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Manager, Brand Partnerships - DACH

Berlin, Germany

Marketing & Promotions
Associate, Production Finance - DACH

Berlin, Germany

Finance, Strategy, And Accounting
Counsel - Marketing, Advertising and Consumer Products (MACC), EMEA

Berlin, Germany

Legal & Public Policy
Product Machine Learning Research Leader

USA - Remote

Data Science & Analytics
Telearbeit
Weitere Positionen anzeigen


MANAGER, BRAND PARTNERSHIPS - DACH

Berlin, Germany

Jetzt bewerben 1 Element hinzugefügt

--------------------------------------------------------------------------------

STELLENSUCHAUFTRAG-ID

AJRT44568

TEAMS

Marketing & Promotions

ARBEITSTYP

Vor Ort

--------------------------------------------------------------------------------

Netflix is one of the world’s leading entertainment services with 278 million
paid memberships in over 190 countries enjoying TV series, films and games
across a wide variety of genres and languages. Members can play, pause and
resume watching as much as they want, anytime, anywhere, and can change their
plans at any time.


 

The Role

We are the world’s biggest fans of entertainment, and we’re always looking to
give members the thrill of the next great story. It’s an exciting time to join
Netflix as we continue to raise the bar and innovate in how we serve our fans
and members.






About The Team




The Marketing Partnerships team collaborates with external partners and internal
cross-functional teams to create compelling campaigns, activations,
sponsorships, and other innovative solutions. As part of our overall marketing
efforts, we partner with admired consumer brands to promote our titles and fuel
fandom with creative marketing campaigns that drive outsized conversation. These
‘Brand Partnerships’ allow us to unlock new channels, reward fans, and engage
new audiences. Importantly, these partnerships are an opportunity to develop
unique ideas that neither brand could do without each other. Examples of the
work created by this group can be found here - https://www.netflixmp.com/ 






About The Role




You will lead outreach with potential brand partners to build relationships and
gain a deep understanding of their goals, planning process, creative ambition,
and core equities. You will negotiate and shape robust partnerships with admired
brands in support of Netflix’s most prominent films and series. 
 




At the earliest stages of development, you will work cross-functionally with the
content, marketing, and legal teams to identify titles that strategically align
with the Netflix Brand Partnership approach. You will research and engage with a
cross-section of brands to identify potential partners and find meaningful
connections between titles, audiences, and partner’s marketing priorities. 
 




You will be a part of a multi-disciplinary working team within the Marketing
Partnerships function. These working teams consist of a brand partner lead (this
role) who leads partner engagement and sets the conditions for a successful
partnership; a strategy lead that develops strategic intersections between our
title and a brand’s positioning; a creative lead who oversees the campaign
development; and a production lead that helps to bring the idea to life. You
will be tasked with building mutually beneficial deals, using your judgment,
business context, and experience to craft a custom approach. You’ll contribute
toward the development of highly creative co-promotional campaigns that increase
awareness, interest and conversation for both the partner brand and the title.
There is no one-size-fits-all approach to any aspect of our partnerships, from
deals to creative ideas, so the ideal candidate will have an entrepreneurial
spirit. 
 




You will build brand partnership presentations, lead partner discussions and
negotiations, and manage partner relationships. You will also work with title
marketing, media, publicity, and social teams to integrate partnership campaigns
into title marketing plans and look to extend these campaigns across countries
and regions should there be an opportunity to do so. This role will be
responsible for the overall partner relationship, with a focus on maintaining
open communication before, during, and after the execution of a partnership
campaign. 






This role will also be at the forefront of establishing the output of our
emerging integrated marketing and sponsorship offerings, which are new to
Netflix and come on the back of our Ad-supported tier and our increasing
ventures into live entertainment. It’s a huge opportunity to be at the forefront
of a new Netflix offering, one that not only continues to prove how Netflix is
the most innovative entertainment company in the world but also helps to deliver
and grow an important new revenue stream for the business.




KEY RESPONSIBILITIES:

 * Building the strategic vision for brand partnerships in Germany, identifying
   brands that might be a good fit for the Netflix brand and/or key Netflix
   titles.
 * Extracting insights from partners and internal marketing teams to develop and
   steer the strategic & creative vision from beginning through to execution.
 * Writing strategy briefs and building the foundations of a strategic
   intersection between the brand and the title.
 * Drafting and negotiating deal memos and contractual agreements.
 * Experience working alongside Ad Sales and Consumer Products functions.
 * Development of memos, in English, that can articulate clear thinking to
   inform and guide major decisions or voice opinions that can be shared
   publicly within the broader Netflix Marketing Org (and sometimes beyond).
 * Providing guidance and feedback to partner creative agencies and brands.
 * Working closely with internal creative groups as well as external agency
   partners.
 * Translating our brand/marketing requirements into ideas the partner and
   ultimately consumer easily understands.
 * Drive successful integration of broader creative content and brand
   initiatives at Netflix and our strategic partners.
 * Collaboration with cross-functional teams including Creative Marketing,
   Editorial & Publishing, Content, Creative Production, and Public Relations.



REQUIREMENTS:

 * Has 7+ years of experience developing, negotiating, and executing incredibly
   creative entertainment partnerships or brand campaigns.
 * Experience within a film or TV environment, including working with content
   teams in early development work for film or series (or both).
 * Clear and articulate writer, in both German and English, who is comfortable
   crafting a narrative and developing points of view, despite some ambiguity or
   uncertainty.  
 * Proven experience in brand and/or consumer marketing.
 * Has demonstrated the ability to leverage research, insights and analytics to
   inform creative strategy.
 * Able to give strong input on strategy and a clear POV on creative work.
 * Experience and palpable passion for building great content marketing programs
   that are unique and scalable.  
 * Demonstrated ability to prioritize and drive results.



PERSONALITY ATTRIBUTES:

 * Passionate and curious about marketing, brands, and entertainment.
 * Strategic, forward-thinker, extremely organized, effective communicator, and
   thrive in a fast-paced environment.
 * A passion for both deal-making and creative marketing.
 * Has a record of cultivating relationships and a deep level of respect with
   top brand marketers
 * Capable of working independently as well as part of a broader team.
 * A dynamic presenter who can captivate and communicate effectively with senior
   executives, showrunners, filmmakers, and partner leadership
 * Can organize, clarify and communicate complex ideas quickly, succinctly and
   accurately. 
 * High level of intellectual curiosity with the ability to demonstrate strong
   judgment in the face of ambiguity.
 * Agile, goal-oriented, driven to succeed and always up for a challenge.
 * Has a passion for unique and innovative marketing campaigns.
 * Can flourish in our unique company culture.


 



We are an equal opportunity employer and celebrate diversity, recognizing that
diversity of thought and background builds stronger teams. We approach diversity
and inclusion seriously and thoughtfully. We do not discriminate on the basis of
race, ethnicity, religion, color, place of birth, sex, gender identity or
expression, sexual orientation, age, marital status, military service status or
disability status.



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