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Speak With a Marketing Expert

 * 603-627-0042

CONTACT US
 
 * Direct Marketing
   * Direct Mail Solutions
   * Spectrum Mail Plus Digital Solutions
   * Turnkey Mail Marketing Programs
   * Standard Direct Mail Formats
   * New Mover Direct Mail Marketing
   * Every Door Direct Mail
 * DATA
   * Data Driven Targeted Direct Mail Lists
   * Postal Logistics
 * Creative
 * Services
   * Commercial Printing Solutions
   * Web to Print Solutions
   * Signs & Graphics Production
   * Spectrum Monthly
 * Industries We Serve
   * Franchise Marketing Services
   * Non-Profit & Charity
   * Auto Service & Repair
   * Education
   * Furniture
   * Hardware
   * Healthcare
   * Home Improvement Services
   * Home Services
   * Jewelry & Gifts
   * Lawn Care & Landscaping
   * Political
   * Powersports & Motorcycle
   * Real Estate
   * Restaurant
   * Urgent Care
   * More Industries We Serve
 * Resources
 * About Us
   * Careers
   * Spectrum in the community
 * Contact Us


 * Direct Marketing
   * Direct Mail Solutions
   * Spectrum Mail Plus Digital Solutions
   * Turnkey Mail Marketing Programs
   * Standard Direct Mail Formats
   * New Mover Direct Mail Marketing
   * Every Door Direct Mail
 * DATA
   * Data Driven Targeted Direct Mail Lists
   * Postal Logistics
 * Creative
 * Services
   * Commercial Printing Solutions
   * Web to Print Solutions
   * Signs & Graphics Production
   * Spectrum Monthly
 * Industries We Serve
   * Franchise Marketing Services
   * Non-Profit & Charity
   * Auto Service & Repair
   * Education
   * Furniture
   * Hardware
   * Healthcare
   * Home Improvement Services
   * Home Services
   * Jewelry & Gifts
   * Lawn Care & Landscaping
   * Political
   * Powersports & Motorcycle
   * Real Estate
   * Restaurant
   * Urgent Care
   * More Industries We Serve
 * Resources
 * About Us
   * Careers
   * Spectrum in the community
 * Contact Us


DIRECT MAIL


DATA-DRIVEN DIRECT MAIL ADVERTISING SOLUTIONS




WE DESIGN AND EXECUTE TARGETED DIRECT MAIL ADVERTISING AND PROMOTIONAL CAMPAIGNS
THAT DELIVER SUPERIOR MARKETING RESULTS WITH QUANTIFIABLE ROI.

START A CAMPAIGN
 * MAILING LISTS
 * DESIGN
 * MAIL FORMATS
 * MAILING LIST PROCESSING
 * VARIABLE DATA
 * CAMPAIGN ANALYTICS


 * MAILING LISTS
 * DESIGN
 * MAIL FORMATS
 * MAILING LIST PROCESSING
 * VARIABLE DATA
 * CAMPAIGN ANALYTICS

DOMINATE YOUR MARKET WITH SPECTRUM'S POWERFUL DIRECT MAIL MARKETING SOLUTIONS.



As a full-service direct mail advertising solutions provider, we understand what
makes consumers respond and how to build successful direct mail marketing and
promotional campaigns.

Marketing experts, experienced in your industry, will assist you in developing
the best direct mail campaign strategy for your business, product, or service.

Our mailing services team will develop the perfect data-targeted audience
solution, mailing list, and complete mail processing including postal logistics.
Your success is our primary goal.

Direct mail marketing continues to perform as other media formats falter due to
ad blocking and changing consumer habits. The ability to target qualified
individuals with increased accuracy while still requiring the recipient to
evaluate the material is a powerful combination. Contact us to speak with a
marketing expert today!




DATA TARGETED MAILING LISTS


40% OF YOUR SUCCESS IS DETERMINED BY LIST QUALITY.

Spectrum uses a combination of industry standard data applications and a unique
proprietary system to ensure that every targeted mail list processed is
optimized for effective delivery.


COMMON DIRECT MAIL LIST TYPES

 * New Homeowners Mail Lists
 * Financial, Investment, Insurance & Mortgage Mail Lists
 * Home Improvement Mail Lists
 * Business Mail Lists
 * Political Mail Lists
 * Automotive Mail Lists
 * Industry Mail Lists
 * Real Estate Mail Lists
 * Specialty List Mail

 * Customer Mailing Lists – Cleaned, deduped and refined for optimum response
 * Targeted Saturation Mailing Lists – Including high density and those based on
   penetration indexing
 * Demographic Mail Lists (age, income, gender, marital status, home value &
   many others)
 * Psychographic Mail Lists (lifestyle interests)
 * Ethnicity Mail Lists



WE BELIEVE IN GREAT OFFERS


THE QUALITY OF YOUR OFFER WILL SIGNIFICANTLY DETERMINE THE AMOUNT OF ENGAGEMENT
AND RESPONSE.

We believe in the power of GREAT OFFERS and/or coupons when building effective
direct marketing campaigns. Engagement can dramatically increase if you give
your customers and prospects incentives to visit your location or to buy your
product or service.

MAILERS DESIGNED FOR MAXIMUM ENGAGEMENT


GREAT CREATIVE DRIVES YOUR TARGET AUDIENCE TO ENGAGE, RESPOND, AND CONVERT.

Our award winning graphic designers and creative services team craft high impact
direct mail design with effective copywriting and offers that deliver maximum
audience engagement.

We work to balance the aesthetic appeal of each mailer design with the
effectiveness of the message which results in the best possible response rates.


WE FOLLOW THE 40/40/20 STRATEGY FOR EFFECTIVE DIRECT MAIL CAMPAIGNS.

