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DISCOVERY CHANNEL

Posted on: May 17, 2024 Written by: natharaky Categorized in: All Channels,
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DISCOVERY CHANNEL





 



Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often
referred to as simply Discovery) is an American multinational pay television
network and flagship channel owned by Discovery, Inc., a publicly traded company
run by CEO David Zaslav. As of June 2012, Discovery Channel is the third most
widely distributed subscription channel in the United States, behind TBS and The
Weather Channel;[2] it is available in 409 million households worldwide, through
its U.S. flagship channel and its various owned or licensed television channels
internationally.[3]

It initially provided documentary television programming focused primarily on
popular science, technology, and history, but by the 2010s had expanded into
reality television and pseudo-scientific entertainment.[4][5][6]

As of September 2018, Discovery Channel is available to approximately 88,589,000
pay television households in the United States.[7]

History
John Hendricks founded the channel and its parent company, Cable Educational
Network Inc., in 1982.[8] Several investors (including the BBC, Allen & Company
and Venture America) raised $5 million in start-up capital to launch the
network.

The Discovery Channel began broadcasting on June 17, 1985. It was initially
available to 156,000 households and broadcast for 12 hours each day between 3
p.m. and 3 a.m. About 75 percent of its program content had never been broadcast
on U.S. television before.[9] In its early years, the channel’s focus centered
on educational programming in the form of cultural and wildlife documentaries,
and science and historical specials. It also broadcast some Soviet programming
during this time, including the news program Vremya.[10] In 1988, the channel
premiered the nightly program World Monitor (produced by The Christian Science
Monitor). In 1988, The Discovery Channel debuted an annual programming stunt
called Shark Week, the week-long event eventually gained in popularity starting
in the 1990s and continues to be shown each summer on the channel to this day.
By 1990, the channel was available in over 50 million households.[citation
needed]

The channel began to shift its focus in the early 2000s to attract a broader
audience, by incorporating more reality-based series focusing on automotive,
occupations, and speculative investigation series; though the refocused
programming strategy proved popular, Discovery Channel’s ratings began to
decline by the middle of the decade. The drop in viewership was widely
attributed to an over-reliance on a few hit series, such as Monster Garage and
American Chopper.[citation needed] Some critics[11] said such shows strayed from
Discovery’s intention of providing more educationally based shows aimed at
helping viewers learn about the world around them. In 2005, Discovery changed
its programming focus to include more popular science and historical themes.[12]
The network’s ratings eventually recovered in 2006.[13]

On January 4, 2006, Discovery Communications announced anchor Ted Koppel,
executive producer Tom Bettag and eight other former staff members from the ABC
newsmagazine Nightline were joining Discovery Channel. The network was nominated
for seven Primetime Emmy Awards that year for shows including The Flight that
Fought Back (a documentary about the hijacking of United Airlines Flight 93
during the terrorist attacks of September 11, 2001) and Deadliest Catch (a
reality series about a group of seafood fishermen).

In 2007, Discovery Channel’s top series included the Emmy Award- and Peabody
Award-winning Planet Earth, Dirty Jobs, MythBusters, and Deadliest Catch.
Discovery Channel’s 2008 lineup included Fight Quest and Smash Lab.[14]

On September 1, 2010, 43-year-old James Jay Lee entered the Discovery
Communications headquarters in Silver Spring, Maryland, armed with a handgun.
Lee fired at least one shot and held several employees hostage; he was later
shot dead by police.[15][16] Lee had published criticisms of the network at
Savetheplanetprotest.com.[16]

In December 2015, Discovery Communications launched its TV Everywhere service,
Discovery Go, which features live and video-on-demand content from Discovery
Channel and eight of its sister networks.[17]

Programming
Main article: List of Discovery Channel original programming
Programming on the flagship Discovery Channel in the U.S. is primarily focused
on reality television series, such as speculative investigation (with shows such
as MythBusters, Unsolved History, and Best Evidence), automobiles, and
occupations (such as Dirty Jobs and Deadliest Catch). A popular annual feature
on the channel is Shark Week, which airs on Discovery during the summer
months.[18]

Discovery has also featured documentaries specifically aimed at families and
younger audiences. Other popular programs have included How It’s Made, Cash Cab,
and Man vs. Wild.

Non-television ventures
Pro Cycling Team
Main article: Discovery Channel Pro Cycling Team
Shortly before the 2004 Tour de France, Discovery Channel announced it would
become the primary sponsor of a professional bicycling team starting in 2005,
featuring the then-seven-time Tour de France winner Lance Armstrong, whose wins
were voided after he was proven to have cheated via doping. After the 2007
victory with the Spaniard Alberto Contador, Discovery Channel discontinued the
cycling sponsorship.[19][20]

Discovery Channel Radio
Discovery Channel Radio was a radio network whose programming consisted of audio
versions of popular programs from the Discovery Communications family of
television channels. Discovery Channel Radio was previously carried by XM
Satellite Radio, until its removal from the provider in early September 2005.
Sirius Satellite Radio dropped Discovery Radio from its lineup on February 21,
2007; it was also carried on both of Canada’s major satellite radio
services.[citation needed]

