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20 - 22 MAY 2025 | 3 PM - 9 PM

RFECC, Riyadh, Saudi Arabia

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THE PREMIER HUB
FOR ENTERTAINMENT
& LEISUREIN THE
MIDDLE EAST

20 - 22 MAY 2025 | 3 PM - 9 PM

RFECC, Riyadh, Saudi Arabia

ENQUIRE TO EXHIBIT


GET READY TO DIVE INTO A WORLD OF ENDLESS POSSIBILITIES




GET READY TO DIVE INTO A WORLD OF ENDLESS POSSIBILITIES

The Saudi Entertainment and Amusement (SEA) Expo brings together professionals
from the world of entertainment and attraction under one roof, creating a unique
global experience for like-minded individuals to connect. By collaborating, we
can effectively address real-industry challenges and devise actionable
solutions, ultimately sparking inspiration.

REGISTER FOR FREE
20,000 +

Visitors

500 +

Exhibitors

100 +

Speakers

2

Summits


2024 HIGHLIGHTS




BRINGING TOGETHER AN INDUSTRY OF

RIDES

WATER-RELATED EQUIPMENT & SUPPLIES

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

GAMES & DEVICES

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

SECURITY EQUIPMENT & SAFETY

CONSULTANCY

FOOD & BEVERAGE

RIDES

From thrilling roller coasters to interactive simulators, explore cutting-edge
ride innovations redefining leisure attractions in the Middle East. Discover
solutions tailored to create unforgettable experiences for theme parks and
entertainment venues.

WATER-RELATED EQUIPMENT & SUPPLIES

Dive into the future of aquatic fun with advanced water park systems, pool
solutions, and eco-friendly supplies designed for the Middle East's top leisure
destinations. Perfect for creating splashes of excitement year-round!

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

Elevate your venues with state-of-the-art equipment for maintaining pristine
facilities and engaging guests in active, participatory fun. Essential tools to
keep the region’s entertainment spaces a step ahead.

GAMES & DEVICES

From AR-enhanced arcade games to classic machines, discover gaming innovations
that captivate and engage audiences of all ages, driving foot traffic and
boosting revenue.

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

Bring families together with imaginative indoor and outdoor solutions, from soft
play areas to interactive experiences, designed to cater to the Middle East’s
demand for premium family-friendly venues.

SECURITY EQUIPMENT & SAFETY

Prioritise guest safety with cutting-edge surveillance systems, crowd management
tools, access controls, and safety equipment designed for seamless integration
into entertainment and leisure venues in the region.

CONSULTANCY

Partner with leading experts to craft bespoke strategies for maximising guest
engagement, operational efficiency, and ROI, to maximise the potential of your
entertainment business.

FOOD & BEVERAGE

Indulge in culinary innovations that elevate the guest experience, from
grab-and-go concepts to fine dining, tailored to complement the region's vibrant
entertainment destinations.


2024 HIGHLIGHTS


CAPITALISE ON THE WORLD'S FASTEST GROWING ENTERTAINMENT DESTINATION

Showcase your products, services and technology to serious buyers involved in
the development of Saudi Arabia's entertainment and leisure market worth over
USD 64 billion. Saudi Entertainment and Amusement (SEA Expo 2024 will give you
the opportunity to establish new connections and branch into the thriving Saudi
Arabian market.

Why Exhibit


GET DIRECT ACCESS TO THE RIGHT BUYERS IN A THRIVING MARKET

SEA Expo gives you the opportunity to meet thousands of buyers and investors
within the Saudi Arabian entertainment and leisure sector. These face-to-face
meetings will help you establish business relationships that can be nurtured
into business partnerships.

Enquire to Exhibit



GET READY TO DIVE INTO THE
WORLD OF ENDLESS POSSIBILITIES




GET READY TO DIVE INTO THE
WORLD OF ENDLESS POSSIBILITIES

Running for over 5 years in Riyadh, the heart of Saudi Arabia, SEA Expo is a
truly global event that showcases the latest and greatest innovations for the
development of this thriving market, all under one roof. We have created an
event where everything has its space, giving you the opportunity to establish
new connections and take your business to new heights whilst making your mark in
the entertainment industry.

Connect with top buyers and innovators across the Middle East and Africa,
driving collaboration and shaping the future of leisure.

