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Submission: On March 10 via api from US — Scanned from DE
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A PELOTON BIKE AND SUBSCRIPTION FOR ONE MONTHLY FEE? COMPANY TO TEST NEW PRICE
PLANS
STARTING FRIDAY, STORES IN STATES LIKE TEXAS AND FLORIDA TO SELL BUNDLED
SUBSCRIPTIONS FOR BETWEEN $60 AND $100 A MONTH
Why Peloton Spun Out: What Happened to the Bike and Treadmill Firm
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Why Peloton Spun Out: What Happened to the Bike and Treadmill FirmPlay video:
Why Peloton Spun Out: What Happened to the Bike and Treadmill Firm
Peloton has been on a wild ride, announcing its CEO was stepping down and
thousands of jobs would be cut, despite seeing a surge in sales early in the
pandemic. Here’s why Peloton became a viral success, and why it’s spinning out
now. Photo illustration: Jacob Reynolds
By Sharon Terlep
Updated March 10, 2022 11:06 am ET
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Peloton Interactive Co. ’s new chief executive is looking to overhaul the
stationary-bike maker’s pricing strategy in a bid to turn around the company.
The company on Friday will start testing a new pricing system in which customers
pay a single monthly fee that covers both the namesake stationary bike and a
monthly subscription to workout courses. If a customer cancels, Peloton would
take back the bike with no charge.
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