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Welcome to the new era of ‘Pull Led Buy'




TODAY’S BUYERS ARE REDEFINING THE RULES OF B2B PLAYBOOK!!

Today's buyers are reshaping the traditional B2B playbooks, challenging
established approaches to sales and marketing. They are more informed, digitally
empowered, and expect highly personalized, seamless experiences. 

Traditional approach of GTM doesn’t work anymore. GTM efficiency metrics for
SaaS organisations are showing significant declines because or rising Sales and
Marketing costs and stagnant / declined growth. While ZIRP can be attributed as
one of the causes, a significant reason also is changes in Buyer Behaviour. 

The information asymmetry that existed between buyers and sellers no longer
holds as buyers are no longer dependent on sellers for information.  

We believe, with the advancement and prevalence of Gen AI and Agentic AI, buyers
will further become more self-reliant and their dependence on vendors to find
the right solution will further reduce. Desire to reduce reliance on ‘pushy
(sometimes)’ sales tactics will further reduce as younger millennials and
Gen-Z’s occupy decision making seats. 

Gone are the days where vendors need to get cheeky and pushy to reach out to
prospects and close deals. Buyers know what they want and will buy without
relying on vendors.


REVOLUTIONIZING IT SOURCING


AI AGENTS FOR RESEARCH

AI Agents for buyers to crystalise their problem, come up with a business case,
understand the right specifications to address their problem and discover right
vendors.




AI LED BUYER ROOMS

AI led buyer rooms for buyers to collaborate with vendors and select the right
vendor. AI agents will ensure the procurement charter and plans are prepared and
adhered to.




COLLABORATION ENGINE

Collaboration amongst internal stakeholders to facilitate cross department and
stakeholder decision making.




TRANSFORMING PROCUREMENT OUTCOMES

FOR BUYERS


WHATS IN IT FOR THE BUYERS

Get a seamless buying experience while becoming more self-reliant, improving the
quality of purchase and reducing your time to procure.



FOR SELLERS


WHATS IN IT FOR THE SELLERS

Get discovered by the buyers at the right time instead of relying on expensive
and pushy tactics currently being used to generate pipeline and close deals.


IF YOU, AS A BUYER OR A SELLER, BELIEVE IN OUR VISION AND ARE KEEN TO
PARTICIPATE IN THIS MOVEMENT WE WOULD LOVE TO SPEAK TO YOU!!

Schedule a call



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