plausible.io Open in urlscan Pro
2400:52e0:1501::1064:1  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Why Plausible

Intuitive Dashboard

Get all the important stats on one single page. No training necessary.

Lightweight Script

Bloated analytics scripts can slow down your website. Plausible adds <1KB page
weight.

Privacy Focused

Built with privacy of your visitors in mind. No need to annoy them with a
cookie/GDPR consent banner.

Open Source

Built openly on GitHub, released under the AGPL license and can be self-hosted
too.


INDUSTRY

 * For startups
 * For agencies
 * For creators
 * White label


COMPARISONS

 * vs Google Analytics
 * vs Matomo
 * vs Cloudflare

Community

Blog

Stories about privacy, web analytics, and building a financially sustainable
open source project.

Documentation

Everything you need to know about getting up and running with Plausible.

GitHub

Follow the development. Inspect and review the source code to verify that our
actions match with our words.

Updates

What's new in Plausible? Here we list major new features for a quick overview.


FOLLOW US ON TWITTER, MASTODON OR LINKEDIN FOR MORE

Pricing
 * Login
   Start free trial

My dashboard
Why Plausible - Simple metrics - Lightweight script - GDPR/CCPA Compliant - Open
source Industry - For startups - For bloggers - For freelancers Comparisons -
Google Analytics alternative - Matomo alternative - Cloudflare alternative
Community - Blog - Documentation - GitHub Repo - Public Roadmap - Forum Pricing
Start free trial Log in
My dashboard


EASY TO USE AND PRIVACY-FRIENDLY
GOOGLE ANALYTICS ALTERNATIVE

Plausible is intuitive, lightweight and open source web analytics. No cookies
and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered
by European-owned cloud infrastructure 🇪🇺

Get started
Live demo



IT'S TIME TO DITCH GOOGLE ANALYTICS

Google Analytics is frustrating to use, difficult to understand, slow to load
and privacy-invasive. That's why we built Plausible Analytics, a simple but
powerful, lightweight (< 1 KB), open source and privacy-friendly alternative.

Here's what makes Plausible a great Google Analytics alternative and why over
12,000 paying subscribers trust us with their website and business insights:


SIMPLE ANALYTICS AT A GLANCE

Plausible is simple analytics. It is easy to understand and it cuts through the
noise. Check your site traffic and get all the essential insights on one page in
one minute. There are no layers of menus, there is no need for you to build
custom reports, custom dashboards or PowerPoint documents. You can even import
your Google Analytics stats.


LIGHTWEIGHT SCRIPT THAT KEEPS YOUR SITE SPEED FAST

Plausible is lightweight analytics. Our script is 75 times smaller than Google
Analytics. Your page weight will be cut down, your site will load faster and
you'll reduce your carbon footprint for a greener and more sustainable web. A
site with 10,000 monthly visitors can save 4.5 kg of CO2 emissions per year by
switching.


NO NEED FOR COOKIE BANNERS OR GDPR CONSENT

Plausible is privacy-friendly analytics. All the site measurement is carried out
absolutely anonymously. Cookies are not used and no personal data is collected.
There are no persistent identifiers. No cross-site or cross-device tracking
either. Your site data is not used for any other purposes. All visitor data is
exclusively processed with servers owned and operated by European companies and
it never leaves the EU.


TRACK GOAL CONVERSIONS, REVENUE AND CAMPAIGNS

Plausible is useful. Segment your audience by any metric you click on. Answer
the important questions about your visitors, content and referral sources.
Analyze paid campaigns using UTM parameters. Track ecommerce revenue, outbound
link clicks, file downloads and 404 error pages. Create custom events with
custom dimensions to track conversions and attribution. Increase conversions
using funnel analysis.


INVITE TEAM MEMBERS AND SHARE YOUR DASHBOARD

Plausible is shareable. Your stats are private by default but you can choose to
be transparent and make them public so anyone with your custom link can view
them. You can embed the dashboard into your website too. Stats can also be
shared privately by generating a secure link. You can invite team members and
assign user roles too.


TRANSPARENT AND OPEN SOURCE SOFTWARE

Plausible is open source analytics. Our source code is available and accessible
on GitHub so anyone can read it, inspect it and review it to verify that our
actions match with our words. We welcome feedback and have a public roadmap. If
you're happy to manage your own infrastructure, you can self-host Plausible too.


SMOOTH TRANSITION FROM GOOGLE ANALYTICS

There's a realtime dashboard, entry pages report and integration with Search
Console. You can track your paid campaigns and conversions. You can invite team
members. You can even import your historical stats. Learn how to get the most
out of your Plausible experience and join thousands who have already migrated
from Google Analytics.

We hope you enjoy Plausible!

Regards,

Uku and Marko

P.S. We're completely independent, self-funded, bootstrapped and debt-free.
We're not interested in raising funds or taking investment. We choose the
subscription business model rather than surveillance capitalism. We're operating
a sustainable project funded solely by the fees that our subscribers pay us.
Read more about us.


