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NEW! hear.com’s most powerful devices yet: the 2024 IX hearing aids. Read more

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NEW! hear.com’s most powerful devices yet: the 2024 IX hearing aids. Read more

ARE HEARING AIDS WORTH THE PRICE? I ASKED AN EXPERT

by Kate McNamara | Buffalo, New York at 6:27 AM | advertorial

As a journalist, my whole career depends on listening well. So when I started
having trouble hearing last year, I went straight into research mode. And what I
found really surprised me…

First, hearing loss is way more common than I thought. 1 in 4 people over the
age of 50 have it in the U.S. And 500 million worldwide! Clearly, I was not the
only one looking for answers. But here’s the thing: it’s not that easy to find
those answers online.

So I did what I do best: I landed an interview with the most knowledgeable
expert I could find and asked him to tell it like it is. Paul Crusius is the
co-founder and CEO of the world’s fastest-growing online hearing aid company,
hear.com. In the conversation that follows, we get real about hearing loss and
hearing aids, and find out once and for all: are they really worth the price?

Paul Crusius
Co-founder & CEO of hear.com

IF YOU WOULD HAVE TOLD ME A YEAR AGO THAT MY MOST HIGHLY ANTICIPATED INTERVIEW
OF 2023 WOULD BE ABOUT HEARING AIDS, I MIGHT HAVE LAUGHED… BUT PEOPLE WANT
ANSWERS! IS THAT HOW YOU FEEL WORKING IN THIS INDUSTRY?

Paul Crusius: Haha, it really is one of those things you don’t think about until
it becomes a problem, isn’t it? And by then it’s a real problem. But that’s part
of what drew me to hearing care in the first place.

There are millions of people out there with hearing loss, and most of them think
they just have to live with it. But to me, that’s like walking around without
glasses when you have bad eyesight. There is a solution! I want to empower
people to go out and get it.

WHEN YOU SAY “SOLUTION,” IT’S HARD NOT TO THINK OF THE BIG BEIGE HEARING AIDS MY
GRANDFATHER USED TO WEAR…

Paul Crusius: Yeah, that’s what most people picture when they think of hearing
aids, but there have been some groundbreaking innovations over the last ten
years… Take the new Mini IX for example; that’s a hear.com device. It’s smaller
than a coffee bean and fits inside the ear canal, so it’s virtually invisible to
others when worn—pretty slick.

But there are also these incredible technological features like Speech Focus,
which lets you literally zoom in on a person’s voice from across the room.

It sounds like something from a Bond movie or sci-fi, but our customers use it
every day in places like restaurants, where it helps to be able to cut through
the noise. With this kind of technology, there’s no reason to miss a word.

Listen, I could go on and on about the high-tech features—and how life-changing
they are—but you really have to hear it to believe it. I think that’s why our
45-day trial has been so popular with customers… you can try before you buy.

hear.com’s IX hearing aids offer amazing speech clarity and smartphone
connectivity in a virtually invisible design – and all that for a reasonable
price!

LET’S TALK ABOUT THE ELEPHANT IN THE ROOM: PRICE. HEARING AIDS AREN’T CHEAP. WHY
IS THAT?

Paul Crusius: Well, I think it helps to understand how hearing loss actually
works, because it’s not just about turning up the volume… Typically, people have
trouble with the higher-pitched sounds responsible for understanding
speech—especially consonant sounds like H, K, P, F, S, TH, CH, and SH.

For example, you might confuse: “What time is it?” with “What kind is it?”
Hearing aids are designed to amplify the specific frequencies you struggle with
to provide the clarity you’re missing. That requires medical-grade technology—
meaning it needs to be programmed by an expert to your exact hearing loss
pattern. No two hearing aids are going to be the same.

For the best outcome, you’re going to need a comprehensive hearing test,
professional programming, cleanings and fine-tunings, device support, aftercare,
a warranty… At hear.com, all of that is baked into the price. It’s an incredible
value and a recipe for success that we’ve seen work for hundreds of thousands of
people.

OKAY, ALL OF THAT MAKES SENSE. BUT HOW CAN PEOPLE KNOW IF IT’S ACTUALLY WORTH
IT?

Paul Crusius: Well, it depends on how you look at it. Hearing aids will be the
most-used device you own. You’ll wear them from morning ‘til night, racking up
12 to 16 hours per day.

You have to ask yourself: how much is my hearing worth? Is it worth $2 or 3
dollars a day?

If that seems reasonable—and it does to me—then that’s your answer. It’s the
price you’d pay for a cup of coffee each morning, for something that 7 out of 10
people say noticeably improves their relationships and, according to Johns
Hopkins, makes you 3-5 times less likely to experience cognitive decline.

Modern hearing aids can be worn for over five years and cost less than a cup of
coffee per day.

ANY TIPS OR FINAL THOUGHTS FOR OUR READERS?

Paul Crusius: Two things: First, take care of your hearing. If you can’t hear
well, you can’t communicate well and remain engaged in society. Don’t accept
hearing loss as a part of getting older.

Second, I’ll just say that I don’t take for granted that our customers have a
lot to cope with… beyond just accepting their hearing loss. Finding an
audiologist, finding the right hearing aids, figuring out how to pay for
them—it’s hard to know where to start.

But we have experts waiting on the line right now to help people with all of
that: to take what could be a complicated process and make it really easy. And
as far as the price tag goes, it really comes down to what you value in life...

Study after study shows that hearing aids improve relationships, increase energy
and longevity, and keep you sharp as you age. I can’t think of a better
investment.

**Post-Interview Update:

After talking to Paul, I signed up for the 45-day trial. It couldn’t hurt,
right? I was skeptical about how well they’d work and wary of the price, but in
the end, I cannot recommend the new IX hearing aids enough!!

I’m not sure how long hear.com will be running this no-risk trial, so do
yourself a favor and give them a try while you have the chance! Being able to
connect with my friends, family, and interviewees again really is PRICELESS.

HERE'S HOW YOU CAN GET STARTED:

Step 1: Click on your state in the map below.
Step 2: After answering a few short questions, you will have the opportunity to
secure a no-risk trial.

1. Tap on your region in the map below and then tap on your state.
2. After answering a few short questions, you will have the opportunity to
secure a no-risk trial.

Please choose your state and answer a few short questions to secure a no-risk
trial. Select your
stateAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew
HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth
DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth
DakotaTennesseeTexasUtahVermontVirginiaWashingtonWashington, D.C.West
VirginiaWisconsinWyoming
NHVTRINJDEMDDCMACTHIAKFLMENYPAVAWVOHINILWINCTNARMOGASCKYALLAMSIAMNOKTXNMKSNESDNDWYMTCOUTAZNVORWAIDCAMISouthMidwestWestNortheast

Click on your state

Tap on your regionstate

We work with all major plans:

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