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Mirko Zorz, Director of Content, Help Net Security
November 28, 2023
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HOW PASSKEYS ARE RESHAPING USER SECURITY AND CONVENIENCE



In this Help Net Security interview, Anna Pobletts, Head of Passwordless at
1Password, talks about passkey adoption and its acceleration in 2024. This trend
is particularly notable among highly-regulated services like fintech and
banking, where users seek a sign-in experience that is simple and familiar.

She also discusses how passwordless authentication alleviates the burden on help
desks and IT resources, allowing them to refocus their time and energy on more
pressing issues that accelerate business and improve the bottom line.



WITH MAJOR TECH COMPANIES LIKE GOOGLE AND AMAZON ADOPTING PASSKEY TECHNOLOGY,
WHAT DO YOU BELIEVE HAS DRIVEN THIS SUBSTANTIAL UPTICK IN ADOPTION?

We’re in the midst of a technological renaissance. Consumers have become
accustomed to the convenience of their heart’s desire, at the push of a
button—whether that’s Apple Pay; streaming the latest movies and music
instantly; or ordering anything with a tap. However, one thing that hasn’t kept
up with this shift toward seamless experiences is online security.

Passwords, 2FA/MFA and QR codes are all clunky and slow down the instant
satisfaction consumers have come to expect with the online experience. Simple
transactions require switching apps, finding phones or other devices, and
disrupting workflows. Users are demanding a better experience, and are willing
to experiment with new technologies like passkeys once they get a boost from
trusted brands like Google and Amazon—who have a reach of billions and an
ability to drive awareness on a massive scale.

At 1Password, we created and manage a passkeys directory, which keeps a running
list of which websites, apps, and services offer signing in with passkeys, as
well as an interactive element where users can vote for the businesses they want
to see rollout passkey support—a useful resource to track ongoing adoption.

In order to expand passkey adoption from early adopters to the early majority,
and beyond, it’s essential that big brands not only adopt passkey logins, but
also make them prominent as a login option—and free them from being buried in
menus. Trusted developer tools that make it easy to implement passkey
authentication into websites, apps, and services as logins will also be critical
in getting more businesses to come around to passkeys. And ultimately, we’ll
need to accelerate adoption by sharing back statistics around how passkeys
improve key business metrics like usage and sales, as well as user preference.

2024 IS PREDICTED TO BE A SIGNIFICANT YEAR FOR PASSKEY TECHNOLOGY, ESPECIALLY IN
FINTECH AND BANKING. WHY HAVE THESE HISTORICALLY SLOW-TO-ADAPT SECTORS STARTED
EMBRACING PASSWORDLESS AUTHENTICATION, AND WHAT UNIQUE COMPETITIVE ADVANTAGES
DOES IT OFFER THEM?

This past year, early adopters like TikTok, Google, Amazon, and Uber, among
others, drove a substantial uptick in passkey adoption. This has laid the
groundwork for billions of people to explore the security and convenience of
passkeys, and for many other sectors to follow suit in the coming years.

A key factor that’s encouraging more highly-regulated services like fintech and
banking—especially among consumer apps—to embrace passkeys in 2024 is the
generative AI boom. Advances in AI are fueling increasingly sophisticated,
complex, and wide-ranging cyberattacks, prompting these industries to embrace a
way to better defend themselves and their end users. By adopting passkeys, they
effectively remove the reward that hackers are after—user credentials—and cut
off a critical pathway for attacks.

Moreover, fintech and banking services gain a two-pronged, unique advantage by
adopting passwordless authentication: the proven security of public key
cryptography upon which passkeys are built on, and for their end users, a
sign-in experience that’s simple and familiar. That’s likely to impress both
regulators and customers.

On top of that, many businesses are starting to see bottom-line validation that
they have a lot to gain from embracing passkeys. Passkeys help drive usage and
sales by eliminating key obstacles—signing up for a service and making a
purchase—which is already making a real impact across adopters, including for
fintech and banking apps.

CAN YOU DISCUSS HOW PASSWORDLESS SOLUTIONS ENHANCE THE USER EXPERIENCE?

Easily signing up for a new site or service is a notable digital obstacle that
we still haven’t solved. Having to constantly re-enter personal information that
users have already provided to hundreds of websites is a real pain point and
often disrupts the flow to conversions. Once someone has signed up, having to
log in repeatedly, while navigating complex security procedures—like copying a
one-time code from their phone or managing complicated passwords—can also add
unnecessary friction to the user experience.

Passkeys eliminate the friction associated with legacy sign-in methods (which
are often most prevalent in regulated industries), whether that’s passwords, 2FA
or MFA, all while providing stronger security protection. Passkeys are so easy
to use, we’re finding that one of the more ironic obstacles to adoption is that
many people mistakenly believe that being more secure requires a more arduous
sign-in process. That’s why we’re committed to educating the market that the
only true way to protect online accounts is to have no password at all—leaving
hackers nothing to steal if there’s no password to begin with.

By eliminating the password, we’ll also take the burden of having to assess
every email or text received to discern if it’s a phishing attack off users,
again, since there’s no password to steal. Personally, I’m looking forward to
not getting messages from my parents asking me to evaluate if an email is real
or not.

PASSWORDLESS AUTHENTICATION EASES THE BURDEN ON HELP DESKS AND IT RESOURCES. HOW
SIGNIFICANT IS THIS IMPACT, AND WHAT ARE THE LONG-TERM IMPLICATIONS FOR IT
MANAGEMENT AND RESOURCE ALLOCATION?

Most IT professionals didn’t sign up for a career consisting of resetting
passwords and helping employees troubleshoot why they can’t get into their
accounts every day. At 1Password, we expect passkeys to reduce the burden on
businesses’ IT teams so they can refocus their time and energy on more pressing
issues that accelerate the business and improve the bottom line.

AS WE LOOK BEYOND 2024, WHAT EMERGING TRENDS OR INNOVATIONS IN PASSWORDLESS
TECHNOLOGY SHOULD PROFESSIONALS BE AWARE OF? HOW DO YOU ENVISION THE LANDSCAPE
EVOLVING IN 5 TO 10 YEARS?

Passkeys are a transformational step forward in authentication and
security—they’re even bigger than FaceID and biometrics—and I think that
passkeys’ incredible win-win-win of security, efficiency, and improved business
results mean they’ll become our default sign-in option in the next few years.

Beyond passkeys, I think the next interesting focus in the larger identity
security conversation will be on how to best give people more control over their
online data and identity. New technologies like verifiable credentials already
exist and are quite promising. This technology enables people to prove their
identity with things like digital passports, employee ID cards, and more, all in
a way that enables users to maintain their privacy online. This technology is
actually built upon many of the foundational concepts that make up passkeys, and
so I envision they’ll become omnipresent sooner than we expect.





More about
 * 1Password
 * authentication
 * CISO
 * cybersecurity
 * MFA
 * opinion
 * passwordless
 * passwords
 * strategy
 * tips

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