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* Product
OVERVIEW
* Take a Tour
* Compare Us
* Customer Stories
* Integrations
FEATURES
CALENDARS
Build calendars for any and every marketing plan
Icon_t-add-LG
CAMPAIGNS
Centralize campaign plans across all teams and markets
WORK REQUESTS
Collect and intelligently route marketing requests
TASKS & WORKFLOWS
Customize workflows for all marketing activities
Icon_t-add-LG
ASSET MANAGEMENT
Organize marketing assets in one central hub
CONTENT EDITOR
Produce powerful content with multi-format editors
PERFORMANCE ANALYTICS
Demonstrate results and surface actionable insights
See All Features
WANT US TO SHOW YOU AROUND?
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OPTIMIZELY DIGITAL EXPERIENCE PLATFORM HELPS YOU UNLOCK YOUR DIGITAL
POTENTIAL.
Learn more about DXP
* Solutions
TEAMS
CONTENT MARKETING
Optimize your content creation processes
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MARKETING COMMUNICATIONS
Deliver exceptional experiences to every channel, every time
Icon_calendar-event-create
CREATIVE SERVICES
Seamless workflows for creative teams
Icon_t-add-LG
MARKETING OPERATIONS
Your all-in-one martech solution to unify people, tech, and data
* View all team solutions ➔
USE CASES
CAMPAIGN PLANNING & EXECUTION
Easily align teams to plans and manage shifting priorities
INTAKE & RESOURCE MANAGEMENT
Intelligently route work and balance workloads
Icon_t-add-LG
CONTENT PRODUCTION & DISTRIBUTION
Accelerate and scale content production, then easily publish to channels
BRAND & ASSET MANAGEMENT
Centralize asset storage, track usage, and build Collections with ease
PERFORMANCE MEASUREMENT
Optimize the performance of your content and teams
WANT US TO SHOW YOU AROUND?
Get a demo
* Resources
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BLOG
Discover tips, tactics, insights and news
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Insights and data from the world’s best marketing teams
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WEBINARS
Watch virtual sessions to become a better marketer
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CUSTOMER STORIES
Learn how our customers are unleashing the potential of marketing
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* ···
* Company
COMPANY
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ABOUT US
Who we are and why we exist
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PARTNERS
Work with the best to achieve your marketing goals
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ABOUT THE ACQUISITION
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WELCOME PRODUCT PRIVACY AND COOKIE POLICY
Last Updated: April 12th, 2022
NewsCred, Inc., d/b/a Welcome Software, values and respects its customers’
privacy. “NewsCred”, “we”, “ours”, and “us” refers to NewsCred, Inc. and any of
our affiliates. “Customers, “you”, and “your” refers to any customer purchasing
Services from NewsCred. “Services” refers to our proprietary software, content,
and professional services, which are purchased by our customers. This Privacy
and Cookie Policy (this “Policy” “Privacy Policy”) describes the types of
personal data we collect from your website, how we use the information, with
whom we share it, and the choices you can make about our collection, use and
disclosure of the information. We also describe the measures we take to protect
the security of the information and how to contact us about our privacy
practices.
For the purposes of this Policy, “personal data” or “personal information” shall
have the meaning given to such terms by the EU General Data Protection
Regulation (“GDPR”). NewsCred commits to cooperate with EU data protection
authorities (“DPAs”) and the Swiss Federal Data Protection and Information
Commissioner (“FDPIC”) and comply with the advice given by such authorities with
regard to data transferred from the EU and Switzerland. Where applicable,
NewsCred shall also adhere to the Standard Contractual Clauses (SCC) of the
European Commission
This Policy covers the information we collect about you and your website
visitors when you access our software or publish content via our software. For
information on personal data that we collect from our public website visitors,
we maintain a separate Privacy Policy.
Being transparent is important to us. Please read the following carefully to
understand our views and practices regarding your personal data and how we will
treat it. We will only process your personal data in accordance with applicable
data protection and privacy laws, and subject to your consent. If you do not
accept this Policy, you should not access or use our Services or interact with
any other aspect of our business.
For the purpose of EU data protection legislation, the data controller is
NewsCred, Inc., of 386 Park Avenue South, 6th Floor, New York, NY 10016.
LEGAL BASIS FOR PROCESSING PERSONAL DATA
Our legal basis for processing personal information is Article 6, subsection
1(b) of the GDPR, because tracking such data is necessary for the performance of
our contract with customers to provide our Services.
Information We Collect
From you
NewsCred obtains personal data about you when you provide such information in
the course of various interactions, including:
– Visiting our public website(s) or logging into our gated software
– Communicating with us via telephone or e-mail, such as contacting customer
support
– Engaging with our content via social media
– Participating in events or promotions
From others
We also may obtain personal information about you from our business partners,
clients, and other third parties.
Automatically from cookies
We automatically log information about you and your computer or mobile device.
For example, we log your IP address and unique cookie ID using cookies. Please
refer to the sections on Cookies below.
