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PRIMROSE SCHOOLS® CONTINUES NATIONAL EXPANSION AS CHILD CARE NEEDS SURGE

Early education and care leader reports spike in franchise owner leads as
entrepreneurs move to fill the void of quality child care offerings



--------------------------------------------------------------------------------

News provided by

Primrose Schools

Sep 27, 2021, 08:57 ET


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--------------------------------------------------------------------------------

ATLANTA, Sept. 27, 2021 /PRNewswire/ -- Primrose Schools, a high-quality early
education and care leader with more than 450 schools operating in 32 states, had
significant growth and achievements during the first half of the year. With the
need for child care soaring, the company began expansions in two new states,
while experiencing a 418% increase in inquiries from individuals seeking to
become Primrose franchise owners from June 2020 to June 2021. Primrose also
recently celebrated the opening of its milestone 450th school and looks to build
on that momentum for the remainder of the year, with six more locations slated
to open by the end of 2021 and a total of 150 in its overall pipeline.

Much of this growth is fueled by Primrose Schools' positive financial trajectory
throughout the pandemic. As detailed in the company's 2021 Franchise Disclosure
Document, it saw schools' average gross revenues increase every quarter from Q2
2020 to Q1 2021 by a total of over 67% over that period. Enrollment has remained
high as well, with many of its schools continuing to have waitlists for
students. To help meet that demand, Primrose Schools has signed 16 new franchise
agreements in 2021 and continues to see a spike in the number of entrepreneurs
exploring opportunities to open new school locations.

"At a time of uncertainty for the country, Primrose Schools is proud to have
provided economic opportunity to many new franchise owners seeking a fulfilling
business venture, while also giving peace of mind to the countless families who
sought the quality early education and care experience we offer their children,"
said Steve Clemente, President of Primrose Schools. "Our success over the last
several months affirms the hard work of both the local franchise owners and
staff of each Primrose school and the efforts of Primrose Schools Support Center
team members. Our shared vision and dedication to excellence in early education
has positioned Primrose Schools to take advantage of the growth prospects before
us and continue advancing local communities through education."

Development Updates and Milestones
As the critical need for high-quality early education and care continues,
Primrose Schools is helping lead the industry's charge to meet demands across
the nation and in key markets.

Celebrating 450th School Milestone

 * In April, Primrose Schools opened its 450th school, a milestone that has been
   over 30 years in the making and a testament to the company's proven franchise
   model which launched in 1990.

Planning Entry into Nevada and Idaho

 * Primrose has begun plans to enter Nevada and Idaho for the first time, where
   it will commence efforts to identify locations offering entrepreneurs in
   Reno, Las Vegas and Boise an opportunity to provide an essential service to
   their communities based on a proven high-quality education model. One
   Primrose school is already in progress and set to open by the end of this
   year in Reno, while in Boise, a new franchise agreement was just signed.

Awards and Recognitions
In addition to reaching these development milestones in 2021, Primrose Schools
has continued to be recognized for its dedication to franchise owners as well as
the families and children it serves.

Top Rankings

 * Entrepreneur's Franchise 500® awards, the world's first, best and most
   comprehensive franchise ranking, named Primrose Schools No. 1 in the child
   care category and No. 67 on the overall list of best franchises for 2021.
   This is the fifth consecutive year Primrose Schools received the honor of
   claiming the top spot in the child care category.

Exceeding Literacy and Math Standards

 * The Spring 2021 Star Early Literacy Assessment found that 96% of Primrose
   Schools kindergarten students met or exceeded kindergarten literacy and math
   standards during the 2020-2021 school year. More information on how the
   Primrose Schools Balanced Learning® approach is applied to its kindergarten
   students can be found here.

Civic Engagement and Thought Leadership
As a pioneer in early education and care, Primrose Schools and its leadership
are sought by decision makers in the child care industry and beyond for their
advocacy and expertise. With access to child care being a major, bi-partisan
issue for legislators, Primrose Schools is also forming cross-sector
partnerships with leaders throughout the country to advocate for a mixed
delivery child care model benefitting all children.

"More than half of U.S. families live in a child care desert. While the efforts
of Primrose Schools and our Franchise Owners are helping provide the invaluable
service of quality early education and care to hundreds of communities, millions
more families continue to face substantial challenges accessing child care,"
said Jo Kirchner, CEO of Primrose Schools. "Children are our future. We have a
responsibility to help ensure every child has the opportunity to reach their
full potential, which is why we are helping lead a nationwide coalition to
advocate for a mixed-delivery system that ensures access to a quality early
education for all children."

Making a Difference on Capitol Hill

 * The Early Care & Education Consortium (ECEC), co-founded and co-chaired by
   Primrose Schools CEO Jo Kirchner, recently participated in a joint
   congressional briefing to inform policy makers on the urgent need for federal
   investment in a quality early child care and education system for all
   Americans.

Finding Meaningful Solutions for All Families

 * In addition to its continued advocacy for the child care industry, ECEC
   helped develop a white paper, Solutions to Achieve a More Equitable and
   Sustainable Early Care and Education System, in partnership with the Boston
   Consulting Group, that discusses child care's importance to the nation's
   economy and the role of federal funding in deploying a robust, mixed delivery
   system for all children and families.

"While the need for quality child care has always existed, there is now a much
greater understanding of the positive impact entrepreneurs can have on their
communities with the help of an established, premium early education and care
offering like Primrose Schools," added Clemente. "Our mission has never been
more critical and we invite anyone who shares our passion in providing a premier
learning experience for children, regardless of their business experience, to
consider becoming a Primrose Schools Franchise Owner."

Primrose Schools has a proven franchise model for educational child care that
offers a fundamentally sound business opportunity, paired with the ideal blend
of tools, resources and expert guidance. From veteran educators seeking
re-careering opportunities to aspiring entrepreneurs, this formula has attracted
numerous individuals and families around the nation to become school owners and
make a difference in their communities.

Visit Primrose Schools online or call 800-PRIMROSE (774-6767) to learn more
about franchise opportunities today.

About Primrose Schools®
Primrose Schools is the leader in providing premier early education and care to
children and families in the United States. Founded in 1982, there are more than
450 Primrose schools in 32 states today. Ranked the No. 1 child care franchise
by Entrepreneur for five consecutive years and named as one of the best
franchises to buy in America by Forbes, Primrose offers Franchise Owners the
opportunity to invest in a financially rewarding and emotionally satisfying
business that delivers an unparalleled early learning experience for children
and families in their community. Each school is independently owned and operated
by Franchise Owners who are provided a proven and time-tested business model and
exclusive approach to early education, called Balanced Learning®. Through
Primrose on Premise℠, Primrose Schools and Franchise Owners enable companies to
provide employer-sponsored early childhood education and care at or near their
worksites. Primrose has franchising opportunities available in markets
throughout the U.S., and is seeking qualified potential Franchise Owners to join
the brand's rapid expansion and mission to transform the future of early
education. For more information, visit www.Franchise.PrimroseSchools.com, follow
us on LinkedIn and Twitter, and explore our news site.

SOURCE Primrose Schools

RELATED LINKS

https://www.primroseschools.com


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ALSO FROM THIS SOURCE


PRIMROSE SCHOOLS® EXPANDS FOOTPRINT INTO NEVADA...

--------------------------------------------------------------------------------


PRIMROSE SCHOOLS® OPENS 450TH SCHOOL, CONTINUES EXPANSION IN...


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