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CUSTOMER PRIVACY POLICY

Effective Date: […]

 

1.     WHAT IS COVERED BY THIS PRIVACY POLICY AND DO OTHER POLICIES APPLY TO
YOU?

2.     WHAT SPECIFIC TERMS APPLY TO YOU DEPENDING ON YOUR COUNTRY OF RESIDENCE?

3.     WHO COLLECTS & USES YOUR PERSONAL INFORMATION?

4.     WHY DO WE COLLECT YOUR PERSONAL INFORMATION?

5.     WHAT PERSONAL INFORMATION DO WE COLLECT?

6.     WHEN DO WE COLLECT YOUR PERSONAL INFORMATION?

7.     HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

8.     WHO ARE OUR THIRD-PARTY SOURCES?

9.     SHOULD YOU ALWAYS SHARE YOUR PERSONAL INFORMATION WITH US?  

10.   FOR HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

11.   HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

12.   WHERE DO WE TRANSFER & STORE YOUR PERSONAL INFORMATION?

13.   WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

14.   HOW DO WE ADDRESS THE PRIVACY OF CHILDREN?

15.   WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION?

16.   CAN THE PRIVACY POLICY CHANGE?. 

17.   DO WE USE COOKIES OR OTHER ONLINE ADVERTISING TECHNOLOGIES?

18.   HOW CAN YOU CONTACT US?

APPENDIX 1 - Specific information for Australian residents ABOUT THE USE OF YOUR
PERSONAL INFORMATION. 

APPENDIX 2 - Specific information for residents of Qatar, Vietnam, China,
Kuwait, SAUDI ARABIA, Mexico, Chile, South Korea OR AZERBAIJAN about the use of
your personal information

APPENDIX 3 - Specific information on text and instant messages for residents of
the United States or Guam residents

Appendix 4 – Specific information for U.S. residents. 

 


 

 


 * WHAT IS COVERED BY THIS PRIVACY POLICY AND DO OTHER POLICIES APPLY TO YOU?

This privacy policy covers situations where we, Maui Jim, access, collect,
store, process, use, disclose or transfer your personal information in paper or
electronic form. It also covers situations where approved partners or other
members of Kering use your personal information on our behalf. 

In some cases, other policies apply to you. It may be the case when you use
certain products or services, and in this event: 

 * You will be notified of these other policies while using the products or
   services they apply to.
 * Such policies will supersede this privacy policy unless they expressly refer
   to it.

This privacy policy does not cover products or services you might use as
provided by other companies acting on their own account.

{read more}

Our privacy policy does not extend to services provided by other companies
acting on their own account, such as franchisees and licensees or when you share
information through social media (WeChat, WhatsApp, Baidu, Kakao Talk, Facebook,
Twitter, Instagram, etc.), or other online platforms owned and managed by other
companies. These other companies have their own privacy policies in place, so
remember that the way they use any personal information you give them will be
subject to their rules and not ours.

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Who collects & uses your personal information?

With whom do we share your personal information?

What are your rights regarding your personal information?


 

 


 * WHAT SPECIFIC TERMS APPLY TO YOU DEPENDING ON YOUR COUNTRY OF RESIDENCE?

The protection of your personal information is an essential part of our
activities. In order to provide you with a personalized experience, we will
apply the data protection laws of your country of residence. This approach would
also be consistent with consumer laws of the country of your habitual residence,
and would hence allow us to better meet your expectations regarding the
protection of your personal information.

If you are a resident of any of the following countries/regions, please make
sure that you refer to the Annex containing specific information for your
jurisdiction:

 * If you are an Australian resident, please refer to Appendix 1 - Specific
   information for Australian residents about the use of your personal
   information to obtain information about the reasons for which we may process
   your personal information;
 * If you are a resident of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico,
   Chile, South Korea or Azerbaijan, please refer to Appendix 2 - Specific
   information for residents of Qatar, Vietnam, China, Kuwait, Saudi Arabia,
   Mexico, Chile,South Korea or Azerbaijan about the use of your personal
   information to obtain information about the reasons for which we may process
   your personal information and the legal bases we may use;
 * If you are a resident of the United States or Guam, please refer to Appendix
   3 - Specific information on text and instant messages for residents of the
   United States or Guam residents to obtain information about how and when we
   may use your phone number to send you messages;
 * If you are a resident of California or of certain other US States, please
   refer to Appendix 4 – Specific information for U.S. residents to obtain
   information about the categories of personal information we may use, the sale
   of your personal information and your rights over your personal information. 


 

 


 * WHO COLLECTS & USES YOUR PERSONAL INFORMATION?

We, Maui Jim Inc. (“Maui Jim”) act as the “data controller”, which means that we
determine “why” and “how” your personal information is collected and used. We
are an Illinois corporation, with a registered office at 1 Aloha Lane, Peoria,
IL 61615, United States.

To be able to deliver our products and services to you, we need to share your
personal information with approved partners or other members of Kering who
generally act as our “data processors”. All are bound by an obligation to
implement appropriate security measures to protect personal information in their
possession and are bound by a strict confidentiality agreement and specific
contractual terms on “how” and “when” they are allowed to use your personal
information on our behalf. 

Please be aware that certain approved partners, such as our franchisees and
licensees or social media, could also determine “why” and “how” your personal
information is used. They have their own privacy and cookies policies, so
remember that the personal information you give them will be subject to their
rules and not ours.

{read more}

Your local legislation may not refer to the terms “data controller” or “data
processor”, but respectively to terms such as “data user”, “owner”, “business”,
“responsible party”, etc., and as “data intermediary”, “operator”, etc. In order
to understand our role, please note that we, Maui Jim, are the entity who
decides on the methods and purposes of the processing of your personal
information by determining “why” and “how” your personal information is
collected and used. Our “data processors” are entities who use your personal
information on our behalf by receiving instructions from us on “how” and “when”
they are allowed to use it. 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Why do we collect your personal information? 

How do we collect your personal information?

With whom do we share your personal information?

What are your rights regarding your personal information?


 

 


 * WHY DO WE COLLECT YOUR PERSONAL INFORMATION? 

Maui Jim will collect, record, hold, organize, structure, store, update, adapt,
combine, consult, use, transfer and disclose your personal information for the
purposes described in this section. Your personal information will not be
further used for purposes incompatible or inconsistent with the purposes for
which it was collected, unless permitted by the applicable legislation. 

The processing of your personal information will comply with your privacy
legislation and rely on the legal bases set out in this section. The legal bases
listed in this section will also apply when we share your data with third
parties (as listed in the section With whom do we share your personal
information?) for the purposes mentioned below. 

If you would like more information on the purposes and legal bases, you can
contact us at privacy@mauijim.com (or see How can you contact us?). 

{read more}

The processing of your personal information will rely on the legal bases set out
below, unless you are a resident of one of the following countries:

 * If you are an Australian resident, please jump to Appendix 1 - Specific
   information for Australian residents about the use of your personal
   information. 
 * If you are a resident of  Qatar, Vietnam, China, Kuwait, Mexico, Chile, Saudi
   Arabia, South Korea or Azerbaijan, please jump to Appendix 2 - Specific
   information for residents of Qatar, Vietnam, China, Kuwait, Mexico,
   Chile,Saudi Arabia, South Korea or Azerbaijan about the use of your personal
   information. 

 1. To provide you with the products and services you have purchased or
    otherwise requested 

We will use your personal information to manage our relationship with you and to
perform our obligations under the contract you conclude with us when you
purchase or otherwise request products or services from us. This can cover
various activities such as internal accounting, processing your payment or
delivery.

{read more}

To provide you with the products and services you have requested, we will
access, collect, store, process, use, disclose and transfer your personal
information for invoicing, payment management and internal accounting. 

Some of the operations mentioned above can be implemented by partners of ours as
identified in section “With whom do we share your personal information?” below,
in particular the registration, payment and delivery of your order. Your
information may be communicated, used or collected directly via the information
system of our partner. 

Certain specific information may be required to provide you with gift cards,
customization services, or when you reserve a product or a service, request the
repair of a product, or purchase products or services by phone, or on our
website or a marketplace. In such cases, we could access, collect, store and use
your personal information for delivery, warehouse and return management.

During your visit to our store, we may need to collect your information in order
to allow you to access our premises or when you wish to obtain a particular
service: request for tax on products or in connection with our after-sales
service, etc.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal
basis:

Providing you with the products and services you have purchased or otherwise
requested either in our stores or online. 

This involves any action necessary to perform our obligations under the sale or
service contract you conclude with us (processing of your payment, delivery,
return management, etc.)

Performance of a contract

 2. To manage your Maui Jim profile. 

Once you have requested us to create your Maui Jim profile, via Maui Jim
websites or any other means, including our customer service, your personal
information will be linked to this profile, where we will keep all the
information we have on you. This could include personal information we obtain
directly from you as well as from other sources in accordance with applicable
legislation. This could also include information about the purchases made when
checking out as a guest or when checking out using a profile. The information in
your Maui Jim profile is crucial to provide you with the Maui Jim personalized
and tailored experience, and in some cases is necessary in order to access to
some specific services or to purchase from our website, and thus it needs to be
kept up to date for the best experience. 

{read more}

Once you have asked us to create your Maui Jim profile, we will supplement it
with personal information such as your purchases, preferences and contact
details. In this context, please be aware that we use personal identification
information, such as your email address or phone number, to link an interaction
or a purchase with your Maui Jim profile. This also applies when checking-out as
a guest on our website when making a purchase, as mentioned above. In addition,
we may use your date of birth to determine that you are old enough to use our
services.

In order to keep your personal information accurate, we will take every
reasonable step to ensure that personal information we hold is properly updated.
Subject to your applicable privacy legislation you may have the right to have
your information rectified at any time, and in any event please let us know if
any of your information needs updating or correcting, and we will make our best
efforts to detect and correct inaccurate personal information (data cleansing)
and delete any duplicated dataset. This may require us to correct typographical
errors or inconsistent personal information. 

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal
basis:

Administering, managing and maintaining your Maui Jim profile once you have
requested us to create it. 

This could include data cleansing and deduplication.

Performance of a contract

or our legitimate interest (where applicable)

Once your profile has been created upon your request, to supplement it with the
personal information you provide us during our interactions and thus ensure we
retain the most accurate and up-to-date version of your profile (and such
legitimate interest is not overridden by your own interests or fundamental
rights)

 3. To provide you with tailored customer service and assistance. 

You should have the same unified experience no matter how we communicate.
Whether this happens in our stores, on our website, by chat, by phone or by
video, and whether you contact us or we contact you, we want to provide you with
relevant and tailored customer service.   

For this purpose of providing you the Maui Jim experience, we will collect,
store, process, use, disclose and transfer your personal information to be able
to identify you. This will allow us to provide you with the tailored assistance
you are asking for or to share relevant information with you. In addition, when
you contact us, we may retain the personal information you share with us to
always provide you with such a customized and personalized experience. This
could happen if you are an existing or potential customer. Your personal
information will be linked to your Maui Jim profile, if you have requested us to
create one, or to a temporary record. 

To provide you with a smooth and enjoyable customer experience, know you better
to provide you with tailored answers, and to improve the quality and security of
our services, we may rely on your consent, proceed in accordance with our
contract with you, or take all reasonable steps to enter into a contract with
you, or rely on our legitimate interest to improve our services. 

{read more}

We will use the information we have about you to try to identify you when you
contact us (whether by phone, video chat, text message, chat, social media,
etc.). When we can identify you, we will be able to access personal information
available in your Maui Jim profile or in your temporary record, to know when you
have previously interacted with us and to provide you with the tailored
assistance you are asking for. This could include real-time or subsequent
monitoring of your interaction with us (for example on our website or in a
store) to identify the products you are looking at or what could be your
specific need.

To provide you with adequate customer service, you may be asked if you need
further assistance when you are on our website or in a store. On our website, if
you do not want to be contacted, kindly close the chat navigation window. This
service was implemented for you to enjoy the same service as in one of our
physical stores.

If we are not able to identify you, we may create a temporary record to allow
you to have a unified purchase experience. Indeed, however you interact with us,
we will do our best to avoid asking you again for information you have already
shared with us. 

Your personal information, in particular your Maui Jim profile if you have
created one or the temporary record we may create about you, could enable our
sales associates to contact you directly in relation to the products and
services you have purchased or otherwise requested, such as when a product
becomes available again or when an order you have placed has been received in
store, or to share with you any other information you have requested from us. 

In addition, the monitoring of our interaction (including, with prior notice to
you, via voice or video recording -) enables us to improve the quality and
safety of our services and to provide you with tailored answers. 

All our customers are important to us. However, some of our customers and
potential customers benefit from a more personalized experience due to the
important relationship they keep with Maui Jim. Our teams may need to collect
and gather information on such customers or potential customers in order to
identify personalities who correspond to the image and values of Maui Jim to
offer them unique support. This may be the case when you participate in one of
our selective projects or when our Sales Associates offers you to participate in
events or contacts you for certain special occasions (for your birthdays or for
a particular event of your life). 

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal
basis:

Administering, managing and maintaining your Maui Jim profile 

This will be done if you have requested us to create your Maui Jim profile and
if we are able to identify you. We will supplement your Maui Jim profile with
the personal information you provide us with when you contact us or when we
contact you. This could include data cleansing and deduplication.

Performance of a contract

or our legitimate interest (where applicable)

Once your profile has been created upon your request, to supplement it with the
personal information you provide us during our interactions and thus ensure we
retain the most accurate and up-to-date version of your profile (and such
legitimate interest is not overridden by your own interests or fundamental
rights)

Administering, managing and maintaining a temporary record

This will be done if we are not able to identify you. We will supplement this
temporary record with information you provide us with when you contact us or
when we contact you, to avoid asking you again for information you have already
shared with us and provide with you tailored assistance about our products and
services.

Taking steps at your request prior to entering into a contract

or our legitimate interest (where applicable)

When we are not able to identify you, to supplement a temporary record to
provide you tailored assistance (and such interest is not overridden by your own
interests or fundamental rights)

  

 

Inbound interaction – Providing you with the products, services or information
you may request when you contact us 

Performance of a contract or taking steps at your request prior to entering into
a contract

Outbound interaction - Contacting you directly in connection with the products,
services and information you have requested 

Performance of a contract or taking steps at your request prior to entering into
a contract

or our legitimate interest (where applicable)

To provide you with an adequate answer when our interaction is not related to
the formation or performance of a contract (and such interest is not overridden
by your own interests or fundamental rights)

 

 

 

 

Real-time or further monitoring of our interaction, to enable us to improve the
quality and safety of our service and provide you with better answers. 

This monitoring could be implemented during both inbound and outbound
interactions and could be carried out via voice or video recording , with prior
notice to you

Performance of a contract or taking steps at your request prior to entering into
a contract

When we collect information to provide you with relevant assistance about our
products or services

Our legitimate interest 

When we collect information to improve the quality and safety of our service
(and when such interest is not overridden by your own interests or fundamental
rights)

Or your consent to cookies

when such monitoring is done on our website via cookies or other online
advertising technologies

 4. To enable you to receive relevant information and tailored marketing
    content. 

 

You will receive information and updates about us either at your request (with
your prior consent where required by law) or when we are authorized by law to
send you such information and updates directly, for instance after a
purchase. Such communication can be global or local, and may include updates
about our products and services, notifications, invitations to events, offers,
surveys, etc.]

Our communications will be customized and specifically designed to be of
interest to you and will be updated with any new personal information linked to
your Maui Jim profile. We will thus use your personal information to send
you tailored communications or other customized advertisements or marketing
campaigns. This use of your information includes some profiling activity. 

If you are a resident of the United States or Guam, please also see Appendix 3
- Specific information on text and instant messages for residents of the United
States or Guam residents for more information about how and when we may use your
phone number to send you messages.

{read more}

When you share your contact information with us, we may use this personal
information to contact you through related communication channels (such as text
message, MMS, e-mail, post, internet means, social media or telephone), with
your consent where required. You can of course request us not to use a
particular channel of communication or opt-out (unsubscribe) from it by applying
the opt-out option that will always be shared with you. If you want to stop
receiving communication from us via all communication channels, please send an
email to privacy@mauijim.com. 

As part of the Maui Jim experience, we will always try to customize and
personalize your experience with us. This is why we will use your personal
information to send you tailored communications or personalize your journey with
us, but only with your prior consent where it is required under applicable
privacy legislation. Our communications could include tailored product
recommendations we think you might like, personalized marketing content designed
to suit your interests, personalized events invitations or, at your request and
where available, personalized and customized products. For these purposes, we
will use the information you provide to us (for example your date of birth, your
country of residence, your preferred means of contact, etc.) and/or jointly or
independently, certain patterns we may observe when interacting with you (for
example where you prefer buying our products, what type of products you like,
which occasions you are shopping for, etc.). With this information, we may
create groups of similar customers (called “persona”) to whom we can decide to
offer personalized content and experiences both in inbound or outbound
interactions. In this context, we may make inferences about you, as derived from
your personal information (profiling). For example, if you always purchase our
products from the same store (specific location or online), we may consider this
store as your preferred one. This will allow us to customize your experience
with Maui Jim based on your interests and shopping habits (i.e. tailored
communication). In order to provide you with such customized and personalized
experience, in our stores or online, you may be required to log in or identify
yourself. 

To enrich your personal information, we may use cookies or other online
advertising technologies. Via such technologies, we will collect personal
information related to your activities on social media and your browsing
activity across different websites and devices (for example: to know if you have
visited our website after opening a newsletter you have received). Certain
technologies may rely on services provided by other companies acting on their
own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook,
Twitter, Instagram, or other online platforms). These companies have their own
privacy and cookies policies and the way they use the personal information you
share with them will be subject to their rules and not ours. 

Personal information linked to your Maui Jim profile (your identification
personal information such as your e-mail address, phone number, social network
id, etc.) will enable us to create “lookalike campaigns”, allowing us to find
new people who are likely to be interested in our products because they may be
similar to you. We may conduct such campaigns through our website, social media
or other communication means. When this kind of campaigns are conducted, before
it is shared, your personal information is hashed and turned into short
fingerprints that cannot be reversed.

Using cookies or other online advertising technologies may also enable us to
show you online advertisements that are “contextual” (meaning they are shown
according to the webpage you are browsing), or “behavioral” or “interest based”
(where advertisements are shown to you based on your interests which we have
inferred from your information including demographic, geographic and
interest-based data). We may use such advertisements to display products or
services that are most relevant to you.

If you no longer want to see customized online advertisements, you may request
us to delete your Maui Jim profile or modify your cookie preferences – see
“cookies or other online advertising technologies”. In addition, some
third-party sites allow you to stop seeing advertisements from specific
advertisers, so you may also set your preferences on those websites.

The purposes for which we process your personal information are the following:

The processing of your personal information is justified by the following legal
basis:

Sending or presenting you with tailored communication

This includes communication such as updates about our products and services,
invitations to events, offers or surveys. 

When you share your contact information with us, we will use such personal
information to contact you through related communication channels (such as text
message, MMS, e-mail, post, internet, social media or telephone).

We will always do our best to provide you with tailored communication based in
particular on your interests and shopping habits and improve and customize our
services notably via profiling.

Performance of a contract

When we are authorized by law to send you such communication without your
consent and such communication is within the scope of our contractual
relationship

Our legitimate interest in providing you with customized content

When such interest is not overridden by your own interests or fundamental rights
and we are authorized by law to send you such communication without your consent

Your consent, as provided when you create your Maui Jim profile

You can always withdraw your consent at any time

Updating and supplementing or enriching your personal information

This includes conducting data cleansing and deduplication.

This also includes enriching your personal information with second party data or
information related to your activities on social media and your browsing
activity across different websites and devices.

Some of the technologies we use (including cookies) may rely on services
provided by other companies acting on their own account (such as social media -
WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other
online platforms). You may have provided your consent to cookies and other
technologies through such platforms. These other companies have their own
privacy and cookies policies and the way they use your personal information will
be subject to their rules and not ours. 

Performance of a contract or compliance with a legal obligation

When such update relates to the administration and management of your Maui Jim
profile, including taking actions following a rectification or erasure request.
 

Any other situation will require your consent, as provided when you create your
Maui Jim profile

You can always withdraw your consent with us at any time

Creating lookalike campaigns

Lookalike campaigns enables us to reach new people who are likely to be
interested in our products because they are similar to you. 

Some of the technologies we use (including cookies) may rely on services
provided by other companies acting on their account (such as social media -
WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other
online platforms). You may have provided your consent to cookies and other
technologies through such platforms. These other companies have their own
privacy and cookies policies and the way they use your personal information will
be subject to their rules and not ours.

Your consent when you accept, at the creation of your Maui Jim profile, that we
link your personal information to certain patterns (Profiling) (for example by
accepting to receive tailored communication).

You can always withdraw your consent with us at any time.

  

 

Online advertisement

Presenting you with online advertisements that are “contextual”, “behavioral”,
“interest- based” or “tailored”, including by using cookies or other online
advertising technologies

Your consent to cookies or other online advertising technologies

You can always withdraw your consent with us at any time

 5. To send you non-marketing communications. 

Non-marketing communications may be sent upon your request, and/or may be
important for your safety and the security of your personal information. 

You may still receive such communications even when you opt-out from certain
marketing communications. The information communicated may be necessary for the
correct performance of our contract with you or be mandatory to comply with some
of our legal obligations.

If you are a resident of the United States or Guam, please also see Appendix 3 -
Specific information on text and instant messages for residents of the United
States or Guam residents for more information about how and when we may use your
phone number to send you messages.

{read more}

Non-marketing communications can include, but are not limited to: emailing you
to verify your identity when you sign up to our services; emailing you for
password and/or username reset; notifying you that a particular service has been
or will be suspended for maintenance or terminated; notifying you of an upgrade,
a rectification or an incident affecting our services that may involve your
personal information; notifying you of an update to our privacy policy or Terms
of Use; or informing you about any products or services you have requested or
purchased. 

We will never contact you to ask for your password. Please be aware if you
receive any request for this personal information.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal
basis:

Providing you with the services and information you requested. For example,
identity verification, password or username reset, etc. 

Performance of a contract

Providing you with the services and information we need to send or provide you.
For example, information about the suspension of our services, about incidents
that may involve your personal information, etc.

Performance of a contract or compliance with a legal obligation

  

 

Administering and managing your Maui Jim profile once you have requested us to
create your Maui Jim profile.

Performance of a contract

 6. To manage our social networks  

Maui Jim manages “Fan” pages available on several social networks. We may need
to process the information made available by the different platforms or when you
interact with our pages and publications.

{read more}

When, as a user of a social media, you decide to interact with our social media
pages (e.g. when you follow one of our pages, when you click "Like" on Facebook
or "Follow" on Instagram or add a reaction to a post, when you "share" or add a
"comment", etc.), we have access to public information in your profile. Your
information is used for the purpose of interacting with you through the social
network in question or to establish analyzes or statistics on the use of our
pages or on the performance of our communications. Our services may remove your
comments if they do not comply with our policies on the use of social networks
(e.g. if your comments are insulting, illegal or malicious). 

When you visit our “Fan” page, when you do not have an account or are not logged
in to the relevant social network, we do not collect any personal information
about you, except for the aggregated data provided to us by each social network.

Promote Maui Jim’s activities on social networks.

Performance of a contract, when you interact with us via the features proposed
by the social network 

Or

Our legitimate interests in communicating on our activities

When such interest is not overridden by your own interests or fundamental
rights.

Analyze the habits of users who visit our “Fan” pages or share our content.

Our legitimate interests in communicating on our activities

When such interest is not overridden by your own interests or fundamental
rights.

 7. To conduct our business securely and protect our activities and personnel. 

To deliver our products and services safely to you, perform our contract
properly or comply with some of our legal obligations, we will implement fraud
prevention and detection measures. Such measures will allow us to adequately
perform our contract with you and/or protect our legitimate interests in
defending ourselves against fraud. We may notably implement measures to ensure
that you are complying with our terms and conditions for sales, available in
this website, offers and programs, and to prevent and detect non-compliance or
fraud by you. This may include reviewing and assessing your dealings with us,
your eligibility to participate in certain sales, offers and programs, your
compliance with the terms and conditions of such sales, offers and programs, and
undertaking enforcement action and/or disciplinary action where such
non-compliance or fraud is suspected or identified. 

{read more}

We may use administrative and technical measures to protect, our website, our
systems, our networks, transactions occurring on our website or in our stores,
and any other necessary means to protect the personal information we may access
or store. For this purpose, we may also be required to verify your identity or
to take note of any suspicious or actual non-compliance with our terms and
conditions or fraud we incurred with respect to your dealings with us. Such
measures may also be implemented for compliance purposes or to avoid sharing
your personal information with any untrusted third parties. 

In addition, we may implement certain measures to protect and defend our rights
and property, our employees and our business partners in compliance with
applicable laws, regulations and international conventions. For example, we can
monitor our inbound and outbound interaction with our customer service
(including via voice or video recording or listening in real-time, with prior
notice to you.

The purposes for which we process your personal information are the following:

The processing of your personal information is justified by the following legal
basis:

Implementing fraud prevention, detection and investigation measures and
procedures against inappropriate behaviors against our employees to ensure
physical security and cybersecurity, to safely deliver you products and services
and to protect the health of our employees, also via voice or video recording  
  both inbound and outbound conversations with our customer service, with prior
notice to you. . 

Performance of a contract or compliance with a legal obligation

or our legitimate interests in protecting ourselves against fraud and in
protecting our employees against inappropriate behaviors (when such interest is
not overridden by your own interests or fundamental rights)

In accordance with applicable law, implementing compliance-related and
privacy-related activities 

Compliance with a legal obligation

or our legitimate interest (where applicable)

Where the processing is not prescribed by law but is a regulatory
expectation (and such interest is not overridden by your own interests or
fundamental rights)

In accordance with applicable law, implementing activities related to the
protection of intellectual property rights and management of litigation cases 

Compliance with a legal obligation

or our legitimate interests in protecting our rights (when such interest is not
overridden by your own interests or fundamental rights)

or the regular exercise of our rights in lawsuits or proceedings, where
applicable in your country of residence

 8. To assess and better understand our business. 

To manage our activities, perform our obligations under our contract with you
and comply with our legal obligations, we may need to access and use some of
your personal information for finance, management or legal purposes, or
business-related analytics & market research activities. 

For example, this could occur when we use the invoices we have issued in
relation to your purchases for compliance or accountability purposes, or when we
analyze personal information to understand the characteristics of our customers
(what is the gender proportion, the average age etc.). 

In certain limited circumstances, such activity may be based on our legitimate
interest when related to business analytics & market research activities

{read more}

Certain activities which are required when conducting a business may involve the
use of your personal information. This could include internal processes (such as
finance control, accounting, stock management, production management, internal
or external audit), certain legal obligations (for example, record-keeping or
tax declaration), or analyses conducted in case of a merger or acquisition. 

We may also conduct various business-related analytics & market research
activities, which may require us to access or otherwise use some of your
personal information, or to send you surveys or customer satisfaction questions
in order to gather new or additional information. This notably enables us to
analyze and learn how our customers use and interact with us in order to improve
products, services and our business in general. It is also important for us to
conduct operations that allow us to analyze and measure the performance of our
marketing or communications campaigns. This may be the case, for example, when
you click on one of our ads on our business partners website or when you make a
purchase after viewing one of their ads. Please be aware that to do this, we may
use cookies or other online advertising technologies.

The purposes for which we process your personal information are the following:

The processing of your personal information is justified by the following legal
basis:

Performing activities relating to the sale or service contract you have
concluded with us.

For example, accounting, stock management, keeping of records, etc.  

Performance of a contract or compliance with a legal obligation

Conducting business-related analytics & market research activities

Performance of a contract

Our legitimate interests in improving our products or services

When such interest is not overridden by your own interests or fundamental
rights.

Your consent, when you answer surveys or customer satisfaction questions or when
we use cookies or other online advertising technologies.

You can always withdraw your consent with us at any time.

Sharing necessary information with actual or potential buyers as part of a
business transfer

Our legitimate interest in disclosing information necessary to complete our
business transactions 

Sharing necessary information with auditors, law firms, similar corporate
professional service providers and data analysis providers

Compliance with a legal obligation

Or our legitimate interest of properly carrying out our business including in
compliance with applicable legislation and to better understand and improve our
business (when such interest is not overridden by your own interests or
fundamental rights)

 1. To optimize and manage our website and other means of communication. 

We may take certain measures involving the use of your personal information
to administer, optimize and improve our means of digital or physical
communications such as our website, or face-to-face interaction in our stores. 

The use of your personal information will allow us to perform our contractual
obligations or improve our services in accordance with our legitimate interest.
Of course, when we use cookies or other online advertising technologies
requiring us to do so, we will always ensure that we have duly obtained your
prior consent. 

{read more}

We may use some of your personal information to administer, optimize and improve
our websites, our content and our other digital offerings, including the
services and products offered through our websites,   or any other digital means
of communication to ensure the most user-friendly online navigation experience.
We may use such personal information to fix operational problems such as pages
crashing and software bugs. Please be aware that to do this, we may use cookies
or other online advertising technologies.

The purposes for which we process your personal information are the following:

The processing of your personal information is justified on the following legal
basis:

Fixing operational problems such as pages crashing and software bugs

Performance of a contract in accordance with the applicable Terms of Use of our
services

Your consent to cookies, when we use cookies or other online advertising
technologies

You can always withdraw your consent at any time.

Or our legitimate interests when we use cookies or other online advertising
technologies for which consent is not required under applicable law

When such interest is not overridden by your own interests or fundamental rights

Understanding how our means of communication are used and administer, optimize
and improve them.

This can include auditing the downloading of personal information from the
Website.

  

 

Performance of a contract in accordance with the applicable Terms of Use of our
services

Your consent to cookies, when we use cookies or other online advertising
technologies

You can always withdraw your consent at any time.

Or our legitimate interests to administer and improve our means of communication
and other systems, in particular when using cookies or other online advertising
technologies for which consent is not required under applicable law

When our legitimate interest is not overridden by your own interests or
fundamental rights


 

 


 * WHAT PERSONAL INFORMATION DO WE COLLECT?

When you interact with us or our approved partners, you may provide us with the
following categories of personal information (that may include sensitive
information in accordance with applicable legislation). 

If you are a resident of California or of certain other US States, please see
the section “What personal information do we collect?” in Appendix 4 – Specific
information for U.S. residents. 

 1. Identifiers & Maui Jim profile information

This set of personal information enables us to identify you, manage your Maui
Jim profile, provide you with customer service and assistance and, in some
cases, to contact you, including by sending you relevant information and
tailored marketing content on the ground of the legal bases set out in this
privacy policy. 

{read more}

The list below is provided to give you an overview of the type of information we
may collect. However, the collection of this information is not systematic: only
the information necessary to fulfill each purpose will be collected and used.

It could include, when your applicable privacy legislation allows us to collect
such personal information, your first name, last name, pseudonym, signature,
email address, postal address, date of birth, place of birth, login name, phone
number, unique personal identifier, customer number, online identifier, social
media accounts (and related information collected through social log-in),
gender, country of residence, image (in case of videocall with our sale
assistants), lifestyle/interests, Internet Protocol (IP) address, account name,
social security number, state identification card, driver’s license number,
passport number, nationality, or other similar identifiers, physical
characteristics or description (for example characteristics such as your size
where relevant to the products and services we would offer you), and certain
personal financial information. 

