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DEMAND PERFORMANCE DELIVERED


IDENTIFY THE RIGHT
DEMAND STRATEGIES
TO FUEL YOUR GROWTH

CRAFT HIGH PERFORMANCE
DEMAND PROGRAMS
TO DELIVER RESULTS

OPTIMIZE YOUR INVESTMENT
TO ACHIEVE YOUR SUCCESS
METRICS

DRIVE YOUR DEMAND
PERFORMANCE WITH OUR
EXPERT INSIGHTS





OUR CLIENTS LOVE US

David Strom, Bright MD
Digital Marketing Manager
“Working with INFUSE means getting higher quality leads at a fair price”
“They are responsive, professional, and results-oriented”

“They are absolute delight to work with”

“I was very impressed by the professionalism and kindness of INFUSE”

Taryn Gwinner, Centrica Business Solutions
Marketing Manager
“Thanks for their comprehensive filter criteria, we can reach the right leads
and get sizeble results”

“We continue to be impressed with the quality of the leads”
Jessica Teague, Marketing Manager
“INFUSE has been able to provide me leads quickly helping me build pipeline just
in time for my sales team.”


Kat Ryzhova, Senior Account Manager
“All projects were delivered on time and with no issues!”


“High-quality service & output”
“The team are incredible responsive”
Varun Penamatca, Research Lead
“Great customer service team, iteration, and deliverables”
“Painless process with excelent customer service”



“Results-driven, collaborative, highly-effective”
Mya Wilkes, Marketing Manager
“We did a highly successful run with them to gather new leads and nurture them
into inbound conversations”

“I was extremely impressed with the customer service. From the very beginning,
even during the sales process, I felt treated with respect and in a highly
personalized way. They are responsive, create regular touchpoints, and really
make an effort to get to know the business.”
Watch video
Watch video

Charlie Vaughan,
Digital Campaign Manager
“Great company, great customer and even better results”
Glenn M, Dir Global Campaigns
“INFUSE is very thoughtful and helpful. Not only do they have a focus on a tech
audience, but they can also span by job title and functions in so many other
industries. I would not hesitate to try them again.”

Watch video
Watch video

Ollie Bignall,
Account Manager
“A reliable lead gen provider with great customer service”
Amy V, Dir Global Campaigns
“Their response times, reactiveness, and attention to detail are impeccable, and
they have made the lift on my side as light as possible.”
"INFUSE has provided high-quality and high volumes of leads for us for more than
three years. What I like best is their consistency of lead flow month over
month. We're solving for top of funnel lead generation at scale."


Wherever you are on your demand journey, we are here to work with you to power
your growth and exceed your outcomes. Here is how our clients are driving their
success with high-performance demand:
Watch video
Watch the full review

Glenn Robertson,
CEO of Purechannels
“We’ve been impressed by so much from INFUSE [but] the people are what make the
difference [and] the emphasis they place on pursuing excellence.”
“The account engagement and support were fabulous.”
Jennifer S,
Regional Marketing Leader
“They are responsive and quick, and very helpful when setting up new programs or
making adjustments. They follow our templates and provide timely updates.”
Alexandra D,
Digital Marketing Manager

“INFUSE helps us generate high-quality leads for our sales team that match the
key personas, account types, and regions that fit our target market. We've been
able to fill our pipeline!”
Briana S.
“INFUSE is working with our brands to pinpoint the exact ICPs we are targeting,
and ensuring that we follow through with these leads with our Sales teams. We
have a small, dedicated team with INFUSE that makes it feel like an individual
approach to our projects.”
Allie K.



2019
2020
2021
2022
2023


WE FOCUS ON YOU

The teams we work with are driving demand, pipeline, and exponential growth for
their organizations.

Our clients highlight our high-touch service, demand strategy, and execution
expertise, the strength of our programs, and the ability to translate demand
strategies into performance.

