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06 26314930
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The young retail agency where creativity, involvement and commercial instincts
fight for priority.
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TODAY’S TEAM.


THE YOUTHFUL
RETAIL AGENCY
WHERE CREATIVITY,
INVOLVEMENT
AND COMMERCIAL
INSTINCTS FIGHT
FOR PRIORITY.




NEW BUSINESS UPDATE

Bever  Buiten begint bij Bever and Bever started at Today's Team. What a great
brand to work for and above all; great people! Sustainability is not an empty
frase, but a deeply rooted belief of everyone who works at Bever. Bever even
makes new products from old tent cloth. And we have been so inspired that we
also go on an adventure with a tent. This way we understand each other even
better.

Pets Place  A true retailer that grows faster than any puppy. With more than 200
stores, Pets Place Boerenbond is the market leader in pets and outdoor living.
We are asked for strategic advice, new price tags and everything in between. We
happily sink our teeth into that!

Louwman Group  A family business with a great history. The first Toyota importer
in the Netherlands and the rest is history. But also the future! Because we are
all starting to see that owning a car is no longer the norm. New mobility
solutions are emerging and require contemporary communication. Today's Team is
busy developing these. Push start: Freddi!







TODAY'S TEAM


THE SMALL RETAIL AGENCY
THAT WORKS FOR BIG BRANDS.

Our customers want to be one on one with the creators, they don’t want
unnecessary organizational layers. They are looking for creativity, reflection
and an agency that acts just normal. That is Today’s Team at it’s best and
that’s why we are doing so well.

We work for large brands with the ambition to do beautiful things. Social,
internal, in a retail environment, online, on the doormat. The dividing line
between agency and client is fades at Today’s Team. We form a team together,
that way complex issues can be quickly simplified. And very often that leads to
good work and happy, relieved faces. Welcome to Today’s Team!

The most diverse disciplines are represented within the Today’s Team network.
From creatives to 3D animators, from film editors to graphic designers, from UX
designers to content creators. That’s why we always have the best talent
available and say ‘yes’ to most briefings. We love precision, speed and
commitment.

Mike Weinberg,
Founder and creative director Today’s Team







ALBERT HEIJN MISSION STATEMENT
ALSO SAYS A LOT ABOUT TODAY.

Sometimes no briefing is required to come up with something special. We are
regularly asked to develop instore communication for Albert Heijn. We do this
with a lot of passion, because who doesn’t want to work for ‘Zaandam’. One of
the assignments was the realization of the WiWu area. What’s that do we hear you
say. WiWu means shop in, shop out. Yes, just learned something new.

You will not be surprised to often see a mission statement when entering a
store. Mostly the first sentence is something like ‘Here we believe in
sustainable entrepreneurship, where the interests of our customers come first’.
A typical phrase that you completely ignore (also has a little to do with this
too easy example *chuckle*).

read more

At Albert Heijn it used to be a bit like that before. The new mission is: Albert
Heijn makes the everyday affordable and the special accessible. Better already,
but only when we developed the form concept with this new mission statement
something special happened. They never asked for it, but suddenly it was born
and we presented it to marketing. And now you come across this triptych with the
Albert Heijn mission at every ‘shop in, shop out’ area of Albert Heijn. May we
be just a little proud of ourselves for a brief moment?






BEVER. SUSTAINABLE WITH TODAY'S TEAM.

Bever is the outdoor store of the Netherlands and actually of the world. Because
you will even meet Bever customers at the top of Kilimanjaro. Today's Team
develops communication that focuses on sustainable outdoor adventures.

It is also clear that 'outdoor' desperately needs our protection. That is why
sustainability is a priority at Bever. How about a repair service or making new
products from old tent cloth. Not just words for an impressive annual report,
but things that really happen in every Bever shop. Let's get things going. We at
Today's Team love that to!






LOUWMAN GROUP INNOVEERT MET FREDDI!

