www.pureinsurance.com Open in urlscan Pro
2600:9000:21dd:1400:17:f33d:7500:93a1 Public Scan

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Submitted URL:
http://pureinsurance.com/join?atrkid=V3ADWEFC2C6E0_127466870315_kwd-303495700052__542892355124_g_c___&gclid=CjwKCAiAs8acB...
Effective URL:
https://www.pureinsurance.com/join?atrkid=V3ADWEFC2C6E0_127466870315_kwd-303495700052__542892355124_g_c___&gclid=CjwKCAiAs8acB...
Submission: On December 19 via manual (December 19th 2022, 8:28:51 pm UTC) from US — Scanned from US

Form analysis
6 forms found in the DOM

GET /search

<form class="header__search__form relative w-full js-form-tracking" action="/search" method="get" data-gtm-name="header" data-gtm-type="search">
  <button type="submit" class="w-8 absolute top-0 h-full text-gray-300" aria-label="Submit">
    <svg class="header__search__icon w-3.5 h-3.5 relative fill-current mx-auto" width="18px" height="18px" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 18 18">
      <path
        d="M17.5,15.4l-3.8-3.8C14.5,10.4,15,9,15,7.5C15,3.4,11.6,0,7.5,0S0,3.4,0,7.5S3.4,15,7.5,15c1.5,0,2.9-0.5,4.1-1.2l3.8,3.8c0.3,0.3,0.7,0.5,1.1,0.5c0.4,0,0.8-0.2,1.1-0.5C18.2,16.9,18.2,16,17.5,15.4z M2.1,7.5c0-3,2.4-5.4,5.4-5.4s5.4,2.4,5.4,5.4s-2.4,5.4-5.4,5.4S2.1,10.5,2.1,7.5z">
      </path>
    </svg>
  </button>
  <input name="q" class="header__search__input text-xl w-full px-9 leading-loose rounded bg-gray-200 js-header-search-input js-headerSearchInput" placeholder="Search" aria-label="Search">
</form>

GET /search

<form class="header__search__form relative w-full my-8 js-form-tracking" action="/search" method="get" data-gtm-name="Side" data-gtm-type="search">
  <button type="submit" class="w-8 absolute top-0 h-full text-black" aria-label="Submit">
    <svg class="header__search__icon w-5 h-5 relative fill-current mx-auto" width="18px" height="18px" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 18 18">
      <path
        d="M17.5,15.4l-3.8-3.8C14.5,10.4,15,9,15,7.5C15,3.4,11.6,0,7.5,0S0,3.4,0,7.5S3.4,15,7.5,15c1.5,0,2.9-0.5,4.1-1.2l3.8,3.8c0.3,0.3,0.7,0.5,1.1,0.5c0.4,0,0.8-0.2,1.1-0.5C18.2,16.9,18.2,16,17.5,15.4z M2.1,7.5c0-3,2.4-5.4,5.4-5.4s5.4,2.4,5.4,5.4s-2.4,5.4-5.4,5.4S2.1,10.5,2.1,7.5z">
      </path>
    </svg>
  </button>
  <input name="q" class="header__search__input text-xl w-full px-9 leading-loose bg-gray-200" placeholder="Search" aria-label="Search">
</form>

<form id="mktoForm_1165" class="u-generic-styling mktoForm mktoHasWidth mktoLayoutLeft" novalidate="novalidate" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); width: 541px;">
  <style type="text/css">
    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton {
      color: #fff;
      border: 1px solid #75ae4c;
      padding: 0.4em 1em;
      font-size: 1em;
      background-color: #99c47c;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#99c47c), to(#75ae4c));
      background-image: -webkit-linear-gradient(top, #99c47c, #75ae4c);
      background-image: -moz-linear-gradient(top, #99c47c, #75ae4c);
      background-image: linear-gradient(to bottom, #99c47c, #75ae4c);
    }

    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover {
      border: 1px solid #447f19;
    }

    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:focus {
      outline: none;
      border: 1px solid #447f19;
    }