NET PROMOTER SCORE:

10/10

CUSTOMER SATISFACTION SCORE:

5/5

LEAD ACCEPTANCE RATE:

99.93%

RESPONSE SPEED:

52% of client questions answered in under
15 minutes


OWN YOUR FUNNEL WITH HIGH PERFORMANCE DEMAND PROGRAMS, STRATEGIES, AND TOOLS




INFUSE demand strategists work with you using advanced tools to craft and
optimize demand programs that deliver the audience, buyers, and account
engagement to meet your goals.

POPULAR


DEMAND GENERATION SOLUTIONS

We employ an omnichannel approach that empowers us to identify, qualify, and
produce actionable engagement based on first-party audience data. Our
proprietary platform is second to none; it continually optimizes your program to
deliver maximum ROI.

01

LEAD GEN KICK STARTER WITH INFUSE LEAD CAPTURE

Kickstart lead capture with focused top-of-funnel campaigns and targeted lead
nurture

02

TARGETED DEMAND GENERATION WITH INFUSE TRIPLE PLAY INTENT

Scale your demand generation efforts with qualified leads that meet your ICP and
exhibit in-market buying behaviors

03

ACCOUNT QUALIFIED DEMAND WITH INFUSE ABM FOCUS



Get precision company
targeting and named account
buyer engagement with INFUSE
ABM programs
04

ACTIVE JOURNEY
DEMAND WITH INFUSE
LEAD CASCADE



Keep your buyers engaged
at all stages of their journey,
from the top to the bottom
of the funnel
05

SALES-READY
DEMAND WITH INFUSE
INHQL



Know your ideal clients’
needs, challenges, and priorities
for more effective sales and
marketing engagement
06

INFUSE CONTENT CREATION WITH
ITCURATED



Generate custom content that is tailored to your audience and their needs, and
delivers results for your demand generation campaigns


OUR INSIGHTS

Discover our range of practical resources crafted to help you boost your demand
outcomes and secure advantageous positioning in today’s increasingly competitive
and challenging marketplace.

DRIVE YOUR DEMAND PERFORMANCE WITH THE LATEST EXPERT INSIGHTS
As we look to the year ahead, now is the time to take stock of the biggest
factors shaping B2B buyer needs and behaviors to determine the strategies
essential to achieving performance goals in 2024. 
Outlook

INFUSE INSIGHTS REPORT: VOICE OF THE BUYER 2024



Read more
As we look to the year ahead, now is the time to take stock of the biggest
factors shaping B2B buyer needs and behaviours to determine the strategies
essential to achieving performance goals in 2024. 
Outlook

INFUSE INSIGHTS REPORT: VOICE OF THE MARKETER 2024



Read more
Since the onset of the COVID-19 pandemic, global markets have struggled with
economic challenges and uncertainty. Rising inflation, stagnant wages, and
geopolitical conflicts contribute to further increasing the strain on the
worldwide economy.
Outlook

THE STATE OF AI IN DEMAND GENERATION IN 2024



Read more
2024 is set to be a year of optimistically mild expectations. Buyers are likely
to remain scrutinous yet obligated to purchase solutions that deliver ROI and
enable better tech stack integration and alignment between teams.
Outlook

HOW TO TACKLE BUYER SCRUTINY WITH DEMAND



Read more
Since the onset of the COVID-19 pandemic, global markets have struggled with
economic challenges and uncertainty. Rising inflation, stagnant wages, and
geopolitical conflicts contribute to further increasing the strain on the
worldwide economy.
Outlook

THE GREAT TECH STALL



Read more
The B2B landscape has undergone profound changes in recent years. Markets have
become increasingly saturated, and competition is fiercer than ever as brands
struggle to keep up with the rising tide of content and a growing number of
touchpoints needed to engage with buying committees.
Outlook

ANCHOR YOUR GTM SUCCESS WITH REVOPS: AN APPROACH FOR DRIVING REVENUE ACROSS YOUR
ORGANISATION



Read more
Demand generation is the process of guiding prospects along their buyer’s
journey with a brand and its offers, from completely unaware to becoming a
qualified lead, and finally, a client.
Article

WHY DEMAND GENERATION GENERATES BETTER ROI THAN LEAD LISTS



Read more
Lead nurturing refers to a long-term marketing strategy that seeks to foster
trust and relationships with prospects to present a brand as a potential
solution provider. This is done via the delivery of valuable content and
resources across the buyer’s journey and beyond.
Guide

