www.amazon.co.uk
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2600:9000:223d:9000:15:c9dc:592:23a1
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URL:
https://www.amazon.co.uk/Laws-Brand-Storytelling-Keep_Your-Customers/dp/1260440192/
Submission: On April 25 via manual from HK — Scanned from DE
Submission: On April 25 via manual from HK — Scanned from DE
Form analysis 6 forms found in the DOM
POST /privacyprefs/retail/v1/acceptall
<form id="sp-cc" method="post" action="/privacyprefs/retail/v1/acceptall"><input type="hidden" name="anti-csrftoken-a2z" value="hEY0SA0CfDqFJ1/0oAyBEJvTUWoy3eDs+gs91je1HKaVAAAAAGRHybAzOTc5MDQxZi1iNDU3LTRhM2EtYjQyNi0yNzIxYmNjOGRiNTU=">
<div id="sp-cc-rejectall-container"><a id="sp-cc-rejectall-link" class="a-link-emphasis" href="#" role="button">Continue without accepting</a></div>
<div class="sp-cc-text">
<h4 class="a-spacing-small">Select Your Cookie Preferences</h4>
<p class="a-spacing-none"></p>
<p>We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our
<a href="/gp/help/customer/display.html?nodeId=201890250&ref_=footer_cookies_notice">Cookie Notice</a>. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make
improvements.</p>
<p>If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our <a href="/gp/help/customer/display.html?nodeId=201890250&ref_=footer_cookies_notice">Cookie Notice</a>. This includes
using first- and <a href="/cookieprefs/partners">third-party cookies</a>, which store or access standard device information such as a unique identifier. Third parties use cookies for their purposes of displaying and measuring personalised ads,
generating audience insights, and developing and improving products. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. You can change your choices at any time by visiting
<a href="/cookieprefs?ref_=ya_d_l_cookie_prefs">Cookie Preferences</a>, as described in the Cookie Notice. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our
<a href="/gp/help/customer/display.html?nodeId=201909010&ref_=footer_privacy">Privacy Notice</a>.</p>
<div id="sp-cc-error" class="a-box a-alert-inline a-alert-inline-error aok-hidden a-spacing-top-base" role="alert">
<div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
<div class="a-alert-content">Sorry, there was a problem saving your cookie preferences. Try again.</div>
</div>
</div>
</div>
<div class="sp-cc-buttons"><span class="a-button a-button-primary" id="a-autoid-0"><span class="a-button-inner"><input id="sp-cc-accept" tabindex="1" name="accept" class="a-button-input celwidget" type="submit" value="all"
data-csa-c-id="nk3e3o-si6xsx-kl3rw2-qjflrb" aria-labelledby="a-autoid-0-announce" data-cel-widget="sp-cc-accept"><span class="a-button-text" aria-hidden="true" id="a-autoid-0-announce">Accept Cookies</span></span></span><span
class="a-button a-button-base" id="a-autoid-1"><span
class="a-button-inner"><a id="sp-cc-customize" tabindex="1" href="/cookieprefs?ref_=portal_banner_cpp" class="a-button-text a-text-center celwidget" data-csa-c-id="vl034a-nd0v7a-vxdtbj-k6ewo0" data-cel-widget="sp-cc-customize">Customise Cookies</a></span></span>
</div>
</form>Name: site-search — GET /s/ref=nb_sb_noss
<form id="nav-search-bar-form" accept-charset="utf-8" action="/s/ref=nb_sb_noss" class="nav-searchbar nav-progressive-attribute" method="GET" name="site-search" role="search">
<div class="nav-left">
<div id="nav-search-dropdown-card">
<div class="nav-search-scope nav-sprite">
<div class="nav-search-facade" data-value="search-alias=aps">
<span id="nav-search-label-id" class="nav-search-label nav-progressive-content" style="width: auto;">Books</span>
<i class="nav-icon"></i>
</div>
<label id="searchDropdownDescription" for="searchDropdownBox" class="nav-progressive-attribute" style="display:none">Select the department you want to search in</label>
<select aria-describedby="searchDropdownDescription" class="nav-search-dropdown searchSelect nav-progressive-attrubute nav-progressive-search-dropdown" data-nav-digest="RXmLZr3A8JY/c4zfIn+DcSdGsjI=" data-nav-selected="10"
id="searchDropdownBox" name="url" style="display: block; top: 2.5px;" tabindex="0" title="Search in">
<option value="search-alias=aps">All Departments</option>
<option value="search-alias=alexa-skills">Alexa Skills</option>
<option value="search-alias=amazon-devices">Amazon Devices</option>
<option value="search-alias=amazon-global-store">Amazon Global Store</option>
<option value="search-alias=edu-alt-content">Amazon Study</option>
<option value="search-alias=warehouse-deals">Amazon Warehouse</option>
<option value="search-alias=mobile-apps">Apps & Games</option>
<option value="search-alias=audible">Audible Audiobooks</option>
<option value="search-alias=baby">Baby</option>
<option value="search-alias=beauty">Beauty</option>
<option selected="selected" current="parent" value="search-alias=stripbooks">Books</option>
<option value="search-alias=automotive">Car & Motorbike</option>
<option value="search-alias=popular">CDs & Vinyl</option>
<option value="search-alias=classical">Classical Music</option>
<option value="search-alias=computers">Computers & Accessories</option>
<option value="search-alias=digital-music">Digital Music</option>
<option value="search-alias=diy">DIY & Tools</option>
<option value="search-alias=dvd">DVD & Blu-ray</option>
<option value="search-alias=electronics">Electronics & Photo</option>
<option value="search-alias=fashion">Fashion</option>
<option value="search-alias=fashion-womens"> Women</option>
<option value="search-alias=fashion-mens"> Men</option>
<option value="search-alias=fashion-girls"> Girls</option>
<option value="search-alias=fashion-boys"> Boys</option>
<option value="search-alias=fashion-baby"> Baby</option>
<option value="search-alias=outdoor">Garden & Outdoors</option>
<option value="search-alias=gift-cards">Gift Cards</option>
<option value="search-alias=grocery">Grocery</option>
<option value="search-alias=handmade">Handmade</option>
<option value="search-alias=drugstore">Health & Personal Care</option>
<option value="search-alias=local-services">Home & Business Services</option>
<option value="search-alias=kitchen">Home & Kitchen</option>
<option value="search-alias=industrial">Industrial & Scientific</option>
<option value="search-alias=digital-text">Kindle Store</option>
<option value="search-alias=appliances">Large Appliances</option>
<option value="search-alias=lighting">Lighting</option>
<option value="search-alias=fashion-luggage">Luggage and travel gear</option>
<option value="search-alias=luxury">Luxury Stores</option>
<option value="search-alias=mi">Musical Instruments & DJ Equipment</option>
<option value="search-alias=videogames">PC & Video Games</option>
<option value="search-alias=pets">Pet Supplies</option>
<option value="search-alias=luxury-beauty">Premium Beauty</option>
<option value="search-alias=instant-video">Prime Video</option>
<option value="search-alias=software">Software</option>
<option value="search-alias=sports">Sports & Outdoors</option>
<option value="search-alias=office-products">Stationery & Office Supplies</option>
<option value="search-alias=specialty-aps-sns">Subscribe & Save</option>
<option value="search-alias=toys">Toys & Games</option>
