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9570 S Kingston Ct, Suite 300
Englewood, CO 80112

720-606-2440

info@clcliving.org

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SENIOR LIVING DIGITAL MARKETING SERVICES

Christian Living CommunitiesCappella Management and ConsultingSenior Living
Digital Marketing Services


CAPPELLA DIGITAL MARKETING SOLUTIONS

Cappella Digital Marketing Solutions (CDMS) was formed to provide non-profit
senior living community operators with an affordable, customized option for
digital marketing. As a service of Cappella Living Solutions, we bring years of
non-profit senior living experience, passion and vision to our clients. We
understand what makes non-profits unique and how to leverage it as an asset.

CDMS does not subscribe to the ‘If you build it they will come’ philosophy when
it comes to websites. Websites are resources for prospects, lead-generation
tools, and brand awareness builders. But nothing can be accomplished in a vacuum
without regular maintenance and content updates. We don’t charge by the hour for
regular updates and maintenance, and we review site performance metrics monthly.

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EXPERIENCE AND SUCCESS IN SENIOR LIVING DIGITAL MARKETING

We understand the need to hire an agency, sometimes you just don’t have the
internal resources to devote to managing your Digital Marketing. Previous
experience has taught us what makes an agency effective and what doesn’t. The
most important element is the relationship between you and your agency. They
must know what makes your organization great and how to translate that into
messaging and content.

CDMS has successfully managed multiple non-profit communities, all with unique
services, values, and demographics. Our portfolio ranges from full Life Plan
communities to smaller Assisted Living or Memory Care only, from large urban
neighborhoods to small rural communities. A cookie-cutter approach to the
strategies for these communities would be a disservice. Once the marketing team
at CDMS creates and executes a tailor-made strategy it is not uncommon for these
communities to see a 100% increase in traffic to their websites in the first
year.  But traffic is only one metric. What really matters is the quality of
that traffic. We work to understand the demographic and what they need to become
a qualified lead.

In both 2022 and 2023, our efforts were recognized with a first-place win in the
Aspect Marketing and Advertising Awards. The most recent award was for
excellence in website redesign. While this type of acknowledgment is important
to us, hearing directly from a client that “now they feel like they have a real
team behind them” is even more meaningful.

Learn the essential steps to creating a digital marketing strategy that drives
results for your company.

Read the Blog


INTEGRATED DIGITAL MARKETING

In today's digital age, marketing success requires a holistic approach that
combines various strategies and platforms. Our strong relationships with
industry vendors mean we bring that expertise to our clients as well. CDMS
brings together the best of SEO, content creation, paid advertising, and
analytics into a powerful, cohesive strategy tailored to your unique goals.

In today's digital age, marketing success requires a holistic approach that
combines various strategies and platforms. Our strong relationships with
industry vendors mean we bring that expertise to our clients as well. CDMS
brings together the best of SEO, content creation, paid advertising, and
analytics into a powerful, cohesive strategy tailored to your unique goals.

Contact the team directly at cdms@clcliving.org

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SERVICES OFFERED BY CAPPELLA DIGITAL MARKETING SOLUTIONS


WEBSITE SERVICES

Your website is one of your best digital assets. We not only enhance your
website's aesthetics but also employ the best SEO practices and User Experience
standards to ensure your website gains visibility and trust. Monthly website
maintenance, optimization, and routine changes are included in one monthly fee.


CONTENT

No one understands your business like you, and that is why you will have a
dedicated account manager at CDMS who works to get the messaging right. We do
keyword and search query research to inform blog and page content hits the right
note.


PAY PER CLICK (PPC)

We bring a wealth of expertise and experience to the table when it comes to paid
digital advertising, staying up-to-date with the latest industry trends and best
practices.  As a non-profit, we have experience managing Google Grant accounts
as well.


MEET OUR MARKETING TEAM

DAN SWIATKIEWICZ


VICE PRESIDENT OF SALES AND MARKETING




BIOGRAPHY

Dan joined the CLC team as the Regional Director of Sales and Marketing in March
of 2020. He has worked his entire career in senior care starting out as a social
work assistant in a skilled nursing community in Castle Rock, CO in 2001. His
background includes social work, dementia care, admissions/marketing, sales and
operations. He holds an active Colorado Nursing Home Administrator’s license.

Prior to joining Christian Living Communities, Dan worked for 9.5 years in
various roles for a large for profit company. In his last role, he was the
National Director of Sales and Marketing, supporting sales and marketing for 43
assisted and independent livings in 20 states. He is an alumnus of the 2022
class of the Leading Age Leadership Academy, this journey was a once in a
lifetime professional and personal experience that has better shaped him as a
leader and his desire to transform aging services. Dan is a Eden Alternative
Certified Eden Associate and Eden Educator. He is passionate about
person-directed care and breaking down our long established institutional models
of care. He strongly believes these changes are vital to quality of life for
residents and team members and to improving public perception of aging services.

In his free time he enjoys hiking, snowshoeing, spending time with his dog
Scully, building Legos and is active in his local church. He is also a die hard
New England Patriots and Boston Red Sox fan.



