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Text Content

 * HOME
 * ABOUT
 * WORK
 * SERVICES
 * BLOGS
 * CONTACT


   
 * 
   


 * RESEARCH

   


 * INSIGHTS

   


 * STRATEGY

   


 * IT ALL STARTS WITH A VISION

   


 * WE JUST LOVE WHAT WE DO

   
 * 










STRATEGIC. INTEGRATED. INNOVATIVE.




STRATEGIC.

Don’t take our word for it. Ask our toughest critics, our clients, what our
thinking does for their business.


INTEGRATED.

We’re not a single shop, we’re a family of specialists. We share clients and
skills to deliver success.


INNOVATIVE.

If there’s one thing we’ve learned in all these years it’s that you better keep
learning. It pays to be curious.





THE AGENCY

For forty years, Bodden Partners has been an independent marketing agency in New
York. That means we’ve got roots, tenacity, and a passion for innovation.

We like to start with research, which leads us to a strategy, so our creative
ideas are born relevant.

We make one promise to every client. We create customers.

Visit our portfolio to see what we do.





OUR WORK


 * All
 * Digital Interactive
 * Direct Marketing
 * Events
 * PR
 * Print
 * Retail
 * Social




 * NEW YORK STATE NURSES ASSOCIATION
   
   Events, Social


 * TEXAS MEDICAL ASSOCIATION INSURANCE TRUST
   
   Digital Interactive, Direct Marketing


 * CATHOLIC HEALTH INITIATIVES
   
   Digital Interactive


 * NATIONAL EDUCATION ASSOCIATION
   
   Digital Interactive, Events


 * NATIONAL GEOGRAPHIC
   
   Digital Interactive, Social


 * ST. VINCENT’S AND THE GRENADINES
   
   Digital Interactive, Social


 * NEA MEMBER BENEFITS
   
   Digital Interactive, Direct Marketing, Events


 * NATIONAL COFFEE ASSOCIATION
   
   Digital Interactive, Social


 * ALWAYS BEST CARE
   
   Digital Interactive, PR, Social


 * TRANSAMERICA
   
   Digital Interactive, Direct Marketing


 * HOFSTRA UNIVERSITY MEN’S BASKETBALL
   
   Digital Interactive, PR, Social


 * LTCI PARTNERS
   
   Digital Interactive, Direct Marketing


 * ISRAEL MINISTRY OF TOURISM
   
   Digital Interactive, Direct Marketing, Social


 * YACHT COUNCIL
   
   Digital Interactive, Events, Social







"IN THIS DAY AND AGE SURPASSING A GOAL BY 65% IS UNHEARD OF, AND WE ALL KNOW IT
WAS DUE TO THE NEW CREATIVE BODDEN DEVELOPED TO LEVERAGE KEY MEMBER DATA AND
ENHANCE THE RELEVANCY OF OUR MARKETING."

ZACH REID - NEA MEMBER BENEFITS



SERVICES




ANALYTICS


ANALYTICS

Using analytics, we can help customize your Digital Marketing Strategy in order
to maximize your ROI.


SOCIAL MEDIA


SOCIAL MEDIA

Maximize your Digital Advertising ROI. Obtain leads and analyze real-time data.
A multi-faceted approach to digital marketing using unique strategies for every
client.


DIGITAL MARKETING


DIGITAL MARKETING

We can help you customize your Digital Marketing strategy in order to maximize
your ROI. Using a patented technology to obtain leads, analyze real time data &
deliver results.


BRANDING


BRANDING

Whether your needs are small or large, we offer all the research, marketing and
branding services—delivered by some of the best minds in the business.


EVENTS


EVENTS

We can help you design experiences that can create meaningful interaction with
your brand to your customers. May it be product launches or tradeshows, let
Bodden Partners sweat all the details.


PROMOTIONS


PROMOTIONS

We're renowned for creating cutting edge promotional programs to fulfill the
mission of targeted marketing campaigns.




CLIENTS






TESTIMONIALS



“Bodden has done a marvelous job for the State of Israel for the last 25 years.
They look at the current situation, analyze what we’ve done in the past, and
combine that learning into campaigns that overcome the problems facing us. They
always offer very smart ways to save money, and time, while building campaigns
that gave us the immediate results the Ministry demands.”

Haim Gutin, Israel Ministry of Tourism

“Bodden’s powerful research process provided us with revealing insights that
they were able to turn into a great strategy. From the naming of the product
through the development of a fully integrated launch, they were an invaluable
partner every step of the way.”

Jane Rheaume , Marketing Director, Transamerica

“In this day and age surpassing a goal by 65% is unheard of, and we all know it
was due to the new creative Bodden developed to leverage key member data and
enhance the relevancy of our marketing.”

Zach Reid , NEA Member Benefits




IF YOU HAVE A PROJECT IN MIND, COME TALK TO US.
WE LOVE TO HEAR FROM YOU.




