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Submitted URL: http://www.beingguided.com/
Effective URL: https://www.beingguided.com/
Submission: On July 19 via manual from US — Scanned from GB
Effective URL: https://www.beingguided.com/
Submission: On July 19 via manual from US — Scanned from GB
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HomeWhoWhatWhyWhenWhereHowLabThinkBuyTalkLegal
Home
Who
What
Why
When
Where
How
Lab
Think
Buy
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Legal
*
*
* DESIGN THINKING, APPLIED.
MAXIMISING CUSTOMER ENGAGEMENT.
Who
* WHO
BEING GUIDED
BY DESIGN THINKING.
We help organisations to maximise customer engagement in the high-value,
high-touch sell with business or consumer buyers. This is Design Thinking,
applied.
Ian Smith
Your Design Thinker . Slava Ukrayini! 🇺🇦
Book a Google Meet
What
* WHAT
DESIGN THINKING, APPLIED.
IDENTIFIED
THINKING LIKE A DESIGNER.
Curious decision-makers act more decisively, faster. Sellers who think like
designers can build more receptivity and rapport with curious customers. This
is increasing the human experience between buyer and seller.
Why
* WHY
DESIGN THINKING, APPLIED.
ENGAGED
MAXIMISING CUSTOMER EXPERIENCE.
In a challenging economy, engagement between buyers and sellers must become a
more responsive, meaningful experience. We help organisations to better
understand what customers truly want.
When
* WHEN
DESIGN THINKING, APPLIED.
SIMPLIFIED
ACHIEVING MORE WITH LESS.
True to our Design Principle of Fierce Reduction, our work focuses on how to
simplify market-facing activities. This means bringing customers into a
co-creation approach to product or service innovation.
Where
* WHERE
DESIGN THINKING, APPLIED.
PROVEN
A RECENT SUCCESS STORY.
Our work with tech startup Tangle.io has resulted in a timely engagement with
Europe's largest organisation - NHS. This is Design Thinking applied to
improving a high-value, high-touch consumer experience.
How
* HOW
DESIGN THINKING, APPLIED.
MAXIMISED
PEOPLE-FIRST INNOVATION.
Design Thinking means placing people at the centre of problem-solving. In
five steps of Empathize, Define, Ideate, Prototype and Test we help you to
maximise your customer experience with technology.
Lab
* LAB
DELIVERABLES, NOT HOURS.
ACCOUNTABLE
PAID FOR WHAT WE DO, NOT TIME TAKEN TO DO IT.
* Applying Design Thinking.
* Enabling Guided Selling.
* Maximising customer experiences.
* Extending Salesforce CRM apps.
* Delivering low-code innovation.
More
* THINK
BY IAN H SMITH. ON DESIGN THINKING.
Credit Decisioning
July 18, 2022
At Being Guided, I work with financial services innovators to speed-up
qualification and approval...
Guided Selling
June 29, 2022
As our name implies, at Being Guided we help you to increase sales
effectiveness, through...
Extending Salesforce
June 27, 2022
At Being Guided, I work with tech challengers who deliver new value
propositions fthat extend...
Progressive Disclosure
June 18, 2022
I work with three Design Principles applied to digital innovation: Meaningful
Journey; Fierce...
Fierce Reduction
June 17, 2022
I work with three Design Principles applied to digital innovation: Meaningful
Journey; Fierce...
Meaningful Journey
June 16, 2022
I work with three Design Principles applied to digital innovation: Meaningful
Journey; Fierce...
Low-Code Deliverables
May 23, 2022
There are two things that can reduce software design and development costs by
eighty percent or...
Design Thinking in Sales
April 14, 2022
Design Thinking in Sales is the combination of a Method and a Platform,
designed to meet the...
Startup Checklist
March 27, 2022
Here is my Startup Checklist: some very simple but tough questions that
venture capital, angel or...
Success Story. Tangle.io
March 3, 2022
At Being Guided, I work with tech challengers who deliver new value
propositions for digital...
Three Design Principles
February 25, 2022
Here are my Three Design Principles when applying Design Thinking to create
and sell next...
Find the Dark Horse
December 20, 2021
In a great book on Design Thinking - The Design Thinking Playbook by Michael
Lewrick, Patrick...
