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Submitted URL: http://innovid.com/
Effective URL: https://www.innovid.com/
Submission: On June 14 via manual from US — Scanned from FI
Effective URL: https://www.innovid.com/
Submission: On June 14 via manual from US — Scanned from FI
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<p>Innovid needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and
commitment to protecting your privacy, please review our <span style="text-decoration: underline;"><a href="https://www.innovid.com/privacy-policy/" rel=" noopener">Privacy Policy</a></span>.</p>
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Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.
NameProviderPurposeExpiryTypecheckForPermissionBeeswaxDetermines whether the
user has accepted the cookie consent box. 1 dayHTTPcCisionUsed in order to
detect spam and improve the website's security. 6
monthsHTTPtest_cookieGoogleUsed to check if the user's browser supports
cookies.1 dayHTTP__cf_bm [x5]Glassdoor
Hubspot
Cision
Typeform
VimeoThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.1 dayHTTPASP.NET_SessionIdWestPreserves the visitor's session state
across page requests.SessionHTTPincap_ses_#WestPreserves users states across
page requests.SessionHTTPnlbi_#WestUsed to ensure website security and fraud
detection.SessionHTTPvisid_incap_#WestPreserves users states across page
requests.1 yearHTTPCONSENT [x2]Google
YouTubeUsed to detect if the visitor has accepted the marketing category in the
cookie banner. This cookie is necessary for GDPR-compliance of the website. 2
yearsHTTP__cfruidInnovidThis cookie is a part of the services provided by
Cloudflare - Including load-balancing, deliverance of website content and
serving DNS connection for website operators.
SessionHTTPCookieConsentCookiebotStores the user's cookie consent state for the
current domain1 yearHTTPli_gcLinkedInStores the user's cookie consent state for
the current domain2 yearsHTTPJSESSIONID [x2]New Relic
AmobeePreserves users states across page
requests.SessionHTTPembed/v3/counters.gifHubspotUsed to implement forms on the
website.SessionPixelAWSALBTGTypeformRegisters which server-cluster is serving
the visitor. This is used in context with load balancing, in order to optimize
user experience. 7 daysHTTPAWSALBTGCORSTypeformRegisters which server-cluster is
serving the visitor. This is used in context with load balancing, in order to
optimize user experience. 6 daysHTTP
Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.
NameProviderPurposeExpiryTypelang [x2]LinkedInRemembers the user's selected
language version of a
websiteSessionHTTPCookieConsentBulkSetting-#CookiebotEnables cookie consent
across multiple websitesPersistentHTMLloglevelplay.hubspotvideo.comMaintains
settings and outputs when using the Developer Tools Console on current
session.PersistentHTMLplayerVimeoSaves the user's preferences when playing
embedded videos from Vimeo.1 yearHTTPsync_activeVimeoContains data on visitor's
video-content preferences - This allows the website to remember parameters such
as preferred volume or video quality. The service is provided by
Vimeo.com.PersistentHTML
Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.
NameProviderPurposeExpiryTypeevents/1/#New RelicUsed to monitor website
performance for statistical purposes.SessionPixeljserrors/1/#New
RelicPendingSessionPixelcollect [x2]Google
LinkedInUsed to send data to Google Analytics about the visitor's device and
behavior. Tracks the visitor across devices and marketing
channels.SessionPixel__hsscjs.hs-banner.comIdentifies if the cookie data needs
to be updated in the visitor's browser.1 dayHTTP__hssrcjs.hs-banner.comUsed to
recognise the visitor's browser upon reentry on the
website.SessionHTTP__hstcjs.hs-banner.comSets a unique ID for the session. This
allows the website to obtain data on visitor behaviour for statistical
purposes.179 daysHTTP_gaGoogleRegisters a unique ID that is used to generate
statistical data on how the visitor uses the website.2 yearsHTTP_gatGoogleUsed
by Google Analytics to throttle request rate1 dayHTTP_gidGoogleRegisters a
unique ID that is used to generate statistical data on how the visitor uses the
website.1 dayHTTP_hjAbsoluteSessionInProgressHotjarThis cookie is used to count
how many times a website has been visited by different visitors - this is done
by assigning the visitor an ID, so the visitor does not get registered twice.1
dayHTTP_hjFirstSeenHotjarThis cookie is used to determine if the visitor has
visited the website before, or if it is a new visitor on the website.1
dayHTTP_hjIncludedInPageviewSampleHotjarUsed to detect whether the user
navigation and interactions are included in the website’s data analytics. 1
dayHTTP_hjSession_#HotjarCollects statistics on the visitor's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been read.1 dayHTTP_hjSessionUser_#HotjarCollects statistics on
the visitor's visits to the website, such as the number of visits, average time
spent on the website and what pages have been read.1
yearHTTP_hjTLDTestHotjarRegisters statistical data on users' behaviour on the
website. Used for internal analytics by the website operator.
