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 5. Strategic Evaluation Skills for Cultural Leaders


STRATEGIC EVALUATION SKILLS FOR CULTURAL LEADERS

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Arts Connect


STRATEGIC EVALUATION SKILLS FOR CULTURAL LEADERS

11th October, 8th November, 8th December 2022 and 12th January 2023

This is an intensive course for senior cultural professionals on using strategy
and evaluation to successfully deliver their organisation’s cultural vision.
Course participants will develop advance skills in strategic planning and
evaluation methodology and learn the role of insight in cultural leadership, how
to use evaluation data and insight and effective reporting and dissemination for
multiple audiences.

The programme involves four one-day sessions over four months, with practical
exercises to undertake between sessions to apply evaluation in your strategic
thinking. You’ll be tutored by leading industry evaluation specialists Jo
Hargreaves, of Morris Hargreaves McIntyre and Kirsty Hillyer of We Are Frilly.

COURSE PROGRAMME

Day 1: Evaluation for cultural sector leadership: What does outcome and
audience-focus mean? Becoming an audience-focused organisation. Defining
audiences and identifying their needs. Considering cultural democracy.

Day 2: Vision-led, outcome-focused strategic planning: Introduction to
Evaluation Frameworks – Strategy Tree components: Belief, Ambitions: vision,
mission, aims, objectives. Potential areas of impact. Strategies – including
digital. Evidencing achievement: outputs and outcomes; artistic, audience,
organisation, quality. Developing an evaluation plan, ethics in evaluation,
evaluating the evaluation.

Day 3: Democratised methods for creating meaningful outputs and insights:
Producing meaningful insight – What is market research? Developing effective
methods in the context of aims / objectives, strategies, desired outputs and
outcomes and audience needs. Types of methods: primary and secondary;
quantitative and qualitative; data analysis approaches. Methods for measuring
different types of impact: economic impact, social value, quality. Developing a
Methodology Matrix. Monitoring / data-collection plan

Day 4: Using evaluation strategically: The role of insight in cultural
leadership. Who should be involved? Turning data into strategic insight. Key
questions to ask. Reflective practice. Methods and tools. Using insight
strategically. Effective reporting and dissemination for multiple audiences

Find out more






EVENT DETAILS


STRATEGIC EVALUATION SKILLS FOR CULTURAL LEADERS

Postgraduate level course for senior cultural professionals, using strategy &
evaluation to deliver their organisation’s vision. Delivered by Morris
Hargreaves McIntyre & We Are Frilly with Arts Connect.
Event date(s): Tue 11 Oct 2022 to Thu 12 Jan 2023
Event type: Training
Organiser: Arts Connect
Location: Online
Email organiser
Visit website



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