DEFINITIVE GUIDE TO B2B LEAD NURTURING



Read more
This is largely due to the current state of demand generation content. According
to a Demand Gen Report survey, 51% of buyers revealed that the content they
received was too generic and irrelevant to their needs in 2024, while just 38%
had the same grievance in 2023. Even as far back as
Article

HOW TO DEVELOP DEMAND-GENERATION-READY CONTENT



Read more
Economic uncertainty, the consequential rise in client scrutiny and expanding
buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a
high-quality digital experience a top priority. With 80% of clients believing
that the client experience (CX) a company provides…
Article

DEMAND GENERATION ANTI-TRENDS



Read more
Economic uncertainty, the consequential rise in client scrutiny and expanding
buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a
high-quality digital experience a top priority. With 80% of clients believing
that the client experience (CX) a company provides…
Article

5 WAYS TO REVOLUTIONIZE YOUR B2B DIGITAL EXPERIENCE



Read more
Since announcing the death of cookies in early 2020 (CNBC), Google has postponed
the technology’s phase-out three times, with the most recent delay in April
2024. Currently, Google plans to end the use of cookies in 2025. Facing these
unexpected delays, B2B organisations have been relucta
Article

5 STEPS TO FUTUREPROOF YOUR DEMAND WITH FIRST-PARTY DATA AHEAD OF COOKIE CHANGES



Read more
Establishing a clear connection between content marketing and revenue can be
challenging, especially when considering the length of B2B sales cycles, which
are ever increasing, with ever larger buying committees. However, there are
frameworks and best practices that can support you in
Guide

HOW TO DRIVE YOUR REVENUE WITH B2B CONTENT MARKETING



Read more
2023 opened with optimistic forecasts for the channel space from analysts,
including Canalys, which indicated a trajectory of four-year double-digit growth
from the previous year. Already a growing sector, these projections not only
sparked interest in the channel’s potential to drive...
Guide

CHANNEL EXPERT ROUNDUP: WHAT IS THE FUTURE OF PARTNER MARKETING IN 2024?



Read more
What UVPs and competitive displacement strategies are, and why they are
important for your business. Five steps for effectively conveying your UVPs to
your audience. Demand generation techniques to empower competitive displacement
programs
Article

HOW TO DEVELOP A COMPELLING UVP FOR COMPETITIVE DISPLACEMENT



Read more
Boca Raton, FL, June 5, 2024 – INFUSE, a global leader in B2B demand generation,
has announced a new partnership with Reachdesk, a pioneer...
Press

INFUSE AND REACHDESK PARTNER TO REVOLUTIONIZE B2B DEMAND GENERATION WITH
PERSONALISED CORPORATE GIFTING



Read more
Despite the challenging economic climate, IT spending is projected at $5.06
trillion (Gartner, 2024), with channel marketing enjoying significant growth and
optimistic forecasts. Indeed, Canalys predicts that the channel software market
will reach $11.08 billion by 2028. This continued…
Article

CHANNEL MARKETING 101: HOW TO GET STARTED



Read more
Demand generation is a competitive marketplace. However, there are key elements
that make INFUSE a top performer in this space, according to clients. INFUSE
sets itself apart from its competitors by offering high-quality, first-party
data across a wide variety of verticals and roles
Article

TRUSTRADIUS 2024 REPORT: WHY INFUSE IS A TOP-RATED DEMAND PROVIDER



Read more
As B2B buyers and buying groups continually evolve in line with the shifting
market and tech landscape, so must an organization’s lead generation and lead
qualification process. Generating qualified leads requires carefully
orchestrated marketing and sales strategies implemented across...
Article

HOW TO GENERATE QUALIFIED LEADS IN 2024



Read more
In today's highly competitive environment, understanding and prioritizing client
lifetime value (CLTV) has become essential. Extensive research has consistently
shown that retaining existing clients is far more cost-effective than
acquisition. As far back as 2020, Harvard Business…
Guide