We will take steps to minimize information that is collected to what is
necessary in relation to the purposes for which it is processed. In some cases,
the creation of your Maui Jim profile will be mandatory in order to access to
some specific services or to purchase from our website.

In some countries, some personal information could be considered sensitive,
special or protected. We will collect and use such information only where no
other option is available, and always comply with the applicable privacy
legislation to collect, protect and use safely your personal information (in
particular, by seeking your consent where required). 

If you are an employee of a Kering entity, we may process certain information
regarding your employment, and we invite you to refer to the employee privacy
policy that has been made available to you. 

 2. Transaction information & commercial information (including audio)

This set of personal information enables us to provide you with the products and
services you have requested, manage your Maui Jim profile, provide you with
relevant customer service and assistance, secure our communications and to
manage and better understand our business.   

{read more}

The list below is provided to give you an overview of the type of information we
may collect. However, the collection of this information is not systematic: only
the information necessary to fulfill each purpose will be collected and used.

It could include personal information on the products and services you purchase,
obtain or consider, their price, size, collection, when the product was bought,
if it was returned, product defects, comments you made on the product or the
service we have provided to you, purchasing and consumer histories or trends,
etc. This could also include personal financial information relating to how you
paid for your products or your bank details when you request a refund, or audio
recordings (and their transcript) when you contact our customer service. We will
take steps to minimize information that is collected to what is necessary in
relation to the purposes for which it is processed.

Some personal information (including the reference number of the devices
contained in the products you have purchased) will be linked to your Maui Jim
profile when you identify yourself in the stores, through customer services or
on our website. In addition, when contacting our customer service, we may record
your conversation with prior notice to you. 

Under certain applicable privacy legislation, particular transaction and
commercial details are considered sensitive. We will collect, store and use such
personal information with the highest level of care in accordance with the
applicable legislation and with your consent where required.

 3. Personal life information and inferences

This set of personal information enables us to always offer you the optimum
service by understanding you better. We use it to manage your Maui Jim profile,
provide you with relevant customer service and assistance and also, in certain
circumstances, to contact you for example by sending you relevant information,
updates and tailored marketing content. 

{read more}

The list below is provided to give you an overview of the type of information we
may collect. However, the collection of this information is not systematic: only
the information necessary to fulfill each purpose will be collected and used.

It could include  how you have used certain products,  personal information
regarding your relationships, including about your family members, your friends,
or the people you send invitations to, for example if you indicate to us that
you will offer them a gift or if you invite them to join a Maui Jim program (if
you have obtained their consent to share such information with us, where this is
required by applicable law), your life habits, how you use our website or
third-party websites such as social media, your answers to our surveys or any
other personal information we may collect when it is directly or indirectly
linked to you. We may draw inferences from any of the information identified
above to create a profile about you, reflecting your preferences,
characteristics, trends, predispositions, aptitudes and attitudes. 

Under certain applicable privacy legislation, some personal life information is
considered sensitive. In this context, we will collect, store and use such
personal information only where no other option is available and with the
highest level of care in compliance with the applicable privacy legislation
(including with your consent where required).

 4. User-generated content

This set of personal information enables you to provide us with personal
information relating to you or to third parties. In certain circumstances it
enables us to contact you.

{read more}

The list below is provided to give you an overview of the type of information we
may collect. However, the collection of this information is not systematic: only
the information necessary to fulfill each purpose will be collected and used.

It could include pictures of you  or other individuals, or any other type of
content such as texts, feedbacks, opinions, personal information regarding other
individuals you may provide us with (for example when participating in a contest
or sharing personal information with our sales associates or through social
media), “tagging” or “liking” our social media page or any content published by
us, or any personal information you may provide in the public domain. 

You shall avoid sharing third-party personal information through such means or
you should ensure that they have given prior authorization to such sharing. 

 5. Technical, electronic & localization information

This set of personal information enables better delivery of the service you
expect from us. 

It could include personal information related to your interactions with us and
allows us to manage your Maui Jim profile, provide relevant customer service and
tailored marketing content, establish communications and conduct our business
securely, assess and better understand our business, and optimise and manage our
website and other means of communication.

{read more}

The list below is provided to give you an overview of the type of information we
may collect. However, the collection of this information is not systematic: only
the information necessary to fulfill each purpose will be collected and used.

This could happen in a store (e.g.  when a purchase is made in a specific store
and then linked to a Maui Jim profile), or when contacting our customer services
(why do you contact us? what means have you used?) or when using our website (do
you use tablets, phones, computers? what use are you making of our website?). 

Some personal information will be shared with us automatically from the device
or the service provider you are using (e.g. social media). We can collect
personal information shared by your device such as your IP address, device type,
unique device identification numbers (device identifier), browser type, time
zone settings, broad geographic location (e.g. country or city-level location);
online activity (such as your internet and other electronic network activity
information, including, but not limited to, browsing history, search history,
and information regarding your interaction with websites,  or advertisements)
and other technical personal information or personal information shared by the
service provider. Such service providers have their own privacy and cookies
policies, so remember that the personal information you give them will be
subject to their rules and not ours.

In addition, we may be able to collect personal information on how you have
interacted with us, including certain personal navigation information (including
the pages accessed and links clicked, bugs and errors, browsing patterns) and
your preferences (such as your language preference). 

Some of this personal information may be collected using cookies or other online
advertising technologies. 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Why do we collect your personal information? 

What are your rights regarding your personal information?
 


 * WHEN DO WE COLLECT YOUR PERSONAL INFORMATION?

When you interact with us, either online or in person, you may share with us
your personal information when:

 1. You buy a product or subscribe to a service;
 2. You create a Maui Jim profile, join our loyalty scheme, participate in a
    contest, join a reward program or link your social media account to your
    Maui Jim profile;
 3. You subscribe to our newsletter; 

 You interact with us or seek advice and share personal information through our
websites, our social media pages, our sales associates in a store or via chat,
phone or video calls, at a trade show, at events or through our customer
services also through phone calls, or you book an appointment via our website;

 4. You use your device to browse activity across different websites;
 5. A personal shopper, or any other agent acting on your behalf interacts with
    us in particular to buy a product or subscribe to a service for you;
 6. Your information is shared with us by our approved partners, with your prior
    consent where required.

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Why do we collect your personal information? 

What personal information do we collect?

What personal information do we collect from third-party sources?

How do we collect your personal information?

What are your rights regarding your personal information?


 

 


 * HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

We mainly obtain information directly from you and process them by automated
means when you interact with us. When you interact with us, either online or in
person, we collect your personal information through:

 1. Our sales associates (in stores or via chat, phone or video call) or our
    customer services (for example by phone or chat) when you share personal
    information with us;
 2. Our websites, whether you are registered or not, by completing surveys,
    registration processes or forms. We may also use cookies or other online
    advertising technologies for this purpose;
 3. Any means we make available to you - for example, when you buy a product, we
    may collect certain personal information relating to your payment such as
    the purchase price and date and product reference (we do not keep any of
    your personal banking information for longer than necessary to complete the
    transaction);
 4. From third-party sources such as social media. 

{read more}

More broadly, we collect your personal information through any means you may use
to interact with our sales associates, whether in our stores or through our
customer services via phone, email, chat or text message. Our sales
associates or customer services may use various means to collect your personal
information during or after the interaction. 

In addition, we may obtain personal information from services provided by other
companies to update or supplement your personal information, for example when
you link your social media profile with your Maui Jim profile. These companies
have their own privacy and cookies policies in place, so remember that the
personal information you give them will be subject to their rules and not ours. 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Why do we collect your personal information?

What personal information do we collect?

What personal information do we collect from third-party sources? 

What are your rights regarding your personal information?

Who are our third-party sources?


 

 


 * WHO ARE OUR THIRD-PARTY SOURCES?

We mainly obtain information directly from you. From time to time, we may also
obtain information on you from third-party sources.

We will only gather such information when the third parties either have obtained
your consent or are otherwise legally allowed to share such information. In
certain limited circumstances, some third parties may be required to disclose
your personal information to us.

For more information on our sharing of information with these third-party
sources, please refer to the section With whom do we share your personal
information?

{read more}

Our third-party source categories could include:

 1.  Our retailers and distributors, as they can collect your personal
     information when you interact with them; 
 2.  Our affiliates and subsidiaries;
 3.  Our event partners, as you can share certain personal information when you
     interact with them; 
 4.  Social media in accordance with their own privacy policies;
 5.  Our technology partners and market research organizations;
 6.  Our business and approved partners;
 7.  Vendors who provide services on our behalf;
 8.  From your devices, such as when you visit our websites; 
 9.  Your family or friends, such as when they provide us with your contact
     information, so we can send information that may interest you;
 10. Online advertising companies;
 11. Consumer reporting agencies;
 12. Consumer data resellers (for example, in connection with online
     advertising);
 13. Enforcement or judicial authorities or any other public authority; and
 14. Government entities.

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Who collects & uses your personal information?

Why do we collect your personal information?

What personal information do we collect?

What personal information do we collect from third-party sources? 

What are your rights regarding your personal information?

With whom do we share your personal information?


 * SHOULD YOU ALWAYS SHARE YOUR PERSONAL INFORMATION WITH US?

You may not always be required to provide us with the personal information that
we are asking you for: any personal information that is required is clearly
marked as mandatory.

When you do not wish to share certain personal information with us, you may
simply not provide it to us, or opt-out of the processing of your personal
information when this option is offered to you.

However, if you choose not to provide certain personal information, you may not
be able to benefit from some of our services or to purchase certain products for
which the provision of such personal information is necessary. 

We may ask you to provide us with personal information to meet certain legal
requirements. In such cases, we will notify you in due time and advise you as to
whether your personal information is mandatory or not (as well as of the
possible consequences if you do not provide your personal information).

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Why do we collect your personal information?

What personal information do we collect?

How do we collect your personal information?

What are your rights regarding your personal information?
 


 * FOR HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION? 

Our general approach is to retain your personal information only for as long as
it is needed. 

When you interact with our customer services, we generally retain the recordings
of the calls for 3 months (unless a longer retention period is required by
law). 

When we use cookies or other online advertising technologies, your consent shall
only be valid for a maximum period of 13 months.  

We may retain personal information for a shorter or longer time, for instance,
where we are obliged to do so in accordance with relevant legal, tax and
accounting requirements.

{read more}

We will delete or destroy your personal information without delay once it is no
longer necessary (e.g., if the purposes of collection/use of the personal
information have been accomplished, if the statutory retention period expires)
in a way that prevents such personal information from being restored or
recovered. If printed on paper, the personal information will be destroyed by
shredding, incinerating, or some other similar method and, if saved in
electronic form, the personal information will be destroyed by technical methods
which ensure that the personal information cannot be restored or recovered
thereafter.

In specific circumstances we may also retain your personal information for
longer according to the applicable statute of limitations so that we have an
accurate record of your dealings with us in the event of any complaints or
challenges.

It is also possible that certain information which we consider to be important
for Maui Jim history or patrimony may be retained by us for longer periods
exclusively for archival purposes, for historical purposes or for statistical
purposes. This may be the case when some of our notable customers have benefited
from our services or bought our products. 

Additional information for South Korean residents: {read more}

We may retain certain personal information in accordance with the following
legal requirements: 

 1. Records on contracts and withdrawal of subscriptions: 5 years (as required
    under the Act on Consumer Protection in Electronic Commerce Transactions) 
 2. Records on consumer complaints and processing of disputes: 3 years (as
    required under the Act on Consumer Protection in Electronic Commerce
    Transactions) 
 3. Records of log-ins: 3 months (as required under the Protection of
    Communications Secrets Act)

Want to know more? You may be interested in the following sections of our
Privacy Policy

Why do we collect your personal information?

What personal information do we collect?

What are your rights regarding your personal information?
 


 * HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We, Maui Jim, are strongly committed to keeping your personal information safe. 

To do so, we design our services with your safety in mind. Within our group, we
have dedicated teams managing and ensuring the security
and privacy of your personal information. We have adopted specific technical and
organizational security measures, in accordance with applicable laws and
regulations, to protect personal information against accidental or unlawful
destruction, accidental loss, alteration, unauthorized disclosure or access. 

For example, whenever personal information is passed between your device and our
servers, we ensure that it is encrypted using Secure Sockets Layer (“SSL”)
and/or other security methods. We implement Hyper Text Transfer Protocol over
Secure Socket Layer (“HTTPS”) in order to protect your connection to
our website. All your personal information is stored on secured servers.

We have also established a specialized personal information security management
system. For example, we strictly control the scope of authorization of our
employees who have access to the personal information that we collect and
process. We thus disclose or provide access to your personal information only on
a strict need to know basis to our employees or to the third parties listed in
the section With whom do we share your personal information?, and only through
secured systems. We regularly review our information collection, storage and
processing practices, including physical security measures, to guard against any
unauthorized access and use.

We conduct security and privacy protection training courses and tests on a
regular basis to enhance our employees’ awareness of the importance of
protecting personal information. We take commercially reasonable steps to make
sure that our business partners and third-party service providers are able to
protect your personal information. Our employees and those of our business
partners and third-party service providers who have access to your personal
information are subject to enforceable contractual obligations of
confidentiality and specific contractual privacy provisions.

In the event of a security incident resulting in any breach of personal
information, as qualified by law, we have an emergency response plan in place to
prevent the expansion of such security incidents. In addition, we will report
such personal information breach to the relevant supervisory authority as
required by applicable law, and inform you via an appropriate channel as and
where required by applicable law. 

Please also note that in order to keep your personal information secure, we may
from time to time, have to reset your password. 

However, you should be aware that no service can be completely secure, and
you play a key role in keeping your personal information safe. For the best
possible protection of your personal information outside the limits of our
control, your devices should be protected (e.g. by updated antivirus software)
and your internet service providers should take appropriate measures for the
security of personal information transmission over the network (e.g.
with firewalls and anti-spam filtering). You accept the inherent security
implications of interacting over the Internet and will not hold us or
our partners responsible for any security incident or breach of personal
information unless it is due to our negligence.

If you have any concerns that your personal information has been put at risk,
for example if someone could have found out your password, please contact us as
soon as possible. 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Where do we store your personal information?

What are your rights regarding your personal information?
 


 * WHERE DO WE TRANSFER & STORE YOUR PERSONAL INFORMATION?

We operate globally and may transfer your personal information to other
companies within Kering or to approved partners in locations around the world.
We want you to have the best service and customer experience, whether online or
in person all over the world. For this purpose, we may have to share your
personal information outside the country where you have first shared it with us.
When we do so, it will always be for the purposes described in this privacy
policy and where we are satisfied with the levels of protection and security
implemented in compliance with applicable privacy legislation. This sharing of
your personal information is necessary to enable us to perform the contracts we
have with you or take steps at your request, prior to entering into a contract,
in order to offer you a global customer experience. 

The personal information we collect from you will be mainly stored in servers
located in the European Union, United States and Switzerland, where it will be
afforded the level of protection required by applicable privacy legislation.
However, this may vary depending on the country in which the information is
collected or applicable legislation. For more information about the location
where your personal information is stored, you can contact us
at privacy@mauijim.com (or see How can you contact us?) 

We want to ensure that your personal information is always safely used and
available to you, wherever you want to access it and for whatever reason you
wish to use it. 

When we share, use, or transfer personal information outside the country in
which the information is collected, we will put in place appropriate measures to
legitimize such transfer under applicable privacy legislation, which may
include, as applicable, obtaining your consent or implementing adequate
contractual safeguards. In particular, if we transfer your personal information
from the European Union or Switzerland to a country for which no adequation
decision has been adopted by the relevant authorities, we use standard
contractual clauses approved by the relevant authorities (such as European
Commission). You can contact us at privacy@mauijim.com (or see How can you
contact us?) for more information about these safeguards including how to obtain
copies of this information. 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

What personal information do we collect?

How do we protect your personal information?

What are your rights regarding your personal information?
 


 * WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share and disclose your personal information for business purposes with
the categories of recipients listed below. We may also receive personal
information about you from some of them as our third-party sources. The
processing of personal information by such third parties relies on the legal
bases listed for the relevant purposes in the section Why do we collect your
personal information? (or the relevant appendix for your jurisdiction). If you
would like more information about the sharing of your personal information,
including the list of recipients, please contact our privacy team and Data
Protection Officer at privacy@mauijim.com (or see How can you contact us?)

 1. Approved partners acting as service providers {read more}  

To use your personal information, we rely on approved partners. All approved
partners are bound by an obligation to implement appropriate security measures
to protect personal information in their possession, and bound by a strict
confidentiality agreement and specific contractual provisions on “how” and
“when” they are allowed to collect and use your personal information. Your
personal information may be accessible to the following authorised personnel on
a need-to-know basis: 

 * Kering and other affiliates of our group {read more}  

Our parent company Kering and its affiliates are our main approved partners.
They will have access to your personal information but will never use it in
contradiction to this privacy policy.

Kering and its affiliates enable us to: offer you our products and services
(e.g. via wholesale management and sales processes); provide you with our
customer service (e.g. responding when you contact us by phone, mail, text
message, chat or social media); manage your Maui Jim profile (e.g. by keeping
your information safe and performing IT-related functions attached to your Maui
Jim profile); and, through shared services, to manage and better understand our
business. 

 * Retailers (including online), resellers, franchisees, licensees, delivery
   providers, fulfilment companies and transaction partners {read more}

These partners mainly enable us to provide you with the products and services
you have requested (e.g. ensuring your bank can proceed with payment, or
delivering a product you have purchased on our website). 

For sake of clarity, please note that such partners also carry out processing
activities in parallel for their own purposes, acting then as data controllers
(see Approved partners acting also on their own account below). In this respect,
our privacy policy does not extend to the processing activities carried out by
these partners where the latter are acting on their own account, as data
controller for the performance of their services. 

This can be the case when payment services provider carries out fraud detection
processes. These other companies have their own privacy policies in place, so
remember that the way they use any personal information you give them will be
subject to their rules and not ours.

They can also be involved in creating and/or managing your Maui Jim profile
(e.g. collecting your personal information and consent on our behalf so that we
can set up your profile, linking your purchase to your Maui Jim profile so you
can easily find it again, or providing your personal information when you access
your Maui Jim profile).

 * Marketing services, advertising providers, communication (email, SMS, MMS)
   providers {read more}

They help us manage your Maui Jim profile, provide you with relevant
information, updates, and tailored marketing content (e.g. by sending you emails
based on your previous purchases or on sweepstakes, contests and advertisements
you have browsed), and send you non-marketing communications. We may also use
postal delivery providers. They enable us to send you any communication and
marketing content (e.g. letters and event invitations). 

 * IT service providers {read more}

These partners enable us to:

 * Provide you with the products and services you have requested (e.g. by
   managing our e-commerce website, etc.) and manage your Maui Jim  profile
   (e.g. by making sure it is available at any time when you interact with us,
   and linking your purchases to it);
 * Provide you with relevant customer service (e.g. by allowing you to use chat
   services);
 * Send you relevant information, updates and marketing content (e.g. by sending
   you tailored emails, SMS, MMS, chat messages etc.);
 * Send you non-marketing communications (e.g. by emailing you to verify your
   identity when you sign up);
 * Undertake transactions securely (e.g. by identifying potential behavior that
   could be a threat to your personal information or guarding against
   third-party misuse of your payment details to purchase products);
 * Assess and better understand our business (e.g. by providing personal
   information visualization tools); and
 * Optimize and manage our website and other means of communication (e.g. by
   ensuring that our website is always available based on your browsing habits).

 * Audit, law firms and similar corporate professional service providers, data
   analysis providers {read more}

These partners enable us to better understand and conduct our business (they
include accountants, lawyers and auditors who may need to use your personal
information). In addition, data analysis providers may enable us to provide you
with relevant information, updates and marketing content (e.g. by analyzing your
answers to a survey, providing insights and helping us to analyze trends and
improve our products and services). 

 2. Approved partners acting also on their own account {read more} 

To use some of your personal information (see “Why do we collect your personal
information”), we rely on approved partners. Certain approved partners may be
able to determine “why” and “how” your personal information is used.

 * Social networks

We manage our fan pages on certain social networks.. We use our fan pages to
inform our community about our company, our products, our services and our
offerings, as well as about current developments and to communicate with our
users. You can send us messages, as well as share, comment or "like" our
messages. We process the profiles of users of our products and services (in
particular the user's name) and our interactions with them (for example the
content of messages or comments) to process the information requests they submit
and respond to their questions. The legal basis for such data processing is the
provision of the services requested by the user concerned on social network, or
if your country of residency doesn’t acknowledge the performance of a contract
as a valid legal basis, then please consider that the actual legal basis is your
consent when interacting with us via our social networks.

We may also use statistical functions provided by social networks on how our
users use our fan page. These data statistics are based on personal data
collected during a user's visit, or on the user's interaction with our content.
Our legitimate interest in this regard is the improvement and optimization of
our fan page, which is also in the interest of our users, or if your country of
residency doesn’t acknowledge legitimate interest as a valid legal basis, then
please consider that the actual legal basis is your consent when interacting
with us via our fan page.

Lastly, social networks enable us to provide you with relevant information and
updates, marketing content (e.g. advertisements based on look-alike profiles)
and relevant customer service (e.g. when you use social media to contact us).
Please be aware that they have their own privacy and cookies policies in place,
so the personal information you give them will be subject to their rules and not
ours.

 * Retailers (including online), resellers, franchisees and licensees {read
   more}

Certain points of sale, carrying out their business under the Maui Jim name, may
act as independent data controllers and are able to determine “why” and “how”
they use the personal information you share with them. Please be aware that our
privacy policy does not extend to services provided by other companies on their
own account. They have their own privacy policies in place, so remember that any
personal information you give them will be subject to their rules and not ours.

 3. Actual or potential buyers as part of a business transfer {read more}

We may disclose your personal information to an actual or a potential buyer (and
its agents and advisers) in relation to any actual or proposed divestiture,
merger, acquisition, joint venture, bankruptcy, dissolution, reorganization, or
any other similar transaction or proceeding in compliance with applicable laws
and regulations. Where this is required, we will take steps to minimize any data
that is shared. 

 4. Law enforcement body, regulatory body, government agency, court, lawyers to
    comply with laws and defend our rights and interests {read more}

We may disclose your personal information to any competent law enforcement body,
regulatory body, government agency, court or other third party where we believe
disclosure is (i) required as a matter of applicable law or regulation, (ii)
necessary to exercise, establish or defend our legal rights, or (iii) necessary
to protect your interests or those of any other person, and on the legal basis
set out in this privacy policy. Where this is required, we will take steps to
minimize any data that is shared. 

 5. At your request or for our legitimate interest or compliance with laws and
    regulations {read more} 

We may disclose your personal information to any other person: with your
consent; where we have an overriding legitimate interest (on balance with your
interests) to do so; or where we have a legal or regulatory obligation to do so.

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Why do we collect your personal information?

What personal information do we collect?

What are your rights regarding your personal information?

Can the privacy policy change?

Do we use cookies or other online advertising technologies?


 

 


 * HOW DO WE ADDRESS THE PRIVACY OF CHILDREN?

Protecting the safety and privacy of children is very important to us. 

By creating your Maui Jim profile, or by registering through any means, or by
placing an order, you confirm that you have reached the age of consent in your
country of residence (or, if you are under the age of consent, that your
parent(s) or legal guardian(s) also agree(s) to such registration or order when
they can give you such authorization under the law of your country of
residence).  

If we become aware (including through a request from your parent(s) or legal
guardian(s)) that we have inadvertently received personal information in
contradiction to the above, we will delete such personal information from our
records.

If you are a minor, and have created a Maui Jim profile, we may collect the
categories of personal information mentioned in the section What personal
information do we collect?, and use your personal information for the purposes
listed in the section Why do we collect your personal information?, unless
prohibited by applicable laws. You, or your parent(s) or legal guardian(s), when
permitted or required under the laws of your country of residence, may exercise
over your personal information the rights listed in the section What are your
rights regarding your personal information?

 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Should you always share your personal information with us?

For how long do we keep your personal information?

How do we protect your personal information?

Where do we store your personal information?

What are your rights regarding your personal information?


 

 


 * WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION? 

Subject to your applicable privacy legislation, you may be entitled to one or
more of the following rights and exercise them on your own or via a legal
representative acting on your behalf. We, Maui Jim, are committed to protecting
your rights and allowing you to exercise them. You will never be discriminated
against when you exercise your right in good faith under any applicable privacy
law. 

If you need any further information regarding your rights, how to exercise any
of your rights, or if you have any complaints or questions regarding our privacy
practices, please contact our privacy team and Data Protection Officer
at privacy@mauijim.com or by completing the form available here[BL1]  (or
see How can you contact us?).

If you are a  resident of California or of certain other US States, please see
the section ”What are your rights regarding your personal
information?” in Appendix 4 – Specific information for U.S. residents. 

 1. Right of access, rectification and erasure {read more}

Under certain circumstances you may have the right to request access to and
obtain a copy of any of your personal information that we may hold. Such right
of access also includes the right to receive information in particular about the
purposes of the processing, the categories of personal information concerned,
the categories of recipients to whom your information may be disclosed, and the
envisaged period for the retention of your information.

You may also request correction of any inaccurate personal information relating
to you and to request the deletion of your personal information. You can see and
update most of this personal information yourself online, or by contacting our
customer services, or by emailing our privacy team at privacy@mauijim.com or by
completing the form available here[BL2]  (or see How can you contact us?).

Specifically, subject to your applicable privacy legislation, your right of
access may include: 

 * the right to request whether and how your personal information is processed
   and whether it has been shared with a third party in the preceding 12 months,
   in particular if you are an Aruban resident.
 * the right to obtain information about the existence of your personal
   information in our information system, the owner or operator of your personal
   information, the sources from which your personal information has been
   obtained (and proof of the legality of the method of collection of such
   information), the purposes, timing and methods of processing of your personal
   information, including the persons who may have access to such information
   and the information systems with which your personal information may be
   exchanged, the legal justification for and legal consequences resulting from
   the collection, processing and transfer to third parties of your personal
   information, and where applicable the existence of a compliance certificate
   and completion of the state examination of the information system in which
   your personal information is recorded, in particular if you are a resident of
   Azerbaijan. 
 * the right to obtain confirmation that we process personal information about
   you, to request information about the public and private entities with whom
   we have shared your personal information, and to request information about
   the possibility of denying consent and the consequences of such denial, in
   particular if you are a Brazilian resident.
 * if we cannot satisfy your request for correction, the right to request that a
   statement of correction be attached to your information noting that a
   correction has been sought but not made, in particular if you are a resident
   of New Zealand.
 * the right to be informed of any disclosure of inaccurate personal information
   about you, in particular if you are a resident of Qatar.

 2. Right to withdraw consent {read more}

Where processing of your personal information is based on your consent, you have
the right to withdraw it at any time. For example, if you no longer wish to
receive electronic marketing communications, you can change the settings in
your Maui Jim profile, use the ‘unsubscribe’ link provided in our emails, text
the STOP number in our text messages, or contact us directly and we will stop
sending you communications. Please note that the withdrawal of your consent will
not affect the lawfulness of processing based on your consent as carried out
before such withdrawal.

If you are a resident of the United States or Guam, please also see Appendix 3 -
Specific information on text and instant messages for residents of the United
States or Guam residents.

 3. Right to personal information portability {read more}

Under certain conditions, you may have the right to receive personal information
you have provided to us within a structured, commonly used and machine-readable
format, and also to require us to transmit it to another data controller where
this is technically feasible.

 4. Right to restriction of processing {read more}

Subject to privacy legislation applicable to you, you may have the right to
restrict our processing of your personal information in particular where: 

 * you contest the accuracy of the personal information (until we have taken
   sufficient steps to correct or verify its accuracy); 
 * the processing is unlawful, but you do not want us to erase the personal
   information;
 * we no longer need your personal information for the purposes of the
   processing, but you require such personal information to establish, exercise
   or defend legal claims; or 
 * you have objected to processing that has been justified on legitimate
   interest grounds, pending verification as to whether we have compelling
   legitimate grounds to continue processing.

Where personal information is subject to restriction in this way, we will only
process it with your consent or to establish, exercise or defend legal claims,
in accordance with local legislation.

Specifically, subject to your applicable privacy legislation, your right to
restriction of processing may include: 

 * the right to apply for the transfer of your personal information to an
   archive, and the right to demand a ban on the collection and processing of
   your personal information, in particular if you are a resident of Azerbaijan.
 * the right to request the anonymization, blocking or deletion of any
   unnecessary or excessive personal information or personal information
   processed unlawfully, in particular if you are a Brazilian resident.
 * the right to request us to stop transferring your personal information to a
   third party, in particular if you are a Vietnamese resident.   

 5. Right to object to processing {read more}

Where we rely on legitimate interest to process personal information, you may
have the right to object to that processing. In this case, we must stop using
your personal information for that purpose unless we can either demonstrate
compelling legitimate grounds for processing that override your interests,
rights and freedoms or where we need to process the personal information in
order to establish, exercise or defend legal claims. Where we rely on legitimate
interest as a justification for processing, we believe that we can demonstrate
such compelling legitimate grounds, but we will consider each case on an
individual basis.

Where your personal information is processed for direct marketing purposes, you
may also have the right to object to this at any time. This includes profiling
to the extent that it is related to such direct marketing. For example, if you
wish to object to receiving electronic marketing communications, you can change
the settings in your Maui Jim profile, or use the ‘unsubscribe’ link provided in
our emails, or text the STOP number in our text messages, or contact us directly
and we will stop sending you communications.

If you are a resident of the United States or Guam, please also see Appendix 3 -
Specific information on text and instant messages for residents of the United
States or Guam residents.

 6. Deceased person rights to privacy {read more}

To exercise rights on behalf of a deceased individual, you may be required to
provide us with proof that you are an immediate family member or executor of the
deceased person. Subject to applicable privacy laws, we may not be able to
support your request. Please be informed that under certain laws (for example in
France), you can define directives relating to the storage, erasure and
communication of your personal information after your death.

 7. Right to lodge a complaint {read more}

You also have the right to lodge a complaint with your local supervisory
authority if you consider that the processing of your personal information
infringes applicable law. 

If you are a resident of a Member State of the European Economic Area, you may
refer to the list of data protection authorities in the European Economic Area
available here. If you are a resident of Qatar, you may contact your data
protection authority, the Compliance and Data Protection (CDP) department,
through the channels listed here. 

Under applicable legislation, you may have the right to bring complaints
relating to the processing of your personal information before civil courts..

 8. Modalities of response to your requests, additional information or
    assistance 

If you need any further information regarding your rights or how to exercise any
of your rights, or if you have any complaints or questions regarding our privacy
practices, please contact our privacy team and Data Protection Officer
at privacy@mauijim.com or by completing the form available here [BL3] (or
see How can you contact us?).

To help protect your privacy and maintain security, we will take steps and may
require you to provide certain information to verify your identity before
granting you access to your personal information or complying with your
request. 

Where permissible under applicable law, we reserve the right to charge a fee for
instance if your request is manifestly unfounded or excessive, to cover the
administrative costs incurred by your request. We will endeavor to respond to
your request as soon as possible and in any case within the applicable
timeframe.