</select>
</div>
</div>
</div>
<div class="nav-fill">
<div class="nav-search-field ">
<label for="twotabsearchtextbox" style="display: none;">Search Amazon.co.uk</label>
<input type="text" id="twotabsearchtextbox" value="" name="field-keywords" autocomplete="off" placeholder="Search Amazon.co.uk" class="nav-input nav-progressive-attribute" dir="auto" tabindex="0" aria-label="Search Amazon.co.uk"
spellcheck="false">
</div>
<div id="nav-iss-attach"></div>
</div>
<div class="nav-right">
<div class="nav-search-submit nav-sprite">
<span id="nav-search-submit-text" class="nav-search-submit-text nav-sprite nav-progressive-attribute" aria-label="Go">
<input id="nav-search-submit-button" type="submit" class="nav-input nav-progressive-attribute" value="Go" tabindex="0">
</span>
</div>
</div>
</form>POST /gp/product/handle-buy-box/ref=dp_start-bbf_1_glance
<form method="post" id="addToCart" action="/gp/product/handle-buy-box/ref=dp_start-bbf_1_glance" class="a-content" autocomplete="off">
<input type="hidden" name="items[0.base][asin]" value="1260440192">
<input type="hidden" name="clientName" value="OffersX_OfferDisplay_DetailPage">
<input type="hidden" name="items[0.base][offerListingId]" value="8YXhjDUGgLcmaLes658geuS4wqz5yqw82FkPulfCpBdBMtVYk19WXDd4tfMLD2IR7YESDqWMaJFUvYjHbcVYRQCfUrxgc2R0waVUhUOUDIrrP%2BY3f0ZgeGTZUKArgGKP">
<input type="hidden" name="CSRF" value="g+Y6UrdPQ/FsgkS1vze6bUerqt4BjI12ZxWG4QXYMeP6AAAADAAAAABkR8mxcmF3AAAAABVX8CwXqz4nuL9RKX///w=="> <input type="hidden" id="anti-csrftoken-a2z" name="anti-csrftoken-a2z"
value="gyjZMK0GGedOCcnTixxjUlGRjGehWksicGsxd8lVBGD7AAAADAAAAABkR8mwcmF3AAAAABVX8CwXqz4nuL9RKf///w==">
<input type="hidden" id="offerListingID" name="offerListingID" value="8YXhjDUGgLcmaLes658geuS4wqz5yqw82FkPulfCpBdBMtVYk19WXDd4tfMLD2IR7YESDqWMaJFUvYjHbcVYRQCfUrxgc2R0waVUhUOUDIrrP%2BY3f0ZgeGTZUKArgGKP">
<input type="hidden" id="session-id" name="session-id" value="260-5232022-7359400">
<input type="hidden" id="ASIN" name="ASIN" value="1260440192">
<input type="hidden" id="isMerchantExclusive" name="isMerchantExclusive" value="0">
<input type="hidden" id="merchantID" name="merchantID" value="A3P5ROKL5A1OLE">
<input type="hidden" id="isAddon" name="isAddon" value="0">
<input type="hidden" id="nodeID" name="nodeID" value="">
<input type="hidden" id="sellingCustomerID" name="sellingCustomerID" value="">
<input type="hidden" id="qid" name="qid" value="">
<input type="hidden" id="sr" name="sr" value="">
<input type="hidden" id="storeID" name="storeID" value="">
<input type="hidden" id="tagActionCode" name="tagActionCode" value="">
<input type="hidden" id="viewID" name="viewID" value="glance">
<input type="hidden" id="rebateId" name="rebateId" value="">
<input type="hidden" id="ctaDeviceType" name="ctaDeviceType" value="desktop">
<input type="hidden" id="ctaPageType" name="ctaPageType" value="detail">
<input type="hidden" id="usePrimeHandler" name="usePrimeHandler" value="0">
<input type="hidden" id="rsid" name="rsid" value="260-5232022-7359400">
<input type="hidden" id="sourceCustomerOrgListID" name="sourceCustomerOrgListID" value="">
<input type="hidden" id="sourceCustomerOrgListItemID" name="sourceCustomerOrgListItemID" value="">
<input type="hidden" name="wlPopCommand" value="">
<div class="a-box-group">
<div class="a-box a-last">
<div class="a-box-inner a-padding-base">
<div class="a-section a-spacing-none a-padding-none">
<div id="booksHeaderInfoContainer" class="celwidget" data-feature-name="booksHeaderInfoContainer" data-csa-c-type="widget" data-csa-c-content-id="booksHeaderInfoContainer" data-csa-c-slot-id="booksHeaderInfoContainer"
data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="wmisyh-ibfpbx-zavkb4-qilrne" data-cel-widget="booksHeaderInfoContainer">
<div id="newBooksSingleBuyingOptionHeader_feature_div" class="celwidget" data-feature-name="newBooksSingleBuyingOptionHeader" data-csa-c-type="widget" data-csa-c-content-id="newBooksSingleBuyingOptionHeader"
data-csa-c-slot-id="newBooksSingleBuyingOptionHeader_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="gdt4c9-548u8k-ey8rp7-38w8re"
data-cel-widget="newBooksSingleBuyingOptionHeader_feature_div">
<h5>
<div id="booksHeaderSection" class="a-section a-spacing-none">
<div class="a-row">
<div class="a-column a-span4 a-text-left"> <span id="newBuyingOption"> Buy new: </span> </div>
<div class="a-column a-span8 a-text-right a-span-last"> <span id="price" class="a-size-medium a-color-price header-price a-text-normal">£17.43</span> </div>
</div>
</div>
</h5>
</div>
</div>
<div id="apex_offerDisplay_desktop" class="celwidget" data-feature-name="apex_offerDisplay_desktop" data-csa-c-type="widget" data-csa-c-content-id="apex_offerDisplay_desktop" data-csa-c-slot-id="apex_offerDisplay_desktop"
data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="4zypga-f3kva9-6nge3t-71c19t" data-cel-widget="apex_offerDisplay_desktop">
<div id="corePrice_feature_div" class="celwidget" data-feature-name="corePrice" data-csa-c-type="widget" data-csa-c-content-id="corePrice" data-csa-c-slot-id="corePrice_feature_div" data-csa-c-asin="1260440192"
data-csa-c-is-in-initial-active-row="false" data-csa-c-id="xo03db-d5suxq-i0ytkf-mqrlvm" data-cel-widget="corePrice_feature_div">
</div>
<div id="regulatoryDeposit_feature_div" class="celwidget" data-feature-name="regulatoryDeposit" data-csa-c-type="widget" data-csa-c-content-id="regulatoryDeposit" data-csa-c-slot-id="regulatoryDeposit_feature_div"
data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="yfxq1x-r0kv4o-e0kspt-4wjhj1" data-cel-widget="regulatoryDeposit_feature_div">
</div>
</div>
<div id="desktop_qualifiedBuyBox" class="celwidget" data-feature-name="desktop_qualifiedBuyBox" data-csa-c-type="widget" data-csa-c-content-id="desktop_qualifiedBuyBox" data-csa-c-slot-id="desktop_qualifiedBuyBox"
data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="6yqovq-7chgkl-ow7jnv-3x955w" data-cel-widget="desktop_qualifiedBuyBox">
<div class="a-section a-spacing-none a-padding-none">
<div id="promotionMessageInsideBuyBox_feature_div" class="celwidget" data-feature-name="promotionMessageInsideBuyBox" data-csa-c-type="widget" data-csa-c-content-id="promotionMessageInsideBuyBox"
data-csa-c-slot-id="promotionMessageInsideBuyBox_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="tyykqy-8blvza-zj20y-dq5ns3"
data-cel-widget="promotionMessageInsideBuyBox_feature_div">
</div>
<div id="booksAdditionalPriceInfoContainer" class="celwidget" data-feature-name="booksAdditionalPriceInfoContainer" data-csa-c-type="widget" data-csa-c-content-id="booksAdditionalPriceInfoContainer"
data-csa-c-slot-id="booksAdditionalPriceInfoContainer" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="bsbx00-w663f7-sjcn0g-5dherw" data-cel-widget="booksAdditionalPriceInfoContainer">
<div id="businessPricing_feature_div" class="celwidget" data-feature-name="businessPricing" data-csa-c-type="widget" data-csa-c-content-id="businessPricing" data-csa-c-slot-id="businessPricing_feature_div" data-csa-c-asin="1260440192"
data-csa-c-is-in-initial-active-row="false" data-csa-c-id="98zvpy-i3uwva-z6oapr-typ07s" data-cel-widget="businessPricing_feature_div">
</div>
