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Home
Creative
star Creative Expertiselightbulb Innovationmonetization_on ROI
Strategy
account_tree Strategic Processtaskighbul Fulfillment fullscreenexit Martech
verified Compliance
Services
group Lead Generationfast_forward Pipeline Accelerationquestion_answer Audience
Engagementdata_saver_off Data Driven Solutions
Our Work
supervised_user_circle About Usdescription Case Studiescollections
Examplescollections Careers
Insights
rss_feed Bloghelp FAQschool ABM-101
Contact Us



GREAT B2B MARKETING SHOULD NEVER BE BORING.

You have to fight for engagement everyday and often with limited budgets. That's
the challenge. Run amazing marketing programs, build creative content, and
generate revenue for your business. Demand attention. Be memorable.


Partner with an agency that understands your challenges. Let's get your story
out in the wild, boost engagement, generate demand, and create opportunities.


Contact Us



1
What we do


THE B2B MARKETING AGENCY FOR PEOPLE THAT HATE TO LOSE.

VLG is the go-to creative agency for marketing leaders. Overcome bandwidth
issues, cut through the red tape, and get your programs in the wild and
generating results faster. We don't charge subscription fees. Our martech
tie-ins are included. We want results. You set the goals and we reach them
together.


Targeting key accounts is a decades old practice. We should know. We've spent
over 18 years running multi-channel, key account programs that include mail,
video, email, web, gifting, social, paid search, retargeting, display, POS,
outdoor, mobile and events.

Extend your reach and run evergreen programs. Your audience needs to hear from
you early and often. We help with sales support (ABM/ABS), but effective
marketing also builds brands for long-term growth.

Get Past Gatekeepers

2
How we get results


TRACK YOUR METRICS IN YOUR CURRENT PLATFORMS.

Our turn-key campaigns are built to work with your existing martech stack to
assure familiarity across your organization. Sales teams engage with customers
and prospects in real-time and marketing teams uncover next-level buyer data and
insights to support them better. Spend money on outreach, not another software
platform.

Using a one-two punch of online and offline tactics that include engaging email
campaigns, highly targeted direct mail programs, innovative web experiences, and
mesmerizing videos, we help our clients extend their reach and break through the
clutter.

No Software to Buy


3
How we measure success


GENERATE DEMAND USING A PROVEN CREATIVE PROCESS.

Good creative solutions are process driven. We provide the logistical support
needed to run programs big and small. Leverage decades of experience. With
millions of emails and mailers under our belt, we know how to get sh*t done.

Our customers tend to be overwhelmed. Internal creative and marketing operations
teams are spread too thin, leaving many marketing leaders jumping through hoops
just to get simple email, LinkedIn ads or digital asset created. Running direct
mail programs is nearly impossible for most B2B marketing teams.

That’s our job. VLG’s creative development is disruptive, engaging, memorable,
and above all, never boring!

Attract More Attention

4
What makes us different


DISRUPT, ENGAGE, AND ACTIVATE WITH PROVEN TACTICS.

We’ve been called scrappy, cheeky, cutting edge, gate crashers, tree shakers,
attention grabbers, emotion tuggers, endorphin givers and gut punchers since
2005. We got here by taking risks. Today's VLG customer enjoys the benefits of
inherently disruptive nature. We believe mutual trust equals market domination.

It’s all true. We cut through the clutter to Disrupt, Engage and Activate your
target audience with account-based marketing that works.

Process Equals Performance



DISRUPT

Whether the audience is one-to-one, one-to-few, or one-to-many, the objective
may be to evoke surprise and delight or shock and awe, but the tactic is always
unexpected, relevant, and compelling, be it direct mail, email, event marketing,
or something completely off the wall.



ENGAGE

Landing pages, gifting, and gamification that captivate your audience keep them
engaged and receptive to your message. We make it eye-catching and personal,
high on creative while maintaining a simple, focused message.



