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 1. Pro


ETHICAL AI ADOPTION ISN'T A PRIORITY FOR NEW USERS, AND THAT'S A PROBLEM

News
By Craig Hale
published 3 hours ago

Businesses must consider AI’s ethics





 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

When you purchase through links on our site, we may earn an affiliate
commission. Here’s how it works.


(Image credit: 20th Century Fox)


--------------------------------------------------------------------------------

 * Only 1.8% of the 45,000 individuals analyzed were bothered about AI ethics
 * Consumers believe organizations should be held accountable
 * EU AI Act brings multimillion-euro penalties

--------------------------------------------------------------------------------

According to Pluralsight, of the 45,000 people who wanted to learn about
artificial intelligence, only a mere 1.8% actively searched how to adopt AI
responsibly.



The study revealed a rise in interest surrounding generative AI, machine
learning and AI for cybersecurity, however Pluralsight Chief Content Officer
Chris Herbert said that no significant interest in ethical AI was seen on the
platform.



Herbert added: “It’s crucial that learners understand the risks and pitfalls
associated with AI so they can adopt it ethically.”`

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WE’RE NOT INTERESTED IN ETHICAL AI

The report highlights Google DeepMind research showing how AI can be misused,
manipulated and exploited. Herbert said we should be focusing on “mitigating its
risks and negative consequences while maximizing its positive outcomes.”

LATEST VIDEOS FROM techradar Tech Radar Pro



Lead Content Strategist Adam Ipsen also noted Accenture research reveals that
more than three-quarters (77%) of global consumers believe organizations should
be held accountable for AI misuse, highlighting the need for greater awareness.



The reality is that four in five executives and nearly as many (72%) IT
practitioners say their organization often invest in new tech without
considering employee training. In a similar vein, only 12% of execs have
significant experience working with AI.

Consequences for not adopting AI ethically are also set to have a financial
value, with the EU AI Act entering force in August 2024 and gradually seeing
enforcement increased over the course of the next few years. Maximum fines stand
at €35 million or 7% of global turnover.


ARE YOU A PRO? SUBSCRIBE TO OUR NEWSLETTER

Sign up to the TechRadar Pro newsletter to get all the top news, opinion,
features and guidance your business needs to succeed!

Contact me with news and offers from other Future brandsReceive email from us on
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By submitting your information you agree to the Terms & Conditions and Privacy
Policy and are aged 16 or over.

Looking ahead, Ipsen urges businesses not to see AI as a “one and done” project,
but one that requires constant upskilling. Those who take the time to learn will
realize the true benefits of AI rather than see it become a liability that
causes them to face legislative and regulatory hurdles.


YOU MIGHT ALSO LIKE

 * These are the best AI writers
 * Check out our list of the best online learning platforms
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   boosts


Craig Hale
Social Links Navigation

With several years’ experience freelancing in tech and automotive circles,
Craig’s specific interests lie in technology that is designed to better our
lives, including AI and ML, productivity aids, and smart fitness. He is also
passionate about cars and the decarbonisation of personal transportation. As an
avid bargain-hunter, you can be sure that any deal Craig finds is top value!


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