<div id="newBooksAdditionalPriceInfo_feature_div" class="celwidget" data-feature-name="newBooksAdditionalPriceInfo" data-csa-c-type="widget" data-csa-c-content-id="newBooksAdditionalPriceInfo"
data-csa-c-slot-id="newBooksAdditionalPriceInfo_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="5n62o2-ms9vhi-2cxhlu-9tvlsb"
data-cel-widget="newBooksAdditionalPriceInfo_feature_div">
<div id="listPriceSection" class="a-section a-spacing-none a-text-right"> <span id="listPriceLabel" class="a-color-secondary">RRP:</span> <span id="listPrice" class="a-color-secondary a-text-strike">£17.99</span> <span
class="a-declarative" data-action="a-popover" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-a-popover"
data-a-popover="{"closeButton":"true","name":"basisPriceLegalMessageDisplayPreload","position":"triggerBottom"}" data-csa-c-id="xede1n-h3cdzv-vy29ar-wykz1s"> <a href="javascript:void(0)" role="button" class="a-popover-trigger a-declarative reinventPriceLegalMessagePopover"> <script>
P.when('A').execute(function(A){
A.on("a:popover:beforeShow:basisPriceLegalMessageDisplayPreload", function(data) {
ue.trigger('OFFERSX_TOOLTIP_POSITION_UPDATE_561323', 'T1');
})
});
</script>
<svg aria-hidden="true" class="reinventPrice_legalMessage_icon" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512">
<path d="M256,9C119,9,8,120.08,8,257S119,505,256,505,504,394,504,257,393,9,256,9Zm0,76.31A47.69,47.69,0,1,1,208.31,133,47.69,47.69,0,0,1,256,85.31Zm38.15,332.38a12.18,12.18,0,0,1-12.21,12H229.67a11.85,11.85,0,0,1-11.82-12V249.92a11.86,11.86,0,0,1,11.82-12h52.27a12.18,12.18,0,0,1,12.21,12Z"></path>
</svg>
<i class="a-icon a-icon-popover"></i></a> </span>
<div class="a-popover-preload" id="a-popover-basisPriceLegalMessageDisplayPreload">
<div class="a-section a-spacing-none">
<h3></h3> <span class="a-size-base">The <b>RRP</b> is the suggested or recommended retail price of a product set by the manufacturer and provided by a manufacturer, supplier or
seller.<br><a class="a-link-normal" href="https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=GQ6B6RH72AX8D2TD">Learn more</a></span>
</div>
</div>
<style type="text/css">
.reinventPrice_legalMessage_icon {
width: 12px;
fill: #969696;
vertical-align: middle;
padding-bottom: 2px;
}
.reinventPrice_legalMessage_icon:hover {
fill: #555555;
}
</style>
<script type="text/javascript">
P.when('A', 'a-popover').execute('a-popover-count', function(A) {
A.declarative('a-popover', 'mouseenter', function() {
ue.count("tooltip.popover.opened", 1);
});
});
</script>
</div>
<div id="savingsSection" class="a-section a-spacing-none a-text-right"> <span id="savingsLabel" class="a-color-secondary">Save:</span> <span id="savingsAmount" class="a-color-secondary">£0.56</span> <span id="savingsPercentage"
class="a-color-secondary">(3%)</span> </div>
</div>
<div id="vatMessage_feature_div" class="celwidget" data-feature-name="vatMessage" data-csa-c-type="widget" data-csa-c-content-id="vatMessage" data-csa-c-slot-id="vatMessage_feature_div" data-csa-c-asin="1260440192"
data-csa-c-is-in-initial-active-row="false" data-csa-c-id="n2veup-9sbquf-g0l17y-no06u9" data-cel-widget="vatMessage_feature_div">
</div>
<div id="booksPmpUx_feature_div" class="celwidget" data-feature-name="booksPmpUx" data-csa-c-type="widget" data-csa-c-content-id="booksPmpUx" data-csa-c-slot-id="booksPmpUx_feature_div" data-csa-c-asin="1260440192"
data-csa-c-is-in-initial-active-row="false" data-csa-c-id="ogoyuj-psaf1g-rd5n0u-7sq9tw" data-cel-widget="booksPmpUx_feature_div">
</div>
</div>
<div id="invitePlatform_feature_div" class="celwidget" data-feature-name="invitePlatform" data-csa-c-type="widget" data-csa-c-content-id="invitePlatform" data-csa-c-slot-id="invitePlatform_feature_div" data-csa-c-asin="1260440192"
data-csa-c-is-in-initial-active-row="false" data-csa-c-id="playf0-7ls4ll-2rb71e-7vfe3j" data-cel-widget="invitePlatform_feature_div">
</div>
<div id="pointsInsideBuyBox_feature_div" class="celwidget" data-feature-name="pointsInsideBuyBox" data-csa-c-type="widget" data-csa-c-content-id="pointsInsideBuyBox" data-csa-c-slot-id="pointsInsideBuyBox_feature_div"
data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="uxdcsr-xsigid-msqv08-kws7y6" data-cel-widget="pointsInsideBuyBox_feature_div">
</div>
<div id="agsShippingAndIfdInsideBuyBox_feature_div" class="celwidget" data-feature-name="agsShippingAndIfdInsideBuyBox" data-csa-c-type="widget" data-csa-c-content-id="agsShippingAndIfdInsideBuyBox"
data-csa-c-slot-id="agsShippingAndIfdInsideBuyBox_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="ssaz9e-qrnsew-vsdr70-8thj3b"
data-cel-widget="agsShippingAndIfdInsideBuyBox_feature_div">
<!-- For LightningDeal use case, agsShippingAndIfdInsideBuyBox is only configured on regular offer, so set defaultPageContext as buyingPrice -->
</div>
<div id="shippingMessageInsideBuyBox_feature_div" class="celwidget" data-feature-name="shippingMessageInsideBuyBox" data-csa-c-type="widget" data-csa-c-content-id="shippingMessageInsideBuyBox"
data-csa-c-slot-id="shippingMessageInsideBuyBox_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="yrjh27-1f6cs2-530gmj-t3qz2a"
data-cel-widget="shippingMessageInsideBuyBox_feature_div">
<div class="a-section a-spacing-base a-text-left"> <span id="price-shipping-message" class="a-size-base a-color-base"></span> </div>
</div>
<div id="couponsInBuybox_feature_div" class="celwidget" data-feature-name="couponsInBuybox" data-csa-c-type="widget" data-csa-c-content-id="couponsInBuybox" data-csa-c-slot-id="couponsInBuybox_feature_div" data-csa-c-asin="1260440192"
data-csa-c-is-in-initial-active-row="false" data-csa-c-id="v05h3p-3cbi0b-r287wb-lke20v" data-cel-widget="couponsInBuybox_feature_div">
</div>
<div id="deliveryBlockContainer" class="celwidget" data-feature-name="deliveryBlockContainer" data-csa-c-type="widget" data-csa-c-content-id="deliveryBlockContainer" data-csa-c-slot-id="deliveryBlockContainer"
data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="42gjt3-r6lrcp-kjf2yf-uw7xiu" data-cel-widget="deliveryBlockContainer">
<div id="deliveryBlock_feature_div" class="celwidget" data-feature-name="deliveryBlock" data-csa-c-type="widget" data-csa-c-content-id="deliveryBlock" data-csa-c-slot-id="deliveryBlock_feature_div" data-csa-c-asin="1260440192"
data-csa-c-is-in-initial-active-row="false" data-csa-c-id="wxrv4p-pmpvg4-rh24bx-rp07yg" data-cel-widget="deliveryBlock_feature_div">
<div id="deliveryBlockMessage" class="a-section">
<div id="mir-layout-DELIVERY_BLOCK">
<div class="a-spacing-base" id="mir-layout-DELIVERY_BLOCK-slot-PRIMARY_DELIVERY_MESSAGE_LARGE"><span data-csa-c-type="element" data-csa-c-content-id="DEXUnifiedCXPDM" data-csa-c-delivery-price="£3.87"
data-csa-c-value-proposition="" data-csa-c-delivery-type="delivery" data-csa-c-delivery-time="Tuesday, May 2" data-csa-c-delivery-destination="" data-csa-c-delivery-condition="" data-csa-c-pickup-location=""
data-csa-c-distance="" data-csa-c-delivery-cutoff="" data-csa-c-mir-view="CONSOLIDATED_CX" data-csa-c-mir-type="DELIVERY" data-csa-c-mir-sub-type="" data-csa-c-mir-variant="DEFAULT"
data-csa-c-delivery-benefit-program-id="paid_shipping" data-csa-c-id="d9608b-obcwt9-ta599h-e8xn8k"> £3.87 delivery <span class="a-text-bold">Tuesday, May 2</span>.