Registering business miles scores very high in the 'boring things in life'
category! Nevertheless, it is important that employers and employees register
these miles. If they don't, the mileage allowance will be in jeopardy. It all
has to do with new laws and regulations. Pretty boring isn't it.

We make it fun with Freddi, because that cheerful friend asks you daily to enter
your business miles in the app. Ready in two steps. You are happy, employer is
happy, tax authorities are happy and... Today's Team is happy! It's great that
Louwman Group has embraced such a distinct concept and put it on the market. Go
Freddi!





WE DESIGN THE DOOR-TO-DOOR BROCHURE
FOR GAMMA (BUT NOT ENTIRELY).

Put more of our brand identity in the brochure and let that feeling resonate on
the shop floor. Ehhh ... that sounds familiar to us. Every retailer is fighting
with the balance between sales and brand building.

One does not have to rule out the other, you think. That's right! But very often
the purchasing department wins over marketers and we get - yet again - brochures
with large product images and even larger discounts. We are happy to help find a
healthy balance and to have both departments work together. We start with a
distinctive tone-of-voice, a clear visual language, layout, price signing and so
on.

read more

But we are not a production agency that produces daily door-to-door brochures in
the studio. Let us be the directors (sorry for the arrogance) who lay the
foundation. We do this by providing puzzle pieces so that the production studios
can get to work quickly and with good guidelines. Then we often help adjust the
first proposals to turn a generic brochure into a typical GAMMA brochure. An
(almost)-do-it-yourself approach.






NOW AVAILABLE: TODAY'S TEAM TEES

We went crazy on a few cool T-shirts. What do you think about it? They are
available free of charge for our customers in sizes S, M, L and XL.

read more





Send us an email with your size and the number of your favorite. Then we will
send you one so that you can steal the show.

Whoop. Order now.





NEW ANWB FORMULA:
COMING HOME FOR MEMBERS.

With four million members, ANWB is the largest association in the Netherlands.
And from today they also have a real clubhouse. We we’re asked to develop all
the in-store communication.

The ANWB store Utrecht Neude is not only a shop but also a meeting place for
ANWB members. In the ANWB Café delicious coffee is served and the freshly baked
apple pie tells you that you are at home ...

read more

But that’s not all, a variety of inspiring workshops is given by and for members
every week. Think of “How do you make the best holiday photos?” or “How do I
cleverly organize luggage in my car?”. This way, being a member of the ANWB gets
even more meaning. And now with extra whipped cream!




PROFILE DOESN’T WORK WITH ACTORS,
WE WORK WITH MECHANICS.

Profile knows everything about tires and car maintenance. But not about acting
and smooth sales talk. That’s why we created commercials with real Profile
staff. Honest and sincere professionals with a decent amount of humor.

And that shows, because we often hear that these commercials provide a
sympathetic smile. Good to know that you can also produce impactful films
without 3 PPMs, stage builders and trucks filled with light equipment.







TODAY’S TEAM DOES
NOT PARTICIPATE IN PITCHES.

That has nothing to do with arrogance. We believe that pitching damages our
profession. After all, you give away the only product that we can sell for free.
Strategy and creation. That’s not good for our agency, but also not for the
client.

Because that often does not result in a “valuable” way of handling the ideas.
Certainly if around six companies start working on a pitch, the concepts soon
end up in a pile. Certainly if a pitch supervisor is appointed, problems will
arise quickly. They make the process complicated so that they can send out an
invoice with a substantial amount. Unnecessary and it often responds in a bad
way to the uncertainty of the customer ...

read more

Okay, yet we can imagine that you have doubts about working with such an agency.
Then agree on a trial period and, for the sake of continuity, do not yet cancel
the contract with your current agency. If necessary, have two desks work on one
assignment. It is not necessary at all to contractually commit from day one.
Today’s Team has no contract with any client. Yet our partnerships are strong
and genuine. If such an approach appeals to you, give us a call. Great to
exchange ideas with each other even though you tell us you will contact another
agency too. It seems smart to do that!





