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ACCEPT THE UPDATED PRIVACY & COOKIE POLICY Dear user, ET BFSI privacy and cookie policy has been updated to align with the new data regulations in European Union. Please review and accept these changes below to continue using the website. You can see our privacy policy & our cookie policy. We use cookies to ensure the best experience for you on our website. If you choose to ignore this message, we'll assume that you are happy to receive all cookies on ET BFSI. * Analytics * Necessary * Newsletter NameProviderExpiryTypePurpose Google AnalyticsGoogle1 YearHTTPSTo track visitors to the site, their origin & behaviour.iBeat AnalyticsIbeat1 YearHTTPSTo track article's statisticsGrowthRx AnalyticsGrowthRx1 YearHTTPSTo track visitors to the site and their behaviour NameProviderExpiryTypePurpose optoutTimes Internet1 YearHTTPSStores the user's cookie consent state for the current domainPHPSESSIDTimes Internet1 dayHTTPSStores user's preferencesaccessCodeTimes Internet2.5 HoursHTTPSTo serve content relevant to a regionpfuuidTimes Internet1 YearHTTPSUniquely identify each userOSTIDTimes Internet1 YearHTTPSOauth secure tokenOSSOIDTimes Internet1 YearHTTPSOauth user identifierOSTPID Times Internet1 YearHTTPSused to sync accross portalsfpidTimes Internet1 YearHTTPSBrowser Fingerprinting to uniquely identify client browsers NamePurpose Daily NewsletterReceive daily list of important newsPromo MailersReceive information about events, industry, etc. I've read & accepted the terms and conditions NEWS SITES * Auto News * Retail News * Health News * Telecom News * Energy News * CIO News * Real Estate News * Brand Equity * CFO News * IT Security News * Government News * Hospitality News * HR News * Legal News * ET TravelWorld News * Infra News * B2B News * CIOSEA News * HRSEA News * HRME News Upcoming Event: CFO Meet & discussion on Revised Companies Act Sign in/Sign up * Follow us: * * * * * * * ETBFSI Exclusive * BANKING * INSURANCE * InsurTech * NBFC * FINTECH * Payments * Digital Lending * RegTech * Open API * BFSI Videos * Editor's View * Brand Solutions * ETBFSI AWARDS 2022 * ACCELERATE END-TO-END CUSTOMERS' JOURNEYS WITH AN AGILE LENDING SOLUTION * GLOBAL INSURANCE BROKERS PVT. LTD * ETBFSI.COM CONVERGE Thriving in the world of digital * ETBFSI CXO CONCLAVE Connecting Financial Institutions Digitally * LAY THE GROUNDWORK TO ACCELERATE BANKING INNOVATION * ETBFSI FINNEXT SUMMIT The Future of NBFCs and FinTechs * SIDBI-ET MSMES/STARTUPS Roudtable Discussion * REIMAGINE NEXT * LEARNFEST * REIMAGINE NEXT - THE FUTURE OF LEARNING * ETBFSI.COM CONVERGE BFSI: The world of Hyper-personalization * ETBFSI EXCELLENCE AWARDS 2021 AWARDS FOR EXCELLENCE IN INNOVATION * FUTURE READY SECURITY FOR DIGITAL-FIRST BFSI * 3RD EDITION OF ETBFSI CXO CONCLAVE Unlocking the BFSI Potential * THE DIGITAL NEXT: SERIES 2.1 Live Virtual Summit * JOIN THE ECONOMIC TIMES FINANCIAL INCLUSION SUMMIT 2021 * 2ND EDITION OF ETBFSI VIRTUAL SUMMIT 2021 * ET BANKING LEADERSHIP SERIES PRESENTED BY MANIPAL ACADEMY * Millennial Finance * FinTech Diary * ETBFSI Research * Green Finance * IBC * ETBFSI Explains * BFSI Movement * More * Blogs * BFSI Tech Tales * Innovation Masters * POLICY * FINANCIAL SERVICES x * BFSI News * Latest BFSI News * Fintech EXCLUSIVE HOW UPI BUSINESS MAKES MONEY, WHAT PROFIT MARGIN DO THEY HAVE? In any industry, if a company enjoys the benefit of having a lion’s share, it should be profitable, right? Is the same happening in the UPI business? Are the players with big names earning big? What is the scope for small players who want to enter the business? For this week’s ETBFSI Explainer, we bring you the UPI story: * ETBFSI * Updated: December 05, 2022, 12:10 IST * * * * * * * * According to NPCI data, the value of UPI transactions in November stood at Rs 11,90,593, which is a 1.7% decline from the peak of Rs 12,11,582 crore seen in October. (BCCL image) - Navya Menon The online payment habit has grabbed the attention post-demonetisation and spiked post-pandemic, as it's a quick and contactless method. Fintech applications like PhonePe, Google Pay, and Paytm have gained so much traction that words such as ‘gpaying’ and ‘paytming’ have quickly replaced verbs like paying