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Experienced In-House Developers | Info Security ISO 27001 Certified
Trust, Quality & Transparency.
The Originally US Difference.
Building Successful Apps for Gov, Large SMEs & MNCs since 2014.
Our project showcase
We've worked with global brands and government

CIMB Clicks SG
Mobile Application
Redesigned with you in mind, we have a brand new CIMB Clicks Mobile App to
enable a simpler and faster mobile banking experience.
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MOBILE APP


CIMB CLICKS SG



Our approach for CIMB Clicks begins with extensive market research into the
latest consumer preferences and trends, as well as a thorough examination of the
bank’s digital strategies and objectives.

Armed with these insights, we embark on a transformative journey. We breathe new
life into CIMB’s digital presence through a comprehensive design and technology
overhaul.

Our design refresh focuses on delivering a user experience that’s not just
simpler and faster but also more appealing. By doing so, we help attract new
customers while ensuring that existing ones can migrate seamlessly to the mobile
app platform. What sets our design apart is its remarkable scalability,
empowering CIMB to effortlessly introduce new services to CIMB Clicks in the
future.

When it comes to technology, we are unwavering in our commitment to the highest
security standards. As an ISO27001 Information Security Management certified
mobile app developer, our skilled developers meticulously engineered CIMB Clicks
from ground to pass vulnerability assessments and penetration tests. Our
dedication to implement secure software development practices ensures that the
mobile app remains fortified in the face of evolving threats.


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Price Kaki
Mobile Application
Use Price Kaki to compare prices of groceries, household items, and hawker food
and discover new alternatives!
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MOBILE APP


PRICE KAKI



Price Kaki, a groundbreaking initiative conceived by the Ministry of Trade &
Industry and brought to life by the Consumer Association of Singapore (CASE),
revolutionizes your shopping experience.

As the very first mobile application of its kind in Singapore, Price Kaki
empowers you to effortlessly compare and contribute in-store prices of
groceries, household items, and hawker food through a single, user-friendly
platform.

Our journey with Price Kaki began at its inception, where we collaborated with
CASE to shape the concept and brand identity of “Price Kaki.” From there, we
embarked on an in-depth exploration, conducting user research, surveys, and
comprehensive studies. These insights fueled the planning of features and an
intuitive UI/UX for the mobile app.

On the design front, Price Kaki strikes a balance between simplicity and power,
ensuring it caters to Singaporeans of all ages and digital literacy levels. Our
challenge was to provide users with a wealth of valuable information without
overwhelming them. To foster a sense of familiarity, we infused an element of
Singlish into our copywriting.

In terms of technology, Price Kaki is a technological marvel, handling real-time
price data with remarkable efficiency. With hundreds of supermarket outlets and
over 10,000 grocery items and daily-updated prices, along with data from tens of
thousands of hawker and coffeeshop stalls, we’ve put in extensive effort to
ensure that users can access this information swiftly and easily. All the heavy
lifting and data processing happens seamlessly on our backend.

To make the experience even more engaging, we’ve incorporated gamification
features, encouraging users to actively participate in the app, compete in
rankings, and earn rewards.

Price Kaki is more than just an app; it’s a community-driven movement, and we’re
excited to be the designers and developers behind it.


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SG BusLeh
Mobile Application
A SG Bus Arrival App for both SBS and SMRT bus arrival timing that Singapore
Truly Deserves!
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MOBILE APP


SG BUSLEH



A SG Bus Arrival App for both SBS and SMRT bus arrival timing that Singapore
Truly Deserves!

Introducing innovative new features such as bus location display, unified search
and 3rd bus arrival timing, SG BusLeh is currently the most popular and highly
regarded bus app in the market.

In recognition of our innovation in land transport solution, our Managing
Director was conferred the prestigious Land Transport Excellence Awards 2016 –
Most Innovative Solution for our work on SG BusLeh.