{read more}

In certain jurisdictions (such as if you are a Californian resident), if you ask
us to provide you with specific pieces of personal information, we will require
you to sign a declaration under penalty of perjury that you are the person whose
personal information is the subject of the request.  

If you designate an authorized agent to make an access, deletion or opt-out of
sale request on your behalf (a) we may require you to provide the authorized
agent written permission to do so, and (b) for access and deletion requests, we
may require you to verify your own identity directly with us.

Want to know more? You may be interested in the following sections of our
Customer Privacy Policy:

Who collects & uses your personal information?

How do we protect your personal information?

Where do we store your personal information?

With whom do we share your personal information?


 

 


 * CAN THE PRIVACY POLICY CHANGE?  

We may occasionally make changes to this privacy policy, for example to comply
with new requirements imposed by applicable laws or technical requirements. We
will post the updated privacy policy on our website. We therefore encourage you
to review this page every so often.

We may also notify you in case of material changes and, where required by
applicable law, we will seek your consent to those changes. 

If we wish to process your personal information for a new purpose not described
in this privacy policy, where necessary we will inform you and where required we
will seek your consent. 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

What is covered by this privacy policy?

Who collects & uses your personal information?

What are your rights regarding your personal information?


 

 


 * DO WE USE COOKIES OR OTHER ONLINE ADVERTISING TECHNOLOGIES? 

 

 

We use cookies to personalize content and ads, to provide social media features
and to analyze our traffic data. We also share information on your use of our
site with our social media,  advertizing, and analytics partners. You can read
more about any of our purposes or the vendors that we use by clicking on ‘Cookie
Settings.’ This preference center is accessible at any time through the ‘Cookie
Settings’ button located on every page.

When you visit any website, it may store or retrieve information using your
browser, mostly in the form of cookies. This information might be personal
information about you, your preferences or your device and is mostly used to
make the site work as you expect it to. The information does not usually
directly identify you, but it can give you a more personalized web experience.
Because we respect your right to privacy, you can choose not to allow some types
of cookies.

At any time, you have the option to accept or decline the use of cookies using
the on/off settings of the preference center, by clicking on the button below: 

 

Cookie Settings

 

{read more}  

 1. What is a cookie?

A cookie is a small piece of data (text file) that a website – when visited by a
user – asks your browser to place on your device in order to remember
information about you, such as your language preference or login information.
Those cookies are set by us and are called first party cookies. We also use
third-party cookies – which are cookies from a domain other than that of the
website you are visiting – for our advertising and marketing initiatives.

 2. Why do we use cookie?

Cookies are used for various purposes, such as allowing the user to navigate
between pages seamlessly, implementing the user’s preferences and improving
their overall browsing experience, by customizing the content according to their
navigation and user profile as a Maui Jim  customer. They can also help ensure
that the adverts seen online by the user are more relevant to them and their
interests. 

 3. What types of cookies do we use?

We use several types of cookies which have different durations. In particular we
use: 

 * Session cookies, which only last for the duration of a browsing session and
   facilitate your experience on our website; and
 * Persistent cookies, which last for more than one visit and memorize your
   preferred settings regarding our website.

These cookies can also be categorized as follows, depending on who sets them:

 * First party cookies, which are supplied by the publisher of the website you
   are visiting, so that it functions properly.
 * Third party cookies, which are set on the website by third parties, and are
   intended to collect data in different ways and for several purposes, for
   example: collection of analytics data and information on social interactions
   and behaviors, and also for promotional activities.

 4. What categories of cookie are on our website? 

The types of cookies used on our website serve different purposes and can fall
into one of the categories below. Please to the Preference center to see what
type of cookies is relevant. 

Strictly necessary cookies

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
that amount to a request for services, such as setting your privacy preferences,
logging in or filling in forms. This allows us to authenticate and record your
sessions, to secure traffic or to detect certain malicious activities. For the
website, you can set your browser to block or alert you about these cookies, but
some parts of the website will then not work. These cookies do not store any
personally identifiable information.

Performance & analytics cookies

These cookies allow us to collect behavioral data and determine traffic sources,
so we can 

 * Measure the traffic on the website. They help us to find out which pages are
   the most and least popular and see how visitors move around the website by
   distinguishing users and sessions, determining new sessions/visits and
   counting the number of pages viewed in the current session and the recording
   type. We will also track the traffic source or campaign that explains how you
   reach our website, via which partners for example, to measure the impact and
   the effectiveness of our partnership with other merchants or our advertising
   campaign. 
 * Understand by who and how our site is used. Performance and analytics cookies
   are also used to rationalize traffic counting and user behavior across
   several platform integrations. They allow us to store visitor custom variable
   information, test different versions of our website or our content, and allow
   third-party providers helping us analyze and optimize our content.

Functionality cookies

These cookies enable the personalization of website content by recognizing you
and remembering your preferences. They may be set by us or by third-party
providers whose services we have added to our pages. If you do not allow these
cookies, some or all of these services may not function properly.      

Profiling and targeting cookies

These cookies may be set through our website by us or our advertising partners.
They may be used to build a persona based on your navigation and your interests
to personalize your experience by providing adapted content, features and
products or show you relevant advertisements on other sites. We may also use the
information collected through these trackers to push advertisements, on
partners' websites or social networks, to people who can share the same
interests as you.

They do not directly store personal information but are based on uniquely
identifying your browser and devices.

 If you do not allow these cookies, you will experience less targeted
advertising.

Social cookies

These cookies are set by a range of social media services that we have added to
the site and which enable you to share our content with your friends and
networks. They can track your browser across other sites and build a profile
based on your interests. This may influence the content and messages you see on
other websites you visit. If you do not allow these cookies, you may not be able
to use or see these sharing tools.

Chat feature cookies

These cookies are necessary for the activation of the chat functionality
allowing us to locate you, to put you in contact with our teams and to give you
the possibility of exchanging with us (via chat or video calls). This use will
be associated with a monitoring of your experience on the site (including a live
monitoring of your navigation on our site) allowing us to assist you as best as
possible and to recommend the products that best meet your expectations and
preferences. If you do not accept these cookies, the chat functionality will not
be accessible.

 

 5. How to customize your cookie settings

When you first visit our website, you are required to accept or decline the use
of cookies before proceeding. At any time, you have the option to accept or
decline the use of cookies using the on/off settings of the preference center,
by clicking on the ‘Cookie Settings’ button located on every page:

 

Cookie Settings

 

Because we respect your right to privacy, you can choose not to allow some types
of cookies by using our Cookie Settings. Click on the different category
headings to find out more and to change our default settings. Please note that
blocking some types of cookies may affect your experience of the site and the
services we are able to offer.

If you prefer, you can set your browser to reject cookies.  If you use multiple
browsers (e.g. Internet Explorer, Microsoft Edge, Google Chrome, Firefox, etc.),
you must repeat this procedure for each one, and if you connect to the web from
multiple devices (e.g. from work and at home), then you will need to set your
preferences on each browser on each device.

Please note that if you completely disable cookies from the browser, some of the
functionalities might be lost, for example, normal browsing of the site and
purchasing activity, while any personalized activity such as the advertising you
receive when you visit this website will not be tailored to your interests.

For more information on third-party cookies (e.g. advertising or targeting
cookies) and how to disable them directly from the browser instead of through
Cookie Settings , we invite you to read the relevant privacy policy and opt-out
guidelines which can be found here: https://www.youronlinechoices.com/

 6. Do we share data collected through cookies?

We may collect information on our website through cookies and share it with
third parties such as social networks or advertising platforms, as well as other
companies within Kering, advertising agencies/providers and IT providers (e.g.
hosting providers), with your consent where required.

 7. Do we sell your personal information? 

Sale of your personal information

If you choose to enable third party cookies via Cookie Settings, third parties
(such as approved analytics and advertising partners) will collect your personal
information via automated technologies on our websites, primarily in an effort
to provide you with content and advertisements that may be of interest to you
and on the legal bases set out in this privacy policy. The choice is yours. You
may elect not to send your personal information to them at any time.

Please note that deciding not to share your information via third party cookies
does not mean you will stop seeing ads, but these ads will not be tailored to
you based on information derived from your activities on our websites. 

Please also note that depending on your selection, we may still share your
information in ways that are not a “sale” or “sharing” under applicable state
laws, such as with our service providers, for our own online advertising
purposes. 

If you are a Californian resident you also have the right to submit a Shine the
Light Request, which means you may request that we provide you with a list of
certain categories of personal information we have disclosed to third parties
for their direct marketing purposes during the immediately preceding calendar
year, as well as the identity of those third parties.  Any such disclosures will
be made consistent with your choices in Cookie Settings. You may contact us at
the information below for a listing.

 8. How to contact us

If you have any questions regarding our privacy practices or how we handle your
data, please contact our privacy team and Data Protection Officer by sending an
email to privacy@mauijim.com or by completing the form available here [BL4] (or
see How can you contact us?). ]

 


 

 


 * HOW CAN YOU CONTACT US? 

If you have any questions regarding our privacy practices or how we handle your
information, please contact our privacy team and Data Protection Officer by
sending an email to privacy@mauijim.com or by using the form available
here. [BL5] 

{read more}

U.S residents may also call our toll-free number: 888-666-5905


 

 


APPENDIX 1 - SPECIFIC INFORMATION FOR AUSTRALIAN RESIDENTS ABOUT THE USE OF YOUR
PERSONAL INFORMATION

Maui Jim will collect, hold, use and disclose your personal information for the
following primary purposes. 

If you would like more information, you can contact us at  privacy@mauijim.com
 (or see How can you contact us?)

 1. To provide you with the products and services you have purchased or
    otherwise requested 

We will use your personal information to manage our relationship with you and to
perform our obligations under the contract you conclude with us when you
purchase or otherwise request products or services from us. This can cover
various activities such as internal accounting, processing your payment or
delivery.

{read more} 

To provide you with the products and services you have requested, we will
access, collect, store and use your personal information for invoicing, payment
management and internal accounting. 

Some of the operations mentioned above can be implemented by partners of ours as
identified in section “With whom do we share your personal information?”, in
particular the registration, payment and delivery of your order. Your
information may be communicated, used or collected directly via the information
system of our partner. 

 Certain specific information may be required to provide you with gift cards,
customization services, or when you reserve a product or a service, request the
repair of a product, or purchase products or services by phone, or on our
website or a marketplace. In such cases, we could access, collect, store and use
your personal information for delivery, warehouse and return management.

During your visit to our store, we may need to collect your information in order
to allow you to access our premises or when you wish to obtain a particular
service: request for tax on products or in connection with our after-sales
service, etc.

 2. To manage your Maui Jim profile. 

Once you have requested us to create your Maui Jim profile, your personal
information will be linked to this profile, where we will keep all the
information we have on you. This could include personal information we obtain
directly from you as well as from other sources in accordance with applicable
legislation. This could also include information about the purchases made when
checking out as a guest or when checking out using a profile. The information in
your Maui Jim profile is crucial to provide you with the Maui Jim personalized
and tailored experience, and in some cases is necessary in order to access to
some specific services or to purchase from our website, and thus it needs to be
kept up to date for the best experience. 

{read more}

Once you have asked us to create your Maui Jim profile, we will supplement it
with personal information such as your purchases, preferences and contact
details. In this context, please be aware that we use personal identification
information, such as your email address or phone number, to link an interaction
or a purchase with your Maui Jim profile. This also applies when checking-out as
a guest on our website when making a purchase, as mentioned above. In addition,
we may use your date of birth to determine that you are old enough to use our
services.

In order to keep your personal information accurate, we will take every
reasonable step to ensure that personal information we hold is properly updated.
Subject to your applicable privacy legislation you may have the right to have
your information rectified at any time, and in event please let us know if any
of your information needs updating or correcting, and we will make our best
efforts to detect and correct inaccurate personal information (data cleansing)
and delete any duplicated dataset. This may require us to correct typographical
errors or inconsistent personal information. 

 3. To provide you with tailored customer service and assistance. 

You should have the same unified experience no matter how we communicate.
Whether this happens in our stores, on our website, by chat, by phone or by
video, and whether you contact us or we contact you, we want to provide you with
relevant and tailored customer service.  

For this purpose of providing you the Maui Jim experience, we will collect,
store and use your personal information to be able to identify you. This will
allow us to provide you with the tailored assistance you are asking for or to
share relevant information with you. In addition, when you contact us, we may
retain the personal information you share with us to always provide you with
such a customized and personalized experience. This could happen if you are an
existing or potential customer. Your personal information will be linked to your
Maui Jim profile, if you have requested us to create one, or to a temporary
record. 

To provide you with a smooth and enjoyable customer experience, know you better
to provide you with tailored answers, and to improve the quality and security of
our services, we may rely on your consent, proceed in accordance with our
contract with you, or take all reasonable steps to enter into a contract with
you, or rely on our legitimate interest to improve our services. {read more} 

We will use the information we have about you to try to identify you when you
contact us (whether by phone, video chat, text message, chat, social media,
etc.). When we can identify you, we will be able to access personal information
available in your Maui Jim  profile or in your temporary record, to know when
you have previously interacted with us and to provide you with the tailored
assistance you are asking for. This could include real-time or subsequent
monitoring of your interaction with us (for example on our website or in a
store) to identify the products you are looking at or what could be your
specific need.

To provide you with adequate customer service, you may be asked if you need
further assistance when you are on our website or in a store. On our website, if
you do not want to be contacted, kindly close the chat navigation window. This
service was implemented for you to enjoy the same service as in one of our
physical stores.

If we are not able to identify you, we may create a temporary record to allow
you to have a unified purchase experience. Indeed, however you interact with us,
we will do our best to avoid asking you again for information you have already
shared with us. 

Your personal information, in particular your Maui Jim profile if you have
created one or the temporary record we may create about you, could enable our
sales associates to contact you directly in relation to the products and
services you have purchased or otherwise requested, such as when a product
becomes available again or when an order you have placed has been received in
store, or to share with you any other information you have requested from us. In
addition, the monitoring of our interaction (including, with prior notice to
you, via voice or video recording ) enables us to improve the quality and safety
of our services and to provide you with tailored answers. 

All our customers are important to us. However, some of our customers and
potential customers benefit from a more personalized experience due to the
important relationship they keep with Maui Jim. Our teams may need to collect
and gather information on such customers or potential customers in order to
identify personalities who correspond to the image and values of Maui Jim to
offer them unique support. This may be the case when you participate in one of
our selective projects or when our Sales Associates offers you to participate in
events or contacts you for certain special occasions (for your birthdays or for
a particular event of your life).

 4. To enable you to receive relevant information and tailored marketing
    content. 

[

 You will receive information and updates about us either at your request (with
your prior consent where required by law) or when we are authorized by law to
send you such information and updates directly, for instance after a
purchase. Such communication can be global or local, and may include updates
about our products and services, notifications, invitations to events, offers,
surveys, etc.

Our communications will be customized and specifically designed to be of
interest to you, and will be updated with any new personal information linked to
your Maui Jim profile. We will thus use your personal information to send
you tailored communications or other customized advertisements or marketing
campaigns. This use of your data includes some profiling activity. 

{read more} 

When you share your contact information with us, we may use this personal
information to contact you through related communication channels (such as text
message, MMS, e-mail, post, internet means, social media or telephone), with
your consent where required. You can of course request us not to use a
particular channel of communication or opt-out (unsubscribe) from it by applying
the opt-out option that will always be shared with you. If you want to stop
receiving communication from us via all communication channels, please send an
email to privacy@mauijim.com. 

As part of the Maui Jim experience, we will always try to customize and
personalize your experience with us. This is why we will use your personal
information to send you tailored communications or personalize your journey with
us, but only with your prior consent where it is required under applicable
privacy legislation. Our communications could include tailored product
recommendations we think you might like, personalized marketing content designed
to suit your interests, personalized events invitations or, at your request and
where available, personalized and customized products. For these purposes, we
will use the information you provide to us (for example your date of birth, your
country of residence, your preferred means of contact, etc.) and/or jointly or
independently, certain patterns we may observe when interacting with you (for
example where you prefer buying our products, what type of products you like,
which occasions you are shopping for, etc.). With this information, we may
create groups of similar customers (called “persona”) to whom we can decide to
offer personalized content and experiences both in inbound or outbound
interactions. In this context, we may make inferences about you, as derived from
your personal information (profiling). For example, if you always purchase our
products from the same store (specific location or online), we may consider this
store as your preferred one. This will allow us to customize your experience
with Maui Jim based on your interests and shopping habits (i.e. tailored
communication). In order to provide you with such customized and personalized
experience, in our stores or online, you may be required to log in or identify
yourself. 

To enrich your personal information, we may use cookies or other online
advertising technologies. Via such technologies, we will collect personal
information related to your activities on social media and your browsing
activity across different websites and devices (for example: to know if you have
visited our website after opening a newsletter you have received). Certain
technologies may rely on services provided by other companies acting on their
own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook,
Twitter, Instagram, or other online platforms). These companies have their own
privacy and cookies policies and the way they use the personal information you
share with them will be subject to their rules and not ours. 

To enrich your personal information, we can match it with personal information
held by others (for example, by sharing and matching your information with
information held by trusted partners). This process will only be conducted by
using customers’ unique identifiers and reidentification protocols in order to
protect the confidentiality of your personal information.

Personal information linked to your Maui Jim profile (your identification
personal information such as your e-mail address, phone number, social network
id, etc.) will enable us to reach you on third-party platforms or to create
“lookalike campaigns”, allowing us to find new people who are likely to be
interested in our products because they may be similar to you. We may conduct
such campaigns through our website, social media or other communication means
such as search engine. When this kind of campaigns are conducted, before it is
shared, your personal information is hashed and turned into short fingerprints
that cannot be reversed.

Using cookies or other online advertising technologies may also enable us to
show you online advertisements that are “contextual” (meaning they are shown
according to the webpage you are browsing), or “behavioral” or “interest based”
(where advertisements are shown to you based on your interests which we have
inferred from your information including demographic, geographic and
interest-based data). We may use such advertisements to display products or
services that are most relevant to you.

If you no longer want to see customized online advertisements, you may request
us to delete your Maui Jim profile or modify your cookie preferences – see
“cookies or other online advertising technologies”. In addition, some
third-party sites allow you to stop seeing advertisements from specific
advertisers, so you may also set your preferences on those websites.

 5. To send you non-marketing communications. 

Non-marketing communications may be sent upon your request, and/or may be
important for your safety and the security of your personal information. 

You may still receive such communications even when you opt-out from certain
marketing communications. The information communicated may be necessary for the
correct performance of our contract with you or be mandatory to comply with some
of our legal obligations.

 {read more}    

Non-marketing communications can include, but are not limited to: emailing you
to verify your identity when you sign up to our services; emailing you for
password and/or username reset; notifying you that a particular service has been
or will be suspended for maintenance or terminated; notifying you of an upgrade,
a rectification or an incident affecting our services that may involve your
personal information; notifying you of an update to our privacy policy or Terms
of Use; or informing you about any products or services you have requested or
purchased. 

We will never contact you to ask for your password. Please be aware if you
receive any request for this personal information.

 6. To manage our social networks  

Maui Jim manages “Fan” pages available on several social networks. We may need
to process the information made available by the different platforms or when you
interact with our pages and publications.

{read more}

When, as a user, you decide to interact with our social media pages (e.g. when
you follow one of our pages, when you click "Like" on Facebook or "Follow" on
Instagram or add a reaction to a post, when you "share" or add a "comment",
etc.), we have access to public information in your profile. Your information is
used for the purpose of interacting with you through the social network in
question or to establish analyzes or statistics on the use of our pages or on
the performance of our communications. Our services may remove your comments if
they do not comply with our policies on the use of social networks (e.g. if your
comments are insulting, illegal or malicious). 

When you visit our “Fan” page, when you do not have an account or are not logged
in to the relevant social network, we do not collect any personal information
about you, except for the aggregated data provided to us by each social network.

 7. To conduct our business securely and protect our activities and personnel. 

To deliver our products and services safely to you, perform our contract
properly or comply with some of our legal obligations, we will implement fraud
prevention and detection measures. Such measures will allow us to adequately
perform our contract with you and/or protect our legitimate interests in
defending ourselves against fraud. We may notably implement measures to ensure
that you are complying with our terms and conditions for sales, available on
this website, offers and programs, and to prevent and detect non-compliance or
fraud by you. This may include reviewing and assessing your dealings with us,
your eligibility to participate in certain sales, offers and programs, your
compliance with the terms and conditions of such sales, offers and programs, and
undertaking enforcement action and/or disciplinary action where such
non-compliance or fraud is suspected or identified. 

{read more}

We may use administrative and technical measures to protect, our website, our
systems, our networks, transactions occurring on our website or in our stores,
and any other necessary means to protect the personal information we may access
or store. For this purpose, we may also be required to verify your identity or
to take note of any suspicious or actual non-compliance with our terms and
conditions or fraud we incurred with respect to your dealings with us. Such
measures may also be implemented for compliance purposes or to avoid sharing
your personal information with any untrusted third parties. 

In addition, we may implement certain measures to protect and defend our rights
and property, our employees and our business partners in compliance with
applicable laws, regulations and international conventions. For example, we can
monitor our inbound and outbound interaction with our customer service
(including via voice or video recording, with prior notice to you). 

 8. To assess and better understand our business. 

To manage our activities, perform our obligations under our contract with you
and comply with our legal obligations, we may need to access and use some of
your personal information for finance, management or legal purposes, or
business-related analytics & market research activities. 

For example, this could occur when we use the invoices we have issued in
relation to your purchases for compliance or accountability purposes, or when we
analyze personal information to understand the characteristics of our customers
(what is the gender proportion, the average age etc.). 

In certain limited circumstances, such activity may be based on our legitimate
interest when related to business analytics & market research activities

 {read more}   

Certain activities which are required when conducting a business may involve the
use of your personal information. This could include internal processes (such as
finance control, accounting, stock management, production management, internal
or external audit), certain legal obligations (for example, record-keeping or
tax declaration), or analyses conducted in case of a merger or acquisition. 

We may also conduct various business-related analytics & market research
activities, which may require us to access or otherwise use some of your
personal information, or to send you surveys or customer satisfaction questions
in order to gather new or additional information. This notably enables us to
analyze and learn how our customers use and interact with us in order to improve
products, services and our business in general. It is also important for us to
conduct operations that allow us to analyze and measure the performance of our
marketing or communications campaigns. This may be the case, for example, when
you click on one of our ads on our business partners website or when you make a
purchase after viewing one of their ads. Please be aware that to do this, we may
use cookies or other online advertising technologies.

 1. To optimise and manage our website and other means of communication. 

We may take certain measures involving the use of your personal information
to administer, optimize and improve our means of digital or physical
communications such as our website, , or face-to-face interaction in our
stores. 

The use of your personal information will allow us to perform our contractual
obligations or improve our services in accordance with our legitimate interest.
Of course, when we use cookies or other online advertising technologies
requiring us to do so, we will always ensure that we have duly obtained your
prior consent. 

 {read more}   

We may use some of your personal information to administer, optimize and improve
our websites, our content and our other digital offerings, including the
services and products offered through our websites or any other digital means of
communication to ensure the most user-friendly online navigation experience. We
may use such personal information to fix operational problems such as pages
crashing and software bugs. Please be aware that to do this, we may use cookies
or other online advertising technologies.

Your personal information may be collected, used, held or disclosed for other
purposes with your consent or where otherwise permitted by applicable
legislation.  


 

 


APPENDIX 2 - SPECIFIC INFORMATION FOR RESIDENTS OF QATAR, VIETNAM, CHINA,
KUWAIT, SAUDI ARABIA, MEXICO, CHILE, SOUTH KOREA OR AZERBAIJAN ABOUT THE USE OF
YOUR PERSONAL INFORMATION

Maui Jim will collect, record, hold, organize, structure, store, update, adapt,
combine, consult, use, transfer and disclose your personal information for the
following purposes. Your personal information will not be further used for
purposes incompatible or inconsistent with the purposes for which it was
collected, unless permitted by the applicable legislation. 

The processing of your personal information is justified on the legal bases set
out in this section. The legal bases listed in this section will also apply when
we share your data with third parties (as listed in the section With whom do we
share your personal information?) for one of the purposes mentioned below. 

When we require information from you for the below mentioned purposes, we
generally request you to submit this to us voluntarily, i.e. you have the right
to consent or not to consent to the collection and processing of your personal
data.. If you choose not to provide certain personal information, you may not be
able to benefit from some of our services for which the provision of such
personal information is necessary.

If you would like more information, you can contact us at privacy@mauijim.com
 (or see How can you contact us?)

 1. To provide you with the products and services you have purchased or
    otherwise requested 

We will use your personal information to manage our relationship with you and to
perform our obligations under the contract you conclude with us when you
purchase or otherwise request products or services from us. This can cover
various activities such as internal accounting, processing your payment or
delivery.

{read more} 

To provide you with the products and services you have requested, we will
access, collect, store, process, use, disclose and transfer your personal
information for invoicing, payment management and internal accounting. 

Some of the operations mentioned above can be implemented by partners of ours as
identified in section “With whom do we share your personal information?”, in
particular the registration, payment and delivery of your order. Your
information may be communicated, used or collected directly via the information
system of our partner. 

Certain specific information may be required to provide you with gift cards,
customization services, or when you reserve a product or a service, request
the repair of a product, or purchase products or services by phone, or on our
website or a marketplace. In such cases, we could access, collect, store and use
your personal information for delivery, warehouse and return management.]

During your visit to our store, we may need to collect your information in order
to allow you to access our premises or when you wish to obtain a particular
service: request for tax on products or in connection with our after-sales
service, etc.

The purposes for which we process your personal information are as follows:

Providing you with the products and services you have purchased or otherwise
requested either in our stores or online. 

This involves any action necessary to perform our obligations under the sale or
service contract you conclude with us (processing of your payment, delivery,
return management, etc.)

For purchases made on our website, the contract is our Terms of Sale.

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam, China and Saudi Arabia

Kuwait, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us,

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us. 

 2. To manage your Maui Jim profile. 

Once you have requested us to create your Maui Jim profile, via Maui Jim
 websites or any other means, including our customer service, your personal
information will be linked to this profile, where we will keep all the
information we have on you. This could include personal information we obtain
directly from you as well as from other sources in accordance with applicable
legislation. This could also include information about the purchases made when
checking out as a guest or when checking out using a profile. The information in
your Maui Jim profile is crucial to provide you with the Maui Jim personalized
and tailored experience, and in some cases is necessary in order to access to
some specific services or to purchase from our website, and thus it needs to be
kept up to date for the best experience. 

{read more}

Once you have asked us to create your Maui Jim profile, we will supplement it
with personal information such as your purchases, preferences and contact
details. In this context, please be aware that we use personal identification
information, such as your email address or phone number, to link an interaction
or a purchase with your Maui Jim profile. This also applies when checking-out as
a guest on our website when making a purchase. In addition, we may use your date
of birth to determine that you are old enough to use our services.

In order to keep your personal information accurate, we will take every
reasonable step to ensure that personal information we hold is properly updated.
Subject to your applicable privacy legislation you may have the right to have
your information rectified at any time, and in event please let us know if any
of your information needs updating or correcting, and we will make our best
efforts to detect and correct inaccurate personal information (data cleansing)
and delete any duplicated dataset. This may require us to correct typographical
errors or inconsistent personal information. 

The purposes for which we process your personal information are as follows:

Administering, managing and maintaining your Maui Jim profile once you have
requested us to create it. 

This could include data cleansing and deduplication.

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest

Once your profile has been created upon your request, to supplement it with the
personal information you provide us during our interactions and thus ensure we
retain the most accurate and up-to-date version of your profile (and such
legitimate interest is not overridden by your own interests or fundamental
rights)

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us,

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us,

 3. To provide you with tailored customer service and assistance. 

You should have the same unified experience no matter how we communicate.
Whether this happens in our stores, on our website, by chat, by phone or by
video, and whether you contact us or we contact you, we want to provide you with
relevant and tailored customer service.  

For this purpose of providing you the Maui Jim experience, we will collect,
store, process, use, disclose and transfer your personal information to be able
to identify you. This will allow us to provide you with the tailored assistance
you are asking for or to share relevant information with you. In addition, when
you contact us, we may retain the personal information you share with us to
always provide you with such a customized and personalized experience. This
could happen if you are an existing or potential customer. Your personal
information will be linked to your Maui Jim profile, if you have requested us to
create one, or to a temporary record. 

To provide you with a smooth and enjoyable customer experience, know you better
to provide you with tailored answers, and to improve the quality and security of
our services, we may rely on your consent, proceed in accordance with our
contract with you, or take all reasonable steps to enter into a contract with
you, or rely on our legitimate interest to improve our services. 

{read more} 

We will use the information we have about you to try to identify you when you
contact us (whether by phone, video chat, text message, chat, social media,
etc.). When we can identify you, we will be able to access personal information
available in your Maui Jim profile or in your temporary record, to know when you
have previously interacted with us and to provide you with the tailored
assistance you are asking for. This could include real-time or subsequent
monitoring of your interaction with us (for example on our website or in a
store) to identify the products you are looking at or what could be your
specific need.

To provide you with adequate customer service, you may be asked if you need
further assistance when you are on our website or in a store. On our website, if
you do not want to be contacted, kindly close the chat navigation window. This
service was implemented for you to enjoy the same service as in one of our
physical stores.

If we are not able to identify you, we may create a temporary record to allow
you to have a unified purchase experience. Indeed, however you interact with us,
we will do our best to avoid asking you again for information you have already
shared with us. 

Your personal information, in particular your Maui Jim profile if you have
created one or the temporary record we may create about you, could enable our
sales associates to contact you directly in relation to the products and
services you have purchased or otherwise requested, such as when a product
becomes available again or when an order you have placed has been received in
store, or to share with you any other information you have requested from us. In
addition, the monitoring of our interaction (including, with prior notice to
you, via voice or video recording) enables us to improve the quality and safety
of our services and to provide you with tailored answers. 

All our customers are important to us. However, some of our customers and
potential customers benefit from a more personalized experience due to the
important relationship they keep with Maui Jim. Our teams may need to collect
and gather information on such customers or potential customers in order to
identify personalities who correspond to the image and values of Maui Jim to
offer them unique support. This may be the case when you participate in one of
our selective projects or when our Sales Associates offers you to participate in
events or contacts you for certain special occasions (for your birthdays or for
a particular event of your life). 

 

The purposes for which we process your personal information are as follows:

Administering, managing and maintaining your Maui Jim profile 

This will be done if you have requested us to create your Maui Jim profile and
if we are able to identify you. We will supplement your Maui Jim profile with
the personal information you provide us with when you contact us or when we
contact you. This could include data cleansing and deduplication.

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest 

Once your profile has been created upon your request, to supplement it with the
personal information you provide us during our interactions and thus ensure we
retain the most accurate and up-to-date version of your profile (and such
legitimate interest is not overridden by your own interests or fundamental
rights)

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or otherwise choose to enter into a contract or voluntarily
share your information with us,

Your consent, as provided when you create your Maui Jim profile or otherwise
choose to enter into a contract or voluntarily share your information with us,

 

The purposes for which we process your personal information are as follows:

Administering, managing and maintaining a temporary record

This will be done if we are not able to identify you. We will supplement this
temporary record with information you provide us with when you contact us or
when we contact you, to avoid asking you again for information you have already
shared with us and provide with you tailored assistance about our products and
services.