SessionHTTPhubspotutk [x2]js.hs-banner.com
play.hubspotvideo.comSets a unique ID for the session. This allows the website
to obtain data on visitor behaviour for statistical purposes.179
daysHTTPAnalyticsSyncHistoryLinkedInUsed in connection with data-synchronization
with third-party analysis service. 29 daysHTTPvuidVimeoCollects data on the
user's visits to the website, such as which pages have been read.2
yearsHTTPyt-player-headers-readableYouTubeUsed to determine the optimal video
quality based on the visitor's device and network settings. PersistentHTML
Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.
NameProviderPurposeExpiryTyped/pxDrawbridgeCollects data on visitors'
preferences and behaviour on the website - This information is used make content
and advertisement more relevant to the specific visitor.
SessionPixelUDrawbridgeCollects unidentifiable data that is sent to an
unidentifiable source. The source's identity is kept secret by the company,
Whois Privacy Protection Service, Inc.3 monthsHTTPsp.plOathRegisters user
behaviour and navigation on the website, and any interaction with active
campaigns. This is used for optimizing advertisement and for efficient
retargeting. SessionPixelbitoBeeswaxSets a unique ID for the visitor, that
allows third party advertisers to target the visitor with relevant
advertisement. This pairing service is provided by third party advertisement
hubs, which facilitates real-time bidding for advertisers.1
yearHTTPbitoIsSecureBeeswaxPresents the user with relevant content and
advertisement. The service is provided by third-party advertisement hubs, which
facilitate real-time bidding for advertisers.1 yearHTTPtuuidDemandBaseCollects
visitor data related to the user's visits to the website, such as the number of
visits, average time spent on the website and what pages have been loaded, with
the purpose of displaying targeted ads.2 yearsHTTPtuuid_luDemandBaseContains a
unique visitor ID, which allows Bidswitch.com to track the visitor across
multiple websites. This allows Bidswitch to optimize advertisement relevance and
ensure that the visitor does not see the same ads multiple times. 2
yearsHTTPvalidateCookieDemandBaseUsed in context with Account-Based-Marketing
(ABM). The cookie registers data such as IP-addresses, time spent on the website
and page requests for the visit. This is used for retargeting of multiple users
rooting from the same IP-addresses. ABM usually facilitates B2B marketing
purposes.SessionPixelIDEGoogleUsed by Google DoubleClick to register and report
the website user's actions after viewing or clicking one of the advertiser's ads
with the purpose of measuring the efficacy of an ad and to present targeted ads
to the user.1
yearHTTPpagead/viewthroughconversion/820393088GooglePendingSessionPixelfrMeta
Platforms, Inc.Used by Facebook to deliver a series of advertisement products
such as real time bidding from third party advertisers.3 monthsHTTPtrMeta
Platforms, Inc.Used by Facebook to deliver a series of advertisement products
such as real time bidding from third party
advertisers.SessionPixelads/ga-audiencesGoogleUsed by Google AdWords to
re-engage visitors that are likely to convert to customers based on the
visitor's online behaviour across
websites.SessionPixelpagead/1p-user-list/#GoogleTracks if the user has shown
interest in specific products or events across multiple websites and detects how
the user navigates between sites. This is used for measurement of advertisement
efforts and facilitates payment of referral-fees between
websites.SessionPixel__ptq.gifHubspotSends data to the marketing platform
Hubspot about the visitor's device and behaviour. Tracks the visitor across
devices and marketing channels.SessionPixel_fbp Meta Platforms, Inc.Used by
Facebook to deliver a series of advertisement products such as real time bidding