and making reimbursements. Not only the big players, but the small ones like local Kirana stores, have also picked this payment habit. How big is the UPI industry? Launched in 2016, the UPI posted record numbers, touching a new high of 11.6 billion transactions in September this year, to the tune of 11.17 trillion rupees. However, there are 3 firms that enjoy the largest slices of this industry. These companies are PhonePe and Google Pay with 43% market share each, followed by Paytm with a meager 8% share in this booming industry. Therefore, cumulatively, just 3 companies account for 94% of the market share! Given below is the market share of all the players in the UPI industry. Also read: RBI raps banks for giving up UPI for fintech In any industry, if a company enjoys the benefit of having a lion’s share, they should be profitable, right? However, barring Google Pay India, none of the companies are profitable In any industry, if a company enjoys the benefit of having a lion’s share in the industry, they should be profitable, right? However, barring Google Pay India, none of the companies are profitable. So, what’s the reason behind this skewed revenue model of these companies? Here are the primary ways through which these firms make money: 1. Commission income: All these companies tie up with brands for a brand placement fee and daily-utility servicing companies for commissions on expenses like mobile recharge, bill payments, DTH activation etc. You must have often seen scratch cards which say- Rs.250 off on placing order with a xyz company or shares worth Rs.1000 of Apple will be transferred to one’s demat account if they have an account with the company mentioned on the scratch card. 2. Subscription revenues: For all the POS machines installed at kirana stores, through which one can scan and make payments, these companies charge a nominal transaction fee, which adds to their revenue coffers. 3. Loan disbursals: As banks can often take time to review applications and grant loans, these apps have started with instant loans, merchant and personal loans with quick disbursals. These loans help them make 2.5% to 3.5% up front of the loan value. 4. Collection: These enterprises also end up collecting money on behalf of their lenders, which gives them 0.5% to 1.5% of the current disbursement value. 5. Data collection for marketing services: Data is used to innovate new products for the company or help other marketing companies identify consumer trends in the market. For instance, co-branded credit cards give an upfront distribution revenue and lifetime usage fee. Also read: Marginal dip in UPI transactions for November after spike in festive season Despite having so many revenue streams, and such promising numbers of Indians embracing UPI, why have these companies failed to report profits? 1. MDR: MDR stands for merchant discount rate, which is a fee that merchants have to pay to these firms to facilitate transactions. However, these charges were scrapped in 2020 to promote and bolster UPI transactions in the country. Thus, the payment modes are an unlucrative revenue source for the firms, despite a strong customer database. However, it is applicable on credit and debit cards, which form a relatively lower market for the firms. Though the Payment Council of India has urged the Government to reconsider imposing MDR on the merchants and users, only time will tell if this will help the likes of Paytm, Phonepe and Google Pay turn profitable. 2. Lack of differentiation and high CAC: Though google pay and phonepe account for nearly 86% of the transactions, there is no differentiating factor that they both bring to the table. Hence, there is nothing unique that can be offered to retain consumers. Additionally, these firms have higher customer acquisition cost (CAC), which keeps the bigger players on their toes. If they snooze, their competitors will easily eat into their market share, hence competition is intense with razor thin margins. 