<a class="a-link-normal" target="_blank" rel="noopener" href="/gp/help/customer/display.html/?nodeId=492868">Details</a> </span></div>
<div class="a-spacing-base" id="mir-layout-DELIVERY_BLOCK-slot-SECONDARY_DELIVERY_MESSAGE_LARGE"><span data-csa-c-type="element" data-csa-c-content-id="DEXUnifiedCXSDM" data-csa-c-delivery-price="fastest"
data-csa-c-value-proposition="" data-csa-c-delivery-type="delivery" data-csa-c-delivery-time="Thursday, April 27" data-csa-c-delivery-destination="" data-csa-c-delivery-condition="" data-csa-c-pickup-location=""
data-csa-c-distance="" data-csa-c-delivery-cutoff="Order within 16 hrs 31 mins" data-csa-c-mir-view="CONSOLIDATED_CX" data-csa-c-mir-type="DELIVERY" data-csa-c-mir-sub-type="" data-csa-c-mir-variant="DEFAULT"
data-csa-c-delivery-benefit-program-id="" data-csa-c-id="fi7v3b-x0tmhm-msq3hj-l9w1xu"> Or fastest delivery <span class="a-text-bold">Thursday, April 27</span>. Order within <span id="ftCountdown"
class="ftCountdownClass a-color-success">16 hrs 31 mins</span>. <a class="a-link-normal" target="_blank" rel="noopener" href="/gp/help/customer/display.html/?nodeId=492868">Details</a> </span></div>
</div>
</div>
</div>
<div id="cipInsideDeliveryBlock_feature_div" class="celwidget" data-feature-name="cipInsideDeliveryBlock" data-csa-c-type="widget" data-csa-c-content-id="cipInsideDeliveryBlock" data-csa-c-slot-id="cipInsideDeliveryBlock_feature_div"
data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="qzsjwk-vz4bms-9utcgz-yi7yqt" data-cel-widget="cipInsideDeliveryBlock_feature_div">
<span class="a-declarative" data-action="dpContextualIngressPt" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-dpContextualIngressPt" data-dpcontextualingresspt="{}" data-csa-c-id="wwmm27-mb1dck-afmzgo-madjm"> <a class="a-link-normal" href="#"> <div class="a-row a-spacing-small"> <div class="a-column a-span12 a-text-left"> <div id="contextualIngressPt">
<div id="contextualIngressPtPin"></div>
<span id="contextualIngressPtLabel" class="cip-a-size-small">
<div id="contextualIngressPtLabel_deliveryShortLine"><span>Deliver to </span><span>Germany</span></div>
</span>
</div>
</div> </div> </a> </span>
</div>
</div>
<div id="deliveryPromiseInsideBuyBox_feature_div" class="celwidget" data-feature-name="deliveryPromiseInsideBuyBox" data-csa-c-type="widget" data-csa-c-content-id="deliveryPromiseInsideBuyBox"
data-csa-c-slot-id="deliveryPromiseInsideBuyBox_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="gjez7u-uhq5kb-5j5y7o-s211yv"
data-cel-widget="deliveryPromiseInsideBuyBox_feature_div">
</div>
<div id="valuePropT1_feature_div" class="celwidget" data-feature-name="valuePropT1" data-csa-c-type="widget" data-csa-c-content-id="valuePropT1" data-csa-c-slot-id="valuePropT1_feature_div" data-csa-c-asin="1260440192"
data-csa-c-is-in-initial-active-row="false" data-csa-c-id="rbxvq0-k91l7k-q4dmga-fdevyd" data-cel-widget="valuePropT1_feature_div">
</div>
<div id="deepCheckPromiseInsideBuyBox_feature_div" class="celwidget" data-feature-name="deepCheckPromiseInsideBuyBox" data-csa-c-type="widget" data-csa-c-content-id="deepCheckPromiseInsideBuyBox"
data-csa-c-slot-id="deepCheckPromiseInsideBuyBox_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="kqsw92-85io7w-tt2jiy-a2lufx"
data-cel-widget="deepCheckPromiseInsideBuyBox_feature_div">
</div>
<div id="promiseBasedBadgeInsideBuyBox_feature_div" class="celwidget" data-feature-name="promiseBasedBadgeInsideBuyBox" data-csa-c-type="widget" data-csa-c-content-id="promiseBasedBadgeInsideBuyBox"
data-csa-c-slot-id="promiseBasedBadgeInsideBuyBox_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="9ve0ux-dd04un-t2b94n-sc15s4"
data-cel-widget="promiseBasedBadgeInsideBuyBox_feature_div">
<div class="a-section a-spacing-none a-text-left"> </div>
</div>
<div id="promoPriceBlockMessageInBuyBox_feature_div" class="celwidget" data-feature-name="promoPriceBlockMessage" data-csa-c-type="widget" data-csa-c-content-id="promoPriceBlockMessage"
data-csa-c-slot-id="promoPriceBlockMessage_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="dkmj5o-kfo05d-22nr3w-y6m4x7" data-cel-widget="promoPriceBlockMessageInBuyBox_feature_div">
<script type="text/javascript">
(function(f) {
var _np = (window.P._namespace("promoRenameBuyBoxCXCW"));
if (_np.guardFatal) {
_np.guardFatal(f)(_np);
} else {
f(_np);
}
}(function(P) {
P.when('A', 'jQuery').execute(function(A, $) {
$('#desktop_buybox').find('#promoPriceBlockMessage_feature_div').prop("id", "promoPriceBlockMessageInBuyBox_feature_div");
});
}));
</script>
</div>
<div id="addOnMessage_feature_div" class="celwidget" data-feature-name="addOnMessage" data-csa-c-type="widget" data-csa-c-content-id="addOnMessage" data-csa-c-slot-id="addOnMessage_feature_div" data-csa-c-asin="1260440192"
data-csa-c-is-in-initial-active-row="false" data-csa-c-id="izf8mn-3bugkp-xw7gq2-u41gl8" data-cel-widget="addOnMessage_feature_div">
</div>
<div id="availabilityInsideBuyBox_feature_div" class="celwidget" data-feature-name="availabilityInsideBuyBox" data-csa-c-type="widget" data-csa-c-content-id="availabilityInsideBuyBox"
data-csa-c-slot-id="availabilityInsideBuyBox_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="869otm-hhr82n-xpefg5-7211s3" data-cel-widget="availabilityInsideBuyBox_feature_div">
<div class="a-section a-spacing-none">
<div id="availability" class="a-section a-spacing-base a-spacing-top-micro }"> <span class="a-size-base a-color-price a-text-bold"> Only 2 left in stock </span> <br> </div>
<div class="a-section a-spacing-none"> </div>
<div class="a-section a-spacing-mini"> </div>
<style>
.availabilityMoreDetailsIcon {
width: 12px;
vertical-align: baseline;
fill: #969696;
}
</style>
</div>
</div>
<div id="outOfCountryInsideBuyBox_feature_div" class="celwidget" data-feature-name="outOfCountryInsideBuyBox" data-csa-c-type="widget" data-csa-c-content-id="outOfCountryInsideBuyBox"
data-csa-c-slot-id="outOfCountryInsideBuyBox_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="s4a0ol-r7vpvn-gerxiw-6tu35x" data-cel-widget="outOfCountryInsideBuyBox_feature_div">
</div>
<div id="alternativeProductMessage_feature_div" class="celwidget" data-feature-name="alternativeProductMessage" data-csa-c-type="widget" data-csa-c-content-id="alternativeProductMessage"
data-csa-c-slot-id="alternativeProductMessage_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="hw9qnu-41rdm4-1leull-81r8ry" data-cel-widget="alternativeProductMessage_feature_div">
</div>
<div id="globalStoreBadgePopoverInsideBuybox_feature_div" class="celwidget" data-feature-name="globalStoreBadgePopoverInsideBuybox" data-csa-c-type="widget" data-csa-c-content-id="globalStoreBadgePopoverInsideBuybox"
data-csa-c-slot-id="globalStoreBadgePopoverInsideBuybox_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="w8nig8-cmw6fd-wnj8o9-r15ztb"
data-cel-widget="globalStoreBadgePopoverInsideBuybox_feature_div">
</div>
<div id="quantityRelocate_feature_div" class="celwidget" data-feature-name="quantityRelocate" data-csa-c-type="widget" data-csa-c-content-id="quantityRelocate" data-csa-c-slot-id="quantityRelocate_feature_div"
data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="tdvg8p-cf6xfb-rcf972-vewebi" data-cel-widget="quantityRelocate_feature_div">
<div class="a-section a-spacing-base a-text-left">
<div id="selectQuantity" class="a-section a-spacing-none a-padding-none"> <span class="a-declarative" data-action="quantity-dropdown" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-quantity-dropdown"
data-quantity-dropdown="{}" data-csa-c-id="gwiou0-e9eryz-eb0yvb-q06it6">
<div class="a-row a-spacing-base">
