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 * About
 * Industry Insights
 * CR Help Desk
 * (888) 899-2319

 * About
 * Industry Insights
 * CR Help Desk
 * (888) 899-2319

 * Product Benefits
 * Dual Pricing
 * Features by State
 * Integrations
 * Pricing
 * Get Started

 * Product Benefits
 * Dual Pricing
 * Features by State
 * Integrations
 * Pricing
 * Get Started

 * Product Benefits
   
 * Dual Pricing
   
 * Features by State
   
 * Integrations
   
 * Pricing
   
 * Get Started
   
 * About
   
 * News
   
 * Help Desk
   
 * Contact
   
 * (888) 899-2319 Call Today
   



a
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 * Product Benefits
   
 * Dual Pricing
   
 * Features by State
   
 * Integrations
   
 * Pricing
   
 * Get Started
   
 * About
   
 * News
   
 * Help Desk
   
 * Contact
   
 * (888) 899-2319 Call Today
   




ELIMINATE CREDIT CARD FEES WITH DUAL PRICING

Dual Pricing is a strategic way for liquor store owners to mitigate or eliminate
credit card fees. By offering two price points—one for cash transactions and
another for card payments—store owners can transparently pass on credit card
fees to customers while still having competitive pricing.




HOW DUAL PRICING WORKS

Dual Pricing offers two pricing options for transactions, one for cash payments
and another for card transactions. Liquor store owners partnering with our Dual
Pricing merchant services use this model to offset or entirely pass on credit
card processing fees to customers. When customers opt to pay with a credit card,
they’re charged a slightly higher price compared to those paying with cash. This
incremental increase accounts for the merchant fees associated with credit card
processing, transferring the burden from the business owner to the consumer.

Actual Customer Bank Account


INCREASE PROFIT WITHOUT LOSING CUSTOMERS

Dual Pricing doesn’t deter customers because the average price difference is
minimal. It typically ranges from $0.70 to $1.00 for every $100 spent,
translating to just $0.03 on the dollar for card users. These cents and dollars
can add up to significant savings in the long run.


LEGAL IN MOST STATES

Dual Pricing remains legally compliant across 49 states, providing liquor store
owners with a reliable method of managing credit card processing fees. Unlike
surcharging, which faces restrictions in some jurisdictions, Dual Pricing is a
universally accepted solution.


COMPLETELY TRANSPARENT

Dual Pricing offers complete transparency to customers. With clearly displayed
cash and card prices, customers understand the cost implications of their
payment method choice upfront. This transparency also builds trust with
customers who don’t feel duped or blindsided.


DUAL PRICING VS. SURCHARGING

While Dual Pricing offers two distinct price points for cash and card
transactions, surcharging adds an additional fee to credit card payments.
Compared to surcharging, which is illegal in many states and leaves customers
feeling like they’re being swindled, Dual Pricing is a fair and compliant
solution for managing credit card processing fees.

Legal Compliance

Dual Pricing is legally compliant in across 49 states. In contrast, surcharging
may be subject to legal restrictions or prohibitions in certain jurisdictions,
leading to fines and legal issues.

Customer Perception



Customers often respond negatively to surcharging because of the perception of
hidden fees or unfair pricing. However, customers generally appreciate the
transparency of Dual Pricing.

Transparency in Pricing



Dual Pricing offers clear and upfront pricing, displaying both cash and card
prices to customers. Surcharging lacks transparency, as the additional fee may
not always be explicitly communicated.

Customer Retention



Dual Pricing maintains customer loyalty by offering transparent pricing.
Conversely, surcharging may lead to customer attrition as customers seek
merchants with fairer pricing policies.

PUT AN END TO HUGE PROCESSING FEES

TAKE BACK THE PROFIT YOU DESERVE

PAY NEAR-ZERO CREDIT CARD FEES


DUAL PRICING VS. CASH DISCOUNTING

While Dual Pricing offers two distinct price points for cash and card
transactions, cash discounting provides discounts to customers who pay with
cash. Unlike cash discounting, which requires highlighting a higher price and
explicitly offering a discount, Dual Pricing simply advertises the cash price
without explicitly showing a discount. Your price ALWAYS looks higher than a
store that can highlight their Cash price with Dual Pricing.

Customer Perception



Dual Pricing presents a straightforward pricing model. Cash discounting may
create skepticism among customers regarding the true value of the discounted
price compared to the regular price.

Implementation Complexity



Implementing Dual Pricing is straightforward because there’s minimal need for
communication. However, cash discounts have to be clearly communicated to
customers.

Customer Experience




Dual Pricing enhances the customer experience by avoiding confusion. Cash
discounting may lead to customer dissatisfaction if they feel pressured to pay
with cash to receive the discount.

Credit Card Fees

Building credit card fees into pricing is deceptive. Dual Pricing offers daily
savings, not just promotions. It ensures fairness, enhances brand image, and
saves on fees.



TESTIMONIALS


CUSTOMER’S LOVE DUAL PRICING

See how liquor store owners like you are thriving with Cloud Retailer. From
boosting profits to streamlining operations, discover their real-life success
stories and how our system can make the difference for your business.

Get Started

THIS IS GOING TO SAVE US ABOUT $80,000

See how Downers Wine and Spirits increased their annual profit by $80,000 a year
using Cloud Retailer’s Dual Pricing.

View Video

I'VE LOST ZERO CUSTOMERS

“I get $180 back EVERY DAY in credit card fees. I’ve lost ZERO customers.”

– Texas Tonka Liquor Stores

I COULD NOT HAVE IMAGINED A BETTER SYSTEM

“I can attest that Cloud Retailer is as easy, accurate and the best liquor
system that I have ever worked with or seen.
When it comes to the software and your team of support, I could not have
imagined a better system.”

– Cloud Retailer customer

THIS IS GOING TO SAVE US ABOUT $80,000

See how Downers Wine and Spirits increased their annual profit by $80,000 a year
using Cloud Retailer’s Dual Pricing.

View Video

I'VE LOST ZERO CUSTOMERS

“I get $180 back EVERY DAY in credit card fees. I’ve lost ZERO customers.”

– Texas Tonka Liquor Stores






BOOK A DEMO & START TAKING BACK THOUSANDS IN FEES

Get Started

Cloud Retailer is a trademark of RITE Enterprises, Inc. – Helping alcoholic
beverage retailers make more money since 2004.

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EXPLORE

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 * Features by State
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CONTACT INFO

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EMAIL:

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Sartell, MN 56377

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