from third party advertisers.3 monthsHTTP_gcl_auGoogleUsed by Google AdSense for
experimenting with advertisement efficiency across websites using their
services. 3
monthsHTTPconversion/1hk1arInnovidPendingSessionPixelconversion/1hk1asInnovidPendingSessionPixelconversion/1hk1atInnovidPendingSessionPixelconversion/1hk1b6InnovidPendingSessionPixelconversion/1hk1b7InnovidPendingSessionPixelconversion/1hk1b9InnovidPendingSessionPixelconversion/1hk1baInnovidPendingSessionPixelconversion/1hk1bbInnovidPendingSessionPixelconversion/1hk1bcInnovidPendingSessionPixelconversion/1hk1beInnovidPendingSessionPixelconversion/1hk1bfInnovidPendingSessionPixelconversion/1hk1bmInnovidPendingSessionPixelconversion/1hk1boInnovidPendingSessionPixelconversion/1hk1bpInnovidPendingSessionPixelconversion/1hk1bsInnovidPendingSessionPixelconversion/1hk1btInnovidPendingSessionPixelconversion/1hk1buInnovidPendingSessionPixelconversion/1hk1c3InnovidPendingSessionPixelconversion/1hk1c4InnovidPendingSessionPixelconversion/1hk1c5InnovidPendingSessionPixelconversion/1hk1cbInnovidPendingSessionPixelconversion/1hk1ccInnovidPendingSessionPixelconversion/1hk1cdInnovidPendingSessionPixelconversion/1hk1cgInnovidPendingSessionPixelconversion/1hk1ciInnovidPendingSessionPixelconversion/1hk1clInnovidPendingSessionPixelconversion/1hk1cmInnovidPendingSessionPixelconversion/1hk1cnInnovidPendingSessionPixelconversion/1hk36bInnovidPendingSessionPixelconversion/1hk36cInnovidPendingSessionPixelretargeting/pixelInnovidPendingSessionPixelsmcx_0_last_shown_atSurveymonkeyUsed
in context with the website’s pop-up questionnaires and messengering. The data
is used for statistical or marketing purposes.SessionHTTPuuid [x2]Innovid
MediMathThis cookie is used to optimize ad relevance by collecting visitor data
from multiple websites – this exchange of visitor data is normally provided by a
third-party data-center or ad-exchange.3 monthsHTTPbcookieLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.2
yearsHTTPbscookieLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.2 yearsHTTPli_sugrLinkedInCollects data on
user behaviour and interaction in order to optimize the website and make
advertisement on the website more relevant. 3 monthsHTTPlidcLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.1
dayHTTPUserMatchHistoryLinkedInUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences. 29
daysHTTP__hmplplay.hubspotvideo.comCollects information on user preferences
and/or interaction with web-campaign content - This is used on
CRM-campaign-platform used by website owners for promoting events or
products.PersistentHTMLpxrcLiveRampThis cookie registers data on the visitor.
The information is used to optimize advertisement relevance. 2
monthsHTTPrlas3LiveRampCollects visitor data related to the user's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted ads.1
yearHTTPattr_multitouchSurveyMonkeyUsed in context with SEO and conversion
optimization. Gathers any user reports or behavioral data into reports for the
website operator. This service is provided by a third-party analysis-service.1
yearHTTPep#SurveyMonkeySaves user states across page requests when completing a
web-based survey.1 dayHTTPuidAmobeeCollects anonymous data related to the user's
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THE ANA AND INNOVID INTRODUCE GROUNDBREAKING CTV MEASUREMENT STUDY
Download Now
THE ANA AND INNOVID INTRODUCE GROUNDBREAKING CTV MEASUREMENT STUDY
Download Now
PRESENTING OUR GLOBAL BENCHMARKS REPORT
CTV BEATS MOBILE AND MORE INSIGHTS
Download Now
PRESENTING OUR GLOBAL BENCHMARKS REPORT
CTV BEATS MOBILE AND MORE INSIGHTS
Download Now
REIMAGINE TV MEASUREMENT WITH
TVSQUARED BY INNOVID
Learn More
REIMAGINE TV MEASUREMENT WITH
TVSQUARED BY INNOVID
Learn More
INNOVID IS A PUBLIC COMPANY!
NYSE:CTV
Learn More
INNOVID IS A PUBLIC COMPANY!