HOW TO DRIVE CLTV: A GUIDE TO FOSTERING BRAND EVANGELISM



Read more
More often than not, even the most qualified leads are not yet ready to buy when
they discover your brand. This is where lead nurturing comes into play. By
educating your target accounts and presenting the value of your solutions, lead
nurturing enables companies to prime prospective buyer
Article

5 LEAD NURTURING MISTAKES TO AVOID IN 2024



Read more
Determining the factors that lead to the success (or failure) of a demand
strategy is not always straightforward due to the long-term nature of campaigns
and the average duration of B2B sales cycles. However, there are five common
reasons as to why a demand strategy might not meet…
Article

5 REASONS WHY YOUR DEMAND GENERATION STRATEGY IS NOT PERFORMING AND HOW TO FIX
IT



Read more
INFUSE Unveils Strategic Partnership with 6sense to Transform Demand
Intelligence and Activation
Press

INFUSE UNVEILS STRATEGIC PARTNERSHIP WITH 6SENSE TO TRANSFORM DEMAND
INTELLIGENCE AND ACTIVATION



Read more
Webinar

WEBINAR: ADAPTING YOUR REVENUE STRATEGIES TO WIN THE HEARTS, MINDS, AND BUDGETS
OF YOUR DEFENSIVE BUYING GROUPS



51:44

Effective B2B lead nurturing requires a wealth of informative and relevant
touchpoints to meet diverse buyer needs and interests, and ultimately, encourage
their progression throughout the sales funnel. Therefore, understanding the most
suitable content to address a buyer’s evolving…
Article

LEAD NURTURING PLAYBOOK: HOW TO ALIGN B2B CONTENT WITH THE BUYER’S JOURNEY



Read more
In both the online and offline space, content is central to building brand
identity, awareness, and authority by establishing the value an organisation
brings to its target market and specific industry.
Guide

DEFINITIVE GUIDE TO B2B CONTENT MARKETING



Read more
Omnichannel marketing is an approach to marketing channel strategies that
focuses on providing a seamless and consistent experience across all channels
and touchpoints, both online and offline.
Article

5 STEPS TO ESTABLISHING A COMPELLING OMNICHANNEL PRESENCE



Read more
Lead nurturing is a key component of modern B2B marketing strategies, not only
for educating leads on a company's solutions and guiding them toward a purchase
but also for contributing to forming strong, long-lasting relationships.
Article

6 LEAD NURTURING STRATEGIES FOR REACHING BEYOND THE INBOX



Read more
Demand generation is the process of guiding prospects along their buyer’s
journey with a brand and its offers, from completely unaware to becoming a
qualified lead, and finally, a client.
Outlook

OUTLOOK 2023 WHAT WE GOT RIGHT (AND WHAT WE GOT WRONG)



Read more
Businesses looking for long-term, sustainable growth should be aware of the
importance of SEO (search engine optimisation) and CRO (conversion rate
optimisation) techniques. 
Article

LEVERAGING SEO TO BOOST CONVERSIONS



Read more
2024 is set to be a year of optimistically mild expectations. Buyers are likely
to remain scrutinous yet obligated to purchase solutions that deliver ROI and
enable better tech stack integration and alignment between teams.
Outlook

DRIVE DEMAND PERFORMANCE OUTCOMES WITH ABX



Read more
The B2B landscape has undergone profound changes in recent years. Markets have
become increasingly saturated, and competition is fiercer than ever as brands
struggle to keep up with the rising tide of content and a growing number of
touchpoints needed to engage with buying committees.
Outlook

PARTNERSHIP AND CHANNEL OPPORTUNITIES IN 2024



Read more
As we look to the year ahead, now is the time to take stock of the biggest
factors shaping B2B buyer needs and behaviors to determine the strategies
essential to achieving performance goals in 2024. 
Outlook

INFUSE INSIGHTS REPORT: VOICE OF THE BUYER 2024



Read more
As we look to the year ahead, now is the time to take stock of the biggest
factors shaping B2B buyer needs and behaviours to determine the strategies
essential to achieving performance goals in 2024. 
Outlook