ROBIN VISSER


Director of Marketing and Digital Strategies




BIOGRAPHY

Robin enjoys a wealth of digital marketing experience both in senior living and
global industries. Her strengths are in digital strategies and innovative ideas.
Her insatiable sense of curiosity means she is always asking, what if? Beginning
her career in broadcast and video production, by 2011 she saw a future
developing where digital marketing and social media would play a huge role. That
curiosity kicked in and in 2012 she made digital marketing her career. With a
passion for Google Sheets and color coding, Robin is privileged to lead the very
talented CDMS team. In her spare time, she walks her black lab, travels with her
husband and grows unusually large zucchinis.





LAURA ROESE


Sales & Marketing Account Manager




BIOGRAPHY

Laura joined the Christian Living Communities team in 2021, supporting the
marketing initiatives of several CLC owned communities, CLC's "corporate" brand,
and organizational departments. Laura has more than ten years of experience in
brand and product marketing, content writing, and website content management.
With a sincere appreciation for others' insights and experiences, her strengths
are creating nuanced content for various audiences and collaborating with
cross-functional teams. She enjoys being able to shift between the big picture
and the fine details.

In her free time, Laura enjoys playing piano, cooking, and enjoying the Colorado
mountains with her husband, toddler son, and 12-year-old forever puppy.



LISA AMECHAZURRA


Sales & Marketing Account Manager




BIOGRAPHY

Lisa joined Christian Living Communities in 2023 as a Sales & Marketing Account
Manager with 10+ years of experience in marketing and email management, she
brings expertise in the areas of brand advertising and promotions.

In addition to her marketing experience, Lisa brings to CLC a rich background
and passion for senior living. Her previous experience as a Certified Nursing
Assistant (CNA) in-home care has instilled in her a genuine care and compassion
for seniors. It is this combination of marketing and compassion that has sparked
her commitment to serving her communities and being a part of a mission-driven
organization dedicated to enriching the lives of older adults through purposeful
living.

Lisa and her husband, Jess, have been married for 34 years, with two children
and one beloved dog Leo. They are also grandparents to one grandchild. In her
free time, Lisa enjoys gardening, camping, hiking, DIY projects with her
husband, and spending time with her family.



KATHRYN SWEZY


Senior Graphic Designer




BIOGRAPHY

Kathryn joined Christian Living Communities in 2016. She has worked her entire
career as a graphic designer, both in for profit and non-profit organizations.
Additionally, she owned her own design company, KS Design, for seven years which
focused on collateral for musicians and other creative entrepreneurs.

Prior to joining CLC, Kathy worked in a graphic design/marketing capacity at
Lakeshore and Globus Family of Brands in Denver and at Calco Advertising in
Chicago. She earned her BA in Fine Arts from the University of Colorado in
Boulder, CO and received her graphic design training at the Ray College of
Design in Chicago. Her passion is to bring elements of her fine arts background
into every piece she creates and to use her skills in a way that benefits and
supports others.

In her free time, she enjoys photography, travel, writing and all kinds of music
from 80s alternative to Americana and reggae.



MICHAEL BECK


Web & SEO Analyst




BIOGRAPHY

Michael joined the CLC Marketing team in August of 2022. His lifelong interest
in computers, internet technology, and websites began to take shape when he
first leased a dedicated server in the late 1990s with the goal of simply
putting up websites, "getting them to appear on Yahoo" and other popular
directories at the time, and taking them back down again just for the fun of it.
His previous background included 25 years in the Hollywood film industry,
working in film exhibition, sales & distribution, marketing, client relations,
and logistics & workflow. Michael's education includes a BA in Psychology from
the University of North Texas.

His passion has always been in current and emerging technologies. In his free
time, Michael still enjoys tinkering with personal websites that are targeted
towards sharing information on narrow niche topics. He also loves to watch his
beautiful Labrador, Ruby, tearing new toys to shreds.



HEATHER SALAZAR


SALES & MARKETING ANALYST




BIOGRAPHY

Heather Salazar has over two decades of experience in the senior living
industry, with a career journey that spans from caregiver and activities
coordinator to move-in coordinator, sales, and her current position as a Sales &
Marketing Specialist. In 2005, she joined CLC working with the sales and
marketing team at Holly Creek, a Life Plan community, where she contributed to
the successful opening of the community and managed Holly Creek's social media,
pioneering its online presence in an era when most senior living communities
lacked one. In 2018, she transitioned to her current role.

Heather's strength is in CRM systems, event planning, marketing automation, and
data-driven report generation, and she's enjoys developing her skills in
PowerBI. A proactive problem solver, she constantly seeks solutions and
collaborates effectively with sales teams to understand their unique workflows.
Beyond work, Heather is passionate about travel and loves the Denver Broncos.
Fun fact: In her 20s, Heather lived in a retirement community for five years
working as a night manager.




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Christian Living Communities

9570 S Kingston Ct
Suite 300
Englewood, CO 80112

720-606-2440
info@clcliving.org
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