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DRIVING BEHAVIORS BY THE NUMBERS ROADSIDE CHAT CONTACT US


WE’RE ALL ON THIS ROAD TRIP TOGETHER.


LOVED ONES ARE WAITING. HELP MAKE SURE WE ALL ARRIVE SAFELY BY BUCKLING UP,
SLOWING DOWN, DRIVING SOBER, AND PAYING ATTENTION.

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DRIVING BEHAVIORS


BUCKLE UP


WHAT DRIVES YOU TO BUCKLE UP, EVERY SEAT, EVERY TRIP?

Unbuckled people account for nearly half of our state’s highway fatalities.
That's a startling statistic considering research that shows the vast majority
of front-seat passengers in Iowa buckle up. What drives you to buckle up?

 * Buckling up keeps you secure in your seat and inside your vehicle. If you
   aren’t buckled in a crash you can be thrown around your vehicle causing
   additional injuries or even totally tossed from the vehicle in a crash, which
   is almost always deadly.
 * Airbags alone aren’t enough to protect you; in fact, the force of an airbag
   can seriously injure or even kill you if you’re not buckled up.
 * Improperly wearing a seat belt, such as putting the strap below your arm,
   puts you in danger. If you were to crash, the seat belt wouldn’t do it’s job
   and you may be moved around the vehicle where you could lose control.
 * Correctly buckling a child into a child safety seat can reduce the risk of
   that child’s death by as much as 71 percent.




SLOW DOWN AND DRIVE CHILL


DOES YOUR DESIRE TO BE ON TIME DRIVE YOU? DON’T LET SPEEDING OR AGGRESSIVE
DRIVING COST YOU YOUR LIFE.

Imagine this: You’re 10 minutes late for work and decide to drive a little over
the speed limit to make up some time. You’re minutes from work when you see a
signal light up ahead of you turn yellow. You’re already late and so you step on
the gas. You really weren’t close enough to make it, but there’s no time to
spare. Your heart begins to race as you fly through the intersection just after
the light turns red.

This is just one example that happens every day. Sometimes there is no crash and
everyone goes about their business like nothing ever happened.

SOMETIMES THAT RED LIGHT IS THE LAST THING A PERSON EVER SEES.

Recognizing the behavior is the first step to changing it. Here are some other
tips:

 1. Try to avoid driving when you’re upset.
 2. Listen to soothing music.
 3. Plan ahead to avoid the need to hurry.
 4. Don’t take the actions of other drivers personally.


DRIVE SOBER


IT’S JUST A FEW DRINKS. I’M OK TO DRIVE, RIGHT?

If you have to ask yourself if you’re OK to drive, you’re not OK to drive. Is it
a false sense of security that drives you to get behind the wheel after a few
drinks?

 * Buzzed driving is impaired driving.
 * Every day, almost 32 people in the United States die in alcohol-impaired
   vehicle crashes - that’s one person every 45 minutes.
 * According to the National Highway Traffic Safety Administration, 11,654
   people died in alcohol-impaired driving traffic deaths in 2020 - a 14%
   increase from 2019, even though drunk-driving fatalities have fallen by a
   third in the last three decades. These deaths were all preventable.




PAY ATTENTION


THERE ARE SO MANY DISTRACTIONS IN OUR LIVES, BUT EVEN MORE REASONS TO ARRIVE
SAFELY. WHAT CAN YOU DO TO MAKE IT HOME TO WHAT DRIVES YOU?

 * Put your phone away.
 * If it doesn’t involve the act of driving, do it later. Whether that’s eating,
   applying make-up, or something else, it can wait.
 * Even seemingly simple tasks like switching your radio or attending to
   passengers can be a distraction. Try to do these things while you are
   stopped.
 * Only drive when you’re able to give the road your full attention.

Whatever drives you to take your eyes, hands, and mind off safely driving your
vehicle puts you, and those you’re sharing the road with, in danger. Instead of
focusing on distractions that can harm you and others, focus on the things that
drive you to get home safely.