<div class="a-column a-span12 a-text-left"> <input type="hidden" name="items[0.base][quantity]" value="1" autocomplete="off">
<span class="a-dropdown-container"><label for="quantity" class="a-native-dropdown">Quantity:</label><select name="quantity" autocomplete="off" id="quantity" tabindex="0" data-action="a-dropdown-select"
class="a-native-dropdown a-declarative">
<option value="1" selected="">1 </option>
<option value="2">2 </option>
</select><span tabindex="-1" class="a-button a-button-dropdown a-button-small" aria-hidden="true" id="a-autoid-2" style="min-width: 0%;"><span class="a-button-inner"><span class="a-button-text a-declarative"
data-csa-c-func-deps="aui-da-a-dropdown-button" data-csa-c-type="widget" data-csa-interaction-events="click" data-action="a-dropdown-button" aria-hidden="true" id="a-autoid-2-announce"
data-csa-c-id="2u7qo8-1l461y-p0frys-klc72u"><span class="a-dropdown-label">Quantity:</span><span class="a-dropdown-prompt">1 </span></span><i class="a-icon a-icon-dropdown"></i></span></span></span>
</div>
</div>
</span> </div>
</div>
</div>
<div id="quantityAwarePriceRelocate_feature_div" class="celwidget" data-feature-name="quantityAwarePriceRelocate" data-csa-c-type="widget" data-csa-c-content-id="quantityAwarePriceRelocate"
data-csa-c-slot-id="quantityAwarePriceRelocate_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="hhw28r-jcxuqv-4cllat-c22u2s" data-cel-widget="quantityAwarePriceRelocate_feature_div">
</div>
<div id="soldByThirdPartyRelocate_feature_div" class="celwidget" data-feature-name="soldByThirdPartyRelocate" data-csa-c-type="widget" data-csa-c-content-id="soldByThirdPartyRelocate"
data-csa-c-slot-id="soldByThirdPartyRelocate_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="fq9oso-i20cdh-qbo1ps-4vqjha" data-cel-widget="soldByThirdPartyRelocate_feature_div">
</div>
<div id="twisterPlusPriceSubtotalWWDesktop_feature_div" class="celwidget" data-feature-name="twisterPlusPriceSubtotalWWDesktop" data-csa-c-type="widget" data-csa-c-content-id="twisterPlusPriceSubtotalWWDesktop"
data-csa-c-slot-id="twisterPlusPriceSubtotalWWDesktop_feature_div" data-csa-c-asin="1260440192" data-csa-c-is-in-initial-active-row="false" data-csa-c-id="arzk1a-sng141-z4vukf-orwbcw"
data-cel-widget="twisterPlusPriceSubtotalWWDesktop_feature_div">
<input type="hidden" id="twister-plus-price-data-price" value="17.43">
<input type="hidden" id="twister-plus-price-data-savings" value="0">
<input type="hidden" id="twister-plus-price-data-price-unit" value="£">
<div class="a-section aok-hidden twister-plus-buying-options-price-data">
[{"displayPrice":"£17.43","priceAmount":17.43,"currencySymbol":"£","integerValue":"17","decimalSeparator":".","fractionalValue":"43","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"8YXhjDUGgLcmaLes658geuS4wqz5yqw82FkPulfCpBdBMtVYk19WXDd4tfMLD2IR7YESDqWMaJFUvYjHbcVYRQCfUrxgc2R0waVUhUOUDIrrP%2BY3f0ZgeGTZUKArgGKP","locale":"en-GB","buyingOptionType":"NEW"},{"displayPrice":"£17.43","priceAmount":17.43,"currencySymbol":"£","integerValue":"17","decimalSeparator":".","fractionalValue":"43","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":null,"locale":"en-GB","buyingOptionType":"PICKUP"}]
</div>
<div id="tp_price_update_feature_ww" class="a-section price-update-feature-ww aok-hidden">
<div id="tp_price_row_ww" class="a-section a-spacing-small price-update-row-ww aok-hidden"> <span id="price_block_currency_symbol_ww" class="a-size-medium a-color-price a-price-symbol">£</span><!--Adding space based
on hasSpace --><!--To remove span
space--><!--To remove
span space--><span class="a-size-medium a-text-bold"><!--To
remove span space--><span id="tp_price_block_total_price_ww" class="a-price" data-a-size="m" data-a-color="price"><span class="a-offscreen">£17.43</span><span aria-hidden="true"><span class="a-price-symbol"></span><span class="a-price-whole">17<span
class="a-price-decimal">.</span></span><span class="a-price-fraction">43</span></span></span><!--To remove
span space--></span><!--To remove
span space--> <span id="tp-price-update-payment-period" class="a-size-medium a-color-price aok-hidden"> <span id="tp-price-update-payment-term"></span> (<span id="tp-price-update-payment-term-length"></span>) </span> <span id="tp_options_detail"
class="a-size-base aok-hidden"> Includes selected options. </span> <span id="tp_monthly_options_detail" class="a-size-base aok-hidden"> Includes initial monthly payment and selected options. </span> <span class="a-size-base">
<span class="a-declarative" data-action="a-popover" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-a-popover"
data-a-popover="{"closeButton":"false","name":"twisterPlusPopOver","activate":"onmouseover","width":"350px","position":"triggerLeft"}"
data-csa-c-id="qqj2u9-pj8vzg-8807uj-yqej5k"> <span cssclass="celwidget" cel_widget_id="twisterPlus-celwidget-popover">
<a id="price_block_total_price_details_ww" class="a-link-normal" href="#"> Details </a> </span>
</span>
<div class="a-popover-preload" id="a-popover-twisterPlusPopOver">
<div id="twister-plus-popover-inner" class="a-section">
<div id="twister-plus-tool-tip" class="a-section twister-plus-tool-tip-container">
<div id="tp-tool-tip-price-section" class="a-section a-spacing-base a-spacing-top-base">
<div id="tp-tool-tip-price-block" class="a-fixed-right-grid a-spacing-small">
<div class="a-fixed-right-grid-inner" style="padding-right:110px">
<div class="a-fixed-right-grid-col a-col-left" style="padding-right:4%;float:left;"> <span id="display-string" class="a-size-base">Price</span> <span class="a-size-base tp-tool-tip-quantity-block aok-hidden"> <span
class="a-offscreen"></span> <span aria-hidden="true"> <span> (</span><!-- Adding comment to avoid span
space--><!-- Adding comment to avoid span
space--><span class="a-price-symbol">£</span><!-- Adding space based on
hasSpace--><!-- To remove span
space--><!-- To remove span
space--><span class="a-price-whole">17<span class="a-price-decimal">.</span></span><span class="a-price-fraction">43</span><!-- To remove span
space--><!-- Adding comment to avoid span
space--><span>x<span id="tp-item-quantity"></span>)</span> </span> </span> </div>
<div class="a-text-right a-fixed-right-grid-col a-col-right" style="width:110px;margin-right:-110px;float:left;"> <span id="tp-tool-tip-price" class="a-size-base twister-plus-price-template"> <span
class="a-offscreen"></span> <span aria-hidden="true"> <span id="price-sign-string" class="a-size-base"></span> <span class="a-price-symbol">£</span><!-- Adding space based on
hasSpace--><!-- To remove span
space--><!-- To remove span
space--><span class="a-price-whole">17<span class="a-price-decimal">.</span></span><span class="a-price-fraction">43</span><!-- To remove span
space--> </span> </span> </div>
</div>
</div>
</div>
<hr aria-hidden="true" class="a-spacing-small a-divider-normal">
<div id="twister-plus-tool-tip-subtotal-section" class="a-section a-spacing-base">
<div id="tp-tool-tip-subtotal-price-block" class="a-fixed-right-grid a-spacing-small">
<div class="a-fixed-right-grid-inner" style="padding-right:110px">
<div class="a-fixed-right-grid-col a-col-left" style="padding-right:4%;float:left;"> <span id="display-string" class="a-size-base">Subtotal</span> </div>
<div class="a-text-right a-fixed-right-grid-col a-col-right" style="width:110px;margin-right:-110px;float:left;"> <span class="a-size-medium twister-plus-subtotal-price-template"> <span
id="tp-tool-tip-subtotal-price-currency-symbol" class="a-size-medium a-color-price a-price-symbol">£</span><!-- Adding space based on
hasSpace--><!--To remove span
space--><!--To remove span
space--><span class="a-size-medium a-text-bold"><!--To
