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BEARING STRAIGHT IS A PROVIDER OF DIGITAL STRATEGY SERVICES TO CREDIT UNIONS,
REGIONAL BANKS, AND INSURANCE COMPANIES.

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FUTURE GROWTH STARTS WITH STRATEGY NOW.

Increasing revenue, efficiency, and customer sentiment starts with a digital
strategy built for change, and from generational changes to technology changes,
Bearing Straight provides strategy to help you navigate the future.




SERVICES

We provide research and strategy across marketing, sales, and service which
includes competitive & industry analysis, internal & external interviews, data
analysis, tech stack research, and more. Deliverables can range from high-level
strategy to detailed personas, journey maps, content strategy, information
architecture, and others.

We start all new engagements with a high-level digital strategy, but where we go
from there is customized to your business objectives, environment, and the gaps
we’ve uncovered during our initial research.

LEARN MORE ABOUT OUR SERVICES

 

 


SYMPTOMS YOU NEED A NEW DIGITAL STRATEGY

 * Having trouble meeting your metrics but aren’t sure what you’re missing?

 * Sitting in internal meetings filled with discussions on data but no one can
   agree on a clear line-of-sight action plan?

 * Does your Voice of Customer research provide some insight into specific touch
   points but doesn’t give you the full understanding of your customer’s
   journey?

These are all symptoms that you need a new digital strategy. For more symptoms
and how to address them, read our post.

 


WHAT A NEW DIGITAL STRATEGY PROVIDES

There’s so much you can do with the right digital strategy, but these are a few
of the most common:

 * Use personas to structure your marketing, sales, and service processes in a
   personalized, yet scalable way, giving you efficiency and operational
   scalability.

 * Lean into your defined, digital competitive advantage, so your content and
   channel strategies align to the preferences of your best customers now and in
   the future.

 * Structure your budget for the interactions and experiences that deliver
   results, so you no longer waste limited resources.
   
   To learn more about what you specifically get out of DX research and how it
   brings actionable clarity to your marketing, sales, product, service, and
   technology teams, read our post.

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CONTACT US.

 

If you’d like to continue to learn from us while learning about us,
subscribe to our newsletter.  It won’t answer all your questions, but at least
it’ll help
 you understand why digital strategy now is how you prepare for the future.

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We respect your privacy. We won’t sell your information, and we’re not going to
blast you with emails.
But, if our newsletter misses the mark, you can always unsubscribe.

© 2024 BEARING STRAIGHT, LLC

1603 Capitol Avenue
Suite 413-B170
Cheyenne, WY 82001-4569

855-619-5335
crystal@laythekeel.com


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