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BLACK FRIDAY OFFER HAS ARRIVED: BUY 3, GET THE 4TH ON US | SHOP NOW

Quiz

 * #1 rated custom hair care
   
   take the hair quiz

 * custom skin care
   
   take the skin quiz

 * custom body care
   
   take the body quiz

Products
HAIR CARE
 * shampoo
 * conditioner
 * co-wash
 * styling primer
 * leave-in
 * hair mask
 * hair serum
 * purple shampoo
 * purple conditioner
 * purple mask

--------------------------------------------------------------------------------

BODY CARE
 * body wash + body lotion

--------------------------------------------------------------------------------

SKIN CARE
 * serum
 * moisturizer
 * cleanser

--------------------------------------------------------------------------------

 * function in stores
 * shop gift cards

Reviews
 * reviews
 * skin testimonials



OF BEAUTY

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 * about us
 * meet our experts
 * our ingredients
 * function with benefits
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OF BEAUTY



black friday offer


 * BUY THREE, GET THE


 * FOURTH ON US



NEW CUSTOMERS ONLY: Plus, get 20% off shampoo & conditioner*, free shipping &
more perks.



Create Your Haircare

*Offer valid for all full-sized custom haircare products. First-order 20%
discount on 16oz shampoo and conditioner set only.

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BLACK FRIDAY MEMBERS-ONLY OFFER


ADD ONE, GET ONE ON US





Function with Benefits members: Add any two custom haircare products to your
existing subscription and pay for only one.



CHOOSE YOURS NOW


GIVE THE GIFT OF CUSTOM CARE





Need a gift idea this season? We’ve got you. Invite someone special to discover
Function of Beauty and fully transform + personalize their hair, skin, and body
care experience.



Shop Gift Cards

party-ready hair


CUSTOM STYLING PRIMER





Create festive looks all season long using our brand new, one-of-its-kind Custom
Styling Primer.



Shop Now

BLACK FRIDAY MEMBERS-ONLY OFFER


ADD ONE, GET ONE ON US





Function with Benefits members: Add any two custom haircare products to your
existing subscription and pay for only one.



CHOOSE YOURS NOW


GIVE THE GIFT OF CUSTOM CARE





Need a gift idea this season? We’ve got you. Invite someone special to discover
Function of Beauty and fully transform + personalize their hair, skin, and body
care experience.



Shop Gift Cards

party-ready hair


CUSTOM STYLING PRIMER





Create festive looks all season long using our brand new, one-of-its-kind Custom
Styling Primer.



Shop Now

BLACK FRIDAY MEMBERS-ONLY OFFER


ADD ONE, GET ONE ON US





Function with Benefits members: Add any two custom haircare products to your
existing subscription and pay for only one.



CHOOSE YOURS NOW


GIVE THE GIFT OF CUSTOM CARE





Need a gift idea this season? We’ve got you. Invite someone special to discover
Function of Beauty and fully transform + personalize their hair, skin, and body
care experience.



Shop Gift Cards

party-ready hair


CUSTOM STYLING PRIMER





Create festive looks all season long using our brand new, one-of-its-kind Custom
Styling Primer.



Shop Now
 * 1
 * 2
 * 3

Cruelty-Free

 

Sulfate-Free

 

Paraben-Free

 

100% Vegan

 

Dermatologist Tested

 

Cruelty-Free

 

Sulfate-Free

 

Paraben-Free

 

100% Vegan

 

Dermatologist Tested

 

Cruelty-Free

 

Sulfate-Free

 

Paraben-Free

 

100% Vegan

 

Dermatologist Tested

 

Cruelty-Free

 

Sulfate-Free

 

Paraben-Free

 

100% Vegan

 

Dermatologist Tested

 

Cruelty-Free

 

Sulfate-Free

 

Paraben-Free

 

100% Vegan

 

Dermatologist Tested


DISCOVER OUR PRODUCTS



Shop Hair

Shop Body + Skin

STYLING PRIMER

SHAMPOO

CONDITIONER

HAIR MASK

HAIR SERUM

LEAVE-IN

CO-WASH

PURPLE SHAMPOO

PURPLE CONDITIONER

PURPLE HAIR MASK

STYLING PRIMER

SHAMPOO

CONDITIONER

HAIR MASK

HAIR SERUM

LEAVE-IN

CO-WASH

PURPLE SHAMPOO

PURPLE CONDITIONER

PURPLE HAIR MASK

STYLING PRIMER

SHAMPOO

CONDITIONER

HAIR MASK

HAIR SERUM

LEAVE-IN

CO-WASH

PURPLE SHAMPOO

PURPLE CONDITIONER

PURPLE HAIR MASK

create your haircare
create your skincare


CUSTOM HAIRCARE AS UNIQUE AS YOU



At Function, we believe you deserve products that are tailor-made for your
unique hair type, needs, goals, and preferences.