remove span space--><span id="tp-tool-tip-subtotal-price-value" class="a-price" data-a-size="m" data-a-color="price"><span class="a-offscreen">£17.43</span><span aria-hidden="true"><span class="a-price-symbol"></span><span
class="a-price-whole">17<span class="a-price-decimal">.</span></span><span class="a-price-fraction">43</span></span></span><!--To remove span
space--></span><!--To remove span
space--> </span> </div>
</div>
</div>
<div id="tp-tool-tip-monthly-payment-subtotal-price-block" class="a-fixed-right-grid aok-hidden a-spacing-small">
<div class="a-fixed-right-grid-inner" style="padding-right:110px">
<div class="a-fixed-right-grid-col a-col-left" style="padding-right:4%;float:left;"> <span id="display-string" class="a-size-base">Subtotal</span> </div>
<div id="tp-monthly-payment-subtotal-price" class="a-text-right a-fixed-right-grid-col a-col-right" style="width:110px;margin-right:-110px;float:left;"> </div>
</div>
</div>
<div id="twister-plus-order-level-monthly-payments-section" class="a-section aok-hidden">
<hr aria-hidden="true" class="a-spacing-small a-divider-normal">
<div id="tp-tool-tip-order-level-monthly-payments-price-block" class="a-fixed-right-grid a-spacing-small">
<div class="a-fixed-right-grid-inner" style="padding-right:110px">
<div class="a-fixed-right-grid-col a-col-left" style="padding-right:4%;float:left;"> <span id="display-string" class="a-size-base a-text-bold"></span> </div>
<div id="tp-order-level-monthly-payment-subtotal-price" class="a-text-right a-fixed-right-grid-col a-col-right" style="width:110px;margin-right:-110px;float:left;"> </div>
</div>
</div>
</div>
<div id="twister-plus-item-level-monthly-payments-section" class="a-section aok-hidden">
<hr id="twister-plus-monthly-payments-divider" aria-hidden="true" class="a-spacing-small a-divider-normal">
<div id="tp-monthly-payments-breakdown-section" class="a-section"> <span class="a-text-bold">Initial payment breakdown</span> </div>
<hr aria-hidden="true" class="a-spacing-small a-divider-normal">
<div id="tp-tool-tip-item-level-monthly-payments-price-block" class="a-fixed-right-grid a-spacing-small">
<div class="a-fixed-right-grid-inner" style="padding-right:110px">
<div class="a-fixed-right-grid-col a-col-left" style="padding-right:0%;float:left;"> </div>
<div id="tp-item-level-monthly-payment-subtotal-price" class="a-text-right a-fixed-right-grid-col a-col-right" style="width:110px;margin-right:-110px;float:left;"> </div>
</div>
</div>
</div>
<div id="tp-tool-tip-footnote-section" class="a-section a-spacing-small"> <span id="tp-footnote-text" class="a-size-small a-color-secondary">Delivery cost, delivery date and order total (including tax) shown at
checkout.</span> <br>
</div>
<div id="tp-tool-tip-strings" class="a-section a-spacing-small aok-hidden"> <span id="tp-tool-tip-item-strings" data-item-count-plural-template=" (###itemQuantity items)"
data-item-count-singular-template=" (###itemQuantity item)"> </span> <span id="tp-tool-tip-footnote-string" data-monthly-payment-footnote-template="Monthly payments apply to the main item only, not to enhancements.">
</span> </div>
</div>
</div>
</div>
</div>
</span> </div>
</div>
</div>
<div id="gestalt_feature_div" class="celwidget" data-feature-name="gestalt" data-csa-c-type="widget" data-csa-c-content-id="gestalt" data-csa-c-slot-id="gestalt_feature_div" data-csa-c-asin="1260440192"
data-csa-c-is-in-initial-active-row="false" data-csa-c-id="h9iqj0-ve2l9o-rw5b9y-ylc0k1" data-cel-widget="gestalt_feature_div">
</div>
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<span class="a-size-small a-color-tertiary">Payment</span>
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<a class="a-link-normal a-popover-trigger a-declarative" href="javascript:void(0)" role="button"> <span class="a-size-small tabular-buybox-text-message">Secure transaction</span> </a> </span>
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<div class="a-row a-spacing-base"> <span class="a-text-bold">Your transaction is secure</span> </div>
<div class="a-row a-spacing-micro"> <span>We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party
sellers, and we don’t sell your information to others.</span>
<a id="tabular-secure-transaction-link-text" class="a-link-normal a-nowrap" target="_blank" rel="noopener" href="/gp/help/customer/display.html?nodeId=201909010"> Learn more </a> </div>
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<span class="a-size-small tabular-buybox-text-message">Amazon</span>
</div>
</div>
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<div class="a-spacing-none">
<span class="a-size-small a-color-tertiary">Sold by</span>
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</div>
<div class="tabular-buybox-text" tabular-attribute-name="Sold by">
<div class="tabular-buybox-text a-spacing-none">
<span class="a-size-small tabular-buybox-text-message">Amazon</span>
</div>
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<span class="a-size-small a-color-tertiary">Returns</span>
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<a class="a-link-normal a-popover-trigger a-declarative" href="javascript:void(0)" role="button"> <span class="a-size-small tabular-buybox-text-message">Returnable within 30 days of receipt</span> </a> </span>
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<div class="a-row a-spacing-micro"> Item can be returned in its original condition for a full refund or replacement within 30 days of receipt </div>
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<div class="a-row a-spacing-micro"> <span class="a-size-small">Secure transaction</span> </div>
<div class="a-row a-spacing-micro"> <span class="a-size-small">We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card
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<a class="a-link-normal a-nowrap" target="_blank" rel="noopener" href="/gp/help/customer/display.html?nodeId=201909010"> <span class="a-size-small">Learn more</span> </a> </div>
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<div class="a-fixed-left-grid a-spacing-small">
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<div class="a-row"> <span class="a-size-small">Amazon</span> </div>
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<div class="a-fixed-left-grid a-spacing-small">
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THE LAWS OF BRAND STORYTELLING: WIN―AND KEEP―YOUR CUSTOMERS’ HEARTS AND MINDS
(BUSINESS BOOKS) HARDCOVER – ILLUSTRATED, 9 JAN. 2019
by Ekaterina Walter (Author), Jessica Gioglio (Author)
4.7 4.7 out of 5 stars 25 ratings
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From the bestselling authors of The Power of Visual Storytelling comes the
highly anticipated follow-up, The Laws of Brand Storytelling―the definitive
quick-reading rulebook for how to use the power of storytelling to win over
customers’ hearts, minds, and long-term loyalty
We have been sharing stories from the beginning of human civilization―for good
reason. Stories captivate our attention and build communities by bringing ideas,
emotions, and experiences to life in a memorable way. This is proving to be an
increasingly potent strategy in the era of the connected digital consumer. With
consumers more empowered than ever before, your brand isn’t what you say it is
anymore, it is what consumers say it is. As a result, capturing customers’
hearts and minds today requires businesses to prioritize emotional connections
with customers, to be in the moment, having authentic conversations, to share
relevant, inspiring stories that move and motivate people to take action.
