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K-POP BOY BAND SEVENTEEN MAKE GLASTONBURY HISTORY

28 June 2024
By Mark Savage, Music Correspondent
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Seventeen perform Maestro at Glastonbury 2024

Boy band behemoth Seventeen have made history at the Glastonbury Festival, by
becoming the first K-pop group to play the main Pyramid Stage.

Pouring onto the stage on Friday afternoon, the 13-piece group delivered an hour
of precision choreography and sticky pop melodies to an audience of diehard fans
and curious onlookers.

"We are just extremely honoured to be here," they said.

"Even though the language, country and culture are all different, we can still
connect as one, through music."



Only Taylor Swift sold more records around the world than Seventeen last year

The band, who typically play Taylor Swift-length three hour shows, delivered a
compact and energetic 60-minute set


Seventeen were the biggest-selling group in the world last year, shifting more
than 10 million albums – but they only scored their first Top 40 single in the
UK last month.

Mindful of that, they put together a setlist that focused on their most
immediate and accessible songs.

They opened with their big hit, Maestro, which mixes honeyed vocals and
fast-paced rapping with choppy piano riffs and unexpected rhythmical switch-ups.

It's one of their most ambitious tracks - but it was the songs with guitar riffs
and easily-chanted English lyrics that fared best - among them, the rap-heavy
track Lalali, the rocky 2 Minus 1, and the sinagalong anthem Hot.


LIVE UPDATES FROM GLASTONBURY


SEVENTEEN: THE K-POP BAND MAKING HISTORY AT UK FESTIVAL


HOW K-POP DOMINATED GLOBAL CHARTS IN 2023



"Have you heard of Seventeen before," asked Seungkwan at one point.

"So many members, right?" added his bandmate, Hoshi.

The clever staging allowed all 13 members to shine. The group splits into
smaller "sub-units" based on their rap, vocal and dancing prowess – with each
given a solo spot.

Seungkwan and Hoshi were the most exuberant, riling up the crowd during and
between songs, while Woozi’s airy vocals were juxtaposed with Vernon and
Joshua’s more soulful tones.


The audience grew continually throughout the band's one-hour set


Even so, the Glastonbury audience seemed sceptical at first.

The field in front of the Pyramid Stage cleared out after packed sets by Squeeze
and Olivia Dean earlier in the day, and there were large patches of empty space
as Seventeen launched into their first track, Maestro.

But over the course of an hour, doubts were dispelled as the band worked hard to
get the audience on side – racing onto the wings of the stage, and descending
into the crowd to whip up enthusiasm.

It culminated with the brilliantly daft disco-dance anthem Very Nice – which had
half a dozen of false endings, the energy building every time the group launched
back into another chorus.

The show was a sign of K-pop’s growing chart dominance. Four of the top 10
best-selling acts in the world last year hailed from South Korea, with Seventeen
joined by Stray Kids, TomorrowxTomorrow and NewJeans.

In fact, Glastonbury is relatively late to the party. Boy band BTS played two
shows at Wembley Stadium in 2019, while girl group Blackpink headlined both
Coachella and London’s BST festival last year.

Seeing a K-pop band on the Pyramid Stage was "so unexpected but really, really
brilliant", said Australian fan Milia, who came in a custom football T-shirt
bearing the name of Seventeen heartthrob Hoshi.

"These acts are touring globally and it’s really amazing to see Glastonbury
actually putting them on. You can see by the crowd, there’s a lot of people here
– whether they’re fans or they’re just looking for something different. We
should see more of it."


The band utilised every inch of the Pyramid Stage


"K-Pop coming to the UK is the way to go," agreed Ami, who’d been in the front
row with her daughter Molly.

"I’ve been working at Glastonbury for 22 years, we’ve got a Thai food stall, and
I’ve never stepped foot near the Pyramid Stage," she added. "This is our first
time, and I loved it.

"They’re just so handsome, aren’t they? They’re so fit!"

"Did you notice that one of the members came down and cheered with the
audience?" said London-based fan Qi. "That was Seungkwan, who’s our bias.

"It's not like they were nervous or trying to behave themselves. They were so
relaxed, they were energetic and they were confident, just like always. That's
why we love them."

The band certainly seemed relaxed, despite the significance of the moment –
occasionally breaking out of their precision-tooled choreography to interact
with fans and throw heart signs into the air.

"Thank you so much for inviting us," said Joshua. "We’re Seventeen. Remember
that."

Their fans will never forget.


SETLIST


The band will be followed on stage by PJ Harvey, LCD Soundsystem and Dua Lipa

 1.  Maestro
 2.  Ready To Love
 3.  SOS
 4.  Rock With You
 5.  2 Minus 1 (Joshua & Vernon)
 6.  I Don’t Understand But I Luv U (Performance Unit)
 7.  Cheers To Youth
 8.  Lalali
 9.  Clap
 10. Hot
 11. Headliner
 12. God Of Music
 13. Very Nice


 * Follow live updates from Glastonbury
 * Dua Lipa hits all the right notes at Glastonbury
 * The night South Asians took over Glastonbury
 * Seven things to know about Sunday headliner SZA
 * BBC at Glastonbury: Full coverage



Glastonbury Festival
K-pop

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