From your website visitors
In order to provide you with analytics metrics, NewsCred collects IP addresses
and cookie IDs from your website visitors when they view content that you’ve
published via our software.
When your website visitors interact with your content, the types of information
that may be collected via a cookie includes the following:
1. your computer’s Internet Protocol (IP) address;
2. your browser type and operating system;
3. search terms that you use to reach the site;
4. the web pages you were visiting immediately before and after you came to the
site;
5. dates and times of visits to the site;
6. information on actions taken on the site (such as page views and site
navigation patterns);
7. amount of time spent viewing certain pages or screens;
8. standard server log information;
9. social actions taken with respect to the content on the site, including but
not limited to likes and shares on LinkedIn and Facebook; and/or
10. advertisement interaction and viewing data, such as ad click-through rates
and information about how many times you viewed a particular ad.
We collect no other personal information from you except that which is
explicitly stated herein.
Usage and Purpose of Data Collected:
Type of Data Collected
Purpose of Collection
Customer employee work emails and names
Used as login-in credentials for provisioning the Welcome Software
IP addresses, cookie IDs, and other types of data as explicitly listed above
under “From Your Website Visitors”
(Only applicable for websites on which Customer is leveraging the Welcome
Analytics Services, and has installed the Welcome tracking pixels, as detailed
herein)
Used in order to provide the Welcome Analytics Services.
General aggregated usage data from Customers use of the Welcome Products and
Services.
To operate, maintain, analyze, develop, update and improve the Welcome Products
and Services including determining how to improve them and also to analyze
trends and gather aggregated information about our user base to better tailor
our marketing efforts.
COOKIES
We may collect information using “cookies”. Cookies are small data files stored
on the hard drive of your computer or mobile device by a website. We may use
both session cookies (which expire once you close your web browser) and
persistent cookies (which stay on your computer or mobile device until you
delete them) to provide you with a more personal and interactive experience on
our software. We use two broad categories of cookies: (1) first-party cookies,
served directly by us to your computer or mobile device, which are used only by
us to recognize your computer or mobile device when it revisits our Site; and
(2) third-party cookies, which are served by service providers on our software,
and can be used by such service providers to recognize your computer or mobile
device when it visits other websites.
Cookies we use
Our software uses the following types of cookies for the purposes set out below:
Essential Cookies: These cookies are essential to provide you with services
available through our site and to enable you to use some of its features.
Without these cookies, the services that you have asked for cannot be provided,
and we only use these cookies to provide you with those services.
Functionality Cookies: These cookies allow our us to remember choices you make
when you use our site, such as remembering your language preferences, and
remembering your login details. The purpose of these cookies is to provide you
with a more personal experience and to avoid you having to re-enter your
preferences every time you visit our site.
Analytics and Performance Cookies: These cookies are used to collect information
about traffic to your website. The information gathered does not identify any
individual visitor. The information is aggregated and therefore anonymous. It
includes the number of visitors to your site, the websites that referred them to
your site, the pages that they visited on your site, what time of day they
visited your site, whether they have visited your site before, and other similar
information. We use this information to provide you with more powerful
content-level performance metrics and help you run a stronger content hub
overall.
We use Google Analytics for this purpose. Google Analytics uses its own cookies.
You can find out more information about Google Analytics cookies here:
https://developers.google.com/analytics/resources/concepts/gaConceptsCookies.
You can find out more about how Google protects your data here:
www.google.com/analytics/learn/privacy.html.
You can prevent the use of Google Analytics by downloading and installing the
browser plugin available via this
link: http://tools.google.com/dlpage/gaoptout?hl=en-GB
Social Media Cookies: These cookies are used when your website visitors share
information using a social media sharing button or “like” button on rour site or
engage with your content on or through a social networking website
such as Facebook or LinkedIn. The social network will record that you have done
this.
Disabling cookies
You may opt out of cookies on NewsCred’s software by downloading the plugin
located at https://www.ghostery.com/en/download. However, if you refuse cookies,
you may be unable to access certain parts of these websites or be unable to use
some of our services.
You can also typically remove or reject cookies via your browser settings. In
order to do this, follow the instructions provided by your browser (usually
located within the “settings”, “help” “tools” or “edit” facility). Many browsers
are set to accept cookies until you change your settings.
Further information about cookies, including how to see what cookies have been
set on your computer or mobile device and how to manage and delete them,
visit www.allaboutcookies.org and www.youronlinechoices.com.uk.
Pixel tags
We also use tracking pixels through img tags on your website to track the
visitors’ actions. Such tags are embedded within each particular page of the
website. Pixel tags allow us to measure the performance of your content and
gather statistics about overall website usage. Pixel tags only track IP
addresses for the sole purpose of counting unique visitors.
We will not share, sell, or otherwise distribute your or your website visitors’
personal data to any third parties, except as outlined herein and absolutely
necessary.