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest

When we are not able to identify you, to supplement a temporary record to
provide you tailored assistance (and such interest is not overridden by your own
interests or fundamental rights)

Your consent

As deemed obtained when you choose to enter into a contract or voluntarily share
your information with us

Your consent

As deemed obtained when you choose to enter into a contract or voluntarily share
your information with us

 

The purposes for which we process your personal information are as follows:

Inbound interaction – Providing you with the products, services or information
you may request when you contact us

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us.

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

 

The purposes for which we process your personal information are as follows:

Outbound interaction - Contacting you directly in connection with the products,
services and information you have requested

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest 

To provide you with an adequate answer when our interaction is not related to
the formation or performance of a contract (and such interest is not overridden
by your own interests or fundamental rights)

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us.

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

 

 

The purposes for which we process your personal information are as follows:

Real-time or further monitoring of our interaction, to enable us to improve the
quality and safety of our service and provide you with better answers. 

This monitoring could be implemented during both inbound and outbound
interactions and could be carried out via voice or video recording, with prior
notice to you..

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest 

When we collect information to improve the quality and safety of our service
(and when such interest is not overridden by your own interests or fundamental
rights)

Your consent, as deemed obtained when you choose to enter into a contract or
voluntarily share your information with us.

When we collect information to provide you with relevant assistance about our
products or services

Or your consent to cookies

when such monitoring is done on our website via cookies or other online
advertising technologies

Your consent, as deemed obtained when you choose to enter into a contract or
voluntarily share your information with us.

When we collect information to provide you with relevant assistance about our
products or services

Or your consent to cookies

when such monitoring is done on our website via cookies or other online
advertising technologies

Your consent, as deemed obtained when you choose to enter into a contract or
voluntarily share your information with us.

When we collect information to provide you with relevant assistance about our
products or services

Or your consent to cookies

when such monitoring is done on our website via cookies or other online
advertising technologies

 4. To enable you to receive relevant information and tailored marketing
    content. 

 You will receive information and updates about us either at your request (with
your prior consent where required by law) or when we are authorized by law to
send you such information and updates directly, for instance after a
purchase. Such communication can be global or local, and may include updates
about our products and services, notifications, invitations to events, offers,
surveys, etc.]

Our communications will be customized and specifically designed to be of
interest to you, and will be updated with any new personal information linked to
your Maui Jim profile. We will thus use your personal information to send
you tailored communications or other customized advertisements or marketing
campaigns. This use of your information includes some profiling activity. 

{read more} 

When you share your contact information with us, we may use this personal
information to contact you through related communication channels (such as text
message, MMS, e-mail, post, internet means, social media or telephone), with
your consent where required. You can of course request us not to use a
particular channel of communication or opt-out (unsubscribe) from it by applying
the opt-out option that will always be shared with you. If you want to stop
receiving communication from us via all communication channels, please send an
email to privacy@mauijim.com. 

As part of the Maui Jim experience, we will always try to customize and
personalize your experience with us. This is why we will use your personal
information to send you tailored communications or personalize your journey with
us, but only with your prior consent where it is required under applicable
privacy legislation. Our communications could include tailored product
recommendations we think you might like, personalized marketing content designed
to suit your interests, personalized events invitations or, at your request and
where available, personalized and customized products. For these purposes, we
will use the information you provide to us (for example your date of birth, your
country of residence, your preferred means of contact, etc.) and/or jointly or
independently, certain patterns we may observe when interacting with you (for
example where you prefer buying our products, what type of products you like,
which occasions you are shopping for, etc.). With this information, we may
create groups of similar customers (called “persona”) to whom we can decide to
offer personalized content and experiences both in inbound or outbound
interactions. In this context, we may make inferences about you, as derived from
your personal information (profiling). For example, if you always purchase our
products from the same store (specific location or online), we may consider this
store as your preferred one. This will allow us to customize your experience
with Maui Jim based on your interests and shopping habits (i.e. tailored
communication). In order to provide you with such customized and personalized
experience, in our stores or online, you may be required to log in or identify
yourself. 

To enrich your personal information, we may use cookies or other online
advertising technologies. Via such technologies, we will collect personal
information related to your activities on social media and your browsing
activity across different websites and devices (for example: to know if you have
visited our website after opening a newsletter you have received). Certain
technologies may rely on services provided by other companies acting on their
own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook,
Twitter, Instagram, or other online platforms). These companies have their own
privacy and cookies policies and the way they use the personal information you
share with them will be subject to their rules and not ours. 

To enrich your personal information, we can match it with personal information
held by others (for example, by sharing and matching your information with
information held by trusted partners). This process will only be conducted by
using customers’ unique identifiers and reidentification protocols in order to
protect the confidentiality of your personal information.

Personal information linked to your Maui Jim profile (your identification
personal information such as your e-mail address, phone number, social network
id, etc.) will enable us to reach you on third-party platforms or to create
“lookalike campaigns”, allowing us to find new people who are likely to be
interested in our products because they may be similar to you. We may conduct
such campaigns through our website, social media or other communication means
such as search engine. When this kind of campaigns are conducted, before it is
shared, your personal information is hashed and turned into short fingerprints
that cannot be reversed.

Using cookies or other online advertising technologies may also enable us to
show you online advertisements that are “contextual" (meaning they are shown
according to the webpage you are browsing), or “behavioral" or “interest based"
(where advertisements are shown to you based on your interests which we have
inferred from your information including demographic, geographic and
interest-based data). We may use such advertisements to display products or
services that are most relevant to you.

If you no longer want to see customized online advertisements, you may request
us to delete your Maui Jim profile or modify your cookie preferences – see
"cookies or other online advertising technologies". In addition, some
third-party sites allow you to stop seeing advertisements from specific
advertisers, so you may also set your preferences on those websites.

The purposes for which we process your personal information are as follows:

Sending or presenting you with tailored communication

This includes communication such as updates about our products and services,
invitations to events, offers, surveys. 

When you share your contact information with us, we will use such personal
information to contact you through related communication channels (such as text
message, MMS, e-mail, post, internet, social media or telephone).

We will always do our best to provide you with tailored communication based in
particular on your interests and shopping habits and improve and customize our
services notably via profiling.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest in providing you with customized content

When such interest is not overridden by your own interests or fundamental rights
and we are authorized by law to send you such communication without your consent

Your consent, as provided when you create your Maui Jim profile

Your consent, as provided when you create your Maui Jim profile.

Your consent, as provided when you create your Maui Jim profile.

 

The purposes for which we process your personal information are as follows:

 Updating and supplementing or enriching your personal information

This includes conducting data cleansing and deduplication.

This also includes enriching your personal information with second party data or
information related to your activities on social media and your browsing
activity across different websites and devices.

Some of the technologies we use (including cookies) may rely on services
provided by other companies acting on their own account (such as social media -
WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other
online platforms). You may have provided your consent to cookies and other
technologies through such platforms. These other companies have their own
privacy and cookies policies and the way they use your personal information will
be subject to their rules and not ours.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us

Or compliance with a legal obligation

When such update relates to the administration and management of your Maui Jim
profile, including taking actions following a rectification or erasure request.

 

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online, and such
update relates to the administration and management of your Maui Jim profile 

Or compliance with a legal obligation

When taking actions following a rectification or erasure request.

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us.

Compliance with a legal obligation

When taking actions following a rectification or erasure request.

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us.

 

The purposes for which we process your personal information are as follows:

Creating lookalike campaigns

Lookalike campaigns enables us to reach new people who are likely to be
interested in our products because they are similar to you. 

Some of the technologies we use (including cookies) may rely on services
provided by other companies acting on their account (such as social media -
WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other
online platforms). You may have provided your consent to cookies and other
technologies through such platforms. These other companies have their own
privacy and cookies policies and the way they use your personal information will
be subject to their rules and not ours.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent when you accept, at the creation of your Maui Jim profile, that we
link your personal information to certain patterns (Profiling) (for example by
accepting to receive tailored communication).

Your consent, when you accept, at the creation of your Maui Jim profile, that we
link your personal information to certain patterns (Profiling) (for example by
accepting to receive tailored communication).

Your consent, when you accept, at the creation of your Maui Jim profile, that we
link your personal information to certain patterns (Profiling) (for example by
accepting to receive tailored communication).

The purposes for which we process your personal information are as follows:

Online advertisement

Presenting you with online advertisements that are “contextual", “behavioral",
“interest- based" or “tailored”, including by using cookies or other online
advertising technologies

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent to cookies or other online advertising technologies

Your consent to cookies or other online advertising technologies

Your consent to cookies or other online advertising technologies

 5. To send you non-marketing communications. 

Non-marketing communications may be sent upon your request, and/or may be
important for your safety and the security of your personal information. 

You may still receive such communications even when you opt-out from certain
marketing communications. The information communicated may be necessary for the
correct performance of our contract with you or be mandatory to comply with some
of our legal obligations.

{read more}

Non-marketing communications can include, but are not limited to: emailing you
to verify your identity when you sign up to our services; emailing you for
password and/or username reset; notifying you that a particular service has been
or will be suspended for maintenance or terminated; notifying you of an upgrade,
a rectification or an incident affecting our services that may involve your
personal information; notifying you of an update to our privacy policy or Terms
of Use; or informing you about any products or services you have requested or
purchased. 

We will never contact you to ask for your password. Please be aware if you
receive any request for this personal information.

The purposes for which we process your personal information are as follows:

Providing you with the services and information you requested. For example
identity verification, password or username reset, etc. 

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us

 

The purposes for which we process your personal information are as follows:

Providing you with the services and information we need to send or provide you.
For example information about the suspension of our services, about incidents
that may involve your personal information, etc.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us, 

Or compliance with a legal obligation

 

Compliance with a legal obligation,

Or performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online, 

Otherwise your consent, as provided when you create your Maui Jim profile or
deemed obtain when you otherwise choose to enter into a contract or voluntarily
share your information with us

Compliance with a legal obligation

 

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

 

The purposes for which we process your personal information are as follows:

Administering and managing your Maui Jim profile once you have requested us to
create your Maui Jim profile

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us.

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

 6. To manage our social networks   

Maui Jim  manages “Fan” pages available on several social networks. We may need
to process the information made available by the different platforms or when you
interact with our pages and publications.

{read more}

When, as a user, you decide to interact with our social media pages (e.g. when
you follow one of our pages, when you click "Like" on Facebook or "Follow" on
Instagram or add a reaction to a post, when you "share" or add a "comment",
etc.), we have access to public information in your profile. Your information is
used for the purpose of interacting with you through the social network in
question or to establish analyzes or statistics on the use of our pages or on
the performance of our communications. Our services may remove your comments if
they do not comply with our policies on the use of social networks (e.g. if your
comments are insulting, illegal or malicious). 

When you visit our “Fan” page, when you do not have an account or are not logged
in to the relevant social network, we do not collect any personal information
about you, except for the aggregated data provided to us by each social network.

The purposes for which we process your personal information are as follows:

 

Promote Maui Jim 's activities on social networks.

 

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interests in communicating on our activities

When such interest is not overridden by your own interests or fundamental
rights.

Your consent, when you interact with us

 

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online, including
when you interact with us via the features proposed by the social network

Otherwise your consent, as provided when you create your Maui Jim profile or
deemed obtain when you otherwise choose to enter into a contract or voluntarily
share your information with us

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us





 

The purposes for which we process your personal information are as follows:

Analyze the habits of users who visit our “Fan” pages or share our content.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interests in communicating on our activities

When such interest is not overridden by your own interests or fundamental
rights.

Your consent, when you interact with us

Your consent, when you interact with us

Your consent, when you interact with us

 

 7. To conduct our business securely and protect our activities and personnel. 

To deliver our products and services safely to you, perform our contract
properly or comply with some of our legal obligations, we will implement fraud
prevention and detection measures. Such measures will allow us to adequately
perform our contract with you and/or protect our legitimate interests in
defending ourselves against fraud. We may notably implement measures to ensure
that you are complying with our terms and conditions for sales, available in
this website, offers and programs, and to prevent and detect non-compliance or
fraud by you. This may include reviewing and assessing your dealings with us,
your eligibility to participate in certain sales, offers and programs, your
compliance with the terms and conditions of such sales, offers and programs, and
undertaking enforcement action and/or disciplinary action where such
non-compliance or fraud is suspected or identified. 

{read more}

We may use administrative and technical measures to protect, our website, our
systems, our networks, transactions occurring on our website or in our stores,
and any other necessary means to protect the personal information we may access
or store. For this purpose, we may also be required to verify your identity or
to take note of any suspicious or actual non-compliance with our terms and
conditions or fraud we incurred with respect to your dealings with us. Such
measures may also be implemented for compliance purposes or to avoid sharing
your personal information with any untrusted third parties. 

In addition, we may implement certain measures to protect and defend our rights
and property, our employees and our business partners in compliance with
applicable laws, regulations and international conventions. For example, we can
monitor our inbound and outbound interaction with our customer service
(including via voice or video recording, with prior notice to you); 

The purposes for which we process your personal information are as follows:

Implementing fraud prevention, detection and investigation measures and
procedures against inappropriate behaviors against our employees to ensure
physical security and cybersecurity, to safely deliver you products and services
and to protect the health of our employees, also via voice or video recording
both inbound and outbound conversations with our customer service, with prior
notice to you.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Compliance with a legal obligation

or our legitimate interests in protecting ourselves against fraud, protecting
our employees against inappropriate behaviors, preventing criminal activity or
collecting relevant information thereon or initiating an investigation thereof,
and collecting information necessary for the investigation of any criminal
activity, based on an official request from the investigating authorities (when
such interest is not overridden by your own interests or fundamental rights)

Compliance with a legal obligation,

or performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online 

Otherwise your consent, as provided when you create your Maui Jim profile or
deemed obtain when you otherwise choose to enter into a contract or voluntarily
share your information with us

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

 

The purposes for which we process your personal information are as follows:

In accordance with applicable law, implementing compliance-related and
privacy-related activities

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Compliance with a legal obligation

or our legitimate interest 

Where the processing is not prescribed by law but is a regulatory
expectation (and such interest is not overridden by your own interests or
fundamental rights)

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

 

The purposes for which we process your personal information are as follows:

In accordance with applicable law, implementing activities related to the
protection of intellectual property rights and management of litigation cases

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Compliance with a legal obligation

or our legitimate interests in protecting our rights (when such interest is not
overridden by your own interests or fundamental rights)

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

 8. To assess and better understand our business. 

To manage our activities, perform our obligations under our contract with you
and comply with our legal obligations, we may need to access and use some of
your personal information for finance, management or legal purposes, or
business-related analytics & market research activities. 

For example, this could occur when we use the invoices we have issued in
relation to your purchases for compliance or accountability purposes, or when we
analyze personal information to understand the characteristics of our customers
(what is the gender proportion, the average age etc.). 

In certain limited circumstances, such activity may be based on our legitimate
interest when related to business analytics & market research activities

{read more}   

Certain activities which are required when conducting a business may involve the
use of your personal information. This could include internal processes (such as
finance control, accounting, stock management, production management, internal
or external audit), certain legal obligations (for example, record-keeping or
tax declaration), or analyses conducted in case of a merger or acquisition. 

We may also conduct various business-related analytics & market research
activities, which may require us to access or otherwise use some of your
personal information, or to send you surveys or customer satisfaction questions
in order to gather new or additional information. This notably enables us to
analyze and learn how our customers use and interact with us in order to improve
products, services and our business in general. It is also important for us to
conduct operations that allow us to analyze and measure the performance of our
marketing or communications campaigns. This may be the case, for example, when
you click on one of our ads on our business partners website or when you make a
purchase after viewing one of their ads. Please be aware that to do this, we may
use cookies or other online advertising technologies.

The purposes for which we process your personal information are as follows:

Performing activities relating to the sale or service contract you have
concluded with us.

For example, accounting, stock management, keeping of records, etc.  

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam, China and Saudi Arabia

Kuwait, Mexico, Chile, South Korea and Azerbaijan

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us.

Compliance with a legal obligation,

or performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online, 

Otherwise your consent, as provided when you create your Maui Jim profile or
deemed obtain when you otherwise choose to enter into a contract or voluntarily
share your information with us

Compliance with a legal obligation,

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

 

The purposes for which we process your personal information are as follows:

Conducting business-related analytics & market research activities

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interests in improving our products or services

When such interest is not overridden by your own interests or fundamental
rights.

Your consent, when you answer surveys or customer satisfaction questions or when
we use cookies or other online advertising technologies.

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us

Or your consent to cookies, when we use cookies or other online advertising
technologies

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us,

 

Or your consent to cookies, when we use cookies or other online advertising
technologies

 

 

The purposes for which we process your personal information are as follows:

Sharing necessary information with actual or potential buyers as part of a
business transfer

The processing of your personal information is justified by the following legal
basis:

Qatar and China 

Vietnam and Saudi Arabia

Kuwait, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest in disclosing information necessary to complete our
business transactions 

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us

 

The purposes for which we process your personal information are as follows:

Sharing necessary information with auditors, law firms and similar corporate
professional service providers, data analysis providers

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Compliance with a legal obligation

Or our legitimate interest of properly carrying out our business including in
compliance with applicable legislation and to better understand and improve our
business (when such interest is not overridden by your own interests or
fundamental rights)

Compliance with a legal obligation, 

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

Compliance with a legal obligation, 

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

 1. To optimize and manage our website and other means of communication. 

We may take certain measures involving the use of your personal information
to administer, optimize and improve our means of digital or physical
communications such as our website,  or face-to-face interaction in our stores.

The use of your personal information will allow us to perform our contractual
obligations or improve our services in accordance with our legitimate interest.
Of course, when we use cookies or other online advertising technologies
requiring us to do so, we will always ensure that we have duly obtained your
prior consent. 

{read more}   

We may use some of your personal information to administer, optimize and improve
our websites,  our content and our other digital offerings, including the
services and products offered through our websites,  or any other digital means
of communication to ensure the most user-friendly online navigation experience.
We may use such personal information to fix operational problems such as pages
crashing and software bugs. Please be aware that to do this, we may use cookies
or other online advertising technologies.

The purposes for which we process your personal information are as follows:

Fixing operational problems such as pages crashing and software bugs

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us, 

Or your consent to cookies, when we use cookies or other online advertising
technologies

Or our legitimate interests when we use cookies or other online advertising
technologies for which consent is not required under applicable law

When such interest is not overridden by your own interests or fundamental rights

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us, 

Or your consent to cookies, when we use cookies or other online advertising
technologies

 

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us, 

Or your consent to cookies, when we use cookies or other online advertising
technologies

 

 

The purposes for which we process your personal information are as follows:

Understanding how our means of communication are used and administer, optimize
and improve them.

This can include auditing the downloading of personal information from the
Website.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us,

Or your consent when we use cookies or other online advertising technologies

Or our legitimate interests to administer and improve our means of communication
and other systems, in particular when using cookies or other online advertising
technologies for which consent is not required under applicable law

When our legitimate interest is not overridden by your own interests or
fundamental rights 

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us, 

Or your consent to cookies, when we use cookies or other online advertising
technologies

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us, 

Or your consent to cookies, when we use cookies or other online advertising
technologies

 


 

 


APPENDIX 3 - SPECIFIC INFORMATION ON TEXT AND INSTANT MESSAGES FOR RESIDENTS OF
THE UNITED STATES OR GUAM RESIDENTS

This section applies when you provide prior express consent to receive text
messages or instant messages from Maui Jim. Messages that you may receive from
us may include one time or recurring text or instant messages relating to our
products, our services, our activities or including any other information that
you have requested. At enrollment for recurring messaging programs, we will
specify the approximate frequency of messages. 

You may opt-out of receiving future messages by texting STOP to the number
indicated in our message. For help or for more information, you may contact us
at privacy@mauijim.com  (or see How can you contact us?).

Messages are subject to the terms and conditions of your mobile carrier.
Standard message and data rates may apply. Marketing and non-marketing text and
instant messages may be sent to your mobile number using an automatic dialing
system.

We cannot guarantee timing or receipt of the messages, as this may be affected
by forces outside of our control. In the event that a message is delayed, or not
received, we are not responsible for any related impacts.

You agree to provide us with a valid mobile number. If you change your mobile
phone number, you agree to opt out of receipt of texts and instant messages
prior to changing your mobile number.


 

 


APPENDIX 4 – SPECIFIC INFORMATION FOR U.S. RESIDENTS

 1. What personal information do we collect

This section is meant to provide supplemental or specific information for
residents of California and certain other US states. We encourage you to read
the full privacy policy as well.

The personal information we collect about you includes information within the
below categories of data. Note that the “Category” column listed below refers to
the category of personal data as defined under California law and represents the
categories of personal information that we have collected, and how it has been
shared over the past 12 months. Inclusion of a category in the list below
indicates only that we may collect some information within that category. We do
not necessarily collect all information listed in a particular category, nor do
we collect all categories of information for all individuals. We have collected
and shared personal information in each of the below categories with our
affiliates and service providers, as well as with government entities as
necessary, for our business purposes within the last 12 months. We have not
necessarily shared all information listed in a category.

 

 * General information

Category

Source

Purpose of processing

 

Identifiers such as a real name, alias, postal address, unique personal
identifier, online identifier Internet Protocol address, email address, account
name, social security number, driver’s license number, passport number, or other
similar identifiers...

 

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who Are Our Third-Party Sources” section.

 

This set of personal information enables us to identify you, manage your Maui
Jim profile, provide you with customer service and assistance and, in some
cases, to contact you, including by sending you relevant information and
tailored marketing content. 

 

 

 

Information that identifies, relates to, describes, or is capable of being
associated with, a particular individual, including, but not limited to, your
name, signature, social security number, physical characteristics or
description, address, telephone number, passport number, driver's license or
state identification card number, insurance policy number, education,
employment, employment history, bank account number, credit card number, debit
card number, or any other financial information, medical information, or health
insurance information.

 

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

 

This set of personal information enables us to identify you, manage your Maui
Jim profile, provide you with customer service and assistance and, in some
cases, to contact you, including by sending you relevant information and
tailored marketing content. 

 

Commercial information, including products or services purchased, obtained, or
considered, or other purchasing or consuming histories or tendencies.

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

 

This set of personal information enables us to provide you with the products and
services you have requested, manage your Maui Jim profile, provide you with
relevant customer service and assistance, secure our communications and to
manage and better understand our business.  

 

Internet or other electronic network activity information, including, but not
limited to, browsing history, search history, and information regarding a
consumer’s interaction with an Internet Web site, application, or advertisement.

We may collect information in this category from the use of cookies.

 

This set of personal information enables us to always offer you the optimum
service by understanding you better. We use it to manage your Maui Jim profile,
provide you with relevant customer service and assistance and, in certain
circumstances, to contact you for example by sending you relevant information,
updates and tailored marketing content. 

 

 

Geolocation data.

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

 

We may also collect this information from the use of cookies.

 

This set of personal information enables better delivery of the service you
expect from us. 

 

It could include personal information related to your interactions with us and
allows us to manage your Maui Jim profile, provide relevant customer service and
tailored marketing content, establish communications and conduct our business
securely, assess and better understand our business, and optimize and manage our
website and other means of communication.

 

Audio, electronic, visual, thermal, olfactory, or similar information.

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

This data (e.g., recordings of customer service calls) is processed to answer
your queries, detect security incidents, protect against malicious, deceptive,
fraudulent or illegal activity, and for compliance management.

 

 

Inferences (defined as “the derivation of information, data, assumptions, or
conclusions from facts, evidence, or another source of information or data”)
drawn from any of the information identified in this subdivision to create a
profile about a consumer reflecting the consumer’s preferences, characteristics,
psychological trends, preferences, predispositions, behavior, attitudes,
intelligence, abilities, and aptitudes.

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

 

We may also collect this information from the use of cookies.

This set of personal information enables us to always offer you the optimum
service by understanding you better. We use it to manage your Maui Jim profile,
provide you with relevant customer service and assistance and also, in certain
circumstances, to contact you for example by sending you relevant information,
updates and tailored marketing content.

 

In addition to the categories of information above, we also collect the
following categories of sensitive personal information:

 

Category

Source

Purpose of processing

Social security number, driver’s license number or other state ID number, and
passport information.

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

This set of personal information enables us to identify you, manage your Maui
Jim profile, provide you with customer service and assistance and, in some
cases, to contact you, including by sending you relevant information and
tailored marketing content. 

 

 

Personal data of a known child.

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

 

We may also collect this information from the use of cookies.

This set of personal information enables us to identify you, manage your Maui
Jim profile, provide you with customer service and assistance and, in some
cases, to contact you, including by sending you relevant information and
tailored marketing content. 

 

 

 

 

 

. 

 2. DO WE “SELL” OR “SHARE” YOUR PERSONAL INFORMATION? 

As set out in our Cookie Policy, if you choose to enable third party cookies via
Cookie Settings[BL6] , third parties (such as approved analytics and advertising
partners) will collect your personal information via automated technologies on
our websites, primarily in an effort to provide you with content and
advertisements that may be of interest to you and on the legal bases set out in
this privacy policy. The choice is yours.  You may elect not to send your
personal data to them at any time.

We have implemented a cookie “door” to ensure your cookie preferences are
honored. We also have tools in place to better detect requests made using the
Global Privacy Controls (“GPC”) signal as requests to opt-out of the sharing of
personal information to the extent required by applicable law.  If you wish to
manage your cookie preferences directly with us, please go to our cookies
settings or make a request using one of the methods outlined in Section C of
this appendix.

 

 

Please note that deciding not to share your information via third party cookies
does not mean you will stop seeing ads, but these ads will not be tailored to
you based on information derived from your activities on our websites. 

Please also note that depending on your selection, we may still share your
information in ways that are not a “sale” or “sharing” under applicable state
laws, such as with our service providers, for our own online advertising
purposes.

 

 3. WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION?

 Subject to certain conditions and limitations, you may have the following
rights with respect to personal information about you:

 1. Right of access/Right to know  - You may be entitled to request that we
    disclose to you personal information we have collected about you, in the
    preceding 12 months, the categories of sources from which the information
    was collected, the purposes of collecting the information, the categories of
    third parties we have shared the information with, and the categories of
    personal information that have been shared with third parties for a business
    purpose. Before providing any of this information, we must be able to verify
    your identity.
 2. Right of data portability – In some instances, you may have the right to
    receive the information about you in a portable and readily usable format. 
 3. Right to have personal information erased – Subject to certain conditions,
    you may be entitled to request that we delete personal information about
    you. We will not delete personal information about you when the information
    is required to fulfill a legal obligation, is necessary to exercise or
    defend legal claims, or where we are required or permitted to retain the
    information by law. 
 4. Right to correct – You may be entitled to request that we delete personal
    information about you. Before deleting information, we must be able to
    verify your identity. We will not delete personal information about you when
    the information is required to fulfill a legal obligation, is necessary to
    exercise or defend legal claims, or where we are required or permitted to
    retain the information by law. For example, we cannot delete information
    about you if your personal information is on the contract between us for our
    services or products. 
 5. Right to opt-out of the sale or sharing of personal information – You have
    the right to opt-out of information sharing that constitutes “sharing”
    personal information, as defined by applicable law.

Depending on your state of residency, these rights may not apply to pseudonymous
data if the information necessary to identify the consumer is kept separately
and is subject to controls that prevent access to the information. Pseudonymous
data is personal data that can no longer be attributed to a specific individual
without the use of additional information, if the additional information is kept
separately and is subject measures to ensure that personal data is not
attributed to the specific individual. 

Data solely retained for data backup or archive purposes is principally excluded
from these rights until it is restored to an active system or next accessed or
used for a sale, disclosure, or commercial purpose. 

If you chose to exercise any of these rights, we will not discriminate against
you on the basis of choosing to exercise your privacy rights. 

Additional Information for Residents of California: If you are a California
resident you also have the right to submit a Shine the Light Request, which
means you may request that we provide you with a list of certain categories of
personal information we have disclosed to third parties for their direct
marketing purposes during the immediately preceding calendar year, as well as
the identity of those third parties

Verification of your request

Before providing you with the above rights, we must be able to verify your
identity. In order to verify your identity, you will need to submit information
about yourself, including, to the extent applicable, providing your account
login credentials or other account information, answers to security questions,
your name, government identification number we already have on file, date of
birth, contact information, or other personal identifying information. We will
match this information against information we have previously collected about
you to verify your identity and your request. To the extent you maintain an
account with us, we will require you to login to that account as part of
submitting your request. If we are unable to verify your identity as part of
your request, we will not be able to satisfy your request. We are not obligated
to collect additional information in order to enable you to verify your
identity. For deletion requests, you will be required to submit a verifiable
request for deletion and then to confirm separately that you want personal
information about you deleted.

If you would like to appoint an authorized agent to make a request on your
behalf, we require you to verify your identity with us directly before we
provide any requested information to your approved agent. Alternatively, your
authorized agent may provide evidence of having power of attorney or acting as a
conservator for you. Note that we may require you to verify your identity with
us directly before we provide any requested information to your authorized agent
unless your authorized agent has power of attorney or acts as a conservator, in
which case we will not contact you directly. We may also request that any
authorized agents verify their identity and may reach out to you directly to
confirm that you have provided the agent with your permission to submit the
request on your behalf. 

 

How to make your request

Depending on where you reside, you may be entitled to make one or two requests
per calendar year, free of charge. You will be charged a fee for subsequent
requests exceeding this limit. Under applicable privacy law, and for the
protection of your personal information, we may be limited in what personal
information we can disclose.

In your request, please attest to your state of residency and provide a current
address for your response. You may request this information in writing by
contacting us at privacy@mauijim.com, by completing the form available
here[BL7]  or calling our toll-free number +1-888-666-5905. 

Additional Information for Residents of California and Colorado: For residents
of California and Colorado, we will maintain all of your privacy rights requests
for at least 2 years. This information will not be used for any other purpose
except to review compliance processes; it will not be shared except as necessary
to comply with a legal obligation. For residents of Colorado, sensitive data
which we no longer have consent to process will be deleted or rendered
permanently anonymized or inaccessible within a reasonable period of time after
withdrawal of consent.

 

When can you expect to hear from us?

We will confirm receipt of your request within 10 business days and provide
information about how we will process the request, including the verification
process and expected response time. Please allow up to forty-five (45) days for
a response, from the day the request is received. We may require an additional
forty-five (45) calendar day extension.  Residents of Iowa should allow up to
ninety (90) days for a response, not including the additional forty-five (45)
calendar day extension. 

Depending on your state of residency, you may be entitled to appeal our decision
with regard to your request.

Additional Information: to the extent permitted by applicable law, we may charge
a reasonable fee to comply with your request. This statement is available in
alternative formats upon request. Please contact privacy@mauijim.com or + 1
-888-666-5905 to request this statement in an alternative format

 




 [BL1]Include link to privacy requests form

 [BL2]Include link to privacy requests form

 [BL3]Include link to privacy request form

 [BL4]Include link to privacy request form

 [BL5]Include link to privacy request form.