Store
This article is about the US chain of stores. For the former gadget store chain
in the United Kingdom, see The Discovery Store.
Discovery Channel lent its brand to retail stores in malls and other locations
across America, and to an online store. The store’s specialty products were
educational gifts, videos, books, CD-ROMs and educational kits, most of which
were manufactured with the Discovery Channel brand name.[citation needed]

The Discovery Channel stores first opened in 1995. By 1997, the chain had 17 US
and 1 UK stores. At that time, the chain was building a Washington, DC flagship
store with three level themed to various environments, sea & underground, land
and outer space, aviation & science to be opened in February 1998 with another
flagship store in San Francisco to be opened in November 1998[21]

On May 17, 2007, Discovery Communications announced it would close its
standalone and mall-based stores. Hudson Group will continue to operate the
Discovery Channel Airport Stores, and the website remains in operation.[22]

Telescope
Main article: Lowell Discovery Telescope
Discovery Channel funded the construction of the Lowell Discovery Telescope, in
partnership with Lowell Observatory.[23]

Website
Discovery.com is the Discovery Channel’s official website, which primarily
provides information on the channel’s programming and additional content,
including games, tied to those shows.[citation needed]

Marketing and branding

The logo of Discovery Channel from 1987 to 1995.
The Discovery Channel’s first logo was a television screen picturing a map of
the world. For two decades, starting in 1987, the channel’s logo incorporated
the Discovery wordmark rendered in the Aurora Bold Condensed font with a
circular shape in front of it. The circle usually took the form of a rising sun,
or an animated version of the Vitruvian Man. Discovery Channel’s previous
slogans had been “Explore Your World” and “There’s No Thrill Like Discovery.”
Keeping with its changing focus away from strictly educational programming
toward reality TV, the slogan was changed in the early 2000s to “Entertain Your
Brain”.[citation needed]

In 1995, the channel’s name was simplified to “Discovery Channel”, dropping
“The” from its name. A globe became a permanent part of the logo, and an
underline was added to the bottom of the logo. During this time, the company
started expanding and launched several new networks. Many of the sister networks
used logo designs similar to the one used by Discovery, often incorporating the
globe and using the same typeface. Networks that had logos based on Discovery’s
included Animal Planet, Travel Channel, Discovery Science, Discovery Wings and
Discovery Home & Leisure.[citation needed]

With its shift to reality-driven programming in the 2000s, Discovery introduced
the slogan “Let’s All Discover”, with promos featuring the line being completed
with a phrase relevant to the program (such as for MythBusters, “…why no myth is
safe.”).[citation needed]

On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on
April 15, 2008 (coinciding with the fourth season premiere of Deadliest Catch).
The new logo was designed by Viewpoint Creative, and integrated Discovery’s
long-time globe iconography into the “D” lettering of the wordmark, creating a
monogram that was usable as a standalone icon. The launch was accompanied by a
new advertising campaign, “The World is Just Awesome”, which featured scenes of
Discovery personalities singing an adapted version of the song “I Love the
Mountains”. Discovery Channel president John Ford explained that the campaign
was intended to “showcase our earned place in the greater pop culture
landscape”.[24]

In August 2013 (coinciding with Shark Week), the aforementioned monogram became
the main on-air logo as part of a new imaging campaign, “Grab Life By the
Globe”, which was designed to emphasize the channel’s current focus on
personality-driven programming. The logo was portrayed in promos with visual
effects relevant to their respective program.[25]

On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version
of the previous globe and D monogram. The new branding is accompanied by another
new imaging campaign, “The World is Ours”, which features scenes of Discovery
personalities singing the Blue Swede version of “Hooked on a Feeling”. The
static version of the globe icon uses a non-standard projection that shows all
continents, reflecting Discovery’s presence as an international brand.[26]

International
Discovery Channel reaches 431 million homes in 170 countries. Discovery
Communications currently offers 29 network brands in 33 languages. In a number
of countries, Discovery’s channels are available on digital satellite platforms
with multiple language soundtracks or subtitles including Spanish, German,
Russian, Czech, Hindi, Tamil, Telugu, Bengali, Dutch, Portuguese, Italian,
Norwegian, Swedish, Danish, Finnish, Turkish, Greek, Polish, Hungarian,
Romanian, Arabic, Slovene, Japanese, Korean and Serbian. In Bulgaria, Discovery
has, since 2000–2001, displayed Bulgarian subtitles by all cable providers and
since 2010 – with Bulgarian dubbing for some shows.

Canada
Main article: Discovery (Canada)
The Canadian version of Discovery was established in 1995, and is currently
owned by a joint venture between Bell Media (via the subsidiary CTV Specialty
Television; ESPN Inc. is a minority partner in this subsidiary due its ties to
sports channel TSN) and Discovery Inc.