Servitization Integration
October 4, 2021
To quote Professor Tim Baines from the Aston Business School, UK:
"Servitization is a process...
Design Anthropologists
June 11, 2021
Design has become mainstream thinking: Design Thinking. This may be defined
as a method and set...
Ethnographic Thinking
April 16, 2021
Ethnography is the structured study of people and cultures. Jay Hasbrouck is
a strategist and...
* BUY
FIXED-PRICE AND HOURLY RATE SUBSCRIPTIONS AND SERVICES.
All
Platform
Coaching
Consulting
Buy now
Engage. Sales Coaching - 10 Sessions.
£550.00
Buy now
Engage. Sales Outsourcing Services.
£6,000.00
Buy now
Identify. Lead Generation Services.
£6,000.00
Buy now
Design Thinking Platform.
£12,000.00
Buy now
Blueprint. Value Proposition Design.
£8,000.00
Buy now
PiercePoint. Messaging Design.
£3,000.00
Buy now
Proofpoint. Validation Model.
£4,500.00
Buy now
Decisionpoint. Closing Process.
£4,500.00
Buy now
Salesforce Health Check. Level 1.
£2,500.00
Buy now
Salesforce Implementation. Level 1.
£6,000.00
Buy now
Salesforce Implementation. Level 2.
£9,000.00
Buy now
Salesforce Implementation. Level 3.
£15,000.00
Buy now
Salesforce Tech Support. Level 1.
£1,500.00
Buy now
Salesforce Tech Support. Level 2.
£2,500.00
Buy now
Salesforce Tech Support. Level 3.
£3,500.00
Buy now
Salesforce eDocuments. Per User.
£95.00
Buy now
Salesforce eDocuments. Automation.
£5,000.00
Buy now
Salesforce Nested Files. Canvas.
£4,200.00
Buy now
Tangle.io. App Platform. Annual Fees.
£12,000.00
Buy now
Tangle.io. Integration. Annual Fees.
£12,000.00
Buy now
Tangle.io. Connectors. Annual Fees.
£3,000.00
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* TALK
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* LEGAL NOTICES
PRIVACY POLICY
When you use and interact with our Websites or Services, communicate with or
otherwise contact us or visit our offices or attend our events, we may
collect, use, share and process information relating to you ("Personal
Data"). These Privacy Statement Highlights summarise our Personal Data
processing practices and your related rights.
We collect and process Personal Data for a variety of purposes, including:
* The processing of your name and contact information to provide you with
information about our products, manage your registration for and
attendance at our events and webinars or for office visits, manage your
registration for contests or promotions, provide you with customer support
or otherwise communicate with you.
* The processing of device and usage data to develop, improve, manage and
customise our Websites and Services, to assess and improve the related
user experience, to identify customer opportunities and to guarantee our
Websites and Services security and continued proper functioning.
* The processing of your billing information to complete transactions with
you when you purchase our Products or Services.
* To provide you with the necessary functionalities required during your use
of our Websites and Services, and to review capacity requirements and
compliance with the applicable usage terms.
* To display personalised advertisements to you and to send to you marketing
communications about us, our Products and our Services. ;p
* To comply with our legal obligations under applicable laws of England and
Wales and cooperate with public and government authorities.
* We only collect and process your Personal Data to the extent it is
necessary for fulfilling these purposes and where we can rely on a legal
basis for such processing. Where required, we will ask you for your prior
consent to processing.
We may share Personal Data with various parties, including:
* Our contracted service providers that process Personal Data on our behalf
for IT and system administration and hosting, credit card processing,
research and analytics, marketing, customer support and data enrichment.
* Affiliates within our current or future organisation that processEs
Personal Data for customer support, marketing, event management, technical
operations and account management.
* If you are using our Services as an authorised user, we may be responsible
by accessIng the Services for verifying your account, investigating
suspicious activity and reviewing the compliance our usage terms and
policies.
* Sponsors of events, webinar or contests for which you register.
* Third-party social media and advertising networks, which usually act as
separate controllers, so that we can advertise on their platforms.
* Specifically in relation to our Being Guided Website
at https://www.beingguided.com, with our third-party Partners, including
but not limited to Salesforce, who may contact you regarding their
Products or Services.
