, production teams, and even
marketing teams juggle content needs, simultaneous projects, and managing a
growing content catalogue.  

Unsurprisingly, many across multiple industries deem these content catalogues
unsearchable, leaving fantastic content undiscoverable, never to be found and
used again. 

In this session, we’ll discuss the challenges of growing archives, best
practices for automating editing workflows and production management, and how to
achieve strengthened collaboration and accelerated project completion while
storing assets for cost-effective reuse and ROI. 

This overview will also go beyond what is achievable within media asset
management. The expert panel will dive deep into how cloud storage, AI, remote
capabilities, fast deployments and native cloud editing all play a vital role in
the next generation of MAM and how these capabilities revolutionize the digital
content supply chain. 



Date: December 10, 2024 (Tuesday)

Time: 11:00 AM Eastern Time

Featuring: Carin Forman, Global Partner Lead | Media, Entertainment, Games and
Sports, AWS & Joe Addalia, Vice President, Broadcast Technology, Hearst
Television & Greg Richards, Head of Content Management, OR Media





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First Name *
Last Name *
Company *
Title *
Email *
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**Please note that there is no dial-in option for attendees. The webcast audio
will be heard through your computer's speakers. If the audio is still not loud
enough for you, headphones are recommended**



SPEAKERS



Carin Forman, Global Partner Lead | Media, Entertainment, Games and Sports, AWS



Carin Forman is a seasoned Digital Transformation Executive and Media Management
Leader with over 25 years of experience in the media and entertainment industry.
After starting her career, Carin authored the business plan for Discovery
Communications, Digital Asset Management (DAM), to centralize archival content,
international assets; trailers, scripts and audio tracks for digital delivery.
Carin helped accelerate time to market and eliminate physical materials and
duplication of international tracks. These efforts lead to transformation and
building robust metadata taxonomy to create search and discoverability to their
MAM/DAM to distsribute content internationally. Carin joined HBO, serving as the
Director of IT, Digital Media. Carin helped build a digital end to end with IT
and Broadcast for unified workflows, metadata taxonomy and cloud-based
transformation. With the focus on content distribution, Carin lead the migration
to cloud for Marketing assets including photography, logos and trailers,
writing  the RFP and implementing a cloud based Digital Asset Management,
Collaboration system, supporting the initial launch of HBO MAX for HBO, Turner
and WarnerBros. Carin currently serves as the Global Partner Lead for Media
Supply Chain and Archive at Amazon Web Services (AWS). She is responsible for
partner strategy and enablement to support telcom, media, entertainment gaming
and sports customers with their Media Supply Chain and cloud initiatives.



Joe Addalia, Vice President, Broadcast Technology, Hearst Television



Joe Addalia is the Vice President, Broadcast Technology for Hearst Television,
Inc. and in his roll he is responsible for new technology discovery and
implementation surrounding television workflows including News Technology,
Broadcast Operations Technology, Media Workflows and NextGenTV.

Joe joined Hearst with the purchase of WKCF (TV) in 2006 and is based in Orlando
Florida. Joe’s responsibilities also include Broadcast related technology for
Live Video Encoding, ATSC 3.0 Broadcaster Application and Multicasting.

Vendor-Partner relationships are also a large part of Joe’s oversight with the
continuous goal of aligning key partner’s roadmaps from the likes of Adobe,
Bitcentral, Harmonic Inc., Florical Systems, Imagine Communications and TVU with
the HTV Technology Roadmap and Goals.

Before joining Hearst Television, Addalia was The Corporate Director of
Engineering Technology for Emmis Communications and was responsible for
researching and pinpointing technology for the company’s 16 Television and 25
Radio stations as well as overseeing the southeast stations and serving as
Director of Engineering for WKCF (TV).

In addition, Joe was the design engineer behind the Emmis Centralcasting Model
and was also responsible for the implementation of Centralcasting for the Emmis
TV Stations. The facility was among the first in the industry to drive the
On-Air operations through the use of metadata rather than user-intervention.

Previously Mr. Addalia held the position of Corporate Director of Engineering
for Press Communications LLC, a Radio and Television Broadcasting Company based
in Wall, New Jersey. During his 12 years with Press, he designed and constructed
the studio and transmission facilities for WKCF (TV) Orlando, as well as the
group’s Radio facilities located in New Jersey and Florida. Joe also had the
honor of “signing on” WKCF in 1988 as Chief Engineer.

Prior to joining Press, Joe was the Chief Engineer for Newswatch 8 by Adelphia
Communications in Ocean County New Jersey. Along with daily newscast production,
the station also produced local college and high school sports, as many smaller
stations do. Joe also supported Adelphia’s commercial insertion efforts.

Joe has been in Broadcast Engineering for over forty years and has hands on
experience in all facets of the technical side of television, radio, digital,
and cable. He has an associate in applied science degree in Television and is a
SMPTE Manager for the Florida Section, SBE Certified Broadcast Engineer and a
Member of SBE Chapter 42 in Central Florida.

In addition, Joe is a proud representative for Hearst Television on the NAB
Television Technology Committee; ATSC Committee Meetings, Pearl Board of
Directors and is the recipient of the Technology Leadership Award by
Broadcasting & Cable in 2016.



Greg Richards, Head of Content Management, OR Media



Greg Richards oversees the management of all the audio-visual resources of OR
Media, a leading independent production company.  With over 20 years’ experience
of video asset management Greg has managed the transition from video tape
libraries, to file based workflows, to the present-day cloud-based workflows. 
Prior to joining OR Meda, he has managed the video archives of some of the
world’s most recognisable brands and organisations including UEFA, The Football
Association, British Petroleum and Reebok.






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