NEW BUSINESS


MAKING LIFETRI EMPLOYEES SELF-ASSURED.

Lifetri is a new insurance company. As crazy as it may sound; they prefer to
sell less insurances. Of course nobody believes that. And yet it is true!
Lifetri thinks it is better to make their customers self-assured. Once you are,
you can better determine which risks you do and do not want to cover. This
creates a close relationship of trust between customer and insurance company. A
sincere, long-term relationship that ultimately delivers higher returns.
Interesting thought, right?

read more

However, the new reality meant that all Lifetri employees suddenly had to
propagate this vision from their home workplaces. That is why a program for
Lifetri employees was set up at lightning speed in which we let that
self-assured sound be heard.





VISITING LONDON FOR
ALBERT HEIJN FOOD PHOTOGRAPHY.

Photos that make your mouth water. Not overstyled, but pure and genuine. This
was just about the photography briefing of Albert Heijn.

A long story short: we took pictures with Diana Miller in London for two weeks.
Was there nothing to be found in the Netherlands? Surely there are also good
food photographers here? That’s true, but still ... she only photographs with
daylight, works with the best stylists and has an innate sense of composition.

read more

The celebrity from London was bloody arrogant. We had to convince her for every
request from Zaandam. After two weeks we were exhausted. But then, after that,
you don’t have an ordinary onion, but an extraordinary onion!





TODAY’S TEAM DOES NOT ALWAYS
LIVE UP TO ITS OWN PROMISE.

Every now and then we ask our favorite strategist Maarten Savelberg to take a
critical look at the content of our website. He starts with a compliment and
then the trouble comes. Today’s Team positions itself too much as a retail
agency, while you do so much more. Make that clear to everyone. Tell them about
a.s.r. LevenLiveLAB for example. Okay, we will do that Maarten!

We create a lot for a.s.r., a large financial institution where changes take
place slowly. That’s good, because they are seen by investors as sensible and
therefore stable.

read more

On the other hand, the insurance world is on the eve of gigantic changes. DNA
will soon be listed simply and can become a starting point for the way a.s.r.
assures its customers. Just another example of technical revolution that will be
common in ten years. To get a feel for these developments quickly, we created
the a.s.r. LevenLiveLAB. The place to develop new products and services. Every
Tuesday afternoon we have great sessions, where we meet the motivated people
from a.s.r. and get to work together. After four hours we are all exhausted, but
we have the idea that we are keeping up with all new developments. “Ah! So
today’s Team is - in addition to a retail agency - also an inspiration for
innovation processes” is what you should be thinking right now :)






MONEY POT FOR NOW AND LATER MAKES PENSION MATTERS SIMPLE AND FUN. LEAN START-UP!

Today’s Team learns new things every day. More and more often we are involved in
Lean start-ups where concept and design must help to bring the idea forward. We
are very adept at making MVPs. This also applies to the subject of pension. 

A tough one, because even though many Dutch people have a great pension, hardly
anyone knows what he really needs later on in order to live well. We came up
with the Money pot for now and later. A real pot containing an iPhone (of
cardboard of course) that refers to the Money pot for now and later website.
There you can make your pension transparent in a few simple steps. Facebook,
bannering, and financial vloggers helped to make it public.

read more

But what does MVP mean? Minimal Viable Product. Do not fine-tune too much, but
launch a first version of the website quickly, learn from the measurement
results and immediately introduce an improved version. You get it... you can be
very busy with that. But what is this a great thing to do! A huge CTR increase
and a decrease in bounce rates within just a week. And we continue to learn.
Version after version! Today’s Team is also a bit Today’s Lean!






MIKE WEINBERG


CREATIVE DIRECTOR WHO
FINDS LAUGHING MOST IMPORTANT.

Founder and creative director of Today’s Team. He does not own a suit and he
likes to wear his sneakers. Yet he is often the man who is asked by the Board of
Directors for a cup of coffee.