3. High cash burn rate: When PhonePe reported its profit, it can be witnessed that the employee costs (which form the highest expenditure for the firm) made up 47% of the total costs of the company. This comes on the back of retaining talent through ESOPs i.e. Employee Stock Ownership Plans. Moreover, Expenditure on cashback and marketing grew 62% to Rs 866 crore in FY22. Hence, to lure customers with attractive discounts, the firms have been burning a lot of cash. No more freebies: The path to profitability As mentioned above, these firms have been consistently seeing an uptick in growth of consumers which indicates strong consumer confidence and willingness to embrace digital payments, which wasn’t the case before. Recently, Google Pay touched 15 crore user base globally, out of which 7 crores comes from India. Even if a 0.1% transaction fee is imposed, Google Pay, PhonePe and Paytm will eventually end up minting additional income. This could be a big game changer for the industry and would incentivise the existing players to up their game and even help other companies enter the industry. Follow and connect with us on Twitter, Facebook, Linkedin, Youtube Fintech upi phonepe google pay paytm payment council of india mdr india apple payment etbfsi explains Read on App Read on App PEOPLE WHO READ THIS ALSO READ * Insurers share mixed views on proposed changes to Insurance and IRDAI Acts * Razorpay permits merchants to accept credit card payments via UPI * UPI fund block to ease broker workload but raises question over payment failure: Nitin Kamath of Zerodha * Scam in cooperative bank: Assets worth Rs 30 crore attached SUBSCRIBE TO OUR NEWSLETTER 50000+ Industry Leaders read it everyday I have read Privacy Policy and Terms & Conditions and agree to receive newsletters and other communications on this email ID. FINTECH * 3 hrs ago ASHNEER GROVER'S ADVICE TO STARTUP FOUNDERS: DON'T GO BY WESTERN CONCEPT OF ARM'S LENGTH, RELATED PARTY TRANSACTION * 3 hrs ago DATA AVAILABLE ON CRYPTO IS MISLEADING, SAYS RBI DEPUTY GOVERNOR T RABI SHANKAR * 1 day ago FTX SECRETLY FUNDED CRYPTO NEWS SITE THE BLOCK: REPORT * 1 day ago BHARATPE FILES ARBITRATION TO CLAW BACK ASHNEER GROVER'S 1.4% SHARES View More EDITOR'S PICK * 3 hrs ago HOW CBDC IS DIFFERENT FROM UPI: RBI GOVERNOR’S VERSION EXPLAINED * 3 hrs ago EMBEDDED FINANCE SPIKE TO SUPER APPS: SEVEN TRENDS THAT WILL PROPEL FINTECH FIRMS IN 2023 * 3 hrs ago VERONICA SCOTTI OF SWISS-RE HIGHLIGHTS ROLE OF INSURANCE IN MANAGING PUBLIC FINANCES IN INDIA * 1 day ago THE ROLE OF FINANCIAL INSTITUTIONS IN ADDRESSING CLIMATE CHANGE * 22 hrs ago HOW CAN FINTECH HELP MAKE THE MSME SECTOR GREEN? BFSI VIDEOS * SFBS AND NBFCS DEEPENING THE FINANCIAL INCLUSION AGENDA: FINCARE SFB CEO A quick chat with Rajeev Yadav, MD & CEO, Fincare Small Finance Bank at the 3rd Edition of the two day ETBFSI Converge 2022. * 3 days ago BANKS' LEADERS DISCUSSION: THRIVING IN THE WORLD OF DIGITAL * 5 days ago KEY FOCUS ON CUSTOMER CENTRIC CUSTOMIZATION OF SERVICES: IPPB CHIEF VENKATRAMU * 6 days ago ALLIANCES BETWEEN BANKS AND FINTECH WILL BOLSTER EFFICIENCY: CITY UNION BANK CEO View More EXCLUSIVE INDIAN FINTECH MARKET TO RECORD ‘10 TIMES’ GROWTH; ACHIEVE $1TN IN AUM, $200BN IN REVENUE BY 2030 India is now being recognized as one of the largest FinTech unicorn ecosystems, home to 21 FinTech Unicorns as of March 2022. * ETBFSI Click Here to Read This Story * * * * * * * * Indian Fintech market is expected to record a 10 times growth to achieve $1Tn in Assets Under Management (AUM) and $200Bn in revenue, said the report titled ‘$1 Tn India FinTech Opportunity'. The report released by Chiratae Ventures in collaboration with Ernest and Young (EY), highlighted that much of the growth will be driven by the digital lending market, which is expected to grow to $515 Bn in book size by 2030. The market is expected to reach $1Tn in AUM with contribution from lending to be highest at 50%+, while from a revenue standpoint payments and lending make 75%+ of the pool, the report highlighted. India is now being recognized as one of the largest FinTech unicorn ecosystems, home to 21 FinTech Unicorns as of March 2022. An organic and collaborative ecosystem is driving this growth, which is being supported by key government initiatives, such as Digital India, Smart City, the development of UPI, and other initiatives. Payments, Digital Lending, WealthTech, InsurTech, and Neo-banking will all be contributing to growth in the FinTech space with Agri+FinTech and