 [BL6]Include link

 [BL7]Include link to privacy request form

LLECT YOUR PERSONAL INFORMATION?. 6

5.     WHAT PERSONAL INFORMATION DO WE COLLECT?. 19

6.     WHEN DO WE COLLECT YOUR PERSONAL INFORMATION?. 22

7.     HOW DO WE COLLECT YOUR PERSONAL INFORMATION?. 23

8.     WHO ARE OUR THIRD-PARTY SOURCES?. 24

9.     SHOULD YOU ALWAYS SHARE YOUR PERSONAL INFORMATION WITH US?  25

10.   FOR HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?. 26

11.   HOW DO WE PROTECT YOUR PERSONAL INFORMATION?. 28

12.   WHERE DO WE TRANSFER & STORE YOUR PERSONAL INFORMATION?. 29

13.   WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?. 31

14.   HOW DO WE ADDRESS THE PRIVACY OF CHILDREN?. 35

15.   WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION?. 36

16.   CAN THE PRIVACY POLICY CHANGE?. 40

17.   DO WE USE COOKIES OR OTHER ONLINE ADVERTISING TECHNOLOGIES?. 41

18.   HOW CAN YOU CONTACT US?. 48

APPENDIX 1 - Specific information for Australian residents ABOUT THE USE OF YOUR
PERSONAL INFORMATION. 49

APPENDIX 2 - Specific information for residents of Qatar, Vietnam, China,
Kuwait, SAUDI ARABIA, Mexico, Chile, South Korea OR AZERBAIJAN about the use of
your personal information. 56

APPENDIX 3 - Specific information on text and instant messages for residents of
the United States or Guam residents. 76

Appendix 4 – Specific information for U.S. residents. 77

 


 

 


 1. WHAT IS COVERED BY THIS PRIVACY POLICY AND DO OTHER POLICIES APPLY TO YOU?

This privacy policy covers situations where we, Maui Jim, access, collect,
store, process, use, disclose or transfer your personal information in paper or
electronic form. It also covers situations where approved partners or other
members of Kering use your personal information on our behalf. 

In some cases, other policies apply to you. It may be the case when you use
certain products or services, and in this event: 

 * You will be notified of these other policies while using the products or
   services they apply to.
 * Such policies will supersede this privacy policy unless they expressly refer
   to it.

This privacy policy does not cover products or services you might use as
provided by other companies acting on their own account.

{read more}

Our privacy policy does not extend to services provided by other companies
acting on their own account, such as franchisees and licensees or when you share
information through social media (WeChat, WhatsApp, Baidu, Kakao Talk, Facebook,
Twitter, Instagram, etc.), or other online platforms owned and managed by other
companies. These other companies have their own privacy policies in place, so
remember that the way they use any personal information you give them will be
subject to their rules and not ours.

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Who collects & uses your personal information?

With whom do we share your personal information?

What are your rights regarding your personal information?


 

 


 1. WHAT SPECIFIC TERMS APPLY TO YOU DEPENDING ON YOUR COUNTRY OF RESIDENCE?

The protection of your personal information is an essential part of our
activities. In order to provide you with a personalized experience, we will
apply the data protection laws of your country of residence. This approach would
also be consistent with consumer laws of the country of your habitual residence,
and would hence allow us to better meet your expectations regarding the
protection of your personal information.

If you are a resident of any of the following countries/regions, please make
sure that you refer to the Annex containing specific information for your
jurisdiction:

 * If you are an Australian resident, please refer to Appendix 1 - Specific
   information for Australian residents about the use of your personal
   information to obtain information about the reasons for which we may process
   your personal information;
 * If you are a resident of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico,
   Chile, South Korea or Azerbaijan, please refer to Appendix 2 - Specific
   information for residents of Qatar, Vietnam, China, Kuwait, Saudi Arabia,
   Mexico, Chile,South Korea or Azerbaijan about the use of your personal
   information to obtain information about the reasons for which we may process
   your personal information and the legal bases we may use;
 * If you are a resident of the United States or Guam, please refer to Appendix
   3 - Specific information on text and instant messages for residents of the
   United States or Guam residents to obtain information about how and when we
   may use your phone number to send you messages;
 * If you are a resident of California or of certain other US States, please
   refer to Appendix 4 – Specific information for U.S. residents to obtain
   information about the categories of personal information we may use, the sale
   of your personal information and your rights over your personal information. 


 

 


 * WHO COLLECTS & USES YOUR PERSONAL INFORMATION?

We, Maui Jim Inc. (“Maui Jim”) act as the “data controller”, which means that we
determine “why” and “how” your personal information is collected and used. We
are an Illinois corporation, with a registered office at 1 Aloha Lane, Peoria,
IL 61615, United States.

To be able to deliver our products and services to you, we need to share your
personal information with approved partners or other members of Kering who
generally act as our “data processors”. All are bound by an obligation to
implement appropriate security measures to protect personal information in their
possession and are bound by a strict confidentiality agreement and specific
contractual terms on “how” and “when” they are allowed to use your personal
information on our behalf. 

Please be aware that certain approved partners, such as our franchisees and
licensees or social media, could also determine “why” and “how” your personal
information is used. They have their own privacy and cookies policies, so
remember that the personal information you give them will be subject to their
rules and not ours.

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Your local legislation may not refer to the terms “data controller” or “data
processor”, but respectively to terms such as “data user”, “owner”, “business”,
“responsible party”, etc., and as “data intermediary”, “operator”, etc. In order
to understand our role, please note that we, Maui Jim, are the entity who
decides on the methods and purposes of the processing of your personal
information by determining “why” and “how” your personal information is
collected and used. Our “data processors” are entities who use your personal
information on our behalf by receiving instructions from us on “how” and “when”
they are allowed to use it. 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Why do we collect your personal information? 

How do we collect your personal information?

With whom do we share your personal information?

What are your rights regarding your personal information?


 

 


 1. WHY DO WE COLLECT YOUR PERSONAL INFORMATION? 

Maui Jim will collect, record, hold, organize, structure, store, update, adapt,
combine, consult, use, transfer and disclose your personal information for the
purposes described in this section. Your personal information will not be
further used for purposes incompatible or inconsistent with the purposes for
which it was collected, unless permitted by the applicable legislation. 

The processing of your personal information will comply with your privacy
legislation and rely on the legal bases set out in this section. The legal bases
listed in this section will also apply when we share your data with third
parties (as listed in the section With whom do we share your personal
information?) for the purposes mentioned below. 

If you would like more information on the purposes and legal bases, you can
contact us at privacy@mauijim.com (or see How can you contact us?). 

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The processing of your personal information will rely on the legal bases set out
below, unless you are a resident of one of the following countries:

 * If you are an Australian resident, please jump to Appendix 1 - Specific
   information for Australian residents about the use of your personal
   information. 
 * If you are a resident of  Qatar, Vietnam, China, Kuwait, Mexico, Chile, Saudi
   Arabia, South Korea or Azerbaijan, please jump to Appendix 2 - Specific
   information for residents of Qatar, Vietnam, China, Kuwait, Mexico,
   Chile,Saudi Arabia, South Korea or Azerbaijan about the use of your personal
   information. 

 1. To provide you with the products and services you have purchased or
    otherwise requested 

We will use your personal information to manage our relationship with you and to
perform our obligations under the contract you conclude with us when you
purchase or otherwise request products or services from us. This can cover
various activities such as internal accounting, processing your payment or
delivery.

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To provide you with the products and services you have requested, we will
access, collect, store, process, use, disclose and transfer your personal
information for invoicing, payment management and internal accounting. 

Some of the operations mentioned above can be implemented by partners of ours as
identified in section “With whom do we share your personal information?” below,
in particular the registration, payment and delivery of your order. Your
information may be communicated, used or collected directly via the information
system of our partner. 

Certain specific information may be required to provide you with gift cards,
customization services, or when you reserve a product or a service, request the
repair of a product, or purchase products or services by phone, or on our
website or a marketplace. In such cases, we could access, collect, store and use
your personal information for delivery, warehouse and return management.

During your visit to our store, we may need to collect your information in order
to allow you to access our premises or when you wish to obtain a particular
service: request for tax on products or in connection with our after-sales
service, etc.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal
basis:

Providing you with the products and services you have purchased or otherwise
requested either in our stores or online. 

This involves any action necessary to perform our obligations under the sale or
service contract you conclude with us (processing of your payment, delivery,
return management, etc.)

Performance of a contract

 2. To manage your Maui Jim profile. 

Once you have requested us to create your Maui Jim profile, via Maui Jim
websites or any other means, including our customer service, your personal
information will be linked to this profile, where we will keep all the
information we have on you. This could include personal information we obtain
directly from you as well as from other sources in accordance with applicable
legislation. This could also include information about the purchases made when
checking out as a guest or when checking out using a profile. The information in
your Maui Jim profile is crucial to provide you with the Maui Jim personalized
and tailored experience, and in some cases is necessary in order to access to
some specific services or to purchase from our website, and thus it needs to be
kept up to date for the best experience. 

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Once you have asked us to create your Maui Jim profile, we will supplement it
with personal information such as your purchases, preferences and contact
details. In this context, please be aware that we use personal identification
information, such as your email address or phone number, to link an interaction
or a purchase with your Maui Jim profile. This also applies when checking-out as
a guest on our website when making a purchase, as mentioned above. In addition,
we may use your date of birth to determine that you are old enough to use our
services.

In order to keep your personal information accurate, we will take every
reasonable step to ensure that personal information we hold is properly updated.
Subject to your applicable privacy legislation you may have the right to have
your information rectified at any time, and in any event please let us know if
any of your information needs updating or correcting, and we will make our best
efforts to detect and correct inaccurate personal information (data cleansing)
and delete any duplicated dataset. This may require us to correct typographical
errors or inconsistent personal information. 

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal
basis:

Administering, managing and maintaining your Maui Jim profile once you have
requested us to create it. 

This could include data cleansing and deduplication.

Performance of a contract

or our legitimate interest (where applicable)

Once your profile has been created upon your request, to supplement it with the
personal information you provide us during our interactions and thus ensure we
retain the most accurate and up-to-date version of your profile (and such
legitimate interest is not overridden by your own interests or fundamental
rights)

 3. To provide you with tailored customer service and assistance. 

You should have the same unified experience no matter how we communicate.
Whether this happens in our stores, on our website, by chat, by phone or by
video, and whether you contact us or we contact you, we want to provide you with
relevant and tailored customer service.   

For this purpose of providing you the Maui Jim experience, we will collect,
store, process, use, disclose and transfer your personal information to be able
to identify you. This will allow us to provide you with the tailored assistance
you are asking for or to share relevant information with you. In addition, when
you contact us, we may retain the personal information you share with us to
always provide you with such a customized and personalized experience. This
could happen if you are an existing or potential customer. Your personal
information will be linked to your Maui Jim profile, if you have requested us to
create one, or to a temporary record. 

To provide you with a smooth and enjoyable customer experience, know you better
to provide you with tailored answers, and to improve the quality and security of
our services, we may rely on your consent, proceed in accordance with our
contract with you, or take all reasonable steps to enter into a contract with
you, or rely on our legitimate interest to improve our services. 

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We will use the information we have about you to try to identify you when you
contact us (whether by phone, video chat, text message, chat, social media,
etc.). When we can identify you, we will be able to access personal information
available in your Maui Jim profile or in your temporary record, to know when you
have previously interacted with us and to provide you with the tailored
assistance you are asking for. This could include real-time or subsequent
monitoring of your interaction with us (for example on our website or in a
store) to identify the products you are looking at or what could be your
specific need.

To provide you with adequate customer service, you may be asked if you need
further assistance when you are on our website or in a store. On our website, if
you do not want to be contacted, kindly close the chat navigation window. This
service was implemented for you to enjoy the same service as in one of our
physical stores.

If we are not able to identify you, we may create a temporary record to allow
you to have a unified purchase experience. Indeed, however you interact with us,
we will do our best to avoid asking you again for information you have already
shared with us. 

Your personal information, in particular your Maui Jim profile if you have
created one or the temporary record we may create about you, could enable our
sales associates to contact you directly in relation to the products and
services you have purchased or otherwise requested, such as when a product
becomes available again or when an order you have placed has been received in
store, or to share with you any other information you have requested from us. 

In addition, the monitoring of our interaction (including, with prior notice to
you, via voice or video recording -) enables us to improve the quality and
safety of our services and to provide you with tailored answers. 

All our customers are important to us. However, some of our customers and
potential customers benefit from a more personalized experience due to the
important relationship they keep with Maui Jim. Our teams may need to collect
and gather information on such customers or potential customers in order to
identify personalities who correspond to the image and values of Maui Jim to
offer them unique support. This may be the case when you participate in one of
our selective projects or when our Sales Associates offers you to participate in
events or contacts you for certain special occasions (for your birthdays or for
a particular event of your life). 

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal
basis:

Administering, managing and maintaining your Maui Jim profile 

This will be done if you have requested us to create your Maui Jim profile and
if we are able to identify you. We will supplement your Maui Jim profile with
the personal information you provide us with when you contact us or when we
contact you. This could include data cleansing and deduplication.

Performance of a contract

or our legitimate interest (where applicable)

Once your profile has been created upon your request, to supplement it with the
personal information you provide us during our interactions and thus ensure we
retain the most accurate and up-to-date version of your profile (and such
legitimate interest is not overridden by your own interests or fundamental
rights)

Administering, managing and maintaining a temporary record

This will be done if we are not able to identify you. We will supplement this
temporary record with information you provide us with when you contact us or
when we contact you, to avoid asking you again for information you have already
shared with us and provide with you tailored assistance about our products and
services.

Taking steps at your request prior to entering into a contract

or our legitimate interest (where applicable)

When we are not able to identify you, to supplement a temporary record to
provide you tailored assistance (and such interest is not overridden by your own
interests or fundamental rights)

  

 

Inbound interaction – Providing you with the products, services or information
you may request when you contact us 

Performance of a contract or taking steps at your request prior to entering into
a contract

Outbound interaction - Contacting you directly in connection with the products,
services and information you have requested 

Performance of a contract or taking steps at your request prior to entering into
a contract

or our legitimate interest (where applicable)

To provide you with an adequate answer when our interaction is not related to
the formation or performance of a contract (and such interest is not overridden
by your own interests or fundamental rights)

 

 

 

 

Real-time or further monitoring of our interaction, to enable us to improve the
quality and safety of our service and provide you with better answers. 

This monitoring could be implemented during both inbound and outbound
interactions and could be carried out via voice or video recording , with prior
notice to you

Performance of a contract or taking steps at your request prior to entering into
a contract

When we collect information to provide you with relevant assistance about our
products or services

Our legitimate interest 

When we collect information to improve the quality and safety of our service
(and when such interest is not overridden by your own interests or fundamental
rights)

Or your consent to cookies

when such monitoring is done on our website via cookies or other online
advertising technologies

 4. To enable you to receive relevant information and tailored marketing
    content. 

 

You will receive information and updates about us either at your request (with
your prior consent where required by law) or when we are authorized by law to
send you such information and updates directly, for instance after a
purchase. Such communication can be global or local, and may include updates
about our products and services, notifications, invitations to events, offers,
surveys, etc.]

Our communications will be customized and specifically designed to be of
interest to you and will be updated with any new personal information linked to
your Maui Jim profile. We will thus use your personal information to send
you tailored communications or other customized advertisements or marketing
campaigns. This use of your information includes some profiling activity. 

If you are a resident of the United States or Guam, please also see Appendix 3
- Specific information on text and instant messages for residents of the United
States or Guam residents for more information about how and when we may use your
phone number to send you messages.

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When you share your contact information with us, we may use this personal
information to contact you through related communication channels (such as text
message, MMS, e-mail, post, internet means, social media or telephone), with
your consent where required. You can of course request us not to use a
particular channel of communication or opt-out (unsubscribe) from it by applying
the opt-out option that will always be shared with you. If you want to stop
receiving communication from us via all communication channels, please send an
email to privacy@mauijim.com. 

As part of the Maui Jim experience, we will always try to customize and
personalize your experience with us. This is why we will use your personal
information to send you tailored communications or personalize your journey with
us, but only with your prior consent where it is required under applicable
privacy legislation. Our communications could include tailored product
recommendations we think you might like, personalized marketing content designed
to suit your interests, personalized events invitations or, at your request and
where available, personalized and customized products. For these purposes, we
will use the information you provide to us (for example your date of birth, your
country of residence, your preferred means of contact, etc.) and/or jointly or
independently, certain patterns we may observe when interacting with you (for
example where you prefer buying our products, what type of products you like,
which occasions you are shopping for, etc.). With this information, we may
create groups of similar customers (called “persona”) to whom we can decide to
offer personalized content and experiences both in inbound or outbound
interactions. In this context, we may make inferences about you, as derived from
your personal information (profiling). For example, if you always purchase our
products from the same store (specific location or online), we may consider this
store as your preferred one. This will allow us to customize your experience
with Maui Jim based on your interests and shopping habits (i.e. tailored
communication). In order to provide you with such customized and personalized
experience, in our stores or online, you may be required to log in or identify
yourself. 

To enrich your personal information, we may use cookies or other online
advertising technologies. Via such technologies, we will collect personal
information related to your activities on social media and your browsing
activity across different websites and devices (for example: to know if you have
visited our website after opening a newsletter you have received). Certain
technologies may rely on services provided by other companies acting on their
own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook,
Twitter, Instagram, or other online platforms). These companies have their own
privacy and cookies policies and the way they use the personal information you
share with them will be subject to their rules and not ours. 

Personal information linked to your Maui Jim profile (your identification
personal information such as your e-mail address, phone number, social network
id, etc.) will enable us to create “lookalike campaigns”, allowing us to find
new people who are likely to be interested in our products because they may be
similar to you. We may conduct such campaigns through our website, social media
or other communication means. When this kind of campaigns are conducted, before
it is shared, your personal information is hashed and turned into short
fingerprints that cannot be reversed.

Using cookies or other online advertising technologies may also enable us to
show you online advertisements that are “contextual” (meaning they are shown
according to the webpage you are browsing), or “behavioral” or “interest based”
(where advertisements are shown to you based on your interests which we have
inferred from your information including demographic, geographic and
interest-based data). We may use such advertisements to display products or
services that are most relevant to you.

If you no longer want to see customized online advertisements, you may request
us to delete your Maui Jim profile or modify your cookie preferences – see
“cookies or other online advertising technologies”. In addition, some
third-party sites allow you to stop seeing advertisements from specific
advertisers, so you may also set your preferences on those websites.

The purposes for which we process your personal information are the following:

The processing of your personal information is justified by the following legal
basis:

Sending or presenting you with tailored communication

This includes communication such as updates about our products and services,
invitations to events, offers or surveys. 

When you share your contact information with us, we will use such personal
information to contact you through related communication channels (such as text
message, MMS, e-mail, post, internet, social media or telephone).

We will always do our best to provide you with tailored communication based in
particular on your interests and shopping habits and improve and customize our
services notably via profiling.

Performance of a contract

When we are authorized by law to send you such communication without your
consent and such communication is within the scope of our contractual
relationship

Our legitimate interest in providing you with customized content

When such interest is not overridden by your own interests or fundamental rights
and we are authorized by law to send you such communication without your consent

Your consent, as provided when you create your Maui Jim profile

You can always withdraw your consent at any time

Updating and supplementing or enriching your personal information

This includes conducting data cleansing and deduplication.

This also includes enriching your personal information with second party data or
information related to your activities on social media and your browsing
activity across different websites and devices.

Some of the technologies we use (including cookies) may rely on services
provided by other companies acting on their own account (such as social media -
WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other
online platforms). You may have provided your consent to cookies and other
technologies through such platforms. These other companies have their own
privacy and cookies policies and the way they use your personal information will
be subject to their rules and not ours. 

Performance of a contract or compliance with a legal obligation

When such update relates to the administration and management of your Maui Jim
profile, including taking actions following a rectification or erasure request.
 

Any other situation will require your consent, as provided when you create your
Maui Jim profile

You can always withdraw your consent with us at any time

Creating lookalike campaigns

Lookalike campaigns enables us to reach new people who are likely to be
interested in our products because they are similar to you. 

Some of the technologies we use (including cookies) may rely on services
provided by other companies acting on their account (such as social media -
WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other
online platforms). You may have provided your consent to cookies and other
technologies through such platforms. These other companies have their own
privacy and cookies policies and the way they use your personal information will
be subject to their rules and not ours.

Your consent when you accept, at the creation of your Maui Jim profile, that we
link your personal information to certain patterns (Profiling) (for example by
accepting to receive tailored communication).

You can always withdraw your consent with us at any time.

  

 

Online advertisement

Presenting you with online advertisements that are “contextual”, “behavioral”,
“interest- based” or “tailored”, including by using cookies or other online
advertising technologies

Your consent to cookies or other online advertising technologies

You can always withdraw your consent with us at any time

 5. To send you non-marketing communications. 

Non-marketing communications may be sent upon your request, and/or may be
important for your safety and the security of your personal information. 

You may still receive such communications even when you opt-out from certain
marketing communications. The information communicated may be necessary for the
correct performance of our contract with you or be mandatory to comply with some
of our legal obligations.

If you are a resident of the United States or Guam, please also see Appendix 3 -
Specific information on text and instant messages for residents of the United
States or Guam residents for more information about how and when we may use your
phone number to send you messages.

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Non-marketing communications can include, but are not limited to: emailing you
to verify your identity when you sign up to our services; emailing you for
password and/or username reset; notifying you that a particular service has been
or will be suspended for maintenance or terminated; notifying you of an upgrade,
a rectification or an incident affecting our services that may involve your
personal information; notifying you of an update to our privacy policy or Terms
of Use; or informing you about any products or services you have requested or
purchased. 

We will never contact you to ask for your password. Please be aware if you
receive any request for this personal information.

The purposes for which we process your personal information are as follows:

The processing of your personal information is justified on the following legal
basis:

Providing you with the services and information you requested. For example,
identity verification, password or username reset, etc. 

Performance of a contract

Providing you with the services and information we need to send or provide you.
For example, information about the suspension of our services, about incidents
that may involve your personal information, etc.

Performance of a contract or compliance with a legal obligation

  

 

Administering and managing your Maui Jim profile once you have requested us to
create your Maui Jim profile.

Performance of a contract

 6. To manage our social networks  

Maui Jim manages “Fan” pages available on several social networks. We may need
to process the information made available by the different platforms or when you
interact with our pages and publications.

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When, as a user of a social media, you decide to interact with our social media
pages (e.g. when you follow one of our pages, when you click "Like" on Facebook
or "Follow" on Instagram or add a reaction to a post, when you "share" or add a
"comment", etc.), we have access to public information in your profile. Your
information is used for the purpose of interacting with you through the social
network in question or to establish analyzes or statistics on the use of our
pages or on the performance of our communications. Our services may remove your
comments if they do not comply with our policies on the use of social networks
(e.g. if your comments are insulting, illegal or malicious). 

When you visit our “Fan” page, when you do not have an account or are not logged
in to the relevant social network, we do not collect any personal information
about you, except for the aggregated data provided to us by each social network.

Promote Maui Jim’s activities on social networks.

Performance of a contract, when you interact with us via the features proposed
by the social network 

Or

Our legitimate interests in communicating on our activities

When such interest is not overridden by your own interests or fundamental
rights.

Analyze the habits of users who visit our “Fan” pages or share our content.

Our legitimate interests in communicating on our activities

When such interest is not overridden by your own interests or fundamental
rights.

 7. To conduct our business securely and protect our activities and personnel. 

To deliver our products and services safely to you, perform our contract
properly or comply with some of our legal obligations, we will implement fraud
prevention and detection measures. Such measures will allow us to adequately
perform our contract with you and/or protect our legitimate interests in
defending ourselves against fraud. We may notably implement measures to ensure
that you are complying with our terms and conditions for sales, available in
this website, offers and programs, and to prevent and detect non-compliance or
fraud by you. This may include reviewing and assessing your dealings with us,
your eligibility to participate in certain sales, offers and programs, your
compliance with the terms and conditions of such sales, offers and programs, and
undertaking enforcement action and/or disciplinary action where such
non-compliance or fraud is suspected or identified. 

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We may use administrative and technical measures to protect, our website, our
systems, our networks, transactions occurring on our website or in our stores,
and any other necessary means to protect the personal information we may access
or store. For this purpose, we may also be required to verify your identity or
to take note of any suspicious or actual non-compliance with our terms and
conditions or fraud we incurred with respect to your dealings with us. Such
measures may also be implemented for compliance purposes or to avoid sharing
your personal information with any untrusted third parties. 

In addition, we may implement certain measures to protect and defend our rights
and property, our employees and our business partners in compliance with
applicable laws, regulations and international conventions. For example, we can
monitor our inbound and outbound interaction with our customer service
(including via voice or video recording or listening in real-time, with prior
notice to you.

The purposes for which we process your personal information are the following:

The processing of your personal information is justified by the following legal
basis:

Implementing fraud prevention, detection and investigation measures and
procedures against inappropriate behaviors against our employees to ensure
physical security and cybersecurity, to safely deliver you products and services
and to protect the health of our employees, also via voice or video recording  
  both inbound and outbound conversations with our customer service, with prior
notice to you. . 

Performance of a contract or compliance with a legal obligation

or our legitimate interests in protecting ourselves against fraud and in
protecting our employees against inappropriate behaviors (when such interest is
not overridden by your own interests or fundamental rights)

In accordance with applicable law, implementing compliance-related and
privacy-related activities 

Compliance with a legal obligation

or our legitimate interest (where applicable)

Where the processing is not prescribed by law but is a regulatory
expectation (and such interest is not overridden by your own interests or
fundamental rights)

In accordance with applicable law, implementing activities related to the
protection of intellectual property rights and management of litigation cases 

Compliance with a legal obligation

or our legitimate interests in protecting our rights (when such interest is not
overridden by your own interests or fundamental rights)

or the regular exercise of our rights in lawsuits or proceedings, where
applicable in your country of residence

 8. To assess and better understand our business. 

To manage our activities, perform our obligations under our contract with you
and comply with our legal obligations, we may need to access and use some of
your personal information for finance, management or legal purposes, or
business-related analytics & market research activities. 

For example, this could occur when we use the invoices we have issued in
relation to your purchases for compliance or accountability purposes, or when we
analyze personal information to understand the characteristics of our customers
(what is the gender proportion, the average age etc.). 

In certain limited circumstances, such activity may be based on our legitimate
interest when related to business analytics & market research activities

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Certain activities which are required when conducting a business may involve the
use of your personal information. This could include internal processes (such as
finance control, accounting, stock management, production management, internal
or external audit), certain legal obligations (for example, record-keeping or
tax declaration), or analyses conducted in case of a merger or acquisition. 

We may also conduct various business-related analytics & market research
activities, which may require us to access or otherwise use some of your
personal information, or to send you surveys or customer satisfaction questions
in order to gather new or additional information. This notably enables us to
analyze and learn how our customers use and interact with us in order to improve
products, services and our business in general. It is also important for us to
conduct operations that allow us to analyze and measure the performance of our
marketing or communications campaigns. This may be the case, for example, when
you click on one of our ads on our business partners website or when you make a
purchase after viewing one of their ads. Please be aware that to do this, we may
use cookies or other online advertising technologies.

The purposes for which we process your personal information are the following:

The processing of your personal information is justified by the following legal
basis:

Performing activities relating to the sale or service contract you have
concluded with us.

For example, accounting, stock management, keeping of records, etc.  

Performance of a contract or compliance with a legal obligation

Conducting business-related analytics & market research activities

Performance of a contract

Our legitimate interests in improving our products or services

When such interest is not overridden by your own interests or fundamental
rights.

Your consent, when you answer surveys or customer satisfaction questions or when
we use cookies or other online advertising technologies.

You can always withdraw your consent with us at any time.

Sharing necessary information with actual or potential buyers as part of a
business transfer

Our legitimate interest in disclosing information necessary to complete our
business transactions 

Sharing necessary information with auditors, law firms, similar corporate
professional service providers and data analysis providers

Compliance with a legal obligation

Or our legitimate interest of properly carrying out our business including in
compliance with applicable legislation and to better understand and improve our
business (when such interest is not overridden by your own interests or
fundamental rights)

 1. To optimize and manage our website and other means of communication. 

We may take certain measures involving the use of your personal information
to administer, optimize and improve our means of digital or physical
communications such as our website, or face-to-face interaction in our stores. 

The use of your personal information will allow us to perform our contractual
obligations or improve our services in accordance with our legitimate interest.
Of course, when we use cookies or other online advertising technologies
requiring us to do so, we will always ensure that we have duly obtained your
prior consent. 

{read more}

We may use some of your personal information to administer, optimize and improve
our websites, our content and our other digital offerings, including the
services and products offered through our websites,   or any other digital means
of communication to ensure the most user-friendly online navigation experience.
We may use such personal information to fix operational problems such as pages
crashing and software bugs. Please be aware that to do this, we may use cookies
or other online advertising technologies.

The purposes for which we process your personal information are the following:

The processing of your personal information is justified on the following legal
basis:

Fixing operational problems such as pages crashing and software bugs

Performance of a contract in accordance with the applicable Terms of Use of our
services

Your consent to cookies, when we use cookies or other online advertising
technologies

You can always withdraw your consent at any time.

Or our legitimate interests when we use cookies or other online advertising
technologies for which consent is not required under applicable law

When such interest is not overridden by your own interests or fundamental rights

Understanding how our means of communication are used and administer, optimize
and improve them.

This can include auditing the downloading of personal information from the
Website.

  

 

Performance of a contract in accordance with the applicable Terms of Use of our
services

Your consent to cookies, when we use cookies or other online advertising
technologies

You can always withdraw your consent at any time.

Or our legitimate interests to administer and improve our means of communication
and other systems, in particular when using cookies or other online advertising
technologies for which consent is not required under applicable law

When our legitimate interest is not overridden by your own interests or
fundamental rights


 

 


 * WHAT PERSONAL INFORMATION DO WE COLLECT?

When you interact with us or our approved partners, you may provide us with the
following categories of personal information (that may include sensitive
information in accordance with applicable legislation). 

If you are a resident of California or of certain other US States, please see
the section “What personal information do we collect?” in Appendix 4 – Specific
information for U.S. residents. 

 1. Identifiers & Maui Jim profile information

This set of personal information enables us to identify you, manage your Maui
Jim profile, provide you with customer service and assistance and, in some
cases, to contact you, including by sending you relevant information and
tailored marketing content on the ground of the legal bases set out in this
privacy policy. 

{read more}

The list below is provided to give you an overview of the type of information we
may collect. However, the collection of this information is not systematic: only
the information necessary to fulfill each purpose will be collected and used.

It could include, when your applicable privacy legislation allows us to collect
such personal information, your first name, last name, pseudonym, signature,
email address, postal address, date of birth, place of birth, login name, phone
number, unique personal identifier, customer number, online identifier, social
media accounts (and related information collected through social log-in),
gender, country of residence, image (in case of videocall with our sale
assistants), lifestyle/interests, Internet Protocol (IP) address, account name,
social security number, state identification card, driver’s license number,
passport number, nationality, or other similar identifiers, physical
characteristics or description (for example characteristics such as your size
where relevant to the products and services we would offer you), and certain
personal financial information. 

We will take steps to minimize information that is collected to what is
necessary in relation to the purposes for which it is processed. In some cases,
the creation of your Maui Jim profile will be mandatory in order to access to
some specific services or to purchase from our website.

In some countries, some personal information could be considered sensitive,
special or protected. We will collect and use such information only where no
other option is available, and always comply with the applicable privacy
legislation to collect, protect and use safely your personal information (in
particular, by seeking your consent where required). 