How?
By following these laws:
•The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your
Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your
Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with
Your Communities
Packed with inspiring tips, strategies, and stories from two leading marketing
innovators, The Laws of Brand Storytelling shows business leaders and marketing
professionals the power storytelling has to positively impact and differentiate
your business, attract new customers, and inspire new levels of brand advocacy.
The authors lay down the law―literally―for readers through a compelling
step-by-step process of defining who you are as a brand, setting a clear
strategy, sourcing the best stories for your business, and crafting and
delivering compelling narratives for maximum effect. Win your customers’ hearts
and minds, and you win their business and their loyalty.
Read more
--------------------------------------------------------------------------------
Previous page
1. Print length
288 pages
2. Language
English
3. Publisher
McGraw Hill
4. Publication date
9 Jan. 2019
5. Dimensions
12.7 x 2.54 x 20.32 cm
6. ISBN-10
1260440192
7. ISBN-13
978-1260440195
8. See all details
Next page
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1. Brand Storytelling: Put Customers at the Heart of Your Brand Story
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PRODUCT DESCRIPTION
FROM THE BACK COVER
"Filled with valuable insights, tools, and frameworks, The Laws of Brand
Storytelling is sassy, strategic, and chock-full of great brand
stories!"--Charlene Li, New York Times bestselling author of Open Leadership and
coauthor of Groundswell
"Not only a fascinating read but a practical how-to guide, The Laws of Brand
Storytelling is for experienced marketers and novices alike and demonstrates how
to put the heart back into your marketing. From the first chapter, Walter and
Gioglio leave no doubt that, while the age-old art of storytelling may have
changed to include GIFs, cinemagraphs, and infographics, the need for brands to
separate themselves from their competitors through artful storytelling is
greater than ever."--Karen Raskopf, Chief Communications Officer, Dunkin'
Brands, Inc.
"A comprehensive guide filled with inspirational examples of how any business
can win customers' hearts with storytelling. Recommended!"--Jay Baer, Founder,
Convince & Convert, and New York Times bestselling author of Hug Your Haters
"Reaching consumers has never been more difficult than it is today, but brands
that are successful in crafting their story are the ones that truly
differentiate themselves and win not just the hearts and minds of consumers, but
their loyalty as well. Ekaterina and Jessica are great storytellers and this
book provides the blueprint for brands of all sizes to engage their consumers in
a more meaningful way."--Scott Hudler, Chief Marketing Officer, DICK'S Sporting
Goods
"Where has this book been? The Laws of Brand Storytelling is a brilliantly
crafted, approachable, and empowering resource for any business leader who wants
their brand to stand out, engage customers, build loyalty, and garner more
referrals. Rich with marketing wisdom, inspiring examples, and practical tools,
The Laws of Brand Storytelling will help you effectively communicate your macro
and micro brand stories in ways that engage and inspire. A must-read for anyone
who wants to emotionally connect with and be remembered by prospects and
customers alike." --Joseph Michelli, #1 New York Times bestselling author of The
Starbucks Experience, The New Gold Standard, The Zappos Experience, and Driven
to Delight
"A solid guide filled with real-world examples of big brands making big moves.
Exceptionally useful."--John Gargiulo, Global Product Marketing Lead, Airbnb
"This is--hands down--the best book ever written about brand storytelling! It is
a page-turner jammed with compelling stories about telling stories. I couldn't
put it down." --Jason Jennings, New York Times, Wall Street Journal, and USA
Today bestselling author of Less Is More, Think Big, Act Small, and The
Reinventors
"A brand is nothing but a promise delivered. Making an emotional connection with
your customers is what'll determine the success of your business. The Laws of
Brand Storytelling is a comprehensive step-by-step guide to doing just that.
Highly recommended." --Jeffrey Hayzlett, Chairman, C-Suite Network, and
bestselling coauthor of The Mirror Test, Running the Gauntlet, and Think Big,
Act Bigger
"In the era where your brand is shaped by customer experiences, Ekaterina and
Jessica teach you how to define and deliver those experiences through the
incredible, human power of stories."--Brian Solis, bestselling author of X: The
Experience When Business Meets Design
"This terrific new book isn't just a strategic guide to brand storytelling. It
also serves up a ton of inspiration!"--Ann Handley, CCO, MarketingProfs, and
Wall Street Journal bestselling author of Everybody Writes
"Ekaterina and Jessica capture the art and science of brand storytelling
perfectly. The laws presented in their book should be every marketer's laws, no
questions asked. Every storyteller should heed the advice they provide,
regardless of where they are in their career. It'll not just make for better
marketing, but better business."--Shiv Singh, former SVP of Marketing, Visa
Inc., and author of Savvy
"The power of brands lies in the stories that they tell. Advertising is only a
small (and getting smaller) part of the story. In The Laws of Brand
Storytelling, Ekaterina and Jessica really dig deep to help you (and your
business) figure out how to win in a world where price and distribution is a
losing position to bank on. Brands matter more than ever. Tell a better brand
story, build a business forever--that's what it's all about."--Mitch Joel,
author of Six Pixels of Separation and Ctrl Alt Delete
"Every time you buy a brand, what you're really buying is a story. It's a story
you hear in your head and feel in your heart. This amazing compendium of brand
storytelling's unwritten rules shows you exactly where that story came from, and
gives step-by-step instructions to start writing your own. If you own a brand,
you need to know these rules."--Dan Roam, bestselling author of The Back of the
Napkin and Draw to Win
"The Laws of Brand Storytelling provide a solid framework and easy steps to
humanizing your brand. A hugely valuable resource for individuals, brands, and
startups alike!"--Pam Didner, author of Global Content Marketing and Effective
Sales Enablement
ABOUT THE AUTHOR
Ekaterina Walter has been at the forefront of the digital transformation
revolution since its early days. At Intel, she led company-wide social media
adoption. She spearheaded marketing and technology innovation as cofounder and
CMO of Branderati, which was acquired by Sprinklr, a customer experience
management platform. She now helps companies build customer-centric digital
transformation strategies. She is the Wall Street Journal bestselling author
of Think Like Zuck and the coauthor of The Power of Visual Storytelling.
Jessica Gioglio has spent over a decade leading transformative marketing, public
relations, and social media programs for best-in-class companies, including
Dunkin’ Donuts, TripAdvisor, State Street, Comcast, and Sprinklr. She was named
one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online
Marketing, the UK’s We Are The City, and more. She is the coauthor of The Power
of Visual Storytelling.
--------------------------------------------------------------------------------
PRODUCT DETAILS
* Publisher : McGraw Hill; Illustrated edition (9 Jan. 2019)
* Language : English
* Hardcover : 288 pages
* ISBN-10 : 1260440192
* ISBN-13 : 978-1260440195
* Dimensions : 12.7 x 2.54 x 20.32 cm
* Best Sellers Rank: 1,236,969 in Books (See Top 100 in Books)
* 2,549 in Starting a Business
* 2,602 in Call Centre Management
* 2,898 in Sales Techniques
* Customer reviews:
4.7 4.7 out of 5 stars 25 ratings
--------------------------------------------------------------------------------
ABOUT THE AUTHORS
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1. + Follow
EKATERINA WALTER
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Full content visible, double tap to read brief content.
A globally-recognized business and marketing innovator, international
speaker, and bestselling author, Ekaterina Walter led marketing and digital
innovation for Fortune 500 brands such as Intel and Accenture. Branderati,
the start-up she co-founded, was acquired by Sprinklr. She now helps global
companies build customer-centric digital transformation strategies and
serves as an adviser to several executives.