PEOPLE ❤️ PLAUSIBLE

Plausible is built for scale and can serve sites with hundreds of millions of
monthly visitors. Thousands of sites, startups and some of the world's leading
brands have already made the switch from Google Analytics and other services.

Paying subscribers 14k
Tracked pageviews 103B
Uptime (Last 90 days) 99.99%
Cyrus Shepard
@cyrusshepard
Using GA4 + simultaneously testing several "simpler" alternatives. 100% favorite
so far is Plausible.

Not free/not a ton of bells and whistles, but SOOOO easy to use (for clients
too) and the data is near real-time. Good solution for ~70% of websites that
have trouble with GA4.
Prezly
@Prezly
We are super excited to announce that Prezly now has analytics! Thanks to
Plausible, our users can access simple, privacy-minded, and lightweight data
right from the dashboard. prezly.com/help/analytics-dashboard
Rob Hope
@robhope
Just replaced my full network's Google Analytics with Plausible - I can't
remember when last I was this impressed by a SaaS UX + design 💯

Became a paying customer within 1hr of the 30-day trial.
DHH
@dhh
Been a very happy customer of Plausible at Basecamp. Wonderful to see domains
like web stats that were once a wasteland due to monopoly weight spring new,
better options ❤️
Laura Roeder
@lkr
I've been super happy with Plausible. All the conversion tracking we need, it
has every report we use.
John O'Nolan
@JohnONolan
Check out Plausible if you haven't yet — fantastic product, $190/mo for 5M
views, or less when paid annually. We switched over everything from GA.


TRAFFIC BASED PLANS THAT MATCH YOUR GROWTH

Sign up for 30-day free trial. No credit card required.

2 months free
Monthly Yearly

Up to 10k monthly pageviews

10k
10k
10M+


GROWTH

$9 $9 /month

Start your free trial
 * Up to 3 team members
 * Up to 10 sites
 * 3 years of data retention
 * Intuitive, fast and privacy-friendly dashboard
 * Email/Slack reports
 * Google Analytics import
 * Goals and custom events


BUSINESS

$19 $19 /month

Start your free trial
 * Everything in Growth
 * Up to 10 team members
 * Up to 50 sites
 * 5 years of data retention
 * Stats API (600 requests per hour)
 * Custom Properties
 * Funnels
 * Ecommerce revenue attribution
 * Priority support


ENTERPRISE

Custom

Contact us
 * Everything in Business
 * 10+ team members
 * 50+ sites
 * 600+ Stats API requests per hour

 * Sites API access for reselling

 * 5+ years of data retention
 * Technical onboarding


WHY USE PLAUSIBLE ANALYTICS?

Google Analytics is overkill for most site owners. Plausible is easy to use and
understand with no training or prior experience. You can import your historical
GA stats too.

Quick and easy to integrate Simple to set up and integrate with popular tools
such as WordPress, Ghost, Squarespace, Wix and Weebly. Supports single-page
applications and hash-based routing.
A powerful and flexible API Our API offers a way to retrieve your stats
programmatically, send your metrics wherever you want and present them in
whatever shape you want.
Email and Slack reports Keep an eye on your traffic with weekly and/or monthly
reports. Get traffic spike notifications so you don't miss being on the Hacker
News. Reports can be sent to multiple recipients.
Serve the script as a first-party connection You can set up a proxy to serve our
script from your domain name as a first-party connection and get more accurate
stats. There's the events API for server side tracking too.
Own and control your data Your site data will never be shared with or sold to
any third-parties. It will never be monetized, mined and harvested for personal
and behavioral trends.
Filter the dashboard by anything you click on Dig more in-depth and get further
insights by segmenting your audience. Click on any metric to filter your
dashboard by it. Mix and match filters too.
Integrate with Search Console Integrate with Google Search Console to see search
queries people use to find your site in Google's search results directly in your
Plausible dashboard.
Analyze marketing campaigns Tag your paid ads, emails and social media posts
with UTM tags and analyze your ecommerce and marketing campaigns from click to
conversion using funnels.


READY TO DITCH GOOGLE ANALYTICS?
START YOUR FREE TRIAL TODAY.

Get started
Live demo

Made and hosted in the EU 🇪🇺
Solely funded by our subscribers.


WHY PLAUSIBLE?

 * Simple metrics
 * Lightweight script
 * Privacy focused
 * Open source
 * For creators
 * For agencies
 * For ecommerce
 * White label

COMPARISONS

 * vs Google Analytics
 * vs Matomo
 * vs Cloudflare

COMMUNITY

 * What's new
 * Status
 * Blog
 * Documentation
 * GitHub
 * Twitter
 * Mastodon
 * LinkedIn

COMPANY

 * About
 * Contact
 * Privacy
 * Data policy
 * Terms
 * DPA
 * Security
 * Imprint