    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:active {
      background-color: #75ae4c;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#75ae4c), to(#99c47c));
      background-image: -webkit-linear-gradient(top, #75ae4c, #99c47c);
      background-image: -moz-linear-gradient(top, #75ae4c, #99c47c);
      background-image: linear-gradient(to bottom, #75ae4c, #99c47c);
    }
  </style>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName_16714817250500.7950229215267537" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>First Name
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 150px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName_16714817250500.7950229215267537" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>Last Name
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="LastName" name="LastName" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 150px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email_16714817250500.7950229215267537" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>Email
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email" class="mktoField mktoEmailField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 150px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Phone_16714817250500.7950229215267537" id="LblPhone" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>Phone
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Phone" name="Phone" maxlength="255" aria-labelledby="LblPhone InstructPhone" type="tel" class="mktoField mktoTelField mktoHasWidth mktoRequired" aria-required="true"
          style="width: 150px;"><span id="InstructPhone" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Property_Address_Line_1__c_16714817250500.7950229215267537" id="LblProperty_Address_Line_1__c" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>Address Line 1
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><textarea id="Property_Address_Line_1__c" name="Property_Address_Line_1__c" rows="2" aria-labelledby="LblProperty_Address_Line_1__c InstructProperty_Address_Line_1__c"
          class="mktoField mktoHasWidth mktoRequired" maxlength="255" aria-required="true" style="width: 150px;"></textarea><span id="InstructProperty_Address_Line_1__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Property_Address_City__c_16714817250500.7950229215267537" id="LblProperty_Address_City__c" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>City
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Property_Address_City__c" name="Property_Address_City__c" maxlength="100" aria-labelledby="LblProperty_Address_City__c InstructProperty_Address_City__c" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructProperty_Address_City__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Property_Address_State__c_16714817250500.7950229215267537" id="LblProperty_Address_State__c" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>State
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Property_Address_State__c" name="Property_Address_State__c" maxlength="100" aria-labelledby="LblProperty_Address_State__c InstructProperty_Address_State__c"
          type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructProperty_Address_State__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Property_Address_Zip__c_16714817250500.7950229215267537" id="LblProperty_Address_Zip__c" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>ZIP Code
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Property_Address_Zip__c" name="Property_Address_Zip__c" maxlength="30" aria-labelledby="LblProperty_Address_Zip__c InstructProperty_Address_Zip__c" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 150px;"><span id="InstructProperty_Address_Zip__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap"><label for="How_did_you_hear_about_PURE__c_16714817250500.7950229215267537" id="LblHow_did_you_hear_about_PURE__c" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>How did you hear about PURE?
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><select id="How_did_you_hear_about_PURE__c" name="How_did_you_hear_about_PURE__c" aria-labelledby="LblHow_did_you_hear_about_PURE__c InstructHow_did_you_hear_about_PURE__c"
          class="mktoField mktoHasWidth" style="width: 150px;">
          <option value="">Select...</option>
          <option value="Social Media (Instagram, Facebook, LinkedIn, Twitter)">Social Media (Instagram, Facebook, LinkedIn, Twitter)</option>
          <option value="Recommendation from a friend">Recommendation from a friend</option>
          <option value="Internet">Internet</option>
          <option value="News Article">News Article</option>
          <option value="Television">Television</option>
          <option value="An independent broker">An independent broker</option>
          <option value="Mailer">Mailer</option>
          <option value="Other">Other</option>
        </select><span id="InstructHow_did_you_hear_about_PURE__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="RecordTypeId" class="mktoField mktoFieldDescriptor mktoFormCol" value="0120W000001xnbkQAA" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="gclid" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="msclkid" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="fbclid" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="utmsource" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="utmmedium" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="utmcampaign" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="utmterm" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="utmcontent" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset mktoHasWidth" style="width: 10px;"></div>
      <div class="mktoFieldWrap">
        <div class="mktoHtmlText mktoHasWidth" style="width: 520px;"><em><span style="color: #ffffff;">By clicking "Submit," you agree to
              our&nbsp;<a href="https://www.pureinsurance.com/legal#privacy-policy" target="_blank" id="" style="color: #ffffff;">Privacy Policy</a>&nbsp;and&nbsp;<a href="https://www.pureinsurance.com/legal#legal-notices" target="_blank" id="" style="color: #ffffff;">Terms of Service</a>.
              Don't worry, PURE doesn't sell your information.</span></em><br><br><em><span style="color: #ffffff;">This site is protected by reCAPTCHA and the
              Google&nbsp;&nbsp;<a href="https://policies.google.com/privacy" style="color: #ffffff;">Privacy Policy</a>&nbsp;and&nbsp;<a href="https://policies.google.com/terms" target="_blank" id="" style="color: #ffffff;">Terms of Service</a>&nbsp;apply.</span></em>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoSimple" style="margin-left: 120px;"><button type="submit" class="mktoButton">Submit</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
    value="1165"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor" value="736-WBP-385">
</form>

<form id="mktoForm_1305" class="u-generic-styling mktoForm mktoHasWidth mktoLayoutLeft" novalidate="novalidate" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); width: 271px;">
  <style type="text/css">
    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton {
      color: #fff;
      border: 1px solid #75ae4c;
      padding: 0.4em 1em;
      font-size: 1em;
      background-color: #99c47c;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#99c47c), to(#75ae4c));
      background-image: -webkit-linear-gradient(top, #99c47c, #75ae4c);
      background-image: -moz-linear-gradient(top, #99c47c, #75ae4c);
      background-image: linear-gradient(to bottom, #99c47c, #75ae4c);
    }