Scope: Conceputalization, Design, Development, Marketing


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iResource
iPad Application
Used by more than 96% of AIA financial advisors in Singapore, iResource is a
sales platform that aims to boost productivity by...
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IPAD APP


AIA IRESOURCE

Used by more than 96% of AIA financial advisors in Singapore, iResource is a
go-to sales platform that is proven to boost productivity by equipping financial
advisors with product content, mini-games, calculators and illustrators that
help them better conduct their sales.

The success of iResource in Singapore meant AIA Global has also taken notice and
engaged Originally US to develop mobile solutions for AIA offices across the
region.


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CPF Starter
Mobile Application
CPF Starter is a handy resource tool that gives an overview of your CPF, from
projecting the growth of your CPF savings to how...
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MOBILE APP


CPF STARTER APP



CPF Starter is a handy resource tool that gives an overview of your CPF, from
projecting the growth of your CPF savings to how you can better use these
savings for your housing, healthcare and retirement needs.

CPF Starter was featured on Apple’s App Store during Chinese New Year 2017!

Winner Of 3 Awards At MOB-EX 2016

Celebrating Excellence In Mobile Marketing

Best Mobile Advertising: Gold
Best App – Utility: Gold
Best App – Creativity: Bronze

Scope: Consulting and Development

Update: This campaign has ran its course, and as of 2020, this mobile
application has been sunset by CPF Board.


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for the past 24 hours:

No.1 Trusted Mobile App Developers in Singapore
We provide a complete suite of mobile application development services
Mobile App Development
With our fully in-house mobile app development team, we specialise in delivering
custom and bespoke mobile applications, where we develop your mobile application
in the highest quality from scratch according to your requirements.
Mobile App Design
As part of our in-house capabilities, we also provide a full spectrum of design
services that includes User Research, User Study, Interface Design, Visual
Design, Illustration and User Experience Design.
Backend & Infrastructure
Our various works with MNCs and government-linked organisations mean that we are
experts at deploying and maintaining high-availability cloud, server and
serverless infrastructures on SOC-2 compliance cloud environment such as Amazon
Web Services (AWS) and Microsoft Azure. Our in-house infrastructure
practitioners are also Government Commercial Cloud Certified.
Security
Security is an integral part of our software development life cycle (SLDC). We
work closely with various CREST-certified auditors to ensure that our solutions
are guarded against OWASP Top 10, with proper WAF, DDoS protection, encryption
for data-at-rest and data-in-transit. We also conduct company-wide security
audits annually to ensure proper process are in place.
Internet of Things (IOT)
Our products and solutions power over 25,000 homes worldwide. We have experience
in developing mobile applications that integrate with various internet connected
hardware over a number of wireless and radio frequency protocols and also have
in-house capabilities to develop our own IOT hardware on the ESP32 platform.
End-To-End Digital Transformation
With our years of digital transformation and mobile app go-to-market experience,
we are able to assist your on your E2E digital transformation process — from
User Research, Mobile App Development, maintaining and provisioning of your
Digital Infrastructure, to Market Launch and Outreach.
We are award-winning, certified and audited. Find out more.
More about our story, awards and our methodology of what makes our works stand
out and make us the reliable vendor for your business.
About Originally us
 * Originally US consistently delivers high quality projects without compromise
   despite challenging timelines, staying true to their customer promise of “no
   salesmen, no bullshit”. The mobile app development job that the team built
   was well received by the users and was even featured by CNA. I will recommend
   Originally US for as your trusted app development agency with absolute
   certainty!
   Tan Hau Keat, Distribution Marketing Head
   AIA Singapore
   
 * Fast, reliable and creative – Originally US is an outstanding IOS & Android
   Mobile Application Developer in Singapore that delivers nothing but solid
   digital experiences to our shoppers.
   Josephine Chow, Regional Head
   Partnerships and Offline Marketing, ZALORA SEA
   
 * Originally US is a great partner for our digital initiatives and one of the
   best mobile app development agency. Their developers' can-do approach,
   willingness to innovate, rapid turnaround and responsiveness have enabled us
   to deliver amazing digital experiences that our clients’ brands expect and
   count on.
   
   Tim Wu, Senior Digital Project Manager
   Dentsu
   

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