INFUSE INSIGHTS REPORT: VOICE OF THE MARKETER 2024



Read more
Since the onset of the COVID-19 pandemic, global markets have struggled with
economic challenges and uncertainty. Rising inflation, stagnant wages, and
geopolitical conflicts contribute to further increasing the strain on the
worldwide economy.
Outlook

THE STATE OF AI IN DEMAND GENERATION IN 2024



Read more
2024 is set to be a year of optimistically mild expectations. Buyers are likely
to remain scrutinous yet obligated to purchase solutions that deliver ROI and
enable better tech stack integration and alignment between teams.
Outlook

HOW TO TACKLE BUYER SCRUTINY WITH DEMAND



Read more
Since the onset of the COVID-19 pandemic, global markets have struggled with
economic challenges and uncertainty. Rising inflation, stagnant wages, and
geopolitical conflicts contribute to further increasing the strain on the
worldwide economy.
Outlook

THE GREAT TECH STALL



Read more
The B2B landscape has undergone profound changes in recent years. Markets have
become increasingly saturated, and competition is fiercer than ever as brands
struggle to keep up with the rising tide of content and a growing number of
touchpoints needed to engage with buying committees.
Outlook

ANCHOR YOUR GTM SUCCESS WITH REVOPS: AN APPROACH FOR DRIVING REVENUE ACROSS YOUR
ORGANISATION



Read more
Demand generation is the process of guiding prospects along their buyer’s
journey with a brand and its offers, from completely unaware to becoming a
qualified lead, and finally, a client.
Article

WHY DEMAND GENERATION GENERATES BETTER ROI THAN LEAD LISTS



Read more
Lead nurturing refers to a long-term marketing strategy that seeks to foster
trust and relationships with prospects to present a brand as a potential
solution provider. This is done via the delivery of valuable content and
resources across the buyer’s journey and beyond.
Guide

DEFINITIVE GUIDE TO B2B LEAD NURTURING



Read more
This is largely due to the current state of demand generation content. According
to a Demand Gen Report survey, 51% of buyers revealed that the content they
received was too generic and irrelevant to their needs in 2024, while just 38%
had the same grievance in 2023. Even as far back as
Article

HOW TO DEVELOP DEMAND-GENERATION-READY CONTENT



Read more
Economic uncertainty, the consequential rise in client scrutiny and expanding
buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a
high-quality digital experience a top priority. With 80% of clients believing
that the client experience (CX) a company provides…
Article

DEMAND GENERATION ANTI-TRENDS



Read more
Economic uncertainty, the consequential rise in client scrutiny and expanding
buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a
high-quality digital experience a top priority. With 80% of clients believing
that the client experience (CX) a company provides…
Article

5 WAYS TO REVOLUTIONIZE YOUR B2B DIGITAL EXPERIENCE



Read more
Since announcing the death of cookies in early 2020 (CNBC), Google has postponed
the technology’s phase-out three times, with the most recent delay in April
2024. Currently, Google plans to end the use of cookies in 2025. Facing these
unexpected delays, B2B organisations have been relucta
Article

5 STEPS TO FUTUREPROOF YOUR DEMAND WITH FIRST-PARTY DATA AHEAD OF COOKIE CHANGES



Read more
Establishing a clear connection between content marketing and revenue can be
challenging, especially when considering the length of B2B sales cycles, which
are ever increasing, with ever larger buying committees. However, there are
frameworks and best practices that can support you in
Guide

HOW TO DRIVE YOUR REVENUE WITH B2B CONTENT MARKETING



Read more
2023 opened with optimistic forecasts for the channel space from analysts,
including Canalys, which indicated a trajectory of four-year double-digit growth
from the previous year. Already a growing sector, these projections not only
sparked interest in the channel’s potential to drive...
Guide

CHANNEL EXPERT ROUNDUP: WHAT IS THE FUTURE OF PARTNER MARKETING IN 2024?



