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Cassidy Belk
 * Portfolio
 * Résumé
 * About
 * On
   


I TELL THE WORLD ABOUT THE COOL PEOPLE I WORK WITH.

Expert storyteller dedicated to maximizing impact. Data-oriented,
process-driven, and on a mission to make the work light.

See samples of my work in my portfolio, or learn more about my experience from
my résumé.

See my work
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MY WRITING

All Projects Blog Brand Buyer Education Case Study Content Distribution Content
Strategy Copywriting Culture Design Strategy Editing Event Ghostwriting Keyword
Research Landing Page Newsletter Photography Pillar Content SEO Social Media
Technical Tutorial
B2C


ORTHOPEDIC INJURY LANDING PAGE

Brand Buyer Education Content Strategy Copywriting Keyword Research Pillar
Content SEO Technical

Specialized services landing page that educates customers, speaks to pains, and
clearly outlines benefits.

Live
B2C


HOW TO FILE A BIRTH INJURY LAWSUIT

Blog Brand Buyer Education Content Strategy Keyword Research SEO Technical
Tutorial

Blog article written for an Indy law firm.

Live
B2B


HOW TO TRANSITION TO SALESFORCE HYPERFORCE

Editing SEO Technical Tutorial

Technical and thorough how-to for enterprises looking to protect their data.

Live
B2B


AI EVENT PROMOTIONAL POST

Brand Content Distribution Content Strategy Design Strategy Event Social Media

One of many company LinkedIn posts promoting an AI Webinar.

Live
B2B


AI WEBINAR EVENT PAGE

Brand Copywriting Content Strategy Design Strategy Event

One of three event pages to promote the final episode of an AI Webinar series.

Live
B2B


BETTER PRODUCT NEWSLETTER

Buyer Education Content Distribution Content Strategy Copywriting Design
Strategy Ghostwriting Newsletter

The September edition of our educational resources newsletter, sent monthly to
over 300 warm prospects.

PDF
B2B


COMMUNITY & CULTURE COMPANY POST

Brand Content Distribution Content Strategy Culture Photography Social Media

LinkedIn post to share company culture and community initiative.

Live
B2B


HEALTHTECH CLIENT CASE STUDY

Brand Buyer Education Case Study Content Strategy

Long-form case study that outlines buyer pains, process and differentiators, and
tangible, measurable outcomes from an engagement with a B2C HealthTech app.

Live
B2B


HEALTHTECH CLIENT SHOWCASE

Brand Buyer Education Case Study Content Strategy Design Strategy

Visual showcase of client work with problem, solution, deliverables, outcomes
and social proof.

Live
B2B


CEO CASE STUDY POST

Case Study Content Strategy Content Distribution Ghostwriting Social Media

LinkedIn post ghostwritten for CEO to promote case study and highlight client.

Live
B2B


CEO EVENT SOCIAL POST

Content Strategy Event Ghostwriting Photography Social Media

Event follow-up post ghostwritten for Mike Reynolds, Innovatemap CEO.

Live
B2B


SOCIAL MEDIA BLOG DISTRIBUTION

Brand Buyer Education Content Distribution Content Strategy Design Strategy
Social Media

Company LinkedIn post promoting a technical blog, featuring a carousel.

Live
B2B


THE FOUNDER'S GUIDE TO PRODUCT MARKET FIT

Buyer Education Content Strategy Design Strategy Editing Ghostwriting Pillar
Content

Innovatemap's valuable and comprehensive guide to product market fit, tailored
to founders and ghostwritten for VP of product strategy.

Live
B2B


VC NEWSLETTER

Buyer Education Content Distribution Content Strategy Copywriting Design
Strategy Editing Ghostwriting Newsletter

The July edition of the VC Newsletter, sent monthly to over 75 investors and
ecosystem leaders, ghostwritten for a growth executive.

PDF
B2B


MARKETABLE, VALUABLE, USABLE

Brand Buyer Education Content Strategy Design Strategy Pillar Content

Foundational, educational and top-of-funnel pillar content guide to help target
audience become problem-aware.

Live
B2B


BUYER SOLUTIONS LANDING PAGE

Brand Content Strategy Copywriting Landing Page

Landing page targeted to two personas that describes B2B services, benefits,
buyer pains, and social proof.

Live
B2B


CURRENT NEWSLETTER

Brand Content Distribution Content Strategy Copywriting Culture Design Strategy
Newsletter

The December edition of our monthly "friends and family" newsletter, sent to
over 600 clients, partners and vendors.

PDF
B2B


HOW TO NAME YOUR PRODUCT

Buyer Education Content Strategy Editing Ghostwriting

Resource to educate founders about the importance of quality branding,
ghostwritten for VP of brand strategy.

Live
B2B


LEAD WITH STORIES, NOT FEATURES

Buyer Education Content Strategy Editing Ghostwriting

Resource to educate founders about the importance of product marketing,
ghostwritten for senior product marketer.

Live
B2B


FEEDBACK AS A GIFT

Blog Brand Content Strategy Culture Pillar Content

Culture-focused employer brand content that highlights values and stands out to
top talent.

Live
B2B


BROAD RIPPLE: WHERE WE STARTED, WHERE WE GREW, AND WHERE WE'LL STAY

Blog Brand Content Strategy Culture

Culture-focused blog article for B2B services agency about our dedication to the
town.

Live
B2B


TEAM MEMBER BIO

Brand Content Strategy Copywriting Culture

One of over 40 bios created for B2B services agency team.

Live

© 2023 · Cassidy Belk

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