If you are an employee of a Kering entity, we may process certain information
regarding your employment, and we invite you to refer to the employee privacy
policy that has been made available to you. 

 2. Transaction information & commercial information (including audio)

This set of personal information enables us to provide you with the products and
services you have requested, manage your Maui Jim profile, provide you with
relevant customer service and assistance, secure our communications and to
manage and better understand our business.   

{read more}

The list below is provided to give you an overview of the type of information we
may collect. However, the collection of this information is not systematic: only
the information necessary to fulfill each purpose will be collected and used.

It could include personal information on the products and services you purchase,
obtain or consider, their price, size, collection, when the product was bought,
if it was returned, product defects, comments you made on the product or the
service we have provided to you, purchasing and consumer histories or trends,
etc. This could also include personal financial information relating to how you
paid for your products or your bank details when you request a refund, or audio
recordings (and their transcript) when you contact our customer service. We will
take steps to minimize information that is collected to what is necessary in
relation to the purposes for which it is processed.

Some personal information (including the reference number of the devices
contained in the products you have purchased) will be linked to your Maui Jim
profile when you identify yourself in the stores, through customer services or
on our website. In addition, when contacting our customer service, we may record
your conversation with prior notice to you. 

Under certain applicable privacy legislation, particular transaction and
commercial details are considered sensitive. We will collect, store and use such
personal information with the highest level of care in accordance with the
applicable legislation and with your consent where required.

 3. Personal life information and inferences

This set of personal information enables us to always offer you the optimum
service by understanding you better. We use it to manage your Maui Jim profile,
provide you with relevant customer service and assistance and also, in certain
circumstances, to contact you for example by sending you relevant information,
updates and tailored marketing content. 

{read more}

The list below is provided to give you an overview of the type of information we
may collect. However, the collection of this information is not systematic: only
the information necessary to fulfill each purpose will be collected and used.

It could include  how you have used certain products,  personal information
regarding your relationships, including about your family members, your friends,
or the people you send invitations to, for example if you indicate to us that
you will offer them a gift or if you invite them to join a Maui Jim program (if
you have obtained their consent to share such information with us, where this is
required by applicable law), your life habits, how you use our website or
third-party websites such as social media, your answers to our surveys or any
other personal information we may collect when it is directly or indirectly
linked to you. We may draw inferences from any of the information identified
above to create a profile about you, reflecting your preferences,
characteristics, trends, predispositions, aptitudes and attitudes. 

Under certain applicable privacy legislation, some personal life information is
considered sensitive. In this context, we will collect, store and use such
personal information only where no other option is available and with the
highest level of care in compliance with the applicable privacy legislation
(including with your consent where required).

 4. User-generated content

This set of personal information enables you to provide us with personal
information relating to you or to third parties. In certain circumstances it
enables us to contact you.

{read more}

The list below is provided to give you an overview of the type of information we
may collect. However, the collection of this information is not systematic: only
the information necessary to fulfill each purpose will be collected and used.

It could include pictures of you  or other individuals, or any other type of
content such as texts, feedbacks, opinions, personal information regarding other
individuals you may provide us with (for example when participating in a contest
or sharing personal information with our sales associates or through social
media), “tagging” or “liking” our social media page or any content published by
us, or any personal information you may provide in the public domain. 

You shall avoid sharing third-party personal information through such means or
you should ensure that they have given prior authorization to such sharing. 

 5. Technical, electronic & localization information

This set of personal information enables better delivery of the service you
expect from us. 

It could include personal information related to your interactions with us and
allows us to manage your Maui Jim profile, provide relevant customer service and
tailored marketing content, establish communications and conduct our business
securely, assess and better understand our business, and optimise and manage our
website and other means of communication.

{read more}

The list below is provided to give you an overview of the type of information we
may collect. However, the collection of this information is not systematic: only
the information necessary to fulfill each purpose will be collected and used.

This could happen in a store (e.g.  when a purchase is made in a specific store
and then linked to a Maui Jim profile), or when contacting our customer services
(why do you contact us? what means have you used?) or when using our website (do
you use tablets, phones, computers? what use are you making of our website?). 

Some personal information will be shared with us automatically from the device
or the service provider you are using (e.g. social media). We can collect
personal information shared by your device such as your IP address, device type,
unique device identification numbers (device identifier), browser type, time
zone settings, broad geographic location (e.g. country or city-level location);
online activity (such as your internet and other electronic network activity
information, including, but not limited to, browsing history, search history,
and information regarding your interaction with websites,  or advertisements)
and other technical personal information or personal information shared by the
service provider. Such service providers have their own privacy and cookies
policies, so remember that the personal information you give them will be
subject to their rules and not ours.

In addition, we may be able to collect personal information on how you have
interacted with us, including certain personal navigation information (including
the pages accessed and links clicked, bugs and errors, browsing patterns) and
your preferences (such as your language preference). 

Some of this personal information may be collected using cookies or other online
advertising technologies. 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Why do we collect your personal information? 

What are your rights regarding your personal information?
 


 * WHEN DO WE COLLECT YOUR PERSONAL INFORMATION?

When you interact with us, either online or in person, you may share with us
your personal information when:

 1. You buy a product or subscribe to a service;
 2. You create a Maui Jim profile, join our loyalty scheme, participate in a
    contest, join a reward program or link your social media account to your
    Maui Jim profile;
 3. You subscribe to our newsletter; 

 You interact with us or seek advice and share personal information through our
websites, our social media pages, our sales associates in a store or via chat,
phone or video calls, at a trade show, at events or through our customer
services also through phone calls, or you book an appointment via our website;

 4. You use your device to browse activity across different websites;
 5. A personal shopper, or any other agent acting on your behalf interacts with
    us in particular to buy a product or subscribe to a service for you;
 6. Your information is shared with us by our approved partners, with your prior
    consent where required.

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Why do we collect your personal information? 

What personal information do we collect?

What personal information do we collect from third-party sources?

How do we collect your personal information?

What are your rights regarding your personal information?


 

 


 * HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

We mainly obtain information directly from you and process them by automated
means when you interact with us. When you interact with us, either online or in
person, we collect your personal information through:

 1. Our sales associates (in stores or via chat, phone or video call) or our
    customer services (for example by phone or chat) when you share personal
    information with us;
 2. Our websites, whether you are registered or not, by completing surveys,
    registration processes or forms. We may also use cookies or other online
    advertising technologies for this purpose;
 3. Any means we make available to you - for example, when you buy a product, we
    may collect certain personal information relating to your payment such as
    the purchase price and date and product reference (we do not keep any of
    your personal banking information for longer than necessary to complete the
    transaction);
 4. From third-party sources such as social media. 

{read more}

More broadly, we collect your personal information through any means you may use
to interact with our sales associates, whether in our stores or through our
customer services via phone, email, chat or text message. Our sales
associates or customer services may use various means to collect your personal
information during or after the interaction. 

In addition, we may obtain personal information from services provided by other
companies to update or supplement your personal information, for example when
you link your social media profile with your Maui Jim profile. These companies
have their own privacy and cookies policies in place, so remember that the
personal information you give them will be subject to their rules and not ours. 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Why do we collect your personal information?

What personal information do we collect?

What personal information do we collect from third-party sources? 

What are your rights regarding your personal information?

Who are our third-party sources?


 

 


 * WHO ARE OUR THIRD-PARTY SOURCES?

We mainly obtain information directly from you. From time to time, we may also
obtain information on you from third-party sources.

We will only gather such information when the third parties either have obtained
your consent or are otherwise legally allowed to share such information. In
certain limited circumstances, some third parties may be required to disclose
your personal information to us.

For more information on our sharing of information with these third-party
sources, please refer to the section With whom do we share your personal
information?

{read more}

Our third-party source categories could include:

 1.  Our retailers and distributors, as they can collect your personal
     information when you interact with them; 
 2.  Our affiliates and subsidiaries;
 3.  Our event partners, as you can share certain personal information when you
     interact with them; 
 4.  Social media in accordance with their own privacy policies;
 5.  Our technology partners and market research organizations;
 6.  Our business and approved partners;
 7.  Vendors who provide services on our behalf;
 8.  From your devices, such as when you visit our websites; 
 9.  Your family or friends, such as when they provide us with your contact
     information, so we can send information that may interest you;
 10. Online advertising companies;
 11. Consumer reporting agencies;
 12. Consumer data resellers (for example, in connection with online
     advertising);
 13. Enforcement or judicial authorities or any other public authority; and
 14. Government entities.

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Who collects & uses your personal information?

Why do we collect your personal information?

What personal information do we collect?

What personal information do we collect from third-party sources? 

What are your rights regarding your personal information?

With whom do we share your personal information?


 * SHOULD YOU ALWAYS SHARE YOUR PERSONAL INFORMATION WITH US?

You may not always be required to provide us with the personal information that
we are asking you for: any personal information that is required is clearly
marked as mandatory.

When you do not wish to share certain personal information with us, you may
simply not provide it to us, or opt-out of the processing of your personal
information when this option is offered to you.

However, if you choose not to provide certain personal information, you may not
be able to benefit from some of our services or to purchase certain products for
which the provision of such personal information is necessary. 

We may ask you to provide us with personal information to meet certain legal
requirements. In such cases, we will notify you in due time and advise you as to
whether your personal information is mandatory or not (as well as of the
possible consequences if you do not provide your personal information).

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Why do we collect your personal information?

What personal information do we collect?

How do we collect your personal information?

What are your rights regarding your personal information?
 


 * FOR HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION? 

Our general approach is to retain your personal information only for as long as
it is needed. 

When you interact with our customer services, we generally retain the recordings
of the calls for 3 months (unless a longer retention period is required by
law). 

When we use cookies or other online advertising technologies, your consent shall
only be valid for a maximum period of 13 months.  

We may retain personal information for a shorter or longer time, for instance,
where we are obliged to do so in accordance with relevant legal, tax and
accounting requirements.

{read more}

We will delete or destroy your personal information without delay once it is no
longer necessary (e.g., if the purposes of collection/use of the personal
information have been accomplished, if the statutory retention period expires)
in a way that prevents such personal information from being restored or
recovered. If printed on paper, the personal information will be destroyed by
shredding, incinerating, or some other similar method and, if saved in
electronic form, the personal information will be destroyed by technical methods
which ensure that the personal information cannot be restored or recovered
thereafter.

In specific circumstances we may also retain your personal information for
longer according to the applicable statute of limitations so that we have an
accurate record of your dealings with us in the event of any complaints or
challenges.

It is also possible that certain information which we consider to be important
for Maui Jim history or patrimony may be retained by us for longer periods
exclusively for archival purposes, for historical purposes or for statistical
purposes. This may be the case when some of our notable customers have benefited
from our services or bought our products. 

Additional information for South Korean residents: {read more}

We may retain certain personal information in accordance with the following
legal requirements: 

 1. Records on contracts and withdrawal of subscriptions: 5 years (as required
    under the Act on Consumer Protection in Electronic Commerce Transactions) 
 2. Records on consumer complaints and processing of disputes: 3 years (as
    required under the Act on Consumer Protection in Electronic Commerce
    Transactions) 
 3. Records of log-ins: 3 months (as required under the Protection of
    Communications Secrets Act)

Want to know more? You may be interested in the following sections of our
Privacy Policy

Why do we collect your personal information?

What personal information do we collect?

What are your rights regarding your personal information?
 


 * HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We, Maui Jim, are strongly committed to keeping your personal information safe. 

To do so, we design our services with your safety in mind. Within our group, we
have dedicated teams managing and ensuring the security
and privacy of your personal information. We have adopted specific technical and
organizational security measures, in accordance with applicable laws and
regulations, to protect personal information against accidental or unlawful
destruction, accidental loss, alteration, unauthorized disclosure or access. 

For example, whenever personal information is passed between your device and our
servers, we ensure that it is encrypted using Secure Sockets Layer (“SSL”)
and/or other security methods. We implement Hyper Text Transfer Protocol over
Secure Socket Layer (“HTTPS”) in order to protect your connection to
our website. All your personal information is stored on secured servers.

We have also established a specialized personal information security management
system. For example, we strictly control the scope of authorization of our
employees who have access to the personal information that we collect and
process. We thus disclose or provide access to your personal information only on
a strict need to know basis to our employees or to the third parties listed in
the section With whom do we share your personal information?, and only through
secured systems. We regularly review our information collection, storage and
processing practices, including physical security measures, to guard against any
unauthorized access and use.

We conduct security and privacy protection training courses and tests on a
regular basis to enhance our employees’ awareness of the importance of
protecting personal information. We take commercially reasonable steps to make
sure that our business partners and third-party service providers are able to
protect your personal information. Our employees and those of our business
partners and third-party service providers who have access to your personal
information are subject to enforceable contractual obligations of
confidentiality and specific contractual privacy provisions.

In the event of a security incident resulting in any breach of personal
information, as qualified by law, we have an emergency response plan in place to
prevent the expansion of such security incidents. In addition, we will report
such personal information breach to the relevant supervisory authority as
required by applicable law, and inform you via an appropriate channel as and
where required by applicable law. 

Please also note that in order to keep your personal information secure, we may
from time to time, have to reset your password. 

However, you should be aware that no service can be completely secure, and
you play a key role in keeping your personal information safe. For the best
possible protection of your personal information outside the limits of our
control, your devices should be protected (e.g. by updated antivirus software)
and your internet service providers should take appropriate measures for the
security of personal information transmission over the network (e.g.
with firewalls and anti-spam filtering). You accept the inherent security
implications of interacting over the Internet and will not hold us or
our partners responsible for any security incident or breach of personal
information unless it is due to our negligence.

If you have any concerns that your personal information has been put at risk,
for example if someone could have found out your password, please contact us as
soon as possible. 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Where do we store your personal information?

What are your rights regarding your personal information?
 


 * WHERE DO WE TRANSFER & STORE YOUR PERSONAL INFORMATION?

We operate globally and may transfer your personal information to other
companies within Kering or to approved partners in locations around the world.
We want you to have the best service and customer experience, whether online or
in person all over the world. For this purpose, we may have to share your
personal information outside the country where you have first shared it with us.
When we do so, it will always be for the purposes described in this privacy
policy and where we are satisfied with the levels of protection and security
implemented in compliance with applicable privacy legislation. This sharing of
your personal information is necessary to enable us to perform the contracts we
have with you or take steps at your request, prior to entering into a contract,
in order to offer you a global customer experience. 

The personal information we collect from you will be mainly stored in servers
located in the European Union, United States and Switzerland, where it will be
afforded the level of protection required by applicable privacy legislation.
However, this may vary depending on the country in which the information is
collected or applicable legislation. For more information about the location
where your personal information is stored, you can contact us
at privacy@mauijim.com (or see How can you contact us?) 

We want to ensure that your personal information is always safely used and
available to you, wherever you want to access it and for whatever reason you
wish to use it. 

When we share, use, or transfer personal information outside the country in
which the information is collected, we will put in place appropriate measures to
legitimize such transfer under applicable privacy legislation, which may
include, as applicable, obtaining your consent or implementing adequate
contractual safeguards. In particular, if we transfer your personal information
from the European Union or Switzerland to a country for which no adequation
decision has been adopted by the relevant authorities, we use standard
contractual clauses approved by the relevant authorities (such as European
Commission). You can contact us at privacy@mauijim.com (or see How can you
contact us?) for more information about these safeguards including how to obtain
copies of this information. 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

What personal information do we collect?

How do we protect your personal information?

What are your rights regarding your personal information?
 


 * WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share and disclose your personal information for business purposes with
the categories of recipients listed below. We may also receive personal
information about you from some of them as our third-party sources. The
processing of personal information by such third parties relies on the legal
bases listed for the relevant purposes in the section Why do we collect your
personal information? (or the relevant appendix for your jurisdiction). If you
would like more information about the sharing of your personal information,
including the list of recipients, please contact our privacy team and Data
Protection Officer at privacy@mauijim.com (or see How can you contact us?)

 1. Approved partners acting as service providers {read more}  

To use your personal information, we rely on approved partners. All approved
partners are bound by an obligation to implement appropriate security measures
to protect personal information in their possession, and bound by a strict
confidentiality agreement and specific contractual provisions on “how” and
“when” they are allowed to collect and use your personal information. Your
personal information may be accessible to the following authorised personnel on
a need-to-know basis: 

 * Kering and other affiliates of our group {read more}  

Our parent company Kering and its affiliates are our main approved partners.
They will have access to your personal information but will never use it in
contradiction to this privacy policy.

Kering and its affiliates enable us to: offer you our products and services
(e.g. via wholesale management and sales processes); provide you with our
customer service (e.g. responding when you contact us by phone, mail, text
message, chat or social media); manage your Maui Jim profile (e.g. by keeping
your information safe and performing IT-related functions attached to your Maui
Jim profile); and, through shared services, to manage and better understand our
business. 

 * Retailers (including online), resellers, franchisees, licensees, delivery
   providers, fulfilment companies and transaction partners {read more}

These partners mainly enable us to provide you with the products and services
you have requested (e.g. ensuring your bank can proceed with payment, or
delivering a product you have purchased on our website). 

For sake of clarity, please note that such partners also carry out processing
activities in parallel for their own purposes, acting then as data controllers
(see Approved partners acting also on their own account below). In this respect,
our privacy policy does not extend to the processing activities carried out by
these partners where the latter are acting on their own account, as data
controller for the performance of their services. 

This can be the case when payment services provider carries out fraud detection
processes. These other companies have their own privacy policies in place, so
remember that the way they use any personal information you give them will be
subject to their rules and not ours.

They can also be involved in creating and/or managing your Maui Jim profile
(e.g. collecting your personal information and consent on our behalf so that we
can set up your profile, linking your purchase to your Maui Jim profile so you
can easily find it again, or providing your personal information when you access
your Maui Jim profile).

 * Marketing services, advertising providers, communication (email, SMS, MMS)
   providers {read more}

They help us manage your Maui Jim profile, provide you with relevant
information, updates, and tailored marketing content (e.g. by sending you emails
based on your previous purchases or on sweepstakes, contests and advertisements
you have browsed), and send you non-marketing communications. We may also use
postal delivery providers. They enable us to send you any communication and
marketing content (e.g. letters and event invitations). 

 * IT service providers {read more}

These partners enable us to:

 * Provide you with the products and services you have requested (e.g. by
   managing our e-commerce website, etc.) and manage your Maui Jim  profile
   (e.g. by making sure it is available at any time when you interact with us,
   and linking your purchases to it);
 * Provide you with relevant customer service (e.g. by allowing you to use chat
   services);
 * Send you relevant information, updates and marketing content (e.g. by sending
   you tailored emails, SMS, MMS, chat messages etc.);
 * Send you non-marketing communications (e.g. by emailing you to verify your
   identity when you sign up);
 * Undertake transactions securely (e.g. by identifying potential behavior that
   could be a threat to your personal information or guarding against
   third-party misuse of your payment details to purchase products);
 * Assess and better understand our business (e.g. by providing personal
   information visualization tools); and
 * Optimize and manage our website and other means of communication (e.g. by
   ensuring that our website is always available based on your browsing habits).

 * Audit, law firms and similar corporate professional service providers, data
   analysis providers {read more}

These partners enable us to better understand and conduct our business (they
include accountants, lawyers and auditors who may need to use your personal
information). In addition, data analysis providers may enable us to provide you
with relevant information, updates and marketing content (e.g. by analyzing your
answers to a survey, providing insights and helping us to analyze trends and
improve our products and services). 

 2. Approved partners acting also on their own account {read more} 

To use some of your personal information (see “Why do we collect your personal
information”), we rely on approved partners. Certain approved partners may be
able to determine “why” and “how” your personal information is used.

 * Social networks

We manage our fan pages on certain social networks.. We use our fan pages to
inform our community about our company, our products, our services and our
offerings, as well as about current developments and to communicate with our
users. You can send us messages, as well as share, comment or "like" our
messages. We process the profiles of users of our products and services (in
particular the user's name) and our interactions with them (for example the
content of messages or comments) to process the information requests they submit
and respond to their questions. The legal basis for such data processing is the
provision of the services requested by the user concerned on social network, or
if your country of residency doesn’t acknowledge the performance of a contract
as a valid legal basis, then please consider that the actual legal basis is your
consent when interacting with us via our social networks.

We may also use statistical functions provided by social networks on how our
users use our fan page. These data statistics are based on personal data
collected during a user's visit, or on the user's interaction with our content.
Our legitimate interest in this regard is the improvement and optimization of
our fan page, which is also in the interest of our users, or if your country of
residency doesn’t acknowledge legitimate interest as a valid legal basis, then
please consider that the actual legal basis is your consent when interacting
with us via our fan page.

Lastly, social networks enable us to provide you with relevant information and
updates, marketing content (e.g. advertisements based on look-alike profiles)
and relevant customer service (e.g. when you use social media to contact us).
Please be aware that they have their own privacy and cookies policies in place,
so the personal information you give them will be subject to their rules and not
ours.

 * Retailers (including online), resellers, franchisees and licensees {read
   more}

Certain points of sale, carrying out their business under the Maui Jim name, may
act as independent data controllers and are able to determine “why” and “how”
they use the personal information you share with them. Please be aware that our
privacy policy does not extend to services provided by other companies on their
own account. They have their own privacy policies in place, so remember that any
personal information you give them will be subject to their rules and not ours.

 3. Actual or potential buyers as part of a business transfer {read more}

We may disclose your personal information to an actual or a potential buyer (and
its agents and advisers) in relation to any actual or proposed divestiture,
merger, acquisition, joint venture, bankruptcy, dissolution, reorganization, or
any other similar transaction or proceeding in compliance with applicable laws
and regulations. Where this is required, we will take steps to minimize any data
that is shared. 

 4. Law enforcement body, regulatory body, government agency, court, lawyers to
    comply with laws and defend our rights and interests {read more}

We may disclose your personal information to any competent law enforcement body,
regulatory body, government agency, court or other third party where we believe
disclosure is (i) required as a matter of applicable law or regulation, (ii)
necessary to exercise, establish or defend our legal rights, or (iii) necessary
to protect your interests or those of any other person, and on the legal basis
set out in this privacy policy. Where this is required, we will take steps to
minimize any data that is shared. 

 5. At your request or for our legitimate interest or compliance with laws and
    regulations {read more} 

We may disclose your personal information to any other person: with your
consent; where we have an overriding legitimate interest (on balance with your
interests) to do so; or where we have a legal or regulatory obligation to do so.

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Why do we collect your personal information?

What personal information do we collect?

What are your rights regarding your personal information?

Can the privacy policy change?

Do we use cookies or other online advertising technologies?


 

 


 * HOW DO WE ADDRESS THE PRIVACY OF CHILDREN?

Protecting the safety and privacy of children is very important to us. 

By creating your Maui Jim profile, or by registering through any means, or by
placing an order, you confirm that you have reached the age of consent in your
country of residence (or, if you are under the age of consent, that your
parent(s) or legal guardian(s) also agree(s) to such registration or order when
they can give you such authorization under the law of your country of
residence).  

If we become aware (including through a request from your parent(s) or legal
guardian(s)) that we have inadvertently received personal information in
contradiction to the above, we will delete such personal information from our
records.

If you are a minor, and have created a Maui Jim profile, we may collect the
categories of personal information mentioned in the section What personal
information do we collect?, and use your personal information for the purposes
listed in the section Why do we collect your personal information?, unless
prohibited by applicable laws. You, or your parent(s) or legal guardian(s), when
permitted or required under the laws of your country of residence, may exercise
over your personal information the rights listed in the section What are your
rights regarding your personal information?

 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

Should you always share your personal information with us?

For how long do we keep your personal information?

How do we protect your personal information?

Where do we store your personal information?

What are your rights regarding your personal information?


 

 


 * WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION? 

Subject to your applicable privacy legislation, you may be entitled to one or
more of the following rights and exercise them on your own or via a legal
representative acting on your behalf. We, Maui Jim, are committed to protecting
your rights and allowing you to exercise them. You will never be discriminated
against when you exercise your right in good faith under any applicable privacy
law. 

If you need any further information regarding your rights, how to exercise any
of your rights, or if you have any complaints or questions regarding our privacy
practices, please contact our privacy team and Data Protection Officer
at privacy@mauijim.com or by completing the form available here[BL1]  (or
see How can you contact us?).

If you are a  resident of California or of certain other US States, please see
the section ”What are your rights regarding your personal
information?” in Appendix 4 – Specific information for U.S. residents. 

 1. Right of access, rectification and erasure {read more}

Under certain circumstances you may have the right to request access to and
obtain a copy of any of your personal information that we may hold. Such right
of access also includes the right to receive information in particular about the
purposes of the processing, the categories of personal information concerned,
the categories of recipients to whom your information may be disclosed, and the
envisaged period for the retention of your information.

You may also request correction of any inaccurate personal information relating
to you and to request the deletion of your personal information. You can see and
update most of this personal information yourself online, or by contacting our
customer services, or by emailing our privacy team at privacy@mauijim.com or by
completing the form available here[BL2]  (or see How can you contact us?).

Specifically, subject to your applicable privacy legislation, your right of
access may include: 

 * the right to request whether and how your personal information is processed
   and whether it has been shared with a third party in the preceding 12 months,
   in particular if you are an Aruban resident.
 * the right to obtain information about the existence of your personal
   information in our information system, the owner or operator of your personal
   information, the sources from which your personal information has been
   obtained (and proof of the legality of the method of collection of such
   information), the purposes, timing and methods of processing of your personal
   information, including the persons who may have access to such information
   and the information systems with which your personal information may be
   exchanged, the legal justification for and legal consequences resulting from
   the collection, processing and transfer to third parties of your personal
   information, and where applicable the existence of a compliance certificate
   and completion of the state examination of the information system in which
   your personal information is recorded, in particular if you are a resident of
   Azerbaijan. 
 * the right to obtain confirmation that we process personal information about
   you, to request information about the public and private entities with whom
   we have shared your personal information, and to request information about
   the possibility of denying consent and the consequences of such denial, in
   particular if you are a Brazilian resident.
 * if we cannot satisfy your request for correction, the right to request that a
   statement of correction be attached to your information noting that a
   correction has been sought but not made, in particular if you are a resident
   of New Zealand.
 * the right to be informed of any disclosure of inaccurate personal information
   about you, in particular if you are a resident of Qatar.

 2. Right to withdraw consent {read more}

Where processing of your personal information is based on your consent, you have
the right to withdraw it at any time. For example, if you no longer wish to
receive electronic marketing communications, you can change the settings in
your Maui Jim profile, use the ‘unsubscribe’ link provided in our emails, text
the STOP number in our text messages, or contact us directly and we will stop
sending you communications. Please note that the withdrawal of your consent will
not affect the lawfulness of processing based on your consent as carried out
before such withdrawal.

If you are a resident of the United States or Guam, please also see Appendix 3 -
Specific information on text and instant messages for residents of the United
States or Guam residents.

 3. Right to personal information portability {read more}

Under certain conditions, you may have the right to receive personal information
you have provided to us within a structured, commonly used and machine-readable
format, and also to require us to transmit it to another data controller where
this is technically feasible.

 4. Right to restriction of processing {read more}

Subject to privacy legislation applicable to you, you may have the right to
restrict our processing of your personal information in particular where: 

 * you contest the accuracy of the personal information (until we have taken
   sufficient steps to correct or verify its accuracy); 
 * the processing is unlawful, but you do not want us to erase the personal
   information;
 * we no longer need your personal information for the purposes of the
   processing, but you require such personal information to establish, exercise
   or defend legal claims; or 
 * you have objected to processing that has been justified on legitimate
   interest grounds, pending verification as to whether we have compelling
   legitimate grounds to continue processing.

Where personal information is subject to restriction in this way, we will only
process it with your consent or to establish, exercise or defend legal claims,
in accordance with local legislation.

Specifically, subject to your applicable privacy legislation, your right to
restriction of processing may include: 

 * the right to apply for the transfer of your personal information to an
   archive, and the right to demand a ban on the collection and processing of
   your personal information, in particular if you are a resident of Azerbaijan.
 * the right to request the anonymization, blocking or deletion of any
   unnecessary or excessive personal information or personal information
   processed unlawfully, in particular if you are a Brazilian resident.
 * the right to request us to stop transferring your personal information to a
   third party, in particular if you are a Vietnamese resident.   

 5. Right to object to processing {read more}

Where we rely on legitimate interest to process personal information, you may
have the right to object to that processing. In this case, we must stop using
your personal information for that purpose unless we can either demonstrate
compelling legitimate grounds for processing that override your interests,
rights and freedoms or where we need to process the personal information in
order to establish, exercise or defend legal claims. Where we rely on legitimate
interest as a justification for processing, we believe that we can demonstrate
such compelling legitimate grounds, but we will consider each case on an
individual basis.

Where your personal information is processed for direct marketing purposes, you
may also have the right to object to this at any time. This includes profiling
to the extent that it is related to such direct marketing. For example, if you
wish to object to receiving electronic marketing communications, you can change
the settings in your Maui Jim profile, or use the ‘unsubscribe’ link provided in
our emails, or text the STOP number in our text messages, or contact us directly
and we will stop sending you communications.

If you are a resident of the United States or Guam, please also see Appendix 3 -
Specific information on text and instant messages for residents of the United
States or Guam residents.

 6. Deceased person rights to privacy {read more}

To exercise rights on behalf of a deceased individual, you may be required to
provide us with proof that you are an immediate family member or executor of the
deceased person. Subject to applicable privacy laws, we may not be able to
support your request. Please be informed that under certain laws (for example in
France), you can define directives relating to the storage, erasure and
communication of your personal information after your death.

 7. Right to lodge a complaint {read more}

You also have the right to lodge a complaint with your local supervisory
authority if you consider that the processing of your personal information
infringes applicable law. 

If you are a resident of a Member State of the European Economic Area, you may
refer to the list of data protection authorities in the European Economic Area
available here. If you are a resident of Qatar, you may contact your data
protection authority, the Compliance and Data Protection (CDP) department,
through the channels listed here. 

Under applicable legislation, you may have the right to bring complaints
relating to the processing of your personal information before civil courts..

 8. Modalities of response to your requests, additional information or
    assistance 

If you need any further information regarding your rights or how to exercise any
of your rights, or if you have any complaints or questions regarding our privacy
practices, please contact our privacy team and Data Protection Officer
at privacy@mauijim.com or by completing the form available here [BL3] (or
see How can you contact us?).

To help protect your privacy and maintain security, we will take steps and may
require you to provide certain information to verify your identity before
granting you access to your personal information or complying with your
request. 

Where permissible under applicable law, we reserve the right to charge a fee for
instance if your request is manifestly unfounded or excessive, to cover the
administrative costs incurred by your request. We will endeavor to respond to
your request as soon as possible and in any case within the applicable
timeframe.

{read more}

In certain jurisdictions (such as if you are a Californian resident), if you ask
us to provide you with specific pieces of personal information, we will require
you to sign a declaration under penalty of perjury that you are the person whose
personal information is the subject of the request.  

If you designate an authorized agent to make an access, deletion or opt-out of
sale request on your behalf (a) we may require you to provide the authorized
agent written permission to do so, and (b) for access and deletion requests, we
may require you to verify your own identity directly with us.

Want to know more? You may be interested in the following sections of our
Customer Privacy Policy:

Who collects & uses your personal information?

How do we protect your personal information?

Where do we store your personal information?