NYSE:CTV
Learn More
THE ANA AND INNOVID INTRODUCE GROUNDBREAKING CTV MEASUREMENT STUDY
Download Now
THE ANA AND INNOVID INTRODUCE GROUNDBREAKING CTV MEASUREMENT STUDY
Download Now
PRESENTING OUR GLOBAL BENCHMARKS REPORT
CTV BEATS MOBILE AND MORE INSIGHTS
Download Now
PRESENTING OUR GLOBAL BENCHMARKS REPORT
CTV BEATS MOBILE AND MORE INSIGHTS
Download Now
REIMAGINE TV MEASUREMENT WITH
TVSQUARED BY INNOVID
Learn More
REIMAGINE TV MEASUREMENT WITH
TVSQUARED BY INNOVID
Learn More
INNOVID IS A PUBLIC COMPANY!
NYSE:CTV
Learn More
INNOVID IS A PUBLIC COMPANY!
NYSE:CTV
Learn More
THE ANA AND INNOVID INTRODUCE GROUNDBREAKING CTV MEASUREMENT STUDY
Download Now
THE ANA AND INNOVID INTRODUCE GROUNDBREAKING CTV MEASUREMENT STUDY
Download Now
* Global Benchmarks Report
* Introducing TVSquared by Innovid
* Innovid is a Public Company
* [Research Study] Decoding CTV Measurement
AN INDEPENDENT CTV ADVERTISING AND
MEASUREMENT PLATFORM FOR THE WORLD'S LARGEST BRANDS
Effortlessly engage your audiences with scaled ad serving, data-driven
personalization, real-time decisioning, and accredited measurement all through
the market leader in CTV innovation.
Connected TV Advertising Ad Serving Creative Management Advertising Measurement
Identity Resolution Publisher Solutions
CONNECTED TV ADVERTISING MADE SIMPLE
There’s no such thing as one-size-fits-all in CTV advertising. Dozens of
devices, shifting specs, and new platforms launching every month means that you
need technology you can trust to help navigate creative, activate campaigns, and
calculate impact. Our built-for-television technology helps marketers
confidently navigate the streaming landscape through open integrations and
unmatched delivery scale.
Learn Morecaret
GLOBAL AD SERVING BUILT FOR THE BIGGEST SCREEN
Simplify global ad delivery with instant validation and automatic encoding to
unique publisher requirements in more than 70 countries — all from a single
asset. As audiences make the switch from linear to connected TV, our
built-for-television approach helps marketers confidently follow suit while
connecting across channels.
Learn Morecaret
SEAMLESS CREATIVE MANAGEMENT FOR CTV AND BEYOND
The impact of engaging, personalized creative cannot be overstated, but bringing
that to life — at scale — can be intimidating. That’s where our award-winning
creative management solutions come into play. Use our interactive and dynamic
creative optimization (DCO) tools to create customized ads designed to improve
performance and deliver against your unique business objectives.
Learn Morecaret
ADVERTISING MEASUREMENT YOU CAN TRUST
With consumer engagement becoming increasingly fragmented across devices,
marketers are struggling to reconcile data across disparate sources. The demand
for a measurement solution that can be relied on as a single source of truth is
high, and fortunately, Innovid is uniquely positioned to take on the challenge.
Innovid Insights, our flagship measurement solution built with TV at the center,
gives you the unbiased data you need to execute sophisticated planning and
in-flight reach, frequency, and media-efficiency optimizations.
Learn Morecaret
A FORWARD-THINKING APPROACH TO IDENTITY RESOLUTION
Identity is a critical component to advertising, but our evolving ecosystem will
never adapt to a one-solution-to-rule-them-all approach. To help you better
understand and target audiences, Innovid Key unlocks numerous identity
solutions, anchored in an unparalleled ad serving footprint across over 95
million CTV homes, in a secure, privacy-compliant manner. The result is identity
resolution at scale that allows you to reach the right people with the right
message while ensuring data transparency and ownership.
Learn Morecaret
PUBLISHER SOLUTIONS TO MAXIMIZE ADVERTISING REVENUE
Navigate the streaming world with an independent partner that's trusted by
publishers, agencies, and brands. Our leading creative and measurement
solutions, proprietary SDK technology, and seamless integrations with tools you
already know and love will help improve campaign performance, enhance the viewer
experience, and maximize revenue across all screens — including the biggest
screen in the home.