Ekaterina has been consistently recognized by the industry and her peers for
her innovative thinking, receiving a 2013 Marketer of the Year honor and
being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In
June 2014, Fortune magazine included her in the list of the most impactful
business people on social media alongside Bill Gates, Oprah Winfrey, Arianna
Huffington, Warren Buffet, and others.
A recognized business and marketing thought leader, Ekaterina is a
contributor to leading-edge print and online publications such as Forbes,
Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought
leadership was featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch,
CNN, WSJ, Inc., and more.
You can connect with her on her site http://www.ekaterinawalter.com/
See more on the author's page
2. + Follow
JESSICA GIOGLIO
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Jessica Gioglio is a recognized digital and social business strategist and
the co-author of, “The Power of Visual Storytelling” and “The Laws of Brand
Storytelling.”
Jessica has spent over a decade leading transformative marketing, public
relations and social media programs for best-in-class companies including
Dunkin’ Donuts, TripAdvisor, State Street, Comcast, Sprinklr, and more.
From advising leading companies on social media and digital business
transformation, to leading an award-winning public relations and social
media program for Dunkin’ Donuts, or delivering disruptive communications
programs for TripAdvisor, Jessica thrives on delivering customer-centric
innovation and growth acceleration.
A recognized thought leader and sought-after speaker, Jessica was named one
of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online
Marketing, the UK’s We Are The City, and more. Jessica’s thought leadership
and industry commentary has been featured in USA Today, CNBC, PR Week,
ComputerWorld, Chief Marketer, and more.
Based in London, Jessica holds a bachelor of science in marketing from
Bentley University, with a minor in public relations. In her spare time,
Jessica explores the world and writes about her adventures in her lifestyle
blog, The SavvyBostonian.
You can also find her on Twitter @savvybostonian and on her website,
www.JessicaGioglio.com.
See more on the author's page
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4.0 out of 5 stars The marketing playbook for storytelling
Reviewed in the United Kingdom on 19 July 2019
Storytelling is the new marketing. Where storytelling goes beyond online
conversations and touches every part of your business, from packaging and
distribution to customer care and beyond. Moving from brand-centric to
customer-centric. From marketing to customer experience. From head marketing to
heart marketing and From story to action.
The statistics
Stories are 22 times more memorable than facts alone. The most powerful form of
brand storytelling is when customers don’t recognise that they are being
marketed to.
75% of consumers are more likely to buy from a brand when they’re recognised,
remembered, or served with relevant recommendations.
68% of customers gave more business to companies that provided good customer
service
67% of consumers believe that a personalised customer service experience is more
important than the speed of service
48% of consumers feel the ability to interact in the method or manner of their
choice is the most important facet of a personalised customer experience—three
times more important than knowing their name/history
39% of customers would rather clean a toilet than seek help from an IVR system.
4 out of 10 consumers switched companies because of poor personalisation costing
companies an estimated $756 billion in just one year.
The average social media user has accounts on five different channels—and that’s
before you take into account the other online and offline touchpoints with your
company.
Touchpoints
Start with considering every customer touchpoint:
What channels do our customers spend time on?
Where do they provide feedback or make requests?
What are the frequently asked questions about our company versus our
competitors?
Is the overall sentiment positive, negative, or neutral?
What are the top likes, dislikes, and requests about our company versus our
competitors?
What are the top-performing pages on our website?
What google search terms bring in the most traffic to our site?
Who are the top influencers and most passionate customers who reach out or talk
about our company regularly?
What is the story?
Everything the company does, big or small, tells its story. It is a story of
authenticity and caring. Branding isn’t about your logo, the approved colour
palette, and cool taglines. Branding is about the stories that your communities
create around your mission. Branding is about extraordinary customer service.
Branding is about experiences every single person has with your company. And by
“every single person,” we mean anyone interacting with your brand: not just your
customers but prospects, partners, investors, and employees as well.
Your story is your brand
A brand is the sum of interactions (real and perceived) that a person has with a
company across all touchpoints. And brand storytelling is at the core of your
brand. Brand storytelling isn’t about creating marketing campaigns, but about
building tribes and inspiring movements. Brand storytelling is the art of
shaping a company’s identity through the use of narratives and storytelling
techniques that facilitate an emotional response and establish meaningful
connections. Brand storytelling can take the form of a video, a tweet, a
conversation, a surprise-and-delight act, great customer service, or a brand
taking a stand on a specific issue. The list is long.
Every interaction counts
A company’s every interaction with the world matters in shaping its story (both
at the macro and micro level). Macro stories are at the core of your
organisation’s DNA. They highlight your company’s story and its founding myth.
Micro stories are the lifeblood of your storytelling strategy. They are an
“always-on” approach to continue building on your macro story. Micro stories can
come in any shape or form: website updates, social content, blog posts, press
releases, co-marketing and partner messaging, packaging, events, customer
stories, employee stories, influencer stories, internal communications,
newsletters, e-mail campaigns, product delivery, and so on.
Mapping the story
Regardless of your industry, size, or whether you are a B2C or B2B company, your
brand’s mission, values, and personality are the foundation to how you build
your brand storytelling strategy and, ultimately, the stories you bring to life.
Every company has a purpose, the ultimate reason for its existence. Here are
some question to help:
Why does your brand exist?
What does your brand stand for?
What is the culture you want to nurture? (read “Fusion“)
How do you define your brand values?
What are your company’s founding principles and how they have evolved over time?
What is the why behind how you run your business (sourcing products, supply
chain, operations, employee guidelines and treatment, corporate social
responsibility policies)?
What is your stance on important issues (social, political, environmental)?
Who are your key stakeholders and how your actions, values, and voice will shape
their perception of you—customers, employees, investors, the news media,
industry influencers, activist and special interest groups, and more?
What is your “customer delight” approach across the organisation?
What is your brand authority and what differentiates you from others in your
industry
Where you have been: what are the equities built into the brand over time?
Where you are today: what insights do you have into your consumers’ lives and
the role the brand or product plays today?
Where you are going: what are the cultural codes, trends, and tensions that show
us where culture is headed and what the brand role could be tomorrow?
Finally; telling amazing stories isn’t enough anymore. You have to create the
experience worth talking about. Read “Talk triggers“.
Go visual
Visual storytelling is defined as the use of images, videos, infographics,
presentations, and other visual elements to craft a story around key brand
values and offerings. In a time of shrinking attention spans, companies with a
strong visual identity are more recognisable, trustworthy, and memorable to
customers. Shaping the right visual identity is a powerful differentiator—and a
huge detractor if not done correctly.
Visuals are processed 60,000 times faster than text by the human brain.
90% of information transmitted to the brain is visual
People can recall 65% of the visual content that they see almost three days
later, compared to 10% of written content.
On Snapchat alone, users send 3 billion snaps every day, while Facebook users
watch over 100 million hours of video on the platform daily.
What do you need to do to stay on top
Investing in online listening tools that allow you to catch rising trends, hot
conversations, and brand mentions early on
Hiring people from the news industry, those with skill sets to create relevant
content based on the immediate demands of consumers and do so in real-time
Adding always-on budgets that accommodate the need for on-the-spot creative
brainstorming and execution
Creating “brand storyteller” roles to address the shift from head marketing to
heart marketing
Putting processes in place that ensure immediate idea execution by involving the
right stakeholders (strategy, creative, analytics, paid media, legal, community
managers, etc.)
Adopting the mantra “Customer care is the new marketing” and training customer
service teams to focus on not only traditional support channels but online
channels as well (social care)
Finally
1. Prioritise your channel mix. Prioritise those where your customers are, with
one important caveat: make it clear to your customers where you are present!
2. Don’t invest only in rented land. While it’s tempting to go big on social
media channels, a word of caution: they are rented land. Owned channels are the
ones your company is in charge of such as website, blog, packaging, in-store
experience, and more. You should read “Killing marketing“.
The lesson
Marketing is the price you pay for being unremarkable. Why not just focus on
customer delight? Making your company loveable. With a great story to tell.
Read more
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Oly
4.0 out of 5 stars Had to return this
Reviewed in the United Kingdom on 7 September 2022
Verified Purchase
Brilliant book. Opted for a soft copy version which served the purpose.
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