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Tech
August 2, 2022
by: Frankie Stein


THE BENEFITS OF SOCIAL MEDIA

Social media was primarily used for the purposes of fun when it first began, but
today the world is a very different place and social media has become a vital
part of the ways that people of all ages and cultures communicate as well as
work. 

There are a number of important things that social media enables people to do,
such as discovering new trends and ideas; bringing your work some attention and
traffic; building, crafting and enhancing brands; and forging deeper connections
with both existing and new audiences. 

Social media can have a beneficial impact in regard to opening up job
opportunities. 

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Using social media to find work

Social media is used by employers to check out potential employees online, so it
makes sense for workers to also make use of social media in order to enhance
their qualifications. 

There are a number of ways that jobseekers can build a professional and positive
presence online to help them to stand out from their competitors.

One good tip is to actually show your personality on social media, as many
employers judge what they see on social media to see if it will fit with their
company culture. 

Social media allows workers to inject their own personal style into status
updates and even the likes of a LinkedIn summary, making personality a good way
to score employment along with experience and skills, with Nicholas
Otto-Bernstein’s Twitter being a good example of this. 

Be authentic and honest

When background information is there to support qualifications, employers will
see a candidate as being the real thing.

Many employers today like to be able to validate the experience of a candidate
by doing research on them via social media, so it is important to make certain
that your social network profiles on LinkedIn and other platforms match your
resume and are consistent with one another. 

Have a professional image

Hiring managers get a look at how professional you are by the things you say on
your social media profiles and bio. 

Using a professional image – a high-quality headshot photo with a neutral
background that has no distractions such as other people or pets – impresses the
majority of employers.

Clothes worn in the photo should be appropriate for work, with no beach shots or
prom photos. 

Small details such as capitalization, grammar, punctuation and spacing also need
to be paid attention to.

Social media can also be of benefit to charities and fundraisers. 

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Social media and charities

The use of social media has become increasingly effective for charities that are
looking to find new ways of connecting with supporters, though many charities
still seem to be reluctant to venture into the social media landscape and are
lagging behind commercial businesses. 

Charities are reliant on the support of the general public and therefore need to
come up with new methods of reaching supporters, volunteers and potential
donors. 

Social media is a highly effective way for charities to boost donations, network
with similar organizations, recruit volunteers, build support, share their
success stories, encourage people to join campaigns, and even show the impact of
their work. 

80% of those aged 18 to 24 use Facebook and 73% of those between the ages of 25
and 34 use Twitter, making them particularly relevant platforms for charities
who want to engage with supporters from younger generations. 

When charities plan a social media campaign, they need to carefully think about
their intended goal and the people they are wishing to engage with, and based on
that, then choose their channel.

LinkedIn is, of course, a more professional tool, while Facebook targets a
younger and broader audience.

While many charities might find it tempting to sign up to every free account
they can find, it is important to understand that interacting with supporters
will be required if you want them to see your social media account as a way to
communicate with you on a regular basis. 

WOLLEN SIE HUNDERT JAHRE ALT WERDEN? SO REINIGEN SIE IHRE VENEN

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A social media channel needs to be kept up to date and moving with news, usable
content and lots of activity, as no one will interact with any channel that has
been dormant for months.

Sadly, many charities remain oblivious to the benefits that using social media
could bring to them.

Traditional forms of media can still be utilized by charities such as print,
direct mail and PR, but there are undeniable benefits to social media that these
other outlets do not possess, including entering into two-way communication and
being able to engage with a large number of supporters at one time. 

Social media also offers the opportunity to make more emotional connections with
the use of videos and images rather than just text, something that is useful for
boosting donations and showing what that money can achieve. 

Social media can be intimidating but offers too many benefits and opportunities
that are not to be missed. 




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Author

FRANKIE STEIN

Frankie Stein is from Italy, but lives in Ingolstadt, Germany. Her hobbies are:
reading about science, doing experiments, and travelling. She's been all around
Europe and loves Scotland, London, and Russia. Her boyfriend is called Victor
and they both love listening to The Cure, reading Byron, and gazing upon William
Blake prints.

fstein@filmdaily.co

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