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Effective URL: https://pitchbook.com/news/articles/market-map-ecommerce-vc-q4-2022
Submission: On May 07 via api from US — Scanned from DE
Effective URL: https://pitchbook.com/news/articles/market-map-ecommerce-vc-q4-2022
Submission: On May 07 via api from US — Scanned from DE
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* Request a free trial Log in * Products * Solutions * Data * News & Analysis * About * Blog Log in Request a free trial NEWS & ANALYSIS driven by the PitchBook Platform Articles Research Center All articles All * Europe * Venture capital * Private equity * M&A * Tech * Leveraged loans Research Center Subscribe Ecommerce MARKET MAP: ECOMMERCE INVESTORS' SHOPPING SPREE SLACKENS By Jordan Rubio & Jacob Robbins May 3, 2023 Ecommerce has been riding a wave. The pandemic drove immense growth for the vertical, packing a dual punch: Consumer spending was up and lockdowns pushed traffic to online platforms, transforming the way people shop. The big brick-and-mortar stores got a tech upgrade while new platforms emerged to meet demand, and investors have taken note. Backers have poured money into segments like purchase venue, which accounts for startups that create the systems, resources, integrations and applications that consumers use to make purchases across all kinds of storefronts. The market map below explores the purchase venue segment and shows which startups are attracting investors' attention and capital. To go deeper, read our Q4 2022 E-Commerce Report. PitchBook subscribers can also explore the full market map with details on more than 1,600 companies. SPOTLIGHT: PURCHASE VENUE * Conversational commerce: Companies that deal with AI, machine learning and other kinds of bots that assist transactions. * Livestream and social commerce: Startups that deal with commerce occurring on livestream or social media feeds. * Marketplace enablement: Companies that work on integrations that allow users to sell products across various marketplaces at the same time. * Mobile commerce: Platforms that facilitate commerce on apps and other technologies that are used primarily on mobile devices. * Storefronts and headless APIs: Platforms that help stores and other businesses showcase their products on websites and apps. The presentations are typically lightweight and simple to load and use. TRENDS: DEALS AND EXITS In Q4 2022, there were 77 ecommerce deals worth a combined $1 billion, a 41.2% decline in deal value quarter-over-quarter, according to PitchBook data. This marked the third consecutive quarter with a decline in deal value. While 2022's ecommerce market saw less deal activity than the year prior, it compared favorably to pre-pandemic years and was the second-highest year on record with $8.8 billion raised over 296 deals. However, most of that activity occurred early on, as broader market headwinds slowed down deal activity in the back half of the year. Notable deals in the last quarter of 2022 included logistic app developer MaxAB's $40 million round as well as a $115 million Series B for return platform operator Loop Returns. There were 22 exits worth a combined $1.5 billion in 2022, a modest annual decrease in deal value and a virtually unchanged deal count, according to PitchBook data. In the last quarter of 2022 there were five exits of undisclosed value, compared to the seven exits in Q3 worth $400 million. The decline occurred in tandem with rising interest rates, which slowed down M&A activity, as well as a nearly frozen IPO market, according to PitchBook analyst Eric Bellomo. Notable exits in Q4 2022 included image recognition and retail analytics platform developer StyleSage's acquisition by Dassault Systèmes for an undisclosed amount and Emplifi's buyout of marketing software developer Pixlee TurnTo. More market maps: * Climate tech * Healthcare services * Enterprise fintech * Agtech * Information Security Featured image by Ground Picture/Shutterstock * Share: * * * * Tags: * Ecommerce * Venture Capital * Market Map COMMENTS: Leave a comment Name Business email Website (Optional) Comment THANKS FOR COMMENTING Our team will review your remarks prior to publishing. Please check back soon to see them live. Join the more than 1.5 million industry professionals who get our daily newsletter! First name Last name Business email I agree to receive PitchBook Data's electronic newsletters, updates, promotions and related messages regarding PitchBook Data's products. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of our emails. Please refer to our privacy policy or contact us for more details. RELATED CONTENT Market Map DACH VC activity returns to pre-2021 levels April 25, 2023 A look at the DACH region's venture ecosystem, showcasing key trends across dealmaking, fundraising and exits. Climate Tech Market Map: Carbon capture takes off April 13, 2023 PitchBook's latest market map brings together the many facets of climate tech. VC Fundraising Torch announces $200M for funding consumer-facing startups March 28, 2023 Torch Capital is announcing the closing of over $200 million across two funds: a $116 million second flagship fund and an $89 million first opportunity fund. 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