Is it because of his knowledge or his catching laughter? Or is it because of his
will to be the best or because he is always honest and sincere? Who knows? But
it doesn’t really matter. Mike Weinberg is the face of Today’s Team. He finds it
important to keep Today’s Team small and flexible, but still work for clients
who matter.

read more

They don’t always have to be the biggest brand (even though they often are), but
we need to be able to build a close relationship in which client and agency want
to work together closely to achieve beautiful and good things. Yes exactly,
bring a bit of social meaning. And above all be busy with our profession every
day with a smile.





EXTRA SPECIAL ASSIGNMENT


AH TO GO WATER BOTTLES.
TO REFILL WITH TAP WATER.

AH to go approached us for a fantastic assignment. Develop a new water bottle
that appeals to the millennials. It is precisely this target group that is
prepared to pay a hefty sum for a bottle of water.

The bottle must contribute to the identity of this group and must be proudly
placed on the college tables. We told them beforehand that we are not a
packaging agency. That is precisely what we are looking for, it is much more a
communication than a packaging issue, they said. And that is what Today's Team
is so proud of. Working on special assignments for customers who matter and who
also give us complete confidence.

Thank you Albert Heijn.






NEW BUSINESS UPDATE.

Wavin is a large international company specialized in pipes and tubes. That has
everything to do with water management. Their role is becoming increasingly
important due to rising sea levels. Cities are more often faced with flooding
and Wavin owns the technology to drain all that water. Wavin asked us to design
the international packaging line for their products.

GAMMA distributes 5 million house-to-house brochures every week. For us the task
to get more brand identity in it without losing sight of the commercial retail
power. However, we are not a production agency. That is why we develop the
design and concept puzzle pieces that other agencies can use. Today’s Team has
the final art direction. A wonderful role that suits us very well!

AH to go has asked us to design their own brand water bottles. Bottle and label.
That’s a cool assignment!

With all these assignments we are now fully engaged. As soon as we have time we
put these new cases online. And back to work!





A CHEERFUL FUNERAL
INSURANCE COMPANY: ARDANTA!

Ardanta, the largest funeral insurance company in the Netherlands, is a cheerful
company. You would not expect that if you’re dealing with death all day long.
Yet it is so. You can see that in the portrait series we made of the employees.
Ardanta wants to help by doing. Not only compassion, but help. Just at a time
when all help is welcome.

We have been working for Ardanta for years. Our assignments vary from
communication to the intermediary, internal communication and building a
valuable relationship with policyholders. The latter is important, because we
want to get rid of the impersonal values overviews. It is precisely a funeral
insurance company that is able to make its customers think about death. But
especially about life. And if you do that now and then, you will see that it
offers peace and space for fun also!






CONFLICTING BUSINESS. A TERM FROM THE PAST.

Positioning, competing, authority. All old-fashioned marketing terms for Today’s
Team. We live in a time in where it is interesting to approach each other, to
learn from each other, to strengthen each other. Fortunately we see that more
often nowadays. Large companies that get more meaning in our lives through
cooperation.

That is why it becomes less interesting by the day whether a company has a
product or knowledge advantage. We will catch up on that lead within a minute.
That is why we are less and less involved in conflicting business. We work for
several financial service providers, supermarkets and outdoor specialists. Our
clients don’t care. In fact, sometimes we can even put them in contact with each
other. Really something of this time, or even better... of today!





NEW STORE FORMULA PLUS RETAIL.

And suddenly we found ourselves working on a mega project for PLUS Retail.
Sometimes you can suddenly have an amazing assignment after just one phone call.
That’s exactly what we like at Today’s Team. Get on with it!