Prop+FinTech considered to be big bets. Tailwinds due to favorable demographics, growing technology adoption, higher disposable incomes, and aware customer are further fuelling this growth. Fintechs have been innovating in product and delivery to cater to the evolving needs of the customers. The report also highlights that Buy Now Pay Later has become mainstream and is on an accelerated growth trajectory, emerging strong not only in B2C but also in the B2B payments space. On the launch of the report Sudhir Sethi, Founder, and Chairperson, Chiratae Ventures said, “The Indian Fintech market has been a formidable global force, contributing to the largest share of unicorns in India. We have been a technology-first investor believing in the power of both data and technology and hence have backed companies such as EarlySalary, Kristal.ai, PB Fintech, ShopSe, and Vayana amongst others” Co-lending to emerge as a preferred model that supports lending partners in mitigating their risk exposure. New asset classes, Crypto & NFT will also continue to attract investor interest as fintech continues to solve for traditionally underserved customers. Technology-based Innovation on the underwriting side of the insurance value chain will help deliver solutions for the highly unpenetrated market at affordable rates. “FinTechs have innovated for the underserved financial markets through a strong and supportive ecosystem, which will continue to keep accelerating growth and penetration of Fintech in India. These include fast-growing digital adoption and mobile penetration on the back of the cheapest data rates in the world offered by private telecom players, to enabling regulatory environment coupled with world-leading digital infrastructure (Aadhar, UPI, BBPS etc.), and structural reforms and initiatives (GST, TReDSetc.),” said TC Meenakshi Sundaram, Co-Founder and Vice Chairperson, Chiratae Ventures. “We also expect FinTechs to continue solving for the substantial and growing sub-markets with novel solutions,” he added. With 5X growth in the digital tech talent, India has the opportunity to address the global digital skill gap and establish itself as the destination of digital and tech talent. “India is recognized as a strong FinTech hub globally and is increasingly becoming a talent destination for fintech businesses. We are glad to partner with Chiratae Ventures and delve into the emerging trends in regulatory innovation, technology advancements, new business models, industry convergence, and inclusive digital financial services in the Indian fintech space,” said Rajiv Memani, Chairman and Managing Partner, EY India. The report also highlighted that the regulatory support will enable the industry further as already established models go international through collaborations. The actively encouraging innovation through regulatory sandboxes, new distribution models, and the launch of innovative products has provided a good regulatory environment. Follow and connect with us on Twitter, Facebook, Linkedin, Youtube Fintech wealthtech fintech unicorns digital lending digital india chiratae ventures Read on App Read on App * Industry News * Auto News * Retail News * Health News * Telecom News * Energy News * CIO News * Real Estate News * Brand Equity * CFO News * IT Security News * Government News * Hospitality News * HR News * Legal News * ET TravelWorld News * Infra News * B2B News * CIOSEA News * HRSEA News * HRME News * CONTACT US ADVERTISE WITH US We have various options to advertise with us including Events, Advertorials, Banners, Mailers, Webinars etc. Please contact us to know more details. * SIGN UP FOR ETBFSI NEWSLETTER Get ETBFSI's top stories every morning in your email inbox. 50000+ Industry Leaders read it everyday I have read Privacy Policy and Terms & Conditions and agree to receive newsletters and other communications on this email ID. * FOLLOW US @ETBFSI Follow @ETBFSI for the latest news, insider access to events and more. * * * * * * About Us * Contact Us * Advertise with us * Newsletter * RSS Feeds * Embed ETBFSI.com Widgets on your Website * Privacy Policy * Terms & Conditions * Guest-Post Guidelines * Sitemap Copyright © 2022 ETBFSI.com. 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