Start with our quiz to create your fully custom formulas, crafted with
high-performance, precisely-dose ingredients to match your unique hair needs.
Choose your goals, fragrance, and colors.

With years of data, each formula evolves with your changing needs to deliver
instant results you will love.

learn more

How It Works


YOUR HAIR MEETS OUR SCIENCE



1

TAKE THE QUIZ



Tell us about your hair texture and structure, your scalp, and all of your hair
goals.

2

CREATE YOUR FULLY CUSTOM FORMULA



Our proprietary algorithm creates a customized formula and routine to achieve
your best hair.

3

MAKE IT YOUR OWN



Customize your formulas further with your choice of color, fragrance, and name.


PERSONAL + PROVEN RESULTS



(73,031)

“

This stuff is UNREAL! After just ONE use my hair felt better than it has in
years.



Sydney

@theskinjournals
“

My hair has never been better and healthier!



Rhyan

@abs_reviews
“

I have tried so many products and even custom ones but this is the first that
really works for my skin.



Diane

@milkieglow
“

I have struggled with fine, thin, frizzy hair and this is the only product that
makes my hair look great.



MJ

@andej_
“

I've always had an issue with oily scalp but dry ends. This formula is
perfection!



Maria

@skinjoyedbyana
“

My skin care routine is so simple and yet the results are magnificent. Soft and
clear skin is my new normal.



Tanya

@maidewy
“

This stuff is UNREAL! After just ONE use my hair felt better than it has in
years.



Sydney

@theskinjournals
“

My hair has never been better and healthier!



Rhyan

@abs_reviews
“

I have tried so many products and even custom ones but this is the first that
really works for my skin.



Diane

@milkieglow
“

I have struggled with fine, thin, frizzy hair and this is the only product that
makes my hair look great.



MJ

@andej_
“

I've always had an issue with oily scalp but dry ends. This formula is
perfection!



Maria

@skinjoyedbyana
“

My skin care routine is so simple and yet the results are magnificent. Soft and
clear skin is my new normal.



Tanya

@maidewy
“

This stuff is UNREAL! After just ONE use my hair felt better than it has in
years.



Sydney

@theskinjournals
“

My hair has never been better and healthier!



Rhyan

@abs_reviews
“

I have tried so many products and even custom ones but this is the first that
really works for my skin.



Diane

@milkieglow
“

I have struggled with fine, thin, frizzy hair and this is the only product that
makes my hair look great.



MJ

@andej_
“

I've always had an issue with oily scalp but dry ends. This formula is
perfection!



Maria

@skinjoyedbyana
“

My skin care routine is so simple and yet the results are magnificent. Soft and
clear skin is my new normal.



Tanya

@maidewy
Read More Reviews

30-day Healthy Hair Guarantee

 

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30-day Healthy Hair Guarantee

 

Subscribe Risk-Free

 

30-day Healthy Hair Guarantee

 

Subscribe Risk-Free

 

30-day Healthy Hair Guarantee

 

Subscribe Risk-Free

 

30-day Healthy Hair Guarantee

 

Subscribe Risk-Free


HOW WE FUNCTION



We carefully review every ingredient for safety and performance. Our formulas
are science-based and vegan, prioritizing naturally-derived ingredients in
optimized dosages based on your hair’s needs. We are cruelty-free, and free of
sulfates, parabens, and formaldehyde donors.

All our products undergo a rigorous testing process under dermatological control
as well as with stylists. Each step of our formulation and production process in
our labs and factories follows stringent quality control protocols.

learn more



HAIRCARE AS UNIQUE AS YOU



create your haircare

OF SAMMY

Wavy Hair

Medium

Dry

Beet Root Extract

Helps prevent split ends, improves elasticity and moisturizes.

Cactus Extract

Fights free radicals and protects the hair from thermal heat damage.

Quinoa Protein

Rich in amino acids, helps ease styling and smooths hair.

SHAMPOO

CONDITIONER

HAIR MASK

HAIR SERUM

OF CHENISE

Coily Hair

Coarse

Balanced

Aloe Juice

Leaves hair smooth and shiny, while moisturizing scalp.

Blue Green Algae

Supports healthy hair follicles for stronger growth.

Avocado Oil

Coats strands with key vitamins for deep conditioning and moisturization.

SHAMPOO

CONDITIONER

CO-WASH

OF MAYA

Straight Hair

Medium

Balanced

Boabab Seed Extract

Increases strength, protects against UV damage, and nourishes hair.

Passionfruit Oil

Revitalizes and hydrates hair, promoting a weightless gloss and glow.

Rosebay Extract

Reduces the appearance of flakes on the scalp, and helps soothe irritation.

SHAMPOO

CONDITIONER

LEAVE-IN

HAIR SERUM

OF TIA

Curly Hair

Medium

Balanced

Marigold Extract

Deeply conditions and moisturizes dry and damaged hair.