40% is based on the strength of your offer, 40% is your targeting audience, and
20% is the creative design of your mailer.  Paying close attention and
optimizing each of these key areas for each campaign is a critical part of how
we achieve superior RESULTS.



WIDE RANGE OF DIRECT MAIL FORMATS


DESIGNED FOR ENGAGEMENT AND HIGHEST RESPONSE RATE.

You’ll have access to hundreds of effective mail format design styles to choose
from. Folds, die-cuts, stocks, large sizes, finishes, tipped gift cards, perfed
gift cards, and more mailer enhancements are available to make your piece unique
and memorable.  We’ll help you determine the best direct mail format for your
marketing campaign.

 * “The Monster Mailer” – Dominate the mailbox!
 * Over-sized postcards and mailers
 * Postcards
 * Personalized letters
 * Variable data-driven letters
 * Letters with additional inserts

 * Specialty envelopes
 * Multiple fold & perforation options
 * Gift card mailers
 * Dimensional mailers
 * Die cut mailers
 * Scratch off seals & wafers


WE'LL CUSTOMIZE A MAILER JUST FOR YOU.

GET STARTED
DIRECT MAIL FORMATS


ACCURATE DATA INCREASES CAMPAIGN RESULTS


MAILING LIST OPTIMIZATION & DATA PROCESSING

Spectrum uses a combination of industry standard data processing applications
and a unique proprietary audience targeting system to ensure that every list
processed is optimized for effective delivery. We take the extra steps that make
all the difference.

 * NCOA – National Change of Address (Now required by the US Post Office)
 * Carrier Route Coding, Zip + 4 Coding
 * Zip Correction / Address Correction
 * Pre-sort & CASS™ Certification
 * Merge / Purge / Dedupe
 * Data Hygiene and Normalization
 * File Conversions

GET STARTED


GET PERSONAL WITH VARIABLE DATA


PERSONALIZED MARKETING USUALLY RESULTS IN HIGHER READERSHIP RATES, SO TAKE
ADVANTAGE OF IT!

Studies have shown that mailing list personalization in your campaign can
increase response rates dramatically. Spectrum can help you leverage this
advantage through our laser printed personalization options and variable data
solutions.

From basic mail-merge type functions to more sophisticated variable data defined
by business logic rules, Spectrum can deliver personalized messaging and data in
your next marketing campaign.

GET STARTED
DIRECT MAIL DATA


INCREASE DIRECT MAIL CAMPAIGN RESPONSE BY 23-46%


DIRECT MAIL PLUS DIGITAL ADVERTISING

Seamlessly combine your direct mail marketing with 7 integrated digital
advertising technologies to maximize your campaign’s impact!

Monitor results in real-time from our cloud-based digital marketing platform.

SPECTRUM MAIL PLUS


MAXIMIZE MAIL CAMPAIGN EFFECTIVENESS WITH DATA INSIGHTS


OUR MAIL DATA EXPERTS ANALYZE YOUR EXISTING TARGET MARKET AND CUSTOMER BASE TO
OPTIMIZE YOUR STRATEGY BEFORE AND AFTER EACH DEPLOYMENT.

By leveraging your customer base, our data experts can assist you in finding new
potential targets. Spectrum’s data mining tools utilize your customer lists to
find like-minded prospects to build look-alike audiences for more comprehensive
acquisition programs. After new lists have been compiled, our team can help you
develop robust direct marketing programs that maximize the data insights we’ve
gained.


GEOGRAPHIC ANALYSIS


PENETRATION INDEXING


POSTAL OPTIMIZATION

SPEAK WITH A MARKETING EXPERT TODAY!

Don’t run your next direct mail campaign without learning more about what
Spectrum can do for you.

Our goal is delivering superior and measurable marketing RESULTS.

CONTACT US TODAY!

ADVANCED DIRECT MARKETING SOLUTIONS

 * Spectrum Marketing Companies
 * 95 Eddy Road, Suite 101
   Manchester, NH 03102
 * 603-627-0042
 * 603-627-1637
 * Contact Us

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OUR COMPANIES

LOCAL DIRECT ADVERTISING

Spectrum Monthly Publications We Are Local.

SIGNAGE & VEHICLE WRAPS

Spectrum Signs & Graphics We Are Visual.

MAIL & DATA PROCESSING

Mail Data Inc. We Are Data.

RECENT BLOG POSTS


DIRECT MAIL EXAMPLES

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Spectrum Marketing Companies Follow

Advanced Direct Mail Marketing Solutions, Integrated Direct Mail to Digital,
Omni-Channel Marketing, Data Targeting, Creative Services, Franchise Growth
Tools


23 Nov

Wishing you and your family a Happy Thanksgiving from all of us here at Spectrum
Marketing Companies! We will be closed on Thanksgiving and also on Friday to
give our amazing employees a much deserved day off. #thanksgiving
#happythanksgiving #directmail #directmarketing



CERTIFICATIONS

Better Business Bureau / A+ Rating

DMA / Member

GMCC / Member

3M Certified Installers / Member



Copyright © 2024 Spectrum Marketing Companies | All Rights Reserved | Terms of
Service | Privacy | Manchester, NH




IMPROVE YOUR MARKETING CAMPAIGN PERFORMANCE, CONVERSIONS, TRACKING AND
ATTRIBUTION.





IMPROVE YOUR DIRECT MARKETING CAMPAIGN PERFORMANCE, CONVERSIONS, TRACKING AND
ATTRIBUTION.





IMPROVE YOUR DIRECT MAIL MARKETING CAMPAIGN PERFORMANCE, CONVERSIONS, TRACKING
AND ATTRIBUTION.





IMPROVE YOUR DIRECT MARKETING PERFORMANCE, CONVERSIONS, TRACKING AND ATTRIBUTION
WITH THE IDEAL PROGRAM.



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