Enquire to Exhibit


OUR 2024
EXPERIENCE


82%

of exhibitors forge key industry connections


87%

of visitors are ready to attend next year


84%

find the event surpassed expectations


2024
SPEAKERS


MAJED M. ALEID


MONIRA ALSABAH


MOHAMED ATTIA


DAMIEN LATHAM


SHIFA YUSUFF ALI

CEO

IdeaCrate Edutainment Company


OLIVER WOOD

Senior Director - Destination Development

Red Sea Global


ALEX SCHROTT

Global Head of Waterparks &Amusement Rides

TUV SUD ME


VIEW ALL
SPEAKERS

VIEW ALL SPEAKERS

VIEW ALL SPEAKERS



2024 ADVISORY
BOARD MEMBERS


MILTON DSOUZA

Vice President - Parks

Sela


ALWALID ALBALTAN

Chief Executive Officer

Rafeeh Entertainment Group


NIZAR FAKHOURY

Executive Director- Destination Development

Royal Commission for AlUla


NEIL DWYER


HIND GALADARI

Head - Attractions & Ticketing Operations

Expo City Dubai


OLIVIA WYRICK

Senior Director, Operations & Aquatics

Qiddiya


DOUG STAGNER

Executive Director- Attractions

Saudi Entertainment Ventures (SEVEN)


VIEW ALL
ADVISORY BOARD MEMBERS

VIEW ALL SPEAKERS

VIEW ALL SPEAKERS



DISCOVER SAUDI ARABIA'S ENTERTAINMENT FUTURE: 2024 INDUSTRY REPORT.

DOWNLOAD INDUSTRY REPORT

DOWNLOAD INDUSTRY REPORT


READY TO GET
INVOLVED

BOOK A STAND

BOOK A STAND

Book a stand

WHY VISIT

WHY VISIT

Why Visit

VISITOR SIGN UP

VISITOR SIGN UP

Read More

THE SEA SUMMIT

THE SEA SUMMIT




GALLERY



WHAT THEY SAY


WHAT THEY SAY


SEA IS THE REGION'S EVENT INDUSTRY HIGHLIGHTS—THIS YEAR’S BEST IN SIZE, SCALE,
AND VISITORS. THEY'VE BECOME THE MUST-ATTEND ANNUAL EVENTS FOR INDUSTRY
PROFESSIONALS!

MATT RICHMAN

VP Global Projects, TAIT (Summit Speaker)


SEA IS AN IMPACTFUL EXPO, UNITING INDUSTRY LEADERS FROM ENTERTAINMENT UNDER ONE
ROOF! IT’S A GREAT CHANCE TO CONNECT, NETWORK & BRING NEW IDEAS TO SAUDI ARABIA!

NIZAR FAKHOURY

Executive Director, Royal Commission AlUla (Summit Speaker)


IT'S PACKED & WE'RE EXCEPTIONALLY BUSY! TO SHOWCASE YOUR BRAND, YOU MUST BE AT
SEA EXPO IN KSA. LAST YEAR WAS SUCCESSFUL & THIS YEAR TOO. WE CAN'T WAIT TO BE
BACK NEXT YEAR!

ADHAM BADAWY

GM Entertainment Develop, Al Othaim – Exhibitor at SEA


WE ARE VERY HAPPY TO BE HERE, IT'S OUR 5TH TIME EXHIBITING AT SEA EXPO AND FOR
US IT’S THE PREMIER SHOW IN KSA; WE MADE GREAT CONTRACTS AND CONNECTIONS, HAVING
GREAT POTENTIALS!

ROBERT CIRJAK

Brand Ambassador - Wibit – Exhibitor at SEA


IT’S A GREAT EXPERIENCE! IT'S AN INTERESTING SHOW WHERE YOU CAN SEE GROWTH. WE
ARE HAPPY TO BE PART OF THE BIGGEST ENTERTAINMENT AND AMUSEMENT SHOW IN THE
REGION!

ERIC CARANGEY

Managing Director of Legacy – Exhibitor at SEA


SEA EXPO 2024
SPONSORS

REGISTRATION AND LANYARD SPONSOR



STRATEGIC PARTNER



SUPPORTING PARTNER




SEA EXPO 2024
MEDIA PARTNERS

MEDIA PARTNER



MEDIA PARTNER



MEDIA PARTNER



MEDIA PARTNER



MEDIA PARTNER



MEDIA PARTNER



MEDIA PARTNER



MEDIA PARTNER



MEDIA PARTNER



MEDIA PARTNER



20 - 22 MAY 2025 | 3 PM - 9 PM

RFECC, Riyadh, Saudi Arabia

SHOW DAYS

 * Tues, 20 May 2025
 * Wed, 21 May 2025
 * Thur, 22 May 2025
 * 3:00 PM – 9:00 PM Daily

CONTACT US

Stand & Sponsorship

Mohammed Faisal
Nermeen Agha

Marketing & Press Relations

Ahmed Attallah

CONTACT US Add dates to diary


Note: Admission is free for trade and industry professionals. Visitors under age
18 will not be permitted.

#SEA