Building on a totally new store formula. Great what we were able to do there
together with the people from PLUS, JWT Amsterdam and VBAT. The feeling of a
foreign fresh market was the key to the formula. If you have ever been to
Mercado San Miguel you know what we mean. Everything super fresh, crusty bread,
fragrant herbs, personal ... and so on.

read more

De Makerij - yes, that’s what they call it - is the backbone of the store. The
place where everything is prepared fresh for you. From pizza to your daily meal.
From soups to freshly baked fish. Wow, what a next level supermarket. Challenge
for us not to do a “fun phrase campaign”, but to focus communication entirely on
the product itself.

Succeeded. A mouth-watering approach we heard people say at the opening! (oops,
yet another copy joke).






TODAY’S TEAM INVOLVED
IN CONSULTANCY PITCH.

You are retail specialists, but you can do so much more. That’s what they tell
us. Fair enough. That's why we want to inform you about this interesting
adventure: a.s.r. is working on an innovation process. That goes beyond an
impactful campaign or a smart pay-off (a pitty, because we are so good at that).

No, that has much more to do with how the company is organized internally. Which
products and systems are being phased out and which are being developed. For
this long-term vision, a.s.r. wanted to collaborate with a consultancy agency
that can not only write a report but is also involved in the implementation. As
cou can see, we already speak the consultancy language quite well.

read more

a.s.r. asked us to sit next to them at the intake meetings with these 
consultancy agencies. But we are simple creatives, we said! No, they replied,
you look at people and organizations in a different way. Join us and help us
choose the consultancy agency that suits us.

What an honor and how educational it was!





WAVIN.
UNDERGROUND MOVEMENT WITH IMPACT.

Maybe you have heard of them; Wavin. They make pipes and tubes, often for sewer
systems. There is a good chance that something from Wavin will be in the ground
under your seat. It is a large internationally operating company that
increasingly solves environmental issues.

The water level is rising in many places due to climate change. You regularly
hear of floods in densely populated areas. That water must be drained and Wavin
is good at it.

read more

It is a typical B2B customer, but they too are starting to understand the
interests of the end user. That's why they asked us to develop high standard
packaging and to anchor the Wavin brand in a brandbook. Important, because they
work with dozens of agencies around the world and they want a consistent look.
Quite an honor that Today's Team tells that world how it should all be done!





ALBERT HEIJN


HOW TO TELL A WHOLE STORY
IN JUST THREE WORDS.

Developing an in-store concept for the largest grocer in the Netherlands -
Albert Heijn - is a process. A nice process, let that be clear. 

Because everyone wants the best, but everyone has their own view of things.
Marketing wants an unambiguous and easily producible concept. The product
managers mainly want attention for the product and price. And the corporate
department wants the brand’s core values to resonate.

read more

This often results in a crowded meeting room. We often present different concept
directions, so that nobody end up with the their backs against the wall. And
sometimes with the first presentation it is immediately spot on. This is also
the case with our concept “the three word story”. An approach in which
everything comes together. Experience, product, story and last but not least:
price. That is what makes working for major brands so challenging. All interests
must be taken into account, without losing sight of promise and creativity. 

Oh ... what a great profession retail is!





NEW BUSINESS


PON AUTOMOTIVE STARTUP DOCKR AWARDED TO TODAY'S TEAM.

Wow. So this is exactly what we love! Such a great company like PON that
entrusts a startup to us. DOCKR is the specialist in small electric transport.
They focus on the 'last mile'. And that is indeed the last part in logistics
where the problem often lies. City centers are becoming overcrowded and
polluting diesel vans are increasingly banned. So you need alternative transport
to deliver packages to customers and to be able to offer services quickly. DOCKR
is the answer: small electric transport that allows you to move easily through
the city center, without parking costs and maintenance.

read more

They even work with flexible monthly plans. It goes without saying that home
delivery is a trend that is being reinforced by the corona crisis. And that's
how DOCKR and Today's Team grow in times when you might not expect that.



The young retail agency where creativity, involvement
and commercial instincts fight for priority. © Today’s Team. Amsterdam. Alle
rights reserved.
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