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 1. ← Blog/
 2. Company updates


ANNOUNCING THE HIGHTOUCH PERSONALIZATION API


A FAST, FLEXIBLE API FOR PERSONALIZING YOUR CUSTOMER EXPERIENCES

Alexis Jones

/

Jan 25, 2023

/

4 minute read



--------------------------------------------------------------------------------

Today, we are excited to launch the Hightouch Personalization API. With this
feature, Hightouch users can programmatically query and return data from any of
their data models in real-time. The response data can then be used to deliver
personalized experiences across the customer journey 🎉.

Traditional Reverse ETL allows users to sync data out (push) from the data
warehouse into 125+ SaaS destinations based on a pre-configured schedule. The
Personalization API enables users to flip that paradigm and fetch (pull) data
directly from a highly-performant API.







The Personalization API brings the data warehouse closer to the center of the
business, allowing any data model to be accessed by any system—whether an
internal app or SaaS tool—with sub-30 millisecond latency and can handle up to 1
million requests per second. By leveraging the Personalization API, teams can
combine the analytical compute of the data warehouse with the real-time
performance of a low-latency, high-throughput, and globally distributed
database. It's the best of both worlds.








DRIVING PERSONALIZATION AT SCALE

Read our whitepaper to learn how you can hyper-personalize your customer
experiences on top of your data warehouse.

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Notice and consent / legitimate interest (GDPR)

I agree to receive communications from Hightouch.

By submitting this form, you understand Hightouch will process your personal
information in accordance with our Privacy Policy.

Download



PERSONALIZATION MADE EASY

This feature makes it easier than ever for teams to deliver personalization use
cases like:

 * Powering personalized marketing campaigns by enriching marketing touchpoints
   with dynamic data points like product recommendations in customer engagement
   platforms like Braze or Iterable.
 * Delivering in-app or web personalization like customized search results,
   cohort based pricing and messaging, article recommendations, or nearest store
   locations to drive conversions
 * Optimizing product experimentation by delivering up-to-date customer
   information like audience inclusion or exclusion to decisioning and
   experimentation systems for multivariate testing

With the Personalization API, any team is able to seamlessly access customer or
object data from a single API. Rather than needing to sync (push) each
individual data point into customer engagement platforms like Braze or Iterable,
the API enables teams to pull in up-to-date customer data to personalize email
or SMS templates at the moment that they are sent.

> The Hightouch API can call any data model, including those that deliver
> production ML use cases

Similarly, updated customer, object, or product information can be returned the
moment that a customer engages with your site or web experiences, ensuring that
they receive the most personalized experience possible each time they interact
with your brand.

“In the old days, relying on rigid data constraints imposed by CDPs, you had to
do everything right upfront (event instrumentation, schema planning, enrichment)
to achieve true personalization. It took so much work and there wasn’t much room
for experimentation and adaptive learning. Now, anyone with a warehouse can
actually do real-time personalization in minutes by using the Hightouch
Personalization API on top of their warehouse.”

Austin Hay

Head of Marketing Technology at Ramp


MAXIMIZING IMPACT FOR DATA TEAMS

Data teams work hard to ensure that their work drives meaningful value for their
business. The Personalization API brings data teams one step closer to the
business by enabling them to seamlessly activate their data models to any web or
product experience. For example, let's say a data team created concert
recommendations for an entertainment business. Previously, making these data
points available for product and marketing utilization was difficult and
involved either setting up a transactional database or storing the data in a
personalization tool. Now, using the Personalization API, the recommendations
can be readily available to be pulled in to personalize the organization's web,
app, and even remarketing experiences.

> Thanks to the flexibility of the data warehouse, and unlocking that data with
> Hightouch, users can fetch customer data from virtually any data model — from
> the audiences they are currently a member of like High_Purchase_Propensity to
> individual user attributes like User_Recent_Location to Latest_Portfolio_
> Balance — with the Personalization API.


GET STARTED

The Hightouch Personalization API is available as an additional feature for
Business Tier customers today. Learn more here, or reach out to your sales rep
to get started.


DRIVING PERSONALIZATION AT SCALE

Read our whitepaper to learn:

 * How PetSmart delivers personalized messages
 * How IntelyCare increased controlled experiments by 700%
 * How Warner Music Group manages fans, artists, and labels

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I agree to receive communications from Hightouch.

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Download


In this article

Personalization Made EasyMaximizing Impact for Data TeamsGet Started

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Book a demo

--------------------------------------------------------------------------------


MORE ON THE BLOG


 * WRITE ONCE, USE ANYWHERE – THE FUTURE OF THE CLOUD DATA WAREHOUSE
   
   Why we are investing in building features like the Personalization API to
   make the cloud data warehouse accessible to any team, anywhere.


 * YOUR AUDIENCE BUILDER NEEDS AN UPGRADE
   
   How Hightouch Audiences leverages flexible data modeling to meet any business
   need


 * FRIENDS DON’T LET FRIENDS BUY A CDP
   
   How spending the first half of his professional career at Segment drove Tejas
   Manohar to disrupt the 3.5 billion dollar CDP category.


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Technology Partner
of the Year

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Ecosystem Partner
of the Year

Best Estimated
ROI

Cool Vendor in Marketing Data & Analytics

Technology Partner
of the Year

Marketplace Partner
of the Year

Reverse ETL
Category Leader

InfraRed 100 in Cloud Data Infrastructure

Best Places
to Work

Ecosystem Partner
of the Year

Best Estimated
ROI

Cool Vendor in Marketing Data & Analytics

Technology Partner
of the Year

Marketplace Partner
of the Year

Reverse ETL
Category Leader

InfraRed 100 in Cloud Data Infrastructure

Best Places
to Work

Ecosystem Partner
of the Year

Best Estimated
ROI

Cool Vendor in Marketing Data & Analytics




TAKE A VIRTUAL TOUR

Check out this 5 minute interactive demo to learn how you can sync customer data
to any business tool.

Get a demo
Let's go!

Product

Platform

Composable CDPAI Decisioning

Marketing products

Customer StudioReal-time PersonalizationMatch BoosterCampaign Intelligence

Customer data infrastructure

Reverse ETLHightouch EventsIdentity Resolution

Features

IntegrationsObservabilityExtensionsSecurity & access management

Solutions

By team

MarketingAdvertisingDataOperations

By industry

Retail & eCommerceMedia & EntertainmentFinancial ServicesHealthcareB2B SaaS

For marketing

Audience segmentationJourney orchestrationMessage personalizationProfile
enrichmentCustomer 360

For advertising

Audience targetingAudience suppressionConversion trackingMatch Rate boosting

Integrations

All 200+ integrations

Integrations catalog

Popular sources

SnowflakeDatabricksGoogle BigQueryAmazon RedshiftSee all sources

Popular destinations

SalesforceHubSpotGoogle AdsFacebook AdsIterableBrazeSee all destinations

Popular extensions

dbtSigmaLookerFivetran

Resources

Explore

Customer storiesLearnBlogWhitepapers & guidesPlaybooksData ActivatorsCDP
ComparisonsComposable CDP HubSQL DictionaryChangelog

Documentation

Core conceptsSyncsModelsRead our docs

Get started

Talk to usEventsSolutions partners

From the blog

What is Reverse ETL?What is Data Activation?Friends Don’t Let Friends Buy a CDP

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