The channel airs similar programming to its U.S. counterpart, but also airs
domestically-produced programs to comply with local broadcasting regulations
(which, in the past, included the daily science newsmagazine Daily Planet
cancelled in 2018). Some of its original series (such as, most prominently, How
It’s Made) have been picked up in the U.S. by Discovery’s sister networks (such
as Science Channel), but others have not necessarily aired on Discovery’s
networks. Since 2018, the channel has increasingly aired blocks of fiction
programming with science- or technology-oriented themes.

Europe
Main article: Discovery Channel Europe
In the United Kingdom, Discovery Channel UK airs some common programs as the
U.S. version, including MythBusters, American Chopper, How It’s Made and
Deadliest Catch. The channel is carried as a basic subscription channel on the
SKYdigital satellite service and digital cable provider Virgin Media. Discovery
UK also operates Discovery HD, Discovery Knowledge, Discovery Turbo, Discovery
Science, Animal Planet, DMAX, Discovery Real Time, Discovery Home & Health,
Discovery Travel & Leisure and Discovery Shed. Many of these channels also have
timeshifted versions. In the Republic of Ireland, the UK version of Discovery
Channel is available on most cable providers in that country, but with local
advertisements.

In Germany, Austria and Switzerland, Discovery Channel is part of the Premiere
digital network and supplies specific programs to other networks like ZDF and
kabel eins. Discovery Communications is also owner of the documentary-channel
XXP. The channel was bought in the spring of 2006 from its former shareholders
Spiegel TV and “dctp”. All programs are dubbed into German. The channel is now
known as “DMAX”, presumably to associate the channel with Discovery.

In the Netherlands, the Discovery Channel is included on most cable, IPTV and
DVB-T providers. Nearly all of the programs are broadcast in their original
language, but they are subtitled in Dutch as is the policy of all Dutch
television stations. Some programs and most promotions and program announcements
have a Dutch voice-over. In Flanders, the Dutch-speaking part of Belgium, a
Flemish Discovery Channel launched (previously the Dutch version was available
for IPTV, DVB-C and DVB-S) on cable (and digital) television on October 1, 2009.

In Italy, the Discovery Channel (and HD) is distributed via satellite by Sky
Italia as part of the documentary pack. In addition, Italy has four
Discovery-branded channels: Discovery Science, Discovery Real Time, Discovery
Animal Planet and Discovery Travel and Living.

In Bulgaria, Czech Republic, Croatia, Hungary, Poland, Romania, Slovakia, Serbia
and Slovenia, Discovery Channel is carried by most cable television and IPTV
providers with all the content subtitled in the respective languages.
Additionally, it is also available on digital satellite platforms in Czech
Republic, Poland and Slovakia (sometimes requiring an additional fee). In
Poland, nc+ broadcasts the programs dubbed in Polish and in original English. A
few other channels from Discovery are also in offer, like Discovery Historia,
launched in cooperation with Polish broadcaster TVN, which later ended.

In Spain, the channel shares a schedule and programs with Portugal and is
available on most satellite and cable platforms, making it possible to broadcast
both in Spanish and Portuguese. In Spain, all programs are dubbed; whereas in
Portugal, most of them are subtitled. In addition, Portugal has three
Discovery-branded channels: Discovery Turbo (focusing on motorsports), Discovery
Science (focusing on science and technology) and Discovery Civilization
(focusing on historical events). These channels follow the same model as the
original Discovery Channel, except for the absence of advertising. Spanish
advertisements are broadcast on the Portuguese feed, non-subtitled or dubbed.

Australia and New Zealand
Main article: Discovery Channel (Australia and New Zealand)
In Australia, the Discovery Channel is part of a six-channel package (not
including timeshifts) on digital subscription television, available on Foxtel,
Optus TV and AUSTAR.

In New Zealand, the Australian version of Discovery is broadcast on SKY Network
Television.

Southeast Asia
Main article: Discovery Channel (Southeast Asia)
In South East Asia, Discovery Channel is available on digital subscription
television. Discovery Channel Asia still shows crime programs (such as Most Evil
and The FBI Files). Many programs feature development and society in Asian
countries, especially in India and China. Thailand, Malaysia and Singapore have
other channels branched from the main Discovery Channel, including Discovery
Turbo, Discovery Science, Discovery Home & Health and Discovery Travel & Living.

The Philippines has its own semifeed derived from the Southeast Asian channel,
in which offers regional variations with local advertisements during the
commercial breaks.

India
Main article: Discovery Channel (India)
Discovery Channel was launched in 1998 in India broadcasting originally in
English and Hindi. In June 2010, a Bengali audio track was added to the channel
as well as a Telugu track in October 21 of that same year.[27][28] On August 15,
2011, a separate Tamil-language channel was launched[29] with an estimate
audience of 10 million households.[30][31] Discovery recently launched Discovery
Plus, a new streaming service for India priced at ₹300 per year, offering
content in eight languages—English, Hindi, Tamil, Telugu, Malayalam, Kannada,
Bengali and Marathi.[32]

South Africa
In South Africa, Discovery Channel shares a schedule and programming with all of
Africa, the Middle East and Turkey. Discovery Channel and sibling channels
Discovery World, TLC,[33] Investigation Discovery and Animal Planet are
available on the DStv/Multichoice platform.


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