ACTIVATE

The payoff comes with a CTA that compels the audience to act by requesting more
information, a call or demonstration. We connect the dots between marketing
initiatives that promote your product or brand with account based sales support
programs, often called ABM or key account targeting.


5
Success stories


WHY DO B2B MARKETERS BENEFIT BY WORKING WITH THE VLG TEAM?

People that hire VLG get promoted. People that change jobs bring us with them.
The reason is simple. We generate revenue opportunities. It's our number one
success metric. We're not cocky. We're confident our approach works. Some of the
world's biggest brands put their faith in our team. We offer a low-risk approach
to marketing with huge upside.

VLG develops and executes thousands of multi-touch marketing programs through
our state-of-the-art direct mail programs, trackable digital solutions and
memorable content.



TOP CASE STUDIES

Salesforce is best known as the world’s top CRM provider, but their enterprise
extends into all facets of their customers’ businesses.
Read more
Blue Yonder is the world’s number one customer-driven chain platform, but it
didn’t get there by accident. The company is a shining example of account based
marketing done right.
Read more
Kelly Services is a global leader in workforce management solutions offering
staffing services to top companies across a variety of industries
Read more
View All Case Studies



WE ARE PROUD TO WORK WITH THE PEOPLE THAT WORK FOR THESE COMPANIES


VLG has been fantastic to work with. They never fail at thinking things through
thoroughly and pushing creative boundaries.
— Gretchen Weaver, Avere Systems
VLG is very creative, proactive, accommodating and responsive. Would highly
recommend them.
— Elias Abdo, ABBYY
VLG has a grasp on who our target market is and understand our goals.
— DeLaine Nick, ICE Mortgage Technology, Inc.
The pieces VLG designed have been so successful that prospects are actually
calling us directly as a result!
— Courtney Pierce, Rapid7






Get mind-blowing emails laced with free ideas

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16750 Westgrove Drive
Suite 600
Addison, Texas 75001
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Accessibility StatementCompliance status

We firmly believe that the internet should be available and accessible to anyone
and are committed to providing a website that is accessible to the broadest
possible audience, regardless of ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web
Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA
level. These guidelines explain how to make web content accessible to people
with a wide array of disabilities. Complying with those guidelines helps us
ensure that the website is accessible to blind people, people with motor
impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as
accessible as possible at all times. We utilize an accessibility interface that
allows persons with specific disabilities to adjust the website’s UI (user
interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the
background and optimizes its accessibility level constantly. This application
remediates the website’s HTML, adapts its functionality and behavior for
screen-readers used by blind users, and for keyboard functions used by
individuals with motor impairments.

If you wish to contact the website’s owner please use the website's form

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet
Applications) technique, alongside various behavioral changes, to ensure blind
users visiting with screen-readers can read, comprehend, and enjoy the website’s
functions. As soon as a user with a screen-reader enters your site, they
immediately receive a prompt to enter the Screen-Reader Profile so they can
browse and operate your site effectively. Here’s how our website covers some of
the most important screen-reader requirements:

 1. Screen-reader optimization: we run a process that learns the website’s
    components from top to bottom, to ensure ongoing compliance even when
    updating the website. In this process, we provide screen-readers with
    meaningful data using the ARIA set of attributes. For example, we provide
    accurate form labels; descriptions for actionable icons (social media icons,
    search icons, cart icons, etc.); validation guidance for form inputs;
    element roles such as buttons, menus, modal dialogues (popups), and others. 
    
    Additionally, the background process scans all of the website’s images. It
    provides an accurate and meaningful image-object-recognition-based
    description as an ALT (alternate text) tag for images that are not
    described. It will also extract texts embedded within the image using an OCR
    (optical character recognition) technology. To turn on screen-reader
    adjustments at any time, users need only to press the Alt+1 keyboard
    combination. Screen-reader users also get automatic announcements to turn
    the Screen-reader mode on as soon as they enter the website.
    