Learn Morecaret
YOU'LL BE IN GOOD COMPANY
DAVIS ELEN ADVERTISING TAPS INNOVID INSIGHTS TO DRIVE UNIQUE REACH FOR TOYOTA
96%
Unique Reach Percentage
~4.3x
Average Campaign Frequency
~35%
Decreased Average
Cost Per Unique Reach
Read the Case Study
INNOVID INSIGHTS MEASURES 80% UNIQUE REACH PERCENTAGE FOR GENERAL MOTORS
80%
Unique Reach Percentage
3.7x
Average Campaign Frequency
76MM
CTV Household Impressions
Read the Case Study
ANHEUSER-BUSCH BENEFITS FROM 45% DECREASE IN COST PER UNIQUE REACH
88%
Unique Household Reach
2x
Average Household Frequency
45%
Decreased Average
Cost Per Unique Reach
Read the Case Study
AMERICAN HONDA MOTOR CO., INC.
“
Innovid Insights allowed us a new and interesting view into how our CTV
investments work together. Innovid gave us the ability to leverage a single
platform to gain a streamlined view of our campaigns. We appreciate their
agnostic perspective and we are excited to see them continue their unique
measurement of the video ecosystem.
Phil Hruska
Media Department Head
MONDELEZ DELIVERS EMOTIONALLY RESONANT EXPERIENCES OR A 29% LIFT IN AD RECALL
29%
Lift in Ad Recall
38%
View-Through Rate
on YouTube
1.5x
Lift over Display
Benchmark for CTR
Read the Case Study
INNOVID INSIGHTS MEASURES 87% UNIQUE REACH PERCENTAGE FOR WHIRLPOOL
87%
Unique Reach Percentage
3.3x
Average Campaign Frequency
+2.5%
Benchmark Reach
of US CTV Universe
Read the Case Study
DAVIS ELEN ADVERTISING TAPS INNOVID INSIGHTS TO DRIVE UNIQUE REACH FOR TOYOTA
96%
Unique Reach Percentage
~4.3x
Average Campaign Frequency
~35%
Decreased Average
Cost Per Unique Reach
Read the Case Study
INNOVID INSIGHTS MEASURES 80% UNIQUE REACH PERCENTAGE FOR GENERAL MOTORS
80%
Unique Reach Percentage
3.7x
Average Campaign Frequency
76MM
CTV Household Impressions
Read the Case Study
ANHEUSER-BUSCH BENEFITS FROM 45% DECREASE IN COST PER UNIQUE REACH
88%
Unique Household Reach
2x
Average Household Frequency
45%
Decreased Average
Cost Per Unique Reach
Read the Case Study
AMERICAN HONDA MOTOR CO., INC.
“
Innovid Insights allowed us a new and interesting view into how our CTV
investments work together. Innovid gave us the ability to leverage a single
platform to gain a streamlined view of our campaigns. We appreciate their
agnostic perspective and we are excited to see them continue their unique
measurement of the video ecosystem.
Phil Hruska
Media Department Head
MONDELEZ DELIVERS EMOTIONALLY RESONANT EXPERIENCES OR A 29% LIFT IN AD RECALL
29%
Lift in Ad Recall
38%
View-Through Rate
on YouTube
1.5x
Lift over Display
Benchmark for CTR
Read the Case Study
INNOVID INSIGHTS MEASURES 87% UNIQUE REACH PERCENTAGE FOR WHIRLPOOL
87%
Unique Reach Percentage
3.3x
Average Campaign Frequency
+2.5%
Benchmark Reach
of US CTV Universe
Read the Case Study
DAVIS ELEN ADVERTISING TAPS INNOVID INSIGHTS TO DRIVE UNIQUE REACH FOR TOYOTA
96%
Unique Reach Percentage
~4.3x
Average Campaign Frequency
~35%
Decreased Average
Cost Per Unique Reach
Read the Case Study
WHAT'S NEW AT INNOVID
News
ADIMPACT PARTNERS WITH INNOVID TO MEASURE POLITICAL TV ADVERTISING ACROSS LINEAR
& CTV
News
NEW STUDY: GLOBAL CTV IMPRESSIONS OUTPACE MOBILE, ACCOUNTING FOR NEARLY HALF OF
VIDEO IMPRESSIONS
News
INNOVID COMPLETES TVSQUARED ACQUISITION, ESTABLISHING GLOBAL INDEPENDENT
MEASUREMENT PLATFORM FOR LINEAR, CTV & DIGITAL
News
MONDELĒZ INTERNATIONAL TAPS INNOVID TO DELIVER PERSONALIZED CREATIVE GLOBALLY
Want to Learn How We Can Make Your Advertising Easier?
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