BUSINESS COMMUNICATIONS
You may provide your email address to us or other contact information to receive
industry news, intelligence, information about NewsCred products and services,
and other business communications. You may opt out of our email marketing
communications using the link at the bottom of each email. Please note that even
if you opt out, you may continue to receive certain email communications from us
regarding your relationship with NewsCred, such as updated terms.
BUSINESS TRANSITIONS
In the event NewsCred goes through a business transition, such as a merger,
acquisition by another company, or sale of a portion of its assets, users’
personal data will, in most instances, be part of the assets transferred.
DISCLOSURE
Only in order to maintain our website or deliver our Services, we may share
limited information about you with our third-party service providers, business
partners, and clients. Such disclosures will be governed by required data
protection agreements with those third parties. NewsCred will never sell
personal data to any third parties. NewsCred also may need to disclose personal
data when required by law and/or when we have a good-faith belief that such
action is necessary to comply with a) a current judicial proceeding, b) a court
order or c) legal process served on NewsCred.
INFORMATION SECURITY
All data is encrypted. NewsCred has technical, administrative and physical
safeguards in place to help protect against unauthorized access to, use or
disclosure of user information we maintain. We recognize, however, that no
program is one hundred percent secure and we cannot guarantee that our
safeguards will prevent every unauthorized attempt to access, use or disclose
personal data. If you become aware of a security issue, please email us at legal
[at] newscred [dot] com. We will work with you to address any problems.
YOUR RIGHTS AND CHOICES
You may withdraw any consent you previously provided to us, or object at any
time on legitimate grounds, to the processing of your personal data, including
the sharing of your information with third parties, by emailing privacy [at]
newscred [dot] com. We will apply your preferences going forward. However,
withdrawing your consent to NewsCred’s use or disclosure of your or your website
visitors’ personal data will mean that you cannot take advantage of certain
NewsCred products or services, namely our valuable analytics tool.
You may also access the information we hold about you and your website visitors.
If you wish to exercise this right, please contact us at privacy [at] newscred
[dot] com. You can contact us to update or correct any inaccuracies in the
personal data we hold about you. In your request, please make clear what
personal data you would like to have changed, whether you would like to have
your personal data that you have provided to us suppressed from our database or
otherwise let us know what limitations you would like to put on our use of your
personal data that you have provided to us. For your protection, we may only
implement requests with respect to the personal data associated with the
particular email address that you use to send us your request, and we may need
to verify your identity before implementing your request. We will try to comply
with your request as soon as reasonably practicable.
DATA RETENTION
We will retain your personal data for the period necessary to fulfill the
purposes outlined in this Policy unless a longer retention period is required or
permitted by law. You have every right to request that we delete your data
altogether.
DATA TRANSFERS
This is a U.S. software subject to U.S. laws, including those governing the
privacy and security of your information. When we obtain personal data about
you, we may process the information outside of the country in which you are
located, including in the United States. Please note that all data is stored on
Amazon Web Servers in the United States. The countries in which we process the
information may not have the same data protection laws as the country in which
you are located. By using this site, you agree to the transfer, storing or
processing of your personal data to the United States. We will protect your
information as described in this Privacy Policy.
NewsCred complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S.
Privacy Shield Framework as set forth by the U.S. Department of Commerce
regarding the collection, use, and retention of personal information transferred
from the European Union and Switzerland to the United States. NewsCred has
certified to the Department of Commerce that it adheres to the Privacy Shield
Principles. If there is any conflict between the terms in this Privacy Policy
and the Privacy Shield Principles, the Privacy Shield Principles shall govern.
To learn more about the Privacy Shield program, and to view our certification,
please visit https://www.privacyshield.gov/.
In compliance with the Privacy Shield Principles, NewsCred commits to resolve
complaints about our collection or use of your personal information. EU and
Swiss individuals with inquiries or complaints regarding our Privacy Shield
policy should first contact NewsCred at: legal@newscred.com and/or 212-989-4100.
NewsCred has further committed to refer unresolved Privacy Shield complaints to
EU data protection authorities, an alternative dispute resolution provider
located in the EU. If you do not receive timely acknowledgment of your complaint
from us, or if we have not addressed your complaint to your satisfaction, please
contact or visit the EU data protection authorities for more information or to
file a complaint. The services of the EU data protection authorities are
provided at no cost to you.
NewsCred is subject to the investigatory and enforcement powers of the Federal
Trade Commission (“FTC”). As such, we will be held liable for any personal data
breaches or transfers. We may be required to disclose personal data in response
to lawful requests by the FTC or other public authorities. You have every right
to invoke binding arbitration in certain limited circumstances.
As provided herein, NewsCred also complies with the GDPR and the California
Consumer Privacy Act.
CHILDREN
This website and our Services are not intended for or targeted at children under
the age of 16, and we do not knowingly or intentionally collect information
about children under the age of 16.
NOTIFICATION OF CHANGES
Whenever NewsCred changes this Product Privacy Policy, we will issue an updated
policy via e-mail and/or our website so our customers are always aware of what
information we collect, how we use it, and under what circumstances, if any, we
disclose it.
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