With whom do we share your personal information?


 

 


 * CAN THE PRIVACY POLICY CHANGE?  

We may occasionally make changes to this privacy policy, for example to comply
with new requirements imposed by applicable laws or technical requirements. We
will post the updated privacy policy on our website. We therefore encourage you
to review this page every so often.

We may also notify you in case of material changes and, where required by
applicable law, we will seek your consent to those changes. 

If we wish to process your personal information for a new purpose not described
in this privacy policy, where necessary we will inform you and where required we
will seek your consent. 

Want to know more? You may be interested in the following sections of our
Privacy Policy:

What is covered by this privacy policy?

Who collects & uses your personal information?

What are your rights regarding your personal information?


 

 


 * DO WE USE COOKIES OR OTHER ONLINE ADVERTISING TECHNOLOGIES? 

 

 

We use cookies to personalize content and ads, to provide social media features
and to analyze our traffic data. We also share information on your use of our
site with our social media,  advertizing, and analytics partners. You can read
more about any of our purposes or the vendors that we use by clicking on ‘Cookie
Settings.’ This preference center is accessible at any time through the ‘Cookie
Settings’ button located on every page.

When you visit any website, it may store or retrieve information using your
browser, mostly in the form of cookies. This information might be personal
information about you, your preferences or your device and is mostly used to
make the site work as you expect it to. The information does not usually
directly identify you, but it can give you a more personalized web experience.
Because we respect your right to privacy, you can choose not to allow some types
of cookies.

At any time, you have the option to accept or decline the use of cookies using
the on/off settings of the preference center, by clicking on the button below: 

 

Cookie Settings

 

{read more}  

 1. What is a cookie?

A cookie is a small piece of data (text file) that a website – when visited by a
user – asks your browser to place on your device in order to remember
information about you, such as your language preference or login information.
Those cookies are set by us and are called first party cookies. We also use
third-party cookies – which are cookies from a domain other than that of the
website you are visiting – for our advertising and marketing initiatives.

 2. Why do we use cookie?

Cookies are used for various purposes, such as allowing the user to navigate
between pages seamlessly, implementing the user’s preferences and improving
their overall browsing experience, by customizing the content according to their
navigation and user profile as a Maui Jim  customer. They can also help ensure
that the adverts seen online by the user are more relevant to them and their
interests. 

 3. What types of cookies do we use?

We use several types of cookies which have different durations. In particular we
use: 

 * Session cookies, which only last for the duration of a browsing session and
   facilitate your experience on our website; and
 * Persistent cookies, which last for more than one visit and memorize your
   preferred settings regarding our website.

These cookies can also be categorized as follows, depending on who sets them:

 * First party cookies, which are supplied by the publisher of the website you
   are visiting, so that it functions properly.
 * Third party cookies, which are set on the website by third parties, and are
   intended to collect data in different ways and for several purposes, for
   example: collection of analytics data and information on social interactions
   and behaviors, and also for promotional activities.

 4. What categories of cookie are on our website? 

The types of cookies used on our website serve different purposes and can fall
into one of the categories below. Please to the Preference center to see what
type of cookies is relevant. 

Strictly necessary cookies

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
that amount to a request for services, such as setting your privacy preferences,
logging in or filling in forms. This allows us to authenticate and record your
sessions, to secure traffic or to detect certain malicious activities. For the
website, you can set your browser to block or alert you about these cookies, but
some parts of the website will then not work. These cookies do not store any
personally identifiable information.

Performance & analytics cookies

These cookies allow us to collect behavioral data and determine traffic sources,
so we can 

 * Measure the traffic on the website. They help us to find out which pages are
   the most and least popular and see how visitors move around the website by
   distinguishing users and sessions, determining new sessions/visits and
   counting the number of pages viewed in the current session and the recording
   type. We will also track the traffic source or campaign that explains how you
   reach our website, via which partners for example, to measure the impact and
   the effectiveness of our partnership with other merchants or our advertising
   campaign. 
 * Understand by who and how our site is used. Performance and analytics cookies
   are also used to rationalize traffic counting and user behavior across
   several platform integrations. They allow us to store visitor custom variable
   information, test different versions of our website or our content, and allow
   third-party providers helping us analyze and optimize our content.

Functionality cookies

These cookies enable the personalization of website content by recognizing you
and remembering your preferences. They may be set by us or by third-party
providers whose services we have added to our pages. If you do not allow these
cookies, some or all of these services may not function properly.      

Profiling and targeting cookies

These cookies may be set through our website by us or our advertising partners.
They may be used to build a persona based on your navigation and your interests
to personalize your experience by providing adapted content, features and
products or show you relevant advertisements on other sites. We may also use the
information collected through these trackers to push advertisements, on
partners' websites or social networks, to people who can share the same
interests as you.

They do not directly store personal information but are based on uniquely
identifying your browser and devices.

 If you do not allow these cookies, you will experience less targeted
advertising.

Social cookies

These cookies are set by a range of social media services that we have added to
the site and which enable you to share our content with your friends and
networks. They can track your browser across other sites and build a profile
based on your interests. This may influence the content and messages you see on
other websites you visit. If you do not allow these cookies, you may not be able
to use or see these sharing tools.

Chat feature cookies

These cookies are necessary for the activation of the chat functionality
allowing us to locate you, to put you in contact with our teams and to give you
the possibility of exchanging with us (via chat or video calls). This use will
be associated with a monitoring of your experience on the site (including a live
monitoring of your navigation on our site) allowing us to assist you as best as
possible and to recommend the products that best meet your expectations and
preferences. If you do not accept these cookies, the chat functionality will not
be accessible.

 

 5. How to customize your cookie settings

When you first visit our website, you are required to accept or decline the use
of cookies before proceeding. At any time, you have the option to accept or
decline the use of cookies using the on/off settings of the preference center,
by clicking on the ‘Cookie Settings’ button located on every page:

 

Cookie Settings

 

Because we respect your right to privacy, you can choose not to allow some types
of cookies by using our Cookie Settings. Click on the different category
headings to find out more and to change our default settings. Please note that
blocking some types of cookies may affect your experience of the site and the
services we are able to offer.

If you prefer, you can set your browser to reject cookies.  If you use multiple
browsers (e.g. Internet Explorer, Microsoft Edge, Google Chrome, Firefox, etc.),
you must repeat this procedure for each one, and if you connect to the web from
multiple devices (e.g. from work and at home), then you will need to set your
preferences on each browser on each device.

Please note that if you completely disable cookies from the browser, some of the
functionalities might be lost, for example, normal browsing of the site and
purchasing activity, while any personalized activity such as the advertising you
receive when you visit this website will not be tailored to your interests.

For more information on third-party cookies (e.g. advertising or targeting
cookies) and how to disable them directly from the browser instead of through
Cookie Settings , we invite you to read the relevant privacy policy and opt-out
guidelines which can be found here: https://www.youronlinechoices.com/

 6. Do we share data collected through cookies?

We may collect information on our website through cookies and share it with
third parties such as social networks or advertising platforms, as well as other
companies within Kering, advertising agencies/providers and IT providers (e.g.
hosting providers), with your consent where required.

 7. Do we sell your personal information? 

Sale of your personal information

If you choose to enable third party cookies via Cookie Settings, third parties
(such as approved analytics and advertising partners) will collect your personal
information via automated technologies on our websites, primarily in an effort
to provide you with content and advertisements that may be of interest to you
and on the legal bases set out in this privacy policy. The choice is yours. You
may elect not to send your personal information to them at any time.

Please note that deciding not to share your information via third party cookies
does not mean you will stop seeing ads, but these ads will not be tailored to
you based on information derived from your activities on our websites. 

Please also note that depending on your selection, we may still share your
information in ways that are not a “sale” or “sharing” under applicable state
laws, such as with our service providers, for our own online advertising
purposes. 

If you are a Californian resident you also have the right to submit a Shine the
Light Request, which means you may request that we provide you with a list of
certain categories of personal information we have disclosed to third parties
for their direct marketing purposes during the immediately preceding calendar
year, as well as the identity of those third parties.  Any such disclosures will
be made consistent with your choices in Cookie Settings. You may contact us at
the information below for a listing.

 8. How to contact us

If you have any questions regarding our privacy practices or how we handle your
data, please contact our privacy team and Data Protection Officer by sending an
email to privacy@mauijim.com or by completing the form available here [BL4] (or
see How can you contact us?). ]

 


 

 


 * HOW CAN YOU CONTACT US? 

If you have any questions regarding our privacy practices or how we handle your
information, please contact our privacy team and Data Protection Officer by
sending an email to privacy@mauijim.com or by using the form available
here. [BL5] 

{read more}

U.S residents may also call our toll-free number: 888-666-5905


 

 


APPENDIX 1 - SPECIFIC INFORMATION FOR AUSTRALIAN RESIDENTS ABOUT THE USE OF YOUR
PERSONAL INFORMATION

Maui Jim will collect, hold, use and disclose your personal information for the
following primary purposes. 

If you would like more information, you can contact us at  privacy@mauijim.com
 (or see How can you contact us?)

 1. To provide you with the products and services you have purchased or
    otherwise requested 

We will use your personal information to manage our relationship with you and to
perform our obligations under the contract you conclude with us when you
purchase or otherwise request products or services from us. This can cover
various activities such as internal accounting, processing your payment or
delivery.

{read more} 

To provide you with the products and services you have requested, we will
access, collect, store and use your personal information for invoicing, payment
management and internal accounting. 

Some of the operations mentioned above can be implemented by partners of ours as
identified in section “With whom do we share your personal information?”, in
particular the registration, payment and delivery of your order. Your
information may be communicated, used or collected directly via the information
system of our partner. 

 Certain specific information may be required to provide you with gift cards,
customization services, or when you reserve a product or a service, request the
repair of a product, or purchase products or services by phone, or on our
website or a marketplace. In such cases, we could access, collect, store and use
your personal information for delivery, warehouse and return management.

During your visit to our store, we may need to collect your information in order
to allow you to access our premises or when you wish to obtain a particular
service: request for tax on products or in connection with our after-sales
service, etc.

 2. To manage your Maui Jim profile. 

Once you have requested us to create your Maui Jim profile, your personal
information will be linked to this profile, where we will keep all the
information we have on you. This could include personal information we obtain
directly from you as well as from other sources in accordance with applicable
legislation. This could also include information about the purchases made when
checking out as a guest or when checking out using a profile. The information in
your Maui Jim profile is crucial to provide you with the Maui Jim personalized
and tailored experience, and in some cases is necessary in order to access to
some specific services or to purchase from our website, and thus it needs to be
kept up to date for the best experience. 

{read more}

Once you have asked us to create your Maui Jim profile, we will supplement it
with personal information such as your purchases, preferences and contact
details. In this context, please be aware that we use personal identification
information, such as your email address or phone number, to link an interaction
or a purchase with your Maui Jim profile. This also applies when checking-out as
a guest on our website when making a purchase, as mentioned above. In addition,
we may use your date of birth to determine that you are old enough to use our
services.

In order to keep your personal information accurate, we will take every
reasonable step to ensure that personal information we hold is properly updated.
Subject to your applicable privacy legislation you may have the right to have
your information rectified at any time, and in event please let us know if any
of your information needs updating or correcting, and we will make our best
efforts to detect and correct inaccurate personal information (data cleansing)
and delete any duplicated dataset. This may require us to correct typographical
errors or inconsistent personal information. 

 3. To provide you with tailored customer service and assistance. 

You should have the same unified experience no matter how we communicate.
Whether this happens in our stores, on our website, by chat, by phone or by
video, and whether you contact us or we contact you, we want to provide you with
relevant and tailored customer service.  

For this purpose of providing you the Maui Jim experience, we will collect,
store and use your personal information to be able to identify you. This will
allow us to provide you with the tailored assistance you are asking for or to
share relevant information with you. In addition, when you contact us, we may
retain the personal information you share with us to always provide you with
such a customized and personalized experience. This could happen if you are an
existing or potential customer. Your personal information will be linked to your
Maui Jim profile, if you have requested us to create one, or to a temporary
record. 

To provide you with a smooth and enjoyable customer experience, know you better
to provide you with tailored answers, and to improve the quality and security of
our services, we may rely on your consent, proceed in accordance with our
contract with you, or take all reasonable steps to enter into a contract with
you, or rely on our legitimate interest to improve our services. {read more} 

We will use the information we have about you to try to identify you when you
contact us (whether by phone, video chat, text message, chat, social media,
etc.). When we can identify you, we will be able to access personal information
available in your Maui Jim  profile or in your temporary record, to know when
you have previously interacted with us and to provide you with the tailored
assistance you are asking for. This could include real-time or subsequent
monitoring of your interaction with us (for example on our website or in a
store) to identify the products you are looking at or what could be your
specific need.

To provide you with adequate customer service, you may be asked if you need
further assistance when you are on our website or in a store. On our website, if
you do not want to be contacted, kindly close the chat navigation window. This
service was implemented for you to enjoy the same service as in one of our
physical stores.

If we are not able to identify you, we may create a temporary record to allow
you to have a unified purchase experience. Indeed, however you interact with us,
we will do our best to avoid asking you again for information you have already
shared with us. 

Your personal information, in particular your Maui Jim profile if you have
created one or the temporary record we may create about you, could enable our
sales associates to contact you directly in relation to the products and
services you have purchased or otherwise requested, such as when a product
becomes available again or when an order you have placed has been received in
store, or to share with you any other information you have requested from us. In
addition, the monitoring of our interaction (including, with prior notice to
you, via voice or video recording ) enables us to improve the quality and safety
of our services and to provide you with tailored answers. 

All our customers are important to us. However, some of our customers and
potential customers benefit from a more personalized experience due to the
important relationship they keep with Maui Jim. Our teams may need to collect
and gather information on such customers or potential customers in order to
identify personalities who correspond to the image and values of Maui Jim to
offer them unique support. This may be the case when you participate in one of
our selective projects or when our Sales Associates offers you to participate in
events or contacts you for certain special occasions (for your birthdays or for
a particular event of your life).

 4. To enable you to receive relevant information and tailored marketing
    content. 

[

 You will receive information and updates about us either at your request (with
your prior consent where required by law) or when we are authorized by law to
send you such information and updates directly, for instance after a
purchase. Such communication can be global or local, and may include updates
about our products and services, notifications, invitations to events, offers,
surveys, etc.

Our communications will be customized and specifically designed to be of
interest to you, and will be updated with any new personal information linked to
your Maui Jim profile. We will thus use your personal information to send
you tailored communications or other customized advertisements or marketing
campaigns. This use of your data includes some profiling activity. 

{read more} 

When you share your contact information with us, we may use this personal
information to contact you through related communication channels (such as text
message, MMS, e-mail, post, internet means, social media or telephone), with
your consent where required. You can of course request us not to use a
particular channel of communication or opt-out (unsubscribe) from it by applying
the opt-out option that will always be shared with you. If you want to stop
receiving communication from us via all communication channels, please send an
email to privacy@mauijim.com. 

As part of the Maui Jim experience, we will always try to customize and
personalize your experience with us. This is why we will use your personal
information to send you tailored communications or personalize your journey with
us, but only with your prior consent where it is required under applicable
privacy legislation. Our communications could include tailored product
recommendations we think you might like, personalized marketing content designed
to suit your interests, personalized events invitations or, at your request and
where available, personalized and customized products. For these purposes, we
will use the information you provide to us (for example your date of birth, your
country of residence, your preferred means of contact, etc.) and/or jointly or
independently, certain patterns we may observe when interacting with you (for
example where you prefer buying our products, what type of products you like,
which occasions you are shopping for, etc.). With this information, we may
create groups of similar customers (called “persona”) to whom we can decide to
offer personalized content and experiences both in inbound or outbound
interactions. In this context, we may make inferences about you, as derived from
your personal information (profiling). For example, if you always purchase our
products from the same store (specific location or online), we may consider this
store as your preferred one. This will allow us to customize your experience
with Maui Jim based on your interests and shopping habits (i.e. tailored
communication). In order to provide you with such customized and personalized
experience, in our stores or online, you may be required to log in or identify
yourself. 

To enrich your personal information, we may use cookies or other online
advertising technologies. Via such technologies, we will collect personal
information related to your activities on social media and your browsing
activity across different websites and devices (for example: to know if you have
visited our website after opening a newsletter you have received). Certain
technologies may rely on services provided by other companies acting on their
own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook,
Twitter, Instagram, or other online platforms). These companies have their own
privacy and cookies policies and the way they use the personal information you
share with them will be subject to their rules and not ours. 

To enrich your personal information, we can match it with personal information
held by others (for example, by sharing and matching your information with
information held by trusted partners). This process will only be conducted by
using customers’ unique identifiers and reidentification protocols in order to
protect the confidentiality of your personal information.

Personal information linked to your Maui Jim profile (your identification
personal information such as your e-mail address, phone number, social network
id, etc.) will enable us to reach you on third-party platforms or to create
“lookalike campaigns”, allowing us to find new people who are likely to be
interested in our products because they may be similar to you. We may conduct
such campaigns through our website, social media or other communication means
such as search engine. When this kind of campaigns are conducted, before it is
shared, your personal information is hashed and turned into short fingerprints
that cannot be reversed.

Using cookies or other online advertising technologies may also enable us to
show you online advertisements that are “contextual” (meaning they are shown
according to the webpage you are browsing), or “behavioral” or “interest based”
(where advertisements are shown to you based on your interests which we have
inferred from your information including demographic, geographic and
interest-based data). We may use such advertisements to display products or
services that are most relevant to you.

If you no longer want to see customized online advertisements, you may request
us to delete your Maui Jim profile or modify your cookie preferences – see
“cookies or other online advertising technologies”. In addition, some
third-party sites allow you to stop seeing advertisements from specific
advertisers, so you may also set your preferences on those websites.

 5. To send you non-marketing communications. 

Non-marketing communications may be sent upon your request, and/or may be
important for your safety and the security of your personal information. 

You may still receive such communications even when you opt-out from certain
marketing communications. The information communicated may be necessary for the
correct performance of our contract with you or be mandatory to comply with some
of our legal obligations.

 {read more}    

Non-marketing communications can include, but are not limited to: emailing you
to verify your identity when you sign up to our services; emailing you for
password and/or username reset; notifying you that a particular service has been
or will be suspended for maintenance or terminated; notifying you of an upgrade,
a rectification or an incident affecting our services that may involve your
personal information; notifying you of an update to our privacy policy or Terms
of Use; or informing you about any products or services you have requested or
purchased. 

We will never contact you to ask for your password. Please be aware if you
receive any request for this personal information.

 6. To manage our social networks  

Maui Jim manages “Fan” pages available on several social networks. We may need
to process the information made available by the different platforms or when you
interact with our pages and publications.

{read more}

When, as a user, you decide to interact with our social media pages (e.g. when
you follow one of our pages, when you click "Like" on Facebook or "Follow" on
Instagram or add a reaction to a post, when you "share" or add a "comment",
etc.), we have access to public information in your profile. Your information is
used for the purpose of interacting with you through the social network in
question or to establish analyzes or statistics on the use of our pages or on
the performance of our communications. Our services may remove your comments if
they do not comply with our policies on the use of social networks (e.g. if your
comments are insulting, illegal or malicious). 

When you visit our “Fan” page, when you do not have an account or are not logged
in to the relevant social network, we do not collect any personal information
about you, except for the aggregated data provided to us by each social network.

 7. To conduct our business securely and protect our activities and personnel. 

To deliver our products and services safely to you, perform our contract
properly or comply with some of our legal obligations, we will implement fraud
prevention and detection measures. Such measures will allow us to adequately
perform our contract with you and/or protect our legitimate interests in
defending ourselves against fraud. We may notably implement measures to ensure
that you are complying with our terms and conditions for sales, available on
this website, offers and programs, and to prevent and detect non-compliance or
fraud by you. This may include reviewing and assessing your dealings with us,
your eligibility to participate in certain sales, offers and programs, your
compliance with the terms and conditions of such sales, offers and programs, and
undertaking enforcement action and/or disciplinary action where such
non-compliance or fraud is suspected or identified. 

{read more}

We may use administrative and technical measures to protect, our website, our
systems, our networks, transactions occurring on our website or in our stores,
and any other necessary means to protect the personal information we may access
or store. For this purpose, we may also be required to verify your identity or
to take note of any suspicious or actual non-compliance with our terms and
conditions or fraud we incurred with respect to your dealings with us. Such
measures may also be implemented for compliance purposes or to avoid sharing
your personal information with any untrusted third parties. 

In addition, we may implement certain measures to protect and defend our rights
and property, our employees and our business partners in compliance with
applicable laws, regulations and international conventions. For example, we can
monitor our inbound and outbound interaction with our customer service
(including via voice or video recording, with prior notice to you). 

 8. To assess and better understand our business. 

To manage our activities, perform our obligations under our contract with you
and comply with our legal obligations, we may need to access and use some of
your personal information for finance, management or legal purposes, or
business-related analytics & market research activities. 

For example, this could occur when we use the invoices we have issued in
relation to your purchases for compliance or accountability purposes, or when we
analyze personal information to understand the characteristics of our customers
(what is the gender proportion, the average age etc.). 

In certain limited circumstances, such activity may be based on our legitimate
interest when related to business analytics & market research activities

 {read more}   

Certain activities which are required when conducting a business may involve the
use of your personal information. This could include internal processes (such as
finance control, accounting, stock management, production management, internal
or external audit), certain legal obligations (for example, record-keeping or
tax declaration), or analyses conducted in case of a merger or acquisition. 

We may also conduct various business-related analytics & market research
activities, which may require us to access or otherwise use some of your
personal information, or to send you surveys or customer satisfaction questions
in order to gather new or additional information. This notably enables us to
analyze and learn how our customers use and interact with us in order to improve
products, services and our business in general. It is also important for us to
conduct operations that allow us to analyze and measure the performance of our
marketing or communications campaigns. This may be the case, for example, when
you click on one of our ads on our business partners website or when you make a
purchase after viewing one of their ads. Please be aware that to do this, we may
use cookies or other online advertising technologies.

 1. To optimise and manage our website and other means of communication. 

We may take certain measures involving the use of your personal information
to administer, optimize and improve our means of digital or physical
communications such as our website, , or face-to-face interaction in our
stores. 

The use of your personal information will allow us to perform our contractual
obligations or improve our services in accordance with our legitimate interest.
Of course, when we use cookies or other online advertising technologies
requiring us to do so, we will always ensure that we have duly obtained your
prior consent. 

 {read more}   

We may use some of your personal information to administer, optimize and improve
our websites, our content and our other digital offerings, including the
services and products offered through our websites or any other digital means of
communication to ensure the most user-friendly online navigation experience. We
may use such personal information to fix operational problems such as pages
crashing and software bugs. Please be aware that to do this, we may use cookies
or other online advertising technologies.

Your personal information may be collected, used, held or disclosed for other
purposes with your consent or where otherwise permitted by applicable
legislation.  


 

 


APPENDIX 2 - SPECIFIC INFORMATION FOR RESIDENTS OF QATAR, VIETNAM, CHINA,
KUWAIT, SAUDI ARABIA, MEXICO, CHILE, SOUTH KOREA OR AZERBAIJAN ABOUT THE USE OF
YOUR PERSONAL INFORMATION

Maui Jim will collect, record, hold, organize, structure, store, update, adapt,
combine, consult, use, transfer and disclose your personal information for the
following purposes. Your personal information will not be further used for
purposes incompatible or inconsistent with the purposes for which it was
collected, unless permitted by the applicable legislation. 

The processing of your personal information is justified on the legal bases set
out in this section. The legal bases listed in this section will also apply when
we share your data with third parties (as listed in the section With whom do we
share your personal information?) for one of the purposes mentioned below. 

When we require information from you for the below mentioned purposes, we
generally request you to submit this to us voluntarily, i.e. you have the right
to consent or not to consent to the collection and processing of your personal
data.. If you choose not to provide certain personal information, you may not be
able to benefit from some of our services for which the provision of such
personal information is necessary.

If you would like more information, you can contact us at privacy@mauijim.com
 (or see How can you contact us?)

 1. To provide you with the products and services you have purchased or
    otherwise requested 

We will use your personal information to manage our relationship with you and to
perform our obligations under the contract you conclude with us when you
purchase or otherwise request products or services from us. This can cover
various activities such as internal accounting, processing your payment or
delivery.

{read more} 

To provide you with the products and services you have requested, we will
access, collect, store, process, use, disclose and transfer your personal
information for invoicing, payment management and internal accounting. 

Some of the operations mentioned above can be implemented by partners of ours as
identified in section “With whom do we share your personal information?”, in
particular the registration, payment and delivery of your order. Your
information may be communicated, used or collected directly via the information
system of our partner. 

Certain specific information may be required to provide you with gift cards,
customization services, or when you reserve a product or a service, request
the repair of a product, or purchase products or services by phone, or on our
website or a marketplace. In such cases, we could access, collect, store and use
your personal information for delivery, warehouse and return management.]

During your visit to our store, we may need to collect your information in order
to allow you to access our premises or when you wish to obtain a particular
service: request for tax on products or in connection with our after-sales
service, etc.

The purposes for which we process your personal information are as follows:

Providing you with the products and services you have purchased or otherwise
requested either in our stores or online. 

This involves any action necessary to perform our obligations under the sale or
service contract you conclude with us (processing of your payment, delivery,
return management, etc.)

For purchases made on our website, the contract is our Terms of Sale.

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam, China and Saudi Arabia

Kuwait, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us,

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us. 

 2. To manage your Maui Jim profile. 

Once you have requested us to create your Maui Jim profile, via Maui Jim
 websites or any other means, including our customer service, your personal
information will be linked to this profile, where we will keep all the
information we have on you. This could include personal information we obtain
directly from you as well as from other sources in accordance with applicable
legislation. This could also include information about the purchases made when
checking out as a guest or when checking out using a profile. The information in
your Maui Jim profile is crucial to provide you with the Maui Jim personalized
and tailored experience, and in some cases is necessary in order to access to
some specific services or to purchase from our website, and thus it needs to be
kept up to date for the best experience. 

{read more}

Once you have asked us to create your Maui Jim profile, we will supplement it
with personal information such as your purchases, preferences and contact
details. In this context, please be aware that we use personal identification
information, such as your email address or phone number, to link an interaction
or a purchase with your Maui Jim profile. This also applies when checking-out as
a guest on our website when making a purchase. In addition, we may use your date
of birth to determine that you are old enough to use our services.

In order to keep your personal information accurate, we will take every
reasonable step to ensure that personal information we hold is properly updated.
Subject to your applicable privacy legislation you may have the right to have
your information rectified at any time, and in event please let us know if any
of your information needs updating or correcting, and we will make our best
efforts to detect and correct inaccurate personal information (data cleansing)
and delete any duplicated dataset. This may require us to correct typographical
errors or inconsistent personal information. 

The purposes for which we process your personal information are as follows:

Administering, managing and maintaining your Maui Jim profile once you have
requested us to create it. 

This could include data cleansing and deduplication.

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest

Once your profile has been created upon your request, to supplement it with the
personal information you provide us during our interactions and thus ensure we
retain the most accurate and up-to-date version of your profile (and such
legitimate interest is not overridden by your own interests or fundamental
rights)

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us,

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us,

 3. To provide you with tailored customer service and assistance. 

You should have the same unified experience no matter how we communicate.
Whether this happens in our stores, on our website, by chat, by phone or by
video, and whether you contact us or we contact you, we want to provide you with
relevant and tailored customer service.  

For this purpose of providing you the Maui Jim experience, we will collect,
store, process, use, disclose and transfer your personal information to be able
to identify you. This will allow us to provide you with the tailored assistance
you are asking for or to share relevant information with you. In addition, when
you contact us, we may retain the personal information you share with us to
always provide you with such a customized and personalized experience. This
could happen if you are an existing or potential customer. Your personal
information will be linked to your Maui Jim profile, if you have requested us to
create one, or to a temporary record. 

To provide you with a smooth and enjoyable customer experience, know you better
to provide you with tailored answers, and to improve the quality and security of
our services, we may rely on your consent, proceed in accordance with our
contract with you, or take all reasonable steps to enter into a contract with
you, or rely on our legitimate interest to improve our services. 

{read more} 

We will use the information we have about you to try to identify you when you
contact us (whether by phone, video chat, text message, chat, social media,
etc.). When we can identify you, we will be able to access personal information
available in your Maui Jim profile or in your temporary record, to know when you
have previously interacted with us and to provide you with the tailored
assistance you are asking for. This could include real-time or subsequent
monitoring of your interaction with us (for example on our website or in a
store) to identify the products you are looking at or what could be your
specific need.

To provide you with adequate customer service, you may be asked if you need
further assistance when you are on our website or in a store. On our website, if
you do not want to be contacted, kindly close the chat navigation window. This
service was implemented for you to enjoy the same service as in one of our
physical stores.

If we are not able to identify you, we may create a temporary record to allow
you to have a unified purchase experience. Indeed, however you interact with us,
we will do our best to avoid asking you again for information you have already
shared with us. 

Your personal information, in particular your Maui Jim profile if you have
created one or the temporary record we may create about you, could enable our
sales associates to contact you directly in relation to the products and
services you have purchased or otherwise requested, such as when a product
becomes available again or when an order you have placed has been received in
store, or to share with you any other information you have requested from us. In
addition, the monitoring of our interaction (including, with prior notice to
you, via voice or video recording) enables us to improve the quality and safety
of our services and to provide you with tailored answers. 

All our customers are important to us. However, some of our customers and
potential customers benefit from a more personalized experience due to the
important relationship they keep with Maui Jim. Our teams may need to collect
and gather information on such customers or potential customers in order to
identify personalities who correspond to the image and values of Maui Jim to
offer them unique support. This may be the case when you participate in one of
our selective projects or when our Sales Associates offers you to participate in
events or contacts you for certain special occasions (for your birthdays or for
a particular event of your life). 

 

The purposes for which we process your personal information are as follows:

Administering, managing and maintaining your Maui Jim profile 

This will be done if you have requested us to create your Maui Jim profile and
if we are able to identify you. We will supplement your Maui Jim profile with
the personal information you provide us with when you contact us or when we
contact you. This could include data cleansing and deduplication.

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest 

Once your profile has been created upon your request, to supplement it with the
personal information you provide us during our interactions and thus ensure we
retain the most accurate and up-to-date version of your profile (and such
legitimate interest is not overridden by your own interests or fundamental
rights)

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or otherwise choose to enter into a contract or voluntarily
share your information with us,

Your consent, as provided when you create your Maui Jim profile or otherwise
choose to enter into a contract or voluntarily share your information with us,

 

The purposes for which we process your personal information are as follows:

Administering, managing and maintaining a temporary record

This will be done if we are not able to identify you. We will supplement this
temporary record with information you provide us with when you contact us or
when we contact you, to avoid asking you again for information you have already
shared with us and provide with you tailored assistance about our products and
services.

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest

When we are not able to identify you, to supplement a temporary record to
provide you tailored assistance (and such interest is not overridden by your own
interests or fundamental rights)

Your consent

As deemed obtained when you choose to enter into a contract or voluntarily share
your information with us

Your consent

As deemed obtained when you choose to enter into a contract or voluntarily share
your information with us

 

The purposes for which we process your personal information are as follows:

Inbound interaction – Providing you with the products, services or information
you may request when you contact us

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us.