    These adjustments are compatible with popular screen readers such as JAWS,
    NVDA, VoiceOver, and TalkBack.
    
    
 2. Keyboard navigation optimization: The background process also adjusts the
    website’s HTML and adds various behaviors using JavaScript code to make the
    website operable by the keyboard. This includes the ability to navigate the
    website using the Tab and Shift+Tab keys, operate dropdowns with the arrow
    keys, close them with Esc, trigger buttons and links using the Enter key,
    navigate between radio and checkbox elements using the arrow keys, and fill
    them in with the Spacebar or Enter key.
    
    Additionally, keyboard users will find content-skip menus available at any
    time by clicking Alt+2, or as the first element of the site while navigating
    with the keyboard. The background process also handles triggered popups by
    moving the keyboard focus towards them as soon as they appear, not allowing
    the focus to drift outside.
    
    Users can also use shortcuts such as “M” (menus), “H” (headings), “F”
    (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Disability profiles supported on our website
 * Epilepsy Safe Profile: this profile enables people with epilepsy to safely
   use the website by eliminating the risk of seizures resulting from flashing
   or blinking animations and risky color combinations.
 * Vision Impaired Profile: this profile adjusts the website so that it is
   accessible to the majority of visual impairments such as Degrading Eyesight,
   Tunnel Vision, Cataract, Glaucoma, and others.
 * Cognitive Disability Profile: this profile provides various assistive
   features to help users with cognitive disabilities such as Autism, Dyslexia,
   CVA, and others, to focus on the essential elements more easily.
 * ADHD Friendly Profile: this profile significantly reduces distractions and
   noise to help people with ADHD, and Neurodevelopmental disorders browse,
   read, and focus on the essential elements more easily.
 * Blind Users Profile (Screen-readers): this profile adjusts the website to be
   compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A
   screen-reader is installed on the blind user’s computer, and this site is
   compatible with it.
 * Keyboard Navigation Profile (Motor-Impaired): this profile enables
   motor-impaired persons to operate the website using the keyboard Tab,
   Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M”
   (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to
   jump to specific elements.

Additional UI, design, and readability adjustments
 1. Font adjustments – users can increase and decrease its size, change its
    family (type), adjust the spacing, alignment, line height, and more.
 2. Color adjustments – users can select various color contrast profiles such as
    light, dark, inverted, and monochrome. Additionally, users can swap color
    schemes of titles, texts, and backgrounds with over seven different coloring
    options.
 3. Animations – epileptic users can stop all running animations with the click
    of a button. Animations controlled by the interface include videos, GIFs,
    and CSS flashing transitions.
 4. Content highlighting – users can choose to emphasize essential elements such
    as links and titles. They can also choose to highlight focused or hovered
    elements only.
 5. Audio muting – users with hearing devices may experience headaches or other
    issues due to automatic audio playing. This option lets users mute the
    entire website instantly.
 6. Cognitive disorders – we utilize a search engine linked to Wikipedia and
    Wiktionary, allowing people with cognitive disorders to decipher meanings of
    phrases, initials, slang, and others.
 7. Additional functions – we allow users to change cursor color and size, use a
    printing mode, enable a virtual keyboard, and many other functions.

Assistive technology and browser compatibility

We aim to support as many browsers and assistive technologies as possible, so
our users can choose the best fitting tools for them, with as few limitations as
possible. Therefore, we have worked very hard to be able to support all major
systems that comprise over 95% of the user market share, including Google
Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS, and NVDA
(screen readers), both for Windows and MAC users.

Notes, comments, and feedback

Despite our very best efforts to allow anybody to adjust the website to their
needs, there may still be pages or sections that are not fully accessible, are
in the process of becoming accessible, or are lacking an adequate technological
solution to make them accessible. Still, we are continually improving our
accessibility, adding, updating, improving its options and features, and
developing and adopting new technologies. All this is meant to reach the optimal
level of accessibility following technological advancements. If you wish to
contact the website’s owner, please use the website's form

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