* In individual instances, professional advisers who provide consultancy,
banking, legal, insurance and accounting services, or if we are involved
in a merger, reorganisation, asset sale or business combination.
* Public and government authorities, to the extent we are compelled to
disclose Personal Data to comply with our legal obligations under the laws
of England and Wales.
You have certain rights relating to your Personal Data, subject to local data
protection Under the laws of England and Wales. These rights may include:
* To access your Personal Data held by us ('Right to Access').
* To rectify inaccurate Personal Data and, taking into account the purpose
of processing the Personal Data, ensure it is complete ('Right to
Rectification').
* To erase/delete your Personal Data, to the extent permitted by applicable
data protection laws ('Right to Erasure; 'Right to be Forgotten').
* To restrict our processing of your Personal Data to the extent permitted
by law ('Right to Restriction of Processing').
* To transfer your Personal Data to another controller, to the extent
possible ('Right to Data Portability').
* To object to any processing of your Personal Data carried out on the basis
of our legitimate interests ("Right to Object').
Where we process your Personal Data for direct marketing purposes or share it
with third-parties for their own direct marketing purposes, you can exercise
your right to object at any time to such processing without having to provide
any specific reason for such objection.
To not be subject to a decision based solely on automated processing,
including profiling, which produces legal effects ('Automated
Decision-Making'); Automated Decision-Making currently does not take place on
our Websites or in our Services.
To the extent we base the collection, processing and sharing of your Personal
Data on your consent, to withdraw your consent at any time, without affecting
the lawfulness of the processing based on such consent before its withdrawal.
Modern Slavery Act
1. COMPLIANCE WITH LAWS AND POLICIES 1.1 In performing its obligations under
the agreement, Being Guided ("Xceliant Limited") shall and shall ensure that
each of its subcontractors shall: (a) comply with all applicable laws,
statutes, regulations in force from time to time including but not limited to
the Modern Slavery Act 2015; and (b) take reasonable steps to ensure that
there is no modern slavery or human trafficking in Being Guided ("Xceliant
Limited") or subcontractors supply chains or in any part of their business
2. DUE DILIGENCE 2.1 Being Guided ("Xceliant Limited") represents and
warrants that: (a) neither Being Guided ("Xceliant Limited") nor any of its
officers, employees or other persons associated with it: (i) has been
convicted of any offence involving slavery and human trafficking; and (ii)
having made reasonable enquiries, to the best of its knowledge, has been or
is the subject of any investigation, inquiry or enforcement proceedings by
any governmental, administrative or regulatory body regarding any offence or
alleged offence of or in connection with slavery and human trafficking. 2.2
Being Guided ("Xceliant Limited") shall implement due diligence procedures
for its own suppliers, subcontractors and other participants to ensure that
there is no slavery or human trafficking in its supply chains.
3. SUBCONTRACTING 3.1 Being Guided ("Xceliant Limited") shall not subcontract
its obligations under this agreement without the prior written consent of
Customer. In order to help Customer reach a decision on a proposed
subcontract, Being Guided ("Xceliant Limited") r shall provide Customer with
a copy of any proposed subcontract, together with any other information that
Aster may reasonably require about the proposed subcontractor. 2 3.3 If
Customer agrees that Being Guided ("Xceliant Limited") may subcontract its
obligations, Being Guided ("Xceliant Limited") shall implement an appropriate
system of due diligence designed to ensure the subcontractor complies with
the principles of the Modern Slavery Act 2015 and that the subcontractor
shall take reasonable steps to ensure that there is no modern slavery or
human trafficking in the subcontractors supply chains or in any part of its
business
4. REPORTS 4.1 Being Guided ("Xceliant Limited") shall notify Customer as
soon as it becomes aware of any actual or suspected slavery or human
trafficking in a supply chain which has a connection with this Agreement. 4.2
Being Guided ("Xceliant Limited") shall prepare and deliver to Customer no
later than April each year, an annual slavery and human trafficking statement
setting out the steps it has taken to ensure that slavery and human
trafficking is not taking place in any of its supply chains or in any part of
its business.