Argan Oil

Hydrates, nourishes, and softens hair while boosting shine.

Rosebay Extract

Reduces the appearance of flakes on the scalp, and helps soothe irritation.

SHAMPOO

CONDITIONER

HAIR MASK

OF SAMMY

Wavy Hair

Medium

Dry

Beet Root Extract

Helps prevent split ends, improves elasticity and moisturizes.

Cactus Extract

Fights free radicals and protects the hair from thermal heat damage.

Quinoa Protein

Rich in amino acids, helps ease styling and smooths hair.

SHAMPOO

CONDITIONER

HAIR MASK

HAIR SERUM

OF CHENISE

Coily Hair

Coarse

Balanced

Aloe Juice

Leaves hair smooth and shiny, while moisturizing scalp.

Blue Green Algae

Supports healthy hair follicles for stronger growth.

Avocado Oil

Coats strands with key vitamins for deep conditioning and moisturization.

SHAMPOO

CONDITIONER

CO-WASH

OF MAYA

Straight Hair

Medium

Balanced

Boabab Seed Extract

Increases strength, protects against UV damage, and nourishes hair.

Passionfruit Oil

Revitalizes and hydrates hair, promoting a weightless gloss and glow.

Rosebay Extract

Reduces the appearance of flakes on the scalp, and helps soothe irritation.

SHAMPOO

CONDITIONER

LEAVE-IN

HAIR SERUM

OF TIA

Curly Hair

Medium

Balanced

Marigold Extract

Deeply conditions and moisturizes dry and damaged hair.

Argan Oil

Hydrates, nourishes, and softens hair while boosting shine.

Rosebay Extract

Reduces the appearance of flakes on the scalp, and helps soothe irritation.

SHAMPOO

CONDITIONER

HAIR MASK

OF SAMMY

Wavy Hair

Medium

Dry

Beet Root Extract

Helps prevent split ends, improves elasticity and moisturizes.

Cactus Extract

Fights free radicals and protects the hair from thermal heat damage.

Quinoa Protein

Rich in amino acids, helps ease styling and smooths hair.

SHAMPOO

CONDITIONER

HAIR MASK

HAIR SERUM

OF CHENISE

Coily Hair

Coarse

Balanced

Aloe Juice

Leaves hair smooth and shiny, while moisturizing scalp.

Blue Green Algae

Supports healthy hair follicles for stronger growth.

Avocado Oil

Coats strands with key vitamins for deep conditioning and moisturization.

SHAMPOO

CONDITIONER

CO-WASH

OF MAYA

Straight Hair

Medium

Balanced

Boabab Seed Extract

Increases strength, protects against UV damage, and nourishes hair.

Passionfruit Oil

Revitalizes and hydrates hair, promoting a weightless gloss and glow.

Rosebay Extract

Reduces the appearance of flakes on the scalp, and helps soothe irritation.

SHAMPOO

CONDITIONER

LEAVE-IN

HAIR SERUM

OF TIA

Curly Hair

Medium

Balanced

Marigold Extract

Deeply conditions and moisturizes dry and damaged hair.

Argan Oil

Hydrates, nourishes, and softens hair while boosting shine.

Rosebay Extract

Reduces the appearance of flakes on the scalp, and helps soothe irritation.

SHAMPOO

CONDITIONER

HAIR MASK


AWARD-WINNING BEAUTY



“

Best Custom 
Gel Moisturizer







“

Best Custom Purple Shampoo







“

Best Hair Mask to Smooth Frizz for Custom Hair Mask







“

Best Shine Product for Custom Hair Serum







“

Best of the Best Product for Custom Hair Care







“

Best Beauty for Target Co-Wash







“

Best Wave Enhancer
 for Target Wavy Leave-In Treatment







“

Best Custom 
Gel Moisturizer







“

Best Custom Purple Shampoo







“

Best Hair Mask to Smooth Frizz for Custom Hair Mask







“

Best Shine Product for Custom Hair Serum







“

Best of the Best Product for Custom Hair Care







“

Best Beauty for Target Co-Wash







“

Best Wave Enhancer
 for Target Wavy Leave-In Treatment







“

Best Custom 
Gel Moisturizer







“

Best Custom Purple Shampoo







“

Best Hair Mask to Smooth Frizz for Custom Hair Mask







“

Best Shine Product for Custom Hair Serum







“

Best of the Best Product for Custom Hair Care







“

Best Beauty for Target Co-Wash







“

Best Wave Enhancer
 for Target Wavy Leave-In Treatment









MEET OUR EXPERTS



Our Function Council shares insights about hair health and maintenance tips,
product ingredients, and how to build the best routine.

Heleen Kibbelaar




Silicones or No Silicones?

Amanda Buechner




Hair loss or Breakage?

Amanda Buechner




Get the Hair You Want

Heleen Kibbelaar




Co-wash or Shampoo?

Learn More

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 * Terms

 

 * Code of Conduct
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