Read more
What UVPs and competitive displacement strategies are, and why they are
important for your business. Five steps for effectively conveying your UVPs to
your audience. Demand generation techniques to empower competitive displacement
programs
Article

HOW TO DEVELOP A COMPELLING UVP FOR COMPETITIVE DISPLACEMENT



Read more
Boca Raton, FL, June 5, 2024 – INFUSE, a global leader in B2B demand generation,
has announced a new partnership with Reachdesk, a pioneer...
Press

INFUSE AND REACHDESK PARTNER TO REVOLUTIONIZE B2B DEMAND GENERATION WITH
PERSONALISED CORPORATE GIFTING



Read more
Despite the challenging economic climate, IT spending is projected at $5.06
trillion (Gartner, 2024), with channel marketing enjoying significant growth and
optimistic forecasts. Indeed, Canalys predicts that the channel software market
will reach $11.08 billion by 2028. This continued…
Article

CHANNEL MARKETING 101: HOW TO GET STARTED



Read more
Demand generation is a competitive marketplace. However, there are key elements
that make INFUSE a top performer in this space, according to clients. INFUSE
sets itself apart from its competitors by offering high-quality, first-party
data across a wide variety of verticals and roles
Article

TRUSTRADIUS 2024 REPORT: WHY INFUSE IS A TOP-RATED DEMAND PROVIDER



Read more
As B2B buyers and buying groups continually evolve in line with the shifting
market and tech landscape, so must an organization’s lead generation and lead
qualification process. Generating qualified leads requires carefully
orchestrated marketing and sales strategies implemented across...
Article

HOW TO GENERATE QUALIFIED LEADS IN 2024



Read more
In today's highly competitive environment, understanding and prioritizing client
lifetime value (CLTV) has become essential. Extensive research has consistently
shown that retaining existing clients is far more cost-effective than
acquisition. As far back as 2020, Harvard Business…
Guide

HOW TO DRIVE CLTV: A GUIDE TO FOSTERING BRAND EVANGELISM



Read more
More often than not, even the most qualified leads are not yet ready to buy when
they discover your brand. This is where lead nurturing comes into play. By
educating your target accounts and presenting the value of your solutions, lead
nurturing enables companies to prime prospective buyer
Article

5 LEAD NURTURING MISTAKES TO AVOID IN 2024



Read more
Determining the factors that lead to the success (or failure) of a demand
strategy is not always straightforward due to the long-term nature of campaigns
and the average duration of B2B sales cycles. However, there are five common
reasons as to why a demand strategy might not meet…
Article

5 REASONS WHY YOUR DEMAND GENERATION STRATEGY IS NOT PERFORMING AND HOW TO FIX
IT



Read more
INFUSE Unveils Strategic Partnership with 6sense to Transform Demand
Intelligence and Activation
Press

INFUSE UNVEILS STRATEGIC PARTNERSHIP WITH 6SENSE TO TRANSFORM DEMAND
INTELLIGENCE AND ACTIVATION



Read more
Webinar

WEBINAR: ADAPTING YOUR REVENUE STRATEGIES TO WIN THE HEARTS, MINDS, AND BUDGETS
OF YOUR DEFENSIVE BUYING GROUPS



51:44

Effective B2B lead nurturing requires a wealth of informative and relevant
touchpoints to meet diverse buyer needs and interests, and ultimately, encourage
their progression throughout the sales funnel. Therefore, understanding the most
suitable content to address a buyer’s evolving…
Article

LEAD NURTURING PLAYBOOK: HOW TO ALIGN B2B CONTENT WITH THE BUYER’S JOURNEY



Read more
In both the online and offline space, content is central to building brand
identity, awareness, and authority by establishing the value an organisation
brings to its target market and specific industry.
Guide

DEFINITIVE GUIDE TO B2B CONTENT MARKETING



Read more
Omnichannel marketing is an approach to marketing channel strategies that
focuses on providing a seamless and consistent experience across all channels
and touchpoints, both online and offline.
Article

5 STEPS TO ESTABLISHING A COMPELLING OMNICHANNEL PRESENCE



Read more
Lead nurturing is a key component of modern B2B marketing strategies, not only
for educating leads on a company's solutions and guiding them toward a purchase
but also for contributing to forming strong, long-lasting relationships.
Article