BUCKLE UP


WHAT DRIVES YOU TO BUCKLE UP, EVERY SEAT, EVERY TRIP?

Unbuckled people account for nearly half of our state’s highway fatalities.
That’s a startling statistic considering more than 93 percent of front-seat
passengers in Iowa buckle up. What drives you to buckle up?

 * Buckling up keeps you secure in your seat and inside your vehicle. If you
   aren’t buckled in a crash you can be thrown around your vehicle causing
   additional injuries or even totally tossed from the vehicle in a crash, which
   is almost always deadly.
 * Airbags alone aren’t enough to protect you; in fact, the force of an airbag
   can seriously injure or even kill you if you’re not buckled up.
 * Improperly wearing a seat belt, such as putting the strap below your arm,
   puts you in danger. If you were to crash, the seat belt wouldn’t do it’s job
   and you may be moved around the vehicle where you could lose control.
 * Correctly buckling a child into a child safety seat can reduce the risk of
   that child’s death by as much as 71 percent.


SLOW DOWN AND DRIVE CHILL


DOES YOUR DESIRE TO BE ON TIME DRIVE YOU? DON’T LET SPEEDING OR AGGRESSIVE
DRIVING COST YOU YOUR LIFE.

Imagine this: You’re 10 minutes late for work and decide to drive a little over
the speed limit to make up some time. You’re minutes from work when you see a
signal light up ahead of you turn yellow. You’re already late and so you step on
the gas. You really weren’t close enough to make it, but there’s no time to
spare. Your heart begins to race as you fly through the intersection just after
the light turns red.

This is just one example that happens every day. Sometimes there is no crash and
everyone goes about their business like nothing ever happened.

SOMETIMES THAT RED LIGHT IS THE LAST THING A PERSON EVER SEES.

Recognizing the behavior is the first step to changing it. Here are some other
tips:

 1. Try to avoid driving when you’re upset.
 2. Listen to soothing music.
 3. Plan ahead to avoid the need to hurry.
 4. Don’t take the actions of other drivers personally.


DRIVE SOBER


IT’S JUST A FEW DRINKS. I’M OK TO DRIVE, RIGHT?

If you have to ask yourself if you’re OK to drive, you’re not OK to drive. Is it
a false sense of security that drives you to get behind the wheel after a few
drinks?

 * Buzzed driving is impaired driving.
 * Every day, almost 32 people in the United States die in alcohol-impaired
   vehicle crashes - that’s one person every 45 minutes.
 * According to the National Highway Traffic Safety Administration, 11,654
   people died in alcohol-impaired driving traffic deaths in 2020 - a 14%
   increase from 2019, even though drunk-driving fatalities have fallen by a
   third in the last three decades. These deaths were all preventable.


PAY ATTENTION


THERE ARE SO MANY DISTRACTIONS IN OUR LIVES, BUT EVEN MORE REASONS TO ARRIVE
SAFELY. WHAT CAN YOU DO TO MAKE IT HOME TO WHAT DRIVES YOU?

 * Put your phone away.
 * If it doesn’t involve the act of driving, do it later. Whether that’s eating,
   applying make-up, or something else, it can wait.
 * Even seemingly simple tasks like switching your radio or attending to
   passengers can be a distraction. Try to do these things while you are
   stopped.
 * Only drive when you’re able to give the road your full attention.

Whatever drives you to take your eyes, hands, and mind off safely driving your
vehicle puts you, and those you’re sharing the road with, in danger. Instead of
focusing on distractions that can harm you and others, focus on the things that
drive you to get home safely.

NAVIGATE

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ABOUT US

Almost every day in Iowa, someone dies in a traffic crash caused by a bad
decision and dangerous behavior behind the wheel. The Iowa Department of
Transportation's mission is to reduce fatalities by changing driver behaviors
and attitudes. We have developed "What Drives You," a public information
campaign designed to help drivers consider "what drives them" to make safer
decisions on the road.

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