5. AUDITS 5.1 Being Guided ("Xceliant Limited") shall maintain a complete set
of records to trace the supply chain of all goods and services provided to
Customer in connection with this agreement.
6. TRAINING 6.1 Being Guided ("Xceliant Limited") shall implement a system of
training for its employees to ensure compliance with the principles of the
Modern Slavery Act 2015 and the prevention of modern slavery or human
trafficking. 6.2 Being Guided ("Xceliant Limited") shall keep a record of all
training offered and completed by its employees and shall make a copy of the
record available to Customer on request.
7. WARRANTIES Being Guided ("Xceliant Limited") represents, warrants and
undertakes that it conducts its business in a manner that is consistent with
the principles of the Being Guided ("Xceliant Limited") if Being Guided
("Xceliant Limited") commits a breach of Clauses 1, 2 4 or 7.
MODERN SLAVERY ACT
1. COMPLIANCE WITH LAWS AND POLICIES 1.1 In performing its obligations under
the agreement, Being Guided ("Xceliant Limited") shall and shall ensure that
each of its subcontractors shall: (a) comply with all applicable laws,
statutes, regulations in force from time to time including but not limited to
the Modern Slavery Act 2015; and (b) take reasonable steps to ensure that
there is no modern slavery or human trafficking in Being Guided ("Xceliant
Limited") or subcontractors supply chains or in any part of their business
2. DUE DILIGENCE 2.1 Being Guided ("Xceliant Limited") represents and
warrants that: (a) neither Being Guided ("Xceliant Limited") nor any of its
officers, employees or other persons associated with it: (i) has been
convicted of any offence involving slavery and human trafficking; and (ii)
having made reasonable enquiries, to the best of its knowledge, has been or
is the subject of any investigation, inquiry or enforcement proceedings by
any governmental, administrative or regulatory body regarding any offence or
alleged offence of or in connection with slavery and human trafficking. 2.2
Being Guided ("Xceliant Limited") shall implement due diligence procedures
for its own suppliers, subcontractors and other participants to ensure that
there is no slavery or human trafficking in its supply chains.
3. SUBCONTRACTING 3.1 Being Guided ("Xceliant Limited") shall not subcontract
its obligations under this agreement without the prior written consent of
Customer. In order to help Customer reach a decision on a proposed
subcontract, Being Guided ("Xceliant Limited") r shall provide Customer with
a copy of any proposed subcontract, together with any other information that
Aster may reasonably require about the proposed subcontractor. 2 3.3 If
Customer agrees that Being Guided ("Xceliant Limited") may subcontract its
obligations, Being Guided ("Xceliant Limited") shall implement an appropriate
system of due diligence designed to ensure the subcontractor complies with
the principles of the Modern Slavery Act 2015 and that the subcontractor
shall take reasonable steps to ensure that there is no modern slavery or
human trafficking in the subcontractors supply chains or in any part of its
business
4. REPORTS 4.1 Being Guided ("Xceliant Limited") shall notify Customer as
soon as it becomes aware of any actual or suspected slavery or human
trafficking in a supply chain which has a connection with this Agreement. 4.2
Being Guided ("Xceliant Limited") shall prepare and deliver to Customer no
later than April each year, an annual slavery and human trafficking statement
setting out the steps it has taken to ensure that slavery and human
trafficking is not taking place in any of its supply chains or in any part of
its business.
5. AUDITS 5.1 Being Guided ("Xceliant Limited") shall maintain a complete set
of records to trace the supply chain of all goods and services provided to
Customer in connection with this agreement.
6. TRAINING 6.1 Being Guided ("Xceliant Limited") shall implement a system of
training for its employees to ensure compliance with the principles of the
Modern Slavery Act 2015 and the prevention of modern slavery or human
trafficking. 6.2 Being Guided ("Xceliant Limited") shall keep a record of all
training offered and completed by its employees and shall make a copy of the
record available to Customer on request.
7. WARRANTIES Being Guided ("Xceliant Limited") represents, warrants and
undertakes that it conducts its business in a manner that is consistent with
the principles of the Being Guided ("Xceliant Limited") if Being Guided
("Xceliant Limited") commits a breach of Clauses 1, 2 4 or 7.
© Copyright 2022. Being Guided. All rights reserved. Legal Notices
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