    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:hover {
      border: 1px solid #447f19;
    }

    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:focus {
      outline: none;
      border: 1px solid #447f19;
    }

    .mktoForm .mktoButtonWrap.mktoSimple .mktoButton:active {
      background-color: #75ae4c;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#75ae4c), to(#99c47c));
      background-image: -webkit-linear-gradient(top, #75ae4c, #99c47c);
      background-image: -moz-linear-gradient(top, #75ae4c, #99c47c);
      background-image: linear-gradient(to bottom, #75ae4c, #99c47c);
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  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email_16714817249910.2693686878765924" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 100px;">
          <div class="mktoAsterix">*</div>Email
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email" class="mktoField mktoEmailField mktoHasWidth mktoRequired"
          aria-required="true" style="width: 150px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
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  <div class="mktoFormRow"><input type="hidden" name="gclid" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="msclkid" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
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  <div class="mktoFormRow"><input type="hidden" name="fbclid" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
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  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoSimple" style="margin-left: 120px;"><button type="submit" class="mktoButton">Subscribe</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
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</form>

<form class="u-generic-styling mktoForm mktoHasWidth mktoLayoutLeft" novalidate="novalidate"
  style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;"></form>

<form class="u-generic-styling mktoForm mktoHasWidth mktoLayoutLeft" novalidate="novalidate"
  style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;"></form>

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   * Home Systems Protection
 * Services
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   * Claims
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   * Wildfire Mitigation Program
   * PURE Home Spotlight
 * Find a Broker
 * Request a Quote
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   * Broker Login


888.813.7873

Monday–Friday: 7AM–9PM ET
Saturday: 8AM–8PM ET

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JOIN THE CLUB OF RESPONSIBLE HOMEOWNERS WHO EXPECT MORE FROM THEIR INSURANCE
COMPANY.

BECOME A MEMBER


WHEN YOU JOIN PURE, YOU ARE JOINING A MEMBERSHIP OF RESPONSIBLE HIGH NET WORTH
FAMILIES WHO HAVE COME TOGETHER TO INSURE THEIR HOMES AND OTHER HIGH VALUE
ASSETS. THIS MEMBERSHIP MODEL HELPS US DELIVER SO MUCH MORE THAN JUST AN
INSURANCE POLICY BECAUSE IT PUTS YOU AT THE CENTER OF WHAT WE DO.

IF YOU EVER WISHED FOR SOMETHING MORE FROM YOUR INSURANCE COMPANY, PURE MIGHT BE
THE PLACE FOR YOU.


INSURANCE PREMIUMS THAT ARE FAIR

With PURE, your premiums are based simply on your unique risk factors with no
incentive for us to charge anything higher. If we collect more in premiums than
we pay out in claims and expenses for the year, that money may be allocated back
to the membership through Subscriber Savings Accounts (SSAs).



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SERVICE THAT IS ASTONISHINGLY GOOD

Our services are designed to minimize the demands of insurance on your time.
From risk management solutions aimed at helping you avoid the hassles of a claim
to a caring, compassionate and seamless experience if a claim does happen, with
as little of an administrative burden on you as possible.



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REWARDS FOR YOUR LOYALTY

After five years of membership, your premiums are reduced with the removal of
surplus contributions, and, after 10 years of membership, you are eligible for
cash distributions from your SSA.



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INSURING HIGH NET WORTH INDIVIDUALS IS ALL WE DO

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HOMEOWNERS SPECIFICALLY DESIGNED FOR LUXURY HOMES


JEWELRY, ART & COLLECTIONS THE STANDARD OF PROTECTION YOUR VALUABLES DESERVE


AUTOMOBILE FOR LUXURY VEHICLES, GOLF CARTS AND EVERYTHING IN BETWEEN


PERSONAL EXCESS LIABILITY FOR THE LEGACY YOU’VE WORKED HARD TO BUILD


FRAUD & CYBER FRAUD PROTECTION, WHETHER ONLINE OR OFF


WATERCRAFT FOR YOUR VESSEL AND THE VALUABLES WITHIN IT


CONDO & CO-OP FOR THE UNIQUE RISKS OF A CITY HOME


HOME SYSTEMS PROTECTION FOR THE MECHANICAL AND ELECTRICAL SYSTEMS IN YOUR HOME


FLOOD FLOOD COVERAGE FOR THE UNEXPECTED

See All Coverages


JOIN THE CLUB

If you own a $1M+ home and other high value assets, PURE membership might be
right for you. Fill out our quick, secure form to request a proposal and a PURE
Advisor will reach out to chat within one business day.