CONTACT INFO

 * 1430 Broadway Suite 403 New York NY 10018
 * +1 212 328 1111
 * info@boddenpartners.com
 * www.boddenpartners.com

















FROM THE BLOG




OVERCOMING TODAY’S ASSOCIATION MARKETING CHALLENGES

August 2, 2021


The current economic environment is impacting associations on multiple fronts.
Competing financial priorities are causing many current members to re-evaluate
the return on their dues dollars. The impact is also being felt in lower
conversion rates among prospective members. According to the 2014 Membership
Marketing Report, half of associations have a market penetration of 40% or less
of their available market.

Read More


GOOD NEWS FOR LIFE INSURANCE MARKETERS

June 29, 2021




Insurance agents across the nation have been waiting, and waiting and waiting
for Millennials to start buying life insurance and other life stage related
insurance products. However since Millennials are marrying, starting families
and buying homes later than previous generations, many insurance companies are
unsure when to begin targeting Millennials in earnest.

Read More


LIFE INSURANCE MARKETING NEEDS A FACELIFT

June 25, 2021




“Life insurance is for old people. I’m young with my whole future ahead of me.
Life insurance can wait, my student loans can’t. ”

Read More


THE SECRET TO IMPROVING ASSOCIATION MEMBER ENGAGEMENT

May 30, 2021


Studies show that on average only about 20% of members ever engage with an
association after joining. Some members may attend an association conference or
take advantage of a professional development meeting, but the vast majority of
members never get involved or become engaged with the association.

Read More


THE IMPACT OF WEARABLES ON THE LIFE INSURANCE INDUSTRY

April 26, 2021




According to the just released 2016 Insurance Barometer Study, 51 percent of
Millennials and 30 percent of people overall are very or extremely likely to
consider wearing an activity tracker and share those results with a life
insurance company in return for financial rewards for healthy behaviors.

Read More


UNLEASHING THE VALUE OF MEMBERSHIP

August 27, 2020


Mission, vision statements and core values vary from one association to another.
 Yet despite their differences, associations are poised to play a vital role in
our society. They give voice to an industry or any group that shares a common
concern. They provide a host of member benefits including networking,
professional development, information, research, statistics and a forum to
discuss common problems and solutions. Yet despite all these resources and
services, surprisingly few members take advantage of these programs.

Read More


THE PROTECTION PARADOX

July 26, 2020




Insurance marketers are living in the best of times and yet in the worst of
times. The need for protection has never been more evident. Americans are being
bombarded by more risks from more sources than ever before.

Read More


HOW TO GET MORE ASSOCIATION MEMBERS TO ATTEND CONFERENCES

June 27, 2020




According to industry research, the vast majority of Association members do not
attend their organization’s conference. What is behind these numbers? Where
members in the past may have looked to associations for community and
networking, social media is now redefining how people interact. Once a primary
resource for relevant industry-specific information, Associations now compete
with a host of tailored information resources proliferating online.

Read More


PUTTING THE AFFINITY BACK IN AFFINITY MARKETING

March 29, 2020


Associations of types and missions are struggling with low member engagement and
participation. The value proposition associations offer their members can now be
found by other means. Once a primary resource for relevant industry-specific
information, associations now compete with a host of tailored information
resources proliferating online.

Read More


HOW TO CREATE A “MUST ATTEND” CONFERENCE

January 25, 2020


In our research, we have found that most Associations and professional groups
are eager to increase the number of members who attend their conferences.
According to recent industry research, 80% of members do not attend the
Association’s annual conference. When asked about their reasons for not
attending, many members respond that the conference is irrelevant, boring,
inconvenient and expensive.

Read More


MARKETERS, DON’T BE DECEIVED BY DEMOGRAPHICS

January 21, 2020




At this very moment, a client is handing its agency reams of reports to brief
them on a new product. The target audience is described in detail. Be they
Millennials, Baby Boomers, or a segment with a catchier name, say Alpha Moms,
chances are if you showed the description to the target they wouldn’t recognize
themselves.

Read More


5 WAYS FOR ASSOCIATIONS TO INCREASE CONFERENCE ATTENDANCE

December 29, 2019


Associations invest heavily to provide conferences, meetings, and training
opportunities to members yet industry statistics show only 20% take advantage of
these offerings. What can associations do to increase attendance? This blog post
is the first of five-part series that will answer that question.

Read More


DATA DATA EVERYWHERE AND NOT A THOUGHT TO THINK

December 21, 2019




Under more scrutiny than ever before, marketing managers are turning to data to
take the guesswork out of business decisions and justify spending. Today’s
marketing channels generate an ever-increasing variety, volume, velocity and
complexity of information. Every action and interaction can be recorded, tracked
and analyzed.

Read More




Copyright © 2020 - Bodden Partners | All Rights Reserved

Unauthorized use and/or duplication of this material without express and written
permission from the author and/or owner is strictly prohibited. Citations,
excerpts and links may be used, provided that full and clear credit is given to
Bodden Partners with appropriate and specific direction to the original content.

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