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HOMEGROWN INDIAN BRAND


OVER 6 MILLION HAPPY CUSTOMERS

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WHO WE ARE

The Souled Store was born out of the simple idea of loving what you do -
following your soul – and, of course, our love for puns (sold/ souled). Our
philosophy is just as simple- life is short, don’t spend it doing something you
don’t like. From our products to our website, from our office culture to the way
we interact with our customers, this philosophy’s a part of everything we do.


In June 2013, The Souled Store was founded by four people, with just a cupboard
full of t-shirts (probably as big as yours). Although we’ve grown from cupboards
to warehouses, a lot of things have remained the same. Our core values are now
shared not by just four people, but by a team that’s now grown to over a hundred
people.

The Neighbourhood Store Vibe
We aspire to be your favourite, friendly neighbourhood store. We curate all your
favourite designs and make them available on various products ranging from
t-shirts, bags, and badges to phone covers, stickers, notebooks, and more. We’re
always enthusiastic and kicked about interacting with everyone- whether it’s
handling queries over email and social media or interacting with our fans at
various events, workshops, and stalls. Why? Because we care. A recent study by
our in-house, prize-winning, and totally unbiased researchers showed that
visiting www.thesouledstore.com causes excessive happiness, and could increase
your lifespan by up to 7.5%.

The ‘POP’
Defined as “modern popular culture transmitted via the mass media and aimed
particularly at younger people,” pop culture changes rapidly based on trends and
events. Be it movies, TV shows, stand-up comedians, sports, or music- it’s
constantly evolving. The Souled Store constantly adapts to provide you the
freshest of products, with the best of designs, covering all your favourite
fandoms. We put the ‘pop’ in pop culture.

All of this for YOU
We help you express yourself through our wide collection of products available
online. The collection is extensive and features menswear and womenswear. Our
t-shirts online reflect the latest trends. We have official merchandise for
Hollywood and Bollywood movies, your favourite TV shows, as well as top sports
teams- there’s something for everyone! With your love and support, The Souled
Store has grown to over 1 million fans on Facebook, 200,000 followers on
Instagram and the numbers are growing as we type this. We’re grateful to have
you as a part of our journey to spread love to more and more Souledsters all
over.

Our Collection
Our product range contains a mix of apparel and accessories. Apparels include
t-shirts (round necks and polos), t-shirt dresses, boxers, hoodies, jerseys, and
socks. The accessories include backpacks, duffle bags, tote bags, badgers,
stickers, mugs, notebooks (diaries), magnets, posters, action figures,
keychains, and mobile covers.

Our Ethos
While we are a fun loving, pop culture brand, as a company that interacts so
actively with various people from diverse backgrounds, we have a larger, more
responsible role to play. We try and lend support to a variety of causes that we
are passionate about and do our bit to give back.

Most recently, we launched a campaign in collaboration with GiveHer5, a social
initiative, to provide safe, affordable sanitary solutions to women in rural
areas. We worked enthusiastically to design a wide range of merchandise,
featuring themes of female empowerment, feminism, and gender equality, to raise
funds and fight period poverty. Every t-shirt sold = 1 girl’s yearly requirement
of sanitary napkins. Through sustained efforts of the GiveHer5 team and with the
help of a lot of celebrities who lent their support, we were able to help over
1,000 girls and women, a number we’re super proud of!

Welcome Aboard
We’re always looking for awesome people!

As a company growing fast, in a country brimming with talent, The Souled Store
is always looking for you fun, talented people to join and contribute to what
we’re trying to build. Our workspace is a highly dynamic and positive space,
where ideas are encouraged, creativity is rewarded, leadership and initiative
are valued, and quirkiness is essential. This ties back to our founding
philosophy – do what you love, and don’t waste a moment doing something you
don’t like. Most of our company’s souls have cast away mundane corporate jobs,
and haven’t looked back since.

Our Mondays are without blues, and are just as crazy as our Fridays. Thinking on
your feet and finding innovative solutions to all kinds of tasks is part of the
job. If you think this is where you belong, look up our available positions on
our ‘Careers’ page. The Souled Store is not just a website or an organisation
but a community of like-minded people getting together and expressing themselves
through their work.

WARNING: Chill vibes only.



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THE SOULED STORE

2024-25