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

 

The purposes for which we process your personal information are as follows:

Outbound interaction - Contacting you directly in connection with the products,
services and information you have requested

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest 

To provide you with an adequate answer when our interaction is not related to
the formation or performance of a contract (and such interest is not overridden
by your own interests or fundamental rights)

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us.

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

 

 

The purposes for which we process your personal information are as follows:

Real-time or further monitoring of our interaction, to enable us to improve the
quality and safety of our service and provide you with better answers. 

This monitoring could be implemented during both inbound and outbound
interactions and could be carried out via voice or video recording, with prior
notice to you..

The processing of your personal information is justified on the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest 

When we collect information to improve the quality and safety of our service
(and when such interest is not overridden by your own interests or fundamental
rights)

Your consent, as deemed obtained when you choose to enter into a contract or
voluntarily share your information with us.

When we collect information to provide you with relevant assistance about our
products or services

Or your consent to cookies

when such monitoring is done on our website via cookies or other online
advertising technologies

Your consent, as deemed obtained when you choose to enter into a contract or
voluntarily share your information with us.

When we collect information to provide you with relevant assistance about our
products or services

Or your consent to cookies

when such monitoring is done on our website via cookies or other online
advertising technologies

Your consent, as deemed obtained when you choose to enter into a contract or
voluntarily share your information with us.

When we collect information to provide you with relevant assistance about our
products or services

Or your consent to cookies

when such monitoring is done on our website via cookies or other online
advertising technologies

 4. To enable you to receive relevant information and tailored marketing
    content. 

 You will receive information and updates about us either at your request (with
your prior consent where required by law) or when we are authorized by law to
send you such information and updates directly, for instance after a
purchase. Such communication can be global or local, and may include updates
about our products and services, notifications, invitations to events, offers,
surveys, etc.]

Our communications will be customized and specifically designed to be of
interest to you, and will be updated with any new personal information linked to
your Maui Jim profile. We will thus use your personal information to send
you tailored communications or other customized advertisements or marketing
campaigns. This use of your information includes some profiling activity. 

{read more} 

When you share your contact information with us, we may use this personal
information to contact you through related communication channels (such as text
message, MMS, e-mail, post, internet means, social media or telephone), with
your consent where required. You can of course request us not to use a
particular channel of communication or opt-out (unsubscribe) from it by applying
the opt-out option that will always be shared with you. If you want to stop
receiving communication from us via all communication channels, please send an
email to privacy@mauijim.com. 

As part of the Maui Jim experience, we will always try to customize and
personalize your experience with us. This is why we will use your personal
information to send you tailored communications or personalize your journey with
us, but only with your prior consent where it is required under applicable
privacy legislation. Our communications could include tailored product
recommendations we think you might like, personalized marketing content designed
to suit your interests, personalized events invitations or, at your request and
where available, personalized and customized products. For these purposes, we
will use the information you provide to us (for example your date of birth, your
country of residence, your preferred means of contact, etc.) and/or jointly or
independently, certain patterns we may observe when interacting with you (for
example where you prefer buying our products, what type of products you like,
which occasions you are shopping for, etc.). With this information, we may
create groups of similar customers (called “persona”) to whom we can decide to
offer personalized content and experiences both in inbound or outbound
interactions. In this context, we may make inferences about you, as derived from
your personal information (profiling). For example, if you always purchase our
products from the same store (specific location or online), we may consider this
store as your preferred one. This will allow us to customize your experience
with Maui Jim based on your interests and shopping habits (i.e. tailored
communication). In order to provide you with such customized and personalized
experience, in our stores or online, you may be required to log in or identify
yourself. 

To enrich your personal information, we may use cookies or other online
advertising technologies. Via such technologies, we will collect personal
information related to your activities on social media and your browsing
activity across different websites and devices (for example: to know if you have
visited our website after opening a newsletter you have received). Certain
technologies may rely on services provided by other companies acting on their
own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook,
Twitter, Instagram, or other online platforms). These companies have their own
privacy and cookies policies and the way they use the personal information you
share with them will be subject to their rules and not ours. 

To enrich your personal information, we can match it with personal information
held by others (for example, by sharing and matching your information with
information held by trusted partners). This process will only be conducted by
using customers’ unique identifiers and reidentification protocols in order to
protect the confidentiality of your personal information.

Personal information linked to your Maui Jim profile (your identification
personal information such as your e-mail address, phone number, social network
id, etc.) will enable us to reach you on third-party platforms or to create
“lookalike campaigns”, allowing us to find new people who are likely to be
interested in our products because they may be similar to you. We may conduct
such campaigns through our website, social media or other communication means
such as search engine. When this kind of campaigns are conducted, before it is
shared, your personal information is hashed and turned into short fingerprints
that cannot be reversed.

Using cookies or other online advertising technologies may also enable us to
show you online advertisements that are “contextual" (meaning they are shown
according to the webpage you are browsing), or “behavioral" or “interest based"
(where advertisements are shown to you based on your interests which we have
inferred from your information including demographic, geographic and
interest-based data). We may use such advertisements to display products or
services that are most relevant to you.

If you no longer want to see customized online advertisements, you may request
us to delete your Maui Jim profile or modify your cookie preferences – see
"cookies or other online advertising technologies". In addition, some
third-party sites allow you to stop seeing advertisements from specific
advertisers, so you may also set your preferences on those websites.

The purposes for which we process your personal information are as follows:

Sending or presenting you with tailored communication

This includes communication such as updates about our products and services,
invitations to events, offers, surveys. 

When you share your contact information with us, we will use such personal
information to contact you through related communication channels (such as text
message, MMS, e-mail, post, internet, social media or telephone).

We will always do our best to provide you with tailored communication based in
particular on your interests and shopping habits and improve and customize our
services notably via profiling.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest in providing you with customized content

When such interest is not overridden by your own interests or fundamental rights
and we are authorized by law to send you such communication without your consent

Your consent, as provided when you create your Maui Jim profile

Your consent, as provided when you create your Maui Jim profile.

Your consent, as provided when you create your Maui Jim profile.

 

The purposes for which we process your personal information are as follows:

 Updating and supplementing or enriching your personal information

This includes conducting data cleansing and deduplication.

This also includes enriching your personal information with second party data or
information related to your activities on social media and your browsing
activity across different websites and devices.

Some of the technologies we use (including cookies) may rely on services
provided by other companies acting on their own account (such as social media -
WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other
online platforms). You may have provided your consent to cookies and other
technologies through such platforms. These other companies have their own
privacy and cookies policies and the way they use your personal information will
be subject to their rules and not ours.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us

Or compliance with a legal obligation

When such update relates to the administration and management of your Maui Jim
profile, including taking actions following a rectification or erasure request.

 

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online, and such
update relates to the administration and management of your Maui Jim profile 

Or compliance with a legal obligation

When taking actions following a rectification or erasure request.

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us.

Compliance with a legal obligation

When taking actions following a rectification or erasure request.

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us.

 

The purposes for which we process your personal information are as follows:

Creating lookalike campaigns

Lookalike campaigns enables us to reach new people who are likely to be
interested in our products because they are similar to you. 

Some of the technologies we use (including cookies) may rely on services
provided by other companies acting on their account (such as social media -
WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other
online platforms). You may have provided your consent to cookies and other
technologies through such platforms. These other companies have their own
privacy and cookies policies and the way they use your personal information will
be subject to their rules and not ours.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent when you accept, at the creation of your Maui Jim profile, that we
link your personal information to certain patterns (Profiling) (for example by
accepting to receive tailored communication).

Your consent, when you accept, at the creation of your Maui Jim profile, that we
link your personal information to certain patterns (Profiling) (for example by
accepting to receive tailored communication).

Your consent, when you accept, at the creation of your Maui Jim profile, that we
link your personal information to certain patterns (Profiling) (for example by
accepting to receive tailored communication).

The purposes for which we process your personal information are as follows:

Online advertisement

Presenting you with online advertisements that are “contextual", “behavioral",
“interest- based" or “tailored”, including by using cookies or other online
advertising technologies

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent to cookies or other online advertising technologies

Your consent to cookies or other online advertising technologies

Your consent to cookies or other online advertising technologies

 5. To send you non-marketing communications. 

Non-marketing communications may be sent upon your request, and/or may be
important for your safety and the security of your personal information. 

You may still receive such communications even when you opt-out from certain
marketing communications. The information communicated may be necessary for the
correct performance of our contract with you or be mandatory to comply with some
of our legal obligations.

{read more}

Non-marketing communications can include, but are not limited to: emailing you
to verify your identity when you sign up to our services; emailing you for
password and/or username reset; notifying you that a particular service has been
or will be suspended for maintenance or terminated; notifying you of an upgrade,
a rectification or an incident affecting our services that may involve your
personal information; notifying you of an update to our privacy policy or Terms
of Use; or informing you about any products or services you have requested or
purchased. 

We will never contact you to ask for your password. Please be aware if you
receive any request for this personal information.

The purposes for which we process your personal information are as follows:

Providing you with the services and information you requested. For example
identity verification, password or username reset, etc. 

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us

 

The purposes for which we process your personal information are as follows:

Providing you with the services and information we need to send or provide you.
For example information about the suspension of our services, about incidents
that may involve your personal information, etc.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us, 

Or compliance with a legal obligation

 

Compliance with a legal obligation,

Or performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online, 

Otherwise your consent, as provided when you create your Maui Jim profile or
deemed obtain when you otherwise choose to enter into a contract or voluntarily
share your information with us

Compliance with a legal obligation

 

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

 

The purposes for which we process your personal information are as follows:

Administering and managing your Maui Jim profile once you have requested us to
create your Maui Jim profile

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us.

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us.

 6. To manage our social networks   

Maui Jim  manages “Fan” pages available on several social networks. We may need
to process the information made available by the different platforms or when you
interact with our pages and publications.

{read more}

When, as a user, you decide to interact with our social media pages (e.g. when
you follow one of our pages, when you click "Like" on Facebook or "Follow" on
Instagram or add a reaction to a post, when you "share" or add a "comment",
etc.), we have access to public information in your profile. Your information is
used for the purpose of interacting with you through the social network in
question or to establish analyzes or statistics on the use of our pages or on
the performance of our communications. Our services may remove your comments if
they do not comply with our policies on the use of social networks (e.g. if your
comments are insulting, illegal or malicious). 

When you visit our “Fan” page, when you do not have an account or are not logged
in to the relevant social network, we do not collect any personal information
about you, except for the aggregated data provided to us by each social network.

The purposes for which we process your personal information are as follows:

 

Promote Maui Jim 's activities on social networks.

 

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interests in communicating on our activities

When such interest is not overridden by your own interests or fundamental
rights.

Your consent, when you interact with us

 

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online, including
when you interact with us via the features proposed by the social network

Otherwise your consent, as provided when you create your Maui Jim profile or
deemed obtain when you otherwise choose to enter into a contract or voluntarily
share your information with us

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us





 

The purposes for which we process your personal information are as follows:

Analyze the habits of users who visit our “Fan” pages or share our content.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interests in communicating on our activities

When such interest is not overridden by your own interests or fundamental
rights.

Your consent, when you interact with us

Your consent, when you interact with us

Your consent, when you interact with us

 

 7. To conduct our business securely and protect our activities and personnel. 

To deliver our products and services safely to you, perform our contract
properly or comply with some of our legal obligations, we will implement fraud
prevention and detection measures. Such measures will allow us to adequately
perform our contract with you and/or protect our legitimate interests in
defending ourselves against fraud. We may notably implement measures to ensure
that you are complying with our terms and conditions for sales, available in
this website, offers and programs, and to prevent and detect non-compliance or
fraud by you. This may include reviewing and assessing your dealings with us,
your eligibility to participate in certain sales, offers and programs, your
compliance with the terms and conditions of such sales, offers and programs, and
undertaking enforcement action and/or disciplinary action where such
non-compliance or fraud is suspected or identified. 

{read more}

We may use administrative and technical measures to protect, our website, our
systems, our networks, transactions occurring on our website or in our stores,
and any other necessary means to protect the personal information we may access
or store. For this purpose, we may also be required to verify your identity or
to take note of any suspicious or actual non-compliance with our terms and
conditions or fraud we incurred with respect to your dealings with us. Such
measures may also be implemented for compliance purposes or to avoid sharing
your personal information with any untrusted third parties. 

In addition, we may implement certain measures to protect and defend our rights
and property, our employees and our business partners in compliance with
applicable laws, regulations and international conventions. For example, we can
monitor our inbound and outbound interaction with our customer service
(including via voice or video recording, with prior notice to you); 

The purposes for which we process your personal information are as follows:

Implementing fraud prevention, detection and investigation measures and
procedures against inappropriate behaviors against our employees to ensure
physical security and cybersecurity, to safely deliver you products and services
and to protect the health of our employees, also via voice or video recording
both inbound and outbound conversations with our customer service, with prior
notice to you.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Compliance with a legal obligation

or our legitimate interests in protecting ourselves against fraud, protecting
our employees against inappropriate behaviors, preventing criminal activity or
collecting relevant information thereon or initiating an investigation thereof,
and collecting information necessary for the investigation of any criminal
activity, based on an official request from the investigating authorities (when
such interest is not overridden by your own interests or fundamental rights)

Compliance with a legal obligation,

or performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online 

Otherwise your consent, as provided when you create your Maui Jim profile or
deemed obtain when you otherwise choose to enter into a contract or voluntarily
share your information with us

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

 

The purposes for which we process your personal information are as follows:

In accordance with applicable law, implementing compliance-related and
privacy-related activities

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Compliance with a legal obligation

or our legitimate interest 

Where the processing is not prescribed by law but is a regulatory
expectation (and such interest is not overridden by your own interests or
fundamental rights)

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

 

The purposes for which we process your personal information are as follows:

In accordance with applicable law, implementing activities related to the
protection of intellectual property rights and management of litigation cases

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Compliance with a legal obligation

or our legitimate interests in protecting our rights (when such interest is not
overridden by your own interests or fundamental rights)

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

 8. To assess and better understand our business. 

To manage our activities, perform our obligations under our contract with you
and comply with our legal obligations, we may need to access and use some of
your personal information for finance, management or legal purposes, or
business-related analytics & market research activities. 

For example, this could occur when we use the invoices we have issued in
relation to your purchases for compliance or accountability purposes, or when we
analyze personal information to understand the characteristics of our customers
(what is the gender proportion, the average age etc.). 

In certain limited circumstances, such activity may be based on our legitimate
interest when related to business analytics & market research activities

{read more}   

Certain activities which are required when conducting a business may involve the
use of your personal information. This could include internal processes (such as
finance control, accounting, stock management, production management, internal
or external audit), certain legal obligations (for example, record-keeping or
tax declaration), or analyses conducted in case of a merger or acquisition. 

We may also conduct various business-related analytics & market research
activities, which may require us to access or otherwise use some of your
personal information, or to send you surveys or customer satisfaction questions
in order to gather new or additional information. This notably enables us to
analyze and learn how our customers use and interact with us in order to improve
products, services and our business in general. It is also important for us to
conduct operations that allow us to analyze and measure the performance of our
marketing or communications campaigns. This may be the case, for example, when
you click on one of our ads on our business partners website or when you make a
purchase after viewing one of their ads. Please be aware that to do this, we may
use cookies or other online advertising technologies.

The purposes for which we process your personal information are as follows:

Performing activities relating to the sale or service contract you have
concluded with us.

For example, accounting, stock management, keeping of records, etc.  

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam, China and Saudi Arabia

Kuwait, Mexico, Chile, South Korea and Azerbaijan

Compliance with a legal obligation

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us.

Compliance with a legal obligation,

or performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online, 

Otherwise your consent, as provided when you create your Maui Jim profile or
deemed obtain when you otherwise choose to enter into a contract or voluntarily
share your information with us

Compliance with a legal obligation,

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

 

The purposes for which we process your personal information are as follows:

Conducting business-related analytics & market research activities

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interests in improving our products or services

When such interest is not overridden by your own interests or fundamental
rights.

Your consent, when you answer surveys or customer satisfaction questions or when
we use cookies or other online advertising technologies.

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us

Or your consent to cookies, when we use cookies or other online advertising
technologies

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us,

 

Or your consent to cookies, when we use cookies or other online advertising
technologies

 

 

The purposes for which we process your personal information are as follows:

Sharing necessary information with actual or potential buyers as part of a
business transfer

The processing of your personal information is justified by the following legal
basis:

Qatar and China 

Vietnam and Saudi Arabia

Kuwait, Mexico, Chile, South Korea and Azerbaijan

Our legitimate interest in disclosing information necessary to complete our
business transactions 

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us

 

The purposes for which we process your personal information are as follows:

Sharing necessary information with auditors, law firms and similar corporate
professional service providers, data analysis providers

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Compliance with a legal obligation

Or our legitimate interest of properly carrying out our business including in
compliance with applicable legislation and to better understand and improve our
business (when such interest is not overridden by your own interests or
fundamental rights)

Compliance with a legal obligation, 

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

Compliance with a legal obligation, 

Or your consent, as provided when you create your Maui Jim profile or deemed
obtain when you otherwise choose to enter into a contract or voluntarily share
your information with us

 1. To optimize and manage our website and other means of communication. 

We may take certain measures involving the use of your personal information
to administer, optimize and improve our means of digital or physical
communications such as our website,  or face-to-face interaction in our stores.

The use of your personal information will allow us to perform our contractual
obligations or improve our services in accordance with our legitimate interest.
Of course, when we use cookies or other online advertising technologies
requiring us to do so, we will always ensure that we have duly obtained your
prior consent. 

{read more}   

We may use some of your personal information to administer, optimize and improve
our websites,  our content and our other digital offerings, including the
services and products offered through our websites,  or any other digital means
of communication to ensure the most user-friendly online navigation experience.
We may use such personal information to fix operational problems such as pages
crashing and software bugs. Please be aware that to do this, we may use cookies
or other online advertising technologies.

The purposes for which we process your personal information are as follows:

Fixing operational problems such as pages crashing and software bugs

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us, 

Or your consent to cookies, when we use cookies or other online advertising
technologies

Or our legitimate interests when we use cookies or other online advertising
technologies for which consent is not required under applicable law

When such interest is not overridden by your own interests or fundamental rights

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us, 

Or your consent to cookies, when we use cookies or other online advertising
technologies

 

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us, 

Or your consent to cookies, when we use cookies or other online advertising
technologies

 

 

The purposes for which we process your personal information are as follows:

Understanding how our means of communication are used and administer, optimize
and improve them.

This can include auditing the downloading of personal information from the
Website.

The processing of your personal information is justified by the following legal
basis:

Qatar

Vietnam and Saudi Arabia

Kuwait, China, Mexico, Chile, South Korea and Azerbaijan

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us,

Or your consent when we use cookies or other online advertising technologies

Or our legitimate interests to administer and improve our means of communication
and other systems, in particular when using cookies or other online advertising
technologies for which consent is not required under applicable law

When our legitimate interest is not overridden by your own interests or
fundamental rights 

Performance of a contract

When you provided us with your personal information in relation to an online
purchase or any other request for products or services made online

Any other situation will require your consent, as provided when you create your
Maui Jim profile or deemed obtain when you otherwise choose to enter into a
contract or voluntarily share your information with us, 

Or your consent to cookies, when we use cookies or other online advertising
technologies

Your consent, as provided when you create your Maui Jim profile or deemed obtain
when you otherwise choose to enter into a contract or voluntarily share your
information with us, 

Or your consent to cookies, when we use cookies or other online advertising
technologies

 


 

 


APPENDIX 3 - SPECIFIC INFORMATION ON TEXT AND INSTANT MESSAGES FOR RESIDENTS OF
THE UNITED STATES OR GUAM RESIDENTS

This section applies when you provide prior express consent to receive text
messages or instant messages from Maui Jim. Messages that you may receive from
us may include one time or recurring text or instant messages relating to our
products, our services, our activities or including any other information that
you have requested. At enrollment for recurring messaging programs, we will
specify the approximate frequency of messages. 

You may opt-out of receiving future messages by texting STOP to the number
indicated in our message. For help or for more information, you may contact us
at privacy@mauijim.com  (or see How can you contact us?).

Messages are subject to the terms and conditions of your mobile carrier.
Standard message and data rates may apply. Marketing and non-marketing text and
instant messages may be sent to your mobile number using an automatic dialing
system.

We cannot guarantee timing or receipt of the messages, as this may be affected
by forces outside of our control. In the event that a message is delayed, or not
received, we are not responsible for any related impacts.

You agree to provide us with a valid mobile number. If you change your mobile
phone number, you agree to opt out of receipt of texts and instant messages
prior to changing your mobile number.


 

 


APPENDIX 4 – SPECIFIC INFORMATION FOR U.S. RESIDENTS

 1. What personal information do we collect

This section is meant to provide supplemental or specific information for
residents of California and certain other US states. We encourage you to read
the full privacy policy as well.

The personal information we collect about you includes information within the
below categories of data. Note that the “Category” column listed below refers to
the category of personal data as defined under California law and represents the
categories of personal information that we have collected, and how it has been
shared over the past 12 months. Inclusion of a category in the list below
indicates only that we may collect some information within that category. We do
not necessarily collect all information listed in a particular category, nor do
we collect all categories of information for all individuals. We have collected
and shared personal information in each of the below categories with our
affiliates and service providers, as well as with government entities as
necessary, for our business purposes within the last 12 months. We have not
necessarily shared all information listed in a category.

 

 * General information

Category

Source

Purpose of processing

 

Identifiers such as a real name, alias, postal address, unique personal
identifier, online identifier Internet Protocol address, email address, account
name, social security number, driver’s license number, passport number, or other
similar identifiers...

 

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who Are Our Third-Party Sources” section.

 

This set of personal information enables us to identify you, manage your Maui
Jim profile, provide you with customer service and assistance and, in some
cases, to contact you, including by sending you relevant information and
tailored marketing content. 

 

 

 

Information that identifies, relates to, describes, or is capable of being
associated with, a particular individual, including, but not limited to, your
name, signature, social security number, physical characteristics or
description, address, telephone number, passport number, driver's license or
state identification card number, insurance policy number, education,
employment, employment history, bank account number, credit card number, debit
card number, or any other financial information, medical information, or health
insurance information.

 

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

 

This set of personal information enables us to identify you, manage your Maui
Jim profile, provide you with customer service and assistance and, in some
cases, to contact you, including by sending you relevant information and
tailored marketing content. 

 

Commercial information, including products or services purchased, obtained, or
considered, or other purchasing or consuming histories or tendencies.

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

 

This set of personal information enables us to provide you with the products and
services you have requested, manage your Maui Jim profile, provide you with
relevant customer service and assistance, secure our communications and to
manage and better understand our business.  

 

Internet or other electronic network activity information, including, but not
limited to, browsing history, search history, and information regarding a
consumer’s interaction with an Internet Web site, application, or advertisement.

We may collect information in this category from the use of cookies.

 

This set of personal information enables us to always offer you the optimum
service by understanding you better. We use it to manage your Maui Jim profile,
provide you with relevant customer service and assistance and, in certain
circumstances, to contact you for example by sending you relevant information,
updates and tailored marketing content. 

 

 

Geolocation data.

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

 

We may also collect this information from the use of cookies.

 

This set of personal information enables better delivery of the service you
expect from us. 

 

It could include personal information related to your interactions with us and
allows us to manage your Maui Jim profile, provide relevant customer service and
tailored marketing content, establish communications and conduct our business
securely, assess and better understand our business, and optimize and manage our
website and other means of communication.

 

Audio, electronic, visual, thermal, olfactory, or similar information.

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

This data (e.g., recordings of customer service calls) is processed to answer
your queries, detect security incidents, protect against malicious, deceptive,
fraudulent or illegal activity, and for compliance management.

 

 

Inferences (defined as “the derivation of information, data, assumptions, or
conclusions from facts, evidence, or another source of information or data”)
drawn from any of the information identified in this subdivision to create a
profile about a consumer reflecting the consumer’s preferences, characteristics,
psychological trends, preferences, predispositions, behavior, attitudes,
intelligence, abilities, and aptitudes.

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

 

We may also collect this information from the use of cookies.

This set of personal information enables us to always offer you the optimum
service by understanding you better. We use it to manage your Maui Jim profile,
provide you with relevant customer service and assistance and also, in certain
circumstances, to contact you for example by sending you relevant information,
updates and tailored marketing content.

 

In addition to the categories of information above, we also collect the
following categories of sensitive personal information:

 

Category

Source

Purpose of processing

Social security number, driver’s license number or other state ID number, and
passport information.

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

This set of personal information enables us to identify you, manage your Maui
Jim profile, provide you with customer service and assistance and, in some
cases, to contact you, including by sending you relevant information and
tailored marketing content. 

 

 

Personal data of a known child.

We may collect information in this category directly from you or your
interactions with our websites, or sales associates, both in person and via
phone, email, chat, or text messages. 

 

We may also collect information in this category from the third-party sources
set out in the “Who are Our Third-Party Sources” section.

 

We may also collect this information from the use of cookies.

This set of personal information enables us to identify you, manage your Maui
Jim profile, provide you with customer service and assistance and, in some
cases, to contact you, including by sending you relevant information and
tailored marketing content. 

 

 

 

 

 

. 

 2. DO WE “SELL” OR “SHARE” YOUR PERSONAL INFORMATION? 

As set out in our Cookie Policy, if you choose to enable third party cookies via
Cookie Settings[BL6] , third parties (such as approved analytics and advertising
partners) will collect your personal information via automated technologies on
our websites, primarily in an effort to provide you with content and
advertisements that may be of interest to you and on the legal bases set out in
this privacy policy. The choice is yours.  You may elect not to send your
personal data to them at any time.

We have implemented a cookie “door” to ensure your cookie preferences are
honored. We also have tools in place to better detect requests made using the
Global Privacy Controls (“GPC”) signal as requests to opt-out of the sharing of
personal information to the extent required by applicable law.  If you wish to
manage your cookie preferences directly with us, please go to our cookies
settings or make a request using one of the methods outlined in Section C of
this appendix.

 

 

Please note that deciding not to share your information via third party cookies
does not mean you will stop seeing ads, but these ads will not be tailored to
you based on information derived from your activities on our websites. 

Please also note that depending on your selection, we may still share your
information in ways that are not a “sale” or “sharing” under applicable state
laws, such as with our service providers, for our own online advertising
purposes.

 

 3. WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION?

 Subject to certain conditions and limitations, you may have the following
rights with respect to personal information about you:

 1. Right of access/Right to know  - You may be entitled to request that we
    disclose to you personal information we have collected about you, in the
    preceding 12 months, the categories of sources from which the information
    was collected, the purposes of collecting the information, the categories of
    third parties we have shared the information with, and the categories of
    personal information that have been shared with third parties for a business
    purpose. Before providing any of this information, we must be able to verify
    your identity.
 2. Right of data portability – In some instances, you may have the right to
    receive the information about you in a portable and readily usable format. 
 3. Right to have personal information erased – Subject to certain conditions,
    you may be entitled to request that we delete personal information about
    you. We will not delete personal information about you when the information
    is required to fulfill a legal obligation, is necessary to exercise or
    defend legal claims, or where we are required or permitted to retain the
    information by law. 
 4. Right to correct – You may be entitled to request that we delete personal
    information about you. Before deleting information, we must be able to
    verify your identity. We will not delete personal information about you when
    the information is required to fulfill a legal obligation, is necessary to
    exercise or defend legal claims, or where we are required or permitted to
    retain the information by law. For example, we cannot delete information
    about you if your personal information is on the contract between us for our
    services or products. 
 5. Right to opt-out of the sale or sharing of personal information – You have
    the right to opt-out of information sharing that constitutes “sharing”
    personal information, as defined by applicable law.

Depending on your state of residency, these rights may not apply to pseudonymous
data if the information necessary to identify the consumer is kept separately
and is subject to controls that prevent access to the information. Pseudonymous
data is personal data that can no longer be attributed to a specific individual
without the use of additional information, if the additional information is kept
separately and is subject measures to ensure that personal data is not
attributed to the specific individual. 

Data solely retained for data backup or archive purposes is principally excluded
from these rights until it is restored to an active system or next accessed or
used for a sale, disclosure, or commercial purpose. 

If you chose to exercise any of these rights, we will not discriminate against
you on the basis of choosing to exercise your privacy rights. 

Additional Information for Residents of California: If you are a California
resident you also have the right to submit a Shine the Light Request, which
means you may request that we provide you with a list of certain categories of
personal information we have disclosed to third parties for their direct
marketing purposes during the immediately preceding calendar year, as well as
the identity of those third parties

Verification of your request

Before providing you with the above rights, we must be able to verify your
identity. In order to verify your identity, you will need to submit information
about yourself, including, to the extent applicable, providing your account
login credentials or other account information, answers to security questions,
your name, government identification number we already have on file, date of
birth, contact information, or other personal identifying information. We will
match this information against information we have previously collected about
you to verify your identity and your request. To the extent you maintain an
account with us, we will require you to login to that account as part of
submitting your request. If we are unable to verify your identity as part of
your request, we will not be able to satisfy your request. We are not obligated
to collect additional information in order to enable you to verify your
identity. For deletion requests, you will be required to submit a verifiable
request for deletion and then to confirm separately that you want personal
information about you deleted.

If you would like to appoint an authorized agent to make a request on your
behalf, we require you to verify your identity with us directly before we
provide any requested information to your approved agent. Alternatively, your
authorized agent may provide evidence of having power of attorney or acting as a
conservator for you. Note that we may require you to verify your identity with
us directly before we provide any requested information to your authorized agent
unless your authorized agent has power of attorney or acts as a conservator, in
which case we will not contact you directly. We may also request that any
authorized agents verify their identity and may reach out to you directly to
confirm that you have provided the agent with your permission to submit the
request on your behalf. 

 

How to make your request

Depending on where you reside, you may be entitled to make one or two requests
per calendar year, free of charge. You will be charged a fee for subsequent
requests exceeding this limit. Under applicable privacy law, and for the
protection of your personal information, we may be limited in what personal
information we can disclose.

In your request, please attest to your state of residency and provide a current
address for your response. You may request this information in writing by
contacting us at privacy@mauijim.com, by completing the form available
here[BL7]  or calling our toll-free number +1-888-666-5905. 

Additional Information for Residents of California and Colorado: For residents
of California and Colorado, we will maintain all of your privacy rights requests
for at least 2 years. This information will not be used for any other purpose
except to review compliance processes; it will not be shared except as necessary
to comply with a legal obligation. For residents of Colorado, sensitive data
which we no longer have consent to process will be deleted or rendered
permanently anonymized or inaccessible within a reasonable period of time after
withdrawal of consent.

 

When can you expect to hear from us?

We will confirm receipt of your request within 10 business days and provide
information about how we will process the request, including the verification
process and expected response time. Please allow up to forty-five (45) days for
a response, from the day the request is received. We may require an additional
forty-five (45) calendar day extension.  Residents of Iowa should allow up to
ninety (90) days for a response, not including the additional forty-five (45)
calendar day extension. 

Depending on your state of residency, you may be entitled to appeal our decision
with regard to your request.

Additional Information: to the extent permitted by applicable law, we may charge
a reasonable fee to comply with your request. This statement is available in
alternative formats upon request. Please contact privacy@mauijim.com or + 1
-888-666-5905 to request this statement in an alternative format




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