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INDUSTRY WATCHERS LIKE US

PURE is the most awarded firm in its class of specialty property and casualty
insurers.

 * Best High Net Worth Insurance Company. Private Asset Management Awards: 2018
   through 2022
 * Winner, Insurance Category. Best Innovation Awards: 2022
 * 


BUT MORE IMPORTANTLY, MEMBERS LOVE US

And at the end of the day, that’s what it’s all about.





 * 93.9% RENEWAL RATE
   
   Nearly 19 of every 20 PURE members renewed their membership in 2021.


 * 100,000+ MEMBERS
   
   PURE reached the 100,000-member milestone  in Q1 2021.


 * 61 NET PROMOTER SCORE®
   
   This reflects a highly engaged and enthusiastic membership and is nearly 40
   points higher than the insurance industry average according to Satmetrix.




READY TO TAKE THE NEXT STEP?


 * CALL US
   
   Monday-Friday: 8:30AM-7:00PM ET
   CALL 888.814.7873


 * REQUEST A QUOTE
   
   PURE is designed exclusively for homes insured for $1 million or more.
   REQUEST QUOTE


 * FIND A BROKER
   
   We take pride in working with some of the best independent brokers in the
   industry.
   FIND BROKER


RELATED CONTENT

 * PURE Launches a New National Advertising Campaign, Join the Club
   
   
   PURE Launches a New National Advertising Campaign, Join the Club

 * Annual Report
   
   
   Annual Report

 * 100k Members and Growing
   
   
   100k Members and Growing

For Members
 * Login
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 * Submit a Claim
 * PURE Insurance Mobile App
 * Advice & Insights
 * Report to Members
 * Subscriber Savings Accounts
 * Refer a Friend

For Potential Members
 * Request a Quote
 * Find a Broker
 * Why PURE
 * Coverages
 * Services
 * Report to Members

For Brokers
 * Broker Login
 * Quoting & Issuance System
 * Broker View of Member Portal
 * Flood Insurance Online
 * Get Appointed

About
 * About PURE
 * Report to Members
 * Newsroom
 * Leadership
 * PURE Insurance Championship
 * PURE Programs
 * PURE Specialty Exchange
 * Tokio Marine Group
 * Press Kit
 * Careers

Coverages
 * Homeowners
 * Jewelry, Art & Collections
 * Automobile
 * Personal Excess Liability
 * Fraud & Cyber
 * Watercraft
 * Flood
 * Condo & Co-op
 * Home Systems Protection

Services
 * PURE Member Advocates
 * PURE Situation Room
 * Risk Management & Loss Prevention
 * Claims
 * PURE Art Services
 * Wildfire Mitigation Program
 * PURE Home Spotlight


CONTACT US

888.813.7873

Monday–Friday: 7AM–9PM ET
Saturday: 8AM–8PM ET

White Plains Location (HQ)
44 South Broadway
Suite 301
White Plains, NY 10601

Get To Know Pure

Thinking about joining the club? Share your email to learn about our coverages,
services and get risk management advice. (We promise not to overcrowd your
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#LoveYourInsurance
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PURE Insurance is the marketing name used to refer to Privilege Underwriters
Reciprocal Exchange (PURE), a Florida domiciled reciprocal insurer. PURE Risk
Management, LLC (PRM), a for-profit entity serves as PURE’s attorney-in-fact for
a fee. PRM is a subsidiary of Privilege Underwriters, Inc., a member of the
Tokio Marine Group of Companies. This material is descriptive only. The precise
coverage offered is subject to the terms and conditions of the policies issued.
PURE membership requires an executed Subscriber’s Agreement & Power of Attorney
(see agreements). Allocations to Subscriber Savings Accounts are subject to the
terms of this agreement and approval by the Florida Office of Insurance
Regulation. Trademarks are property of PRM and used with permission. ©2022 PRM.
All Rights Reserved. 44 South Broadway, Suite 301, White Plains, New York 10601.
PURE HNW Insurance Services, CA Lic. 0I78980. *Savings based on the rate per
million dollars of Personal Excess Liability coverage, for limits greater than
$10 million, as filed by other high net worth carriers. Average annual savings
on homeowners insurance for members nationwide who reported prior carrier
premiums from July 2019 through August 2020.





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your device, and is mostly used to make the site work as you expect it to and to
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services we are able to offer. Click on the different category headings to find
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cannot opt-out of our First Party Strictly Necessary Cookies as they are
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Under the California Consumer Privacy Act, you have the right to opt-out of the
sale of your personal information to third parties. These cookies collect
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You may exercise your right to opt out of the sale of personal information by
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parties. Additionally, you may contact our legal department for further
clarification about your rights as a California consumer by using this Exercise
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