6 LEAD NURTURING STRATEGIES FOR REACHING BEYOND THE INBOX



Read more
Demand generation is the process of guiding prospects along their buyer’s
journey with a brand and its offers, from completely unaware to becoming a
qualified lead, and finally, a client.
Outlook

OUTLOOK 2023 WHAT WE GOT RIGHT (AND WHAT WE GOT WRONG)



Read more
Businesses looking for long-term, sustainable growth should be aware of the
importance of SEO (search engine optimisation) and CRO (conversion rate
optimisation) techniques. 
Article

LEVERAGING SEO TO BOOST CONVERSIONS



Read more
2024 is set to be a year of optimistically mild expectations. Buyers are likely
to remain scrutinous yet obligated to purchase solutions that deliver ROI and
enable better tech stack integration and alignment between teams.
Outlook

DRIVE DEMAND PERFORMANCE OUTCOMES WITH ABX



Read more
The B2B landscape has undergone profound changes in recent years. Markets have
become increasingly saturated, and competition is fiercer than ever as brands
struggle to keep up with the rising tide of content and a growing number of
touchpoints needed to engage with buying committees.
Outlook

PARTNERSHIP AND CHANNEL OPPORTUNITIES IN 2024



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As we look to the year ahead, now is the time to take stock of the biggest
factors shaping B2B buyer needs and behaviors to determine the strategies
essential to achieving performance goals in 2024. 
Outlook

INFUSE INSIGHTS REPORT: VOICE OF THE BUYER 2024



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As we look to the year ahead, now is the time to take stock of the biggest
factors shaping B2B buyer needs and behaviours to determine the strategies
essential to achieving performance goals in 2024. 
Outlook

INFUSE INSIGHTS REPORT: VOICE OF THE MARKETER 2024



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Since the onset of the COVID-19 pandemic, global markets have struggled with
economic challenges and uncertainty. Rising inflation, stagnant wages, and
geopolitical conflicts contribute to further increasing the strain on the
worldwide economy.
Outlook

THE STATE OF AI IN DEMAND GENERATION IN 2024



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2024 is set to be a year of optimistically mild expectations. Buyers are likely
to remain scrutinous yet obligated to purchase solutions that deliver ROI and
enable better tech stack integration and alignment between teams.
Outlook

HOW TO TACKLE BUYER SCRUTINY WITH DEMAND



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Since the onset of the COVID-19 pandemic, global markets have struggled with
economic challenges and uncertainty. Rising inflation, stagnant wages, and
geopolitical conflicts contribute to further increasing the strain on the
worldwide economy.
Outlook

THE GREAT TECH STALL



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The B2B landscape has undergone profound changes in recent years. Markets have
become increasingly saturated, and competition is fiercer than ever as brands
struggle to keep up with the rising tide of content and a growing number of
touchpoints needed to engage with buying committees.
Outlook

ANCHOR YOUR GTM SUCCESS WITH REVOPS: AN APPROACH FOR DRIVING REVENUE ACROSS YOUR
ORGANISATION



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Demand generation is the process of guiding prospects along their buyer’s
journey with a brand and its offers, from completely unaware to becoming a
qualified lead, and finally, a client.
Article

WHY DEMAND GENERATION GENERATES BETTER ROI THAN LEAD LISTS



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Lead nurturing refers to a long-term marketing strategy that seeks to foster
trust and relationships with prospects to present a brand as a potential
solution provider. This is done via the delivery of valuable content and
resources across the buyer’s journey and beyond.
Guide

DEFINITIVE GUIDE TO B2B LEAD NURTURING



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Global Reach
We fuel your engagement with our extensive first-party database of B2B profiles
around the world.
Local Focus
With access to 63,980,000 B2B profiles specific to your region, we are poised to
connect you with your local audience, no matter how niche.
Precision Targeting
Our global audience comprises B2B profiles from 16+ million companies in 32+
verticals at all seniority levels and industries.
252+ million
B2b profiles
Our extensive first-party database of professionals from over 16+ million
companies
in 32+ verticals allows us to deliver extraordinary engagement in your
audience’s niche.


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