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Privacy Center
 * Your choices and controlsToggle menu
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 * AT&T Privacy NoticeToggle menu
   * The information we collect
   * How we use your information
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     * Information that we collect and share (Charts)
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We’ve recently updated our Privacy Notice. Learn more about the updates.


WELCOME TO THE AT&T PRIVACY CENTER

Here you can navigate to your privacy resources, such as our Privacy Notice or
Choices and Controls. 
Read our Privacy Notice


OUR PRIVACY APPROACH

You can count on us to provide you with products and services designed with
privacy in mind, while also giving you control over how your information is
shared. Our Privacy Center explains our approach to privacy and data use in
simple language, and presents you with helpful links to privacy choices,
security tips, and much more.


OUR PRIVACY PRINCIPLES ARE FUNDAMENTAL TO OUR BUSINESS, AND REFLECT OUR
COMMITMENT TO:


TRANSPARENCY

We’re open and honest about how we use your data.


CHOICES & CONTROLS

We give you choices about how we use your data.


SECURITY

We use strong safeguards to keep your data safe and secure.


INTEGRITY

We do what we say. 


WHAT'S IN A PRIVACY CENTER?

You can find security tips to help you stay safe online, your privacy choices
and controls, and lots more. The Privacy Center is the place to get the
information you need to help protect your privacy and make decisions.


LEARN PRIVACY AND SECURITY TIPS AND TUNE-UPS

 

Help protect your data and manage unwanted calls with our 24/7 network security
and free apps.



Learn more


PARENTAL CONTROLS AND ONLINE RESOURCES

Find more information about parental controls and online safety.

Learn more


CYBER AWARE

Learn about cyberfraud prevention and cybersecurity.

Learn more


FRAUD

Protect yourself from fraud and guard against identity theft.

Learn more


DATA HELPS US BRING YOU BETTER, MORE RELIABLE PRODUCTS, SERVICES AND
EXPERIENCES.

Data helps us connect your world by creating dependable services and
experiences. For example, data helps us with the planning and optimizing of our
smart network, delivering the reliability and speed you depend on wherever you
are, as you do your job or move about your daily activities.

 * The information we collect →
 * How we use your information →
 * How we share your information →
 * Your privacy choices and controls →
 * Data storage, transfer, retention and accuracy →

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DIRECTV Privacy Center

Cricket Privacy Policy


FirstNet Privacy Policy


Security tips and tune ups

Privacy Notice

 * The information we collect
 * How we use your information
 * How we share your information
 * Your privacy choices and control
 * Data retention and security
 * Other privacy information
   * Information that we collect and share (charts)
   * Changes in ownership or to the notice
   * Information specific to business customers
   * Information specific to children
   * How to contact us about this notice
 * Biometric information privacy notice
 * Cookies and other technologies
 * Contact preferences
 * Information that we collect and share (charts)
   
 * Recent privacy notice updates

Choices & controls

State law approach

 * California
   * California metrics
   * Californians doing work for AT&T
   * California business customers
   * Recent California updates
 * Colorado
 * Connecticut
 * Maine
 * Nevada
 * Utah
 * Virginia

Global approach

 * Website user privacy notice
 * Business customer privacy notice

Transparency Report




×
 * Privacy Policy
 * Terms of Use
 * Accessibility
 * Contact Us
 * Shop
 * Subscribe to AT&T News
 * Your Privacy Choices

© 2024 AT&T Intellectual Property. All rights reserved.

This updated Privacy Notice is effective December 11, 2023. It is shorter,
easier to understand, and includes updates to comply with new state privacy
laws.

Previous Updates

 * December 11, 2023 [current]
 * January 1, 2023
 * June 6, 2022
 * April 8, 2022
 * November 1, 2021
 * October 1, 2021
 * August 26, 2021
 * June 16, 2021

×

Effective October 10, 2023, we updated this notice to clarify that biometrics
may be used to identify individuals doing work for the company.

×

We are committed to transparency, so we want you to know we’re updating the AT&T
Privacy Policy, effective January 1, 2023:

 * We’re making customer choices simpler. All customers can now select “Do Not
   Sell or Share My Personal Information,” and we’re removing the specific
   opt-out for External Marketing and Analytics Reports, which only share
   information that is already aggregated (grouped), meaning they don’t identify
   individuals.
 * We’ve expanded our section on State Privacy Rights and Choices. It includes
   categories and examples of information we collect, create and share. It also
   explains choices available to you to manage your information.
 * We’ve updated the names, descriptions and terms of our ad programs. Our
   “Personalized” program replaces “Relevant Advertising” and provides you
   offers and ads that are relevant to your interests. “Personalized Plus”
   replaces “Enhanced Relevant Advertising” and uses more of your information
   for more relevant communications to you. You can opt out or opt in at any
   time.

Previous Updates

 * December 11, 2023 [current]
 * January 1, 2023
 * June 6, 2022
 * April 8, 2022
 * November 1, 2021
 * October 1, 2021
 * August 26, 2021
 * June 16, 2021

×

Effective June 6, 2022, we have removed references in our policy to Xandr. This
is in addition to the removal of WarnerMedia and its family of companies that
was announced on April 8, 2022 as these entities are no longer affiliates of
AT&T.

We are committed to providing you transparency by letting you know when we’ve
made changes to our policy. We truly value your business.

Previous Updates

 * December 11, 2023 [current]
 * January 1, 2023
 * June 6, 2022
 * April 8, 2022
 * November 1, 2021
 * October 1, 2021
 * August 26, 2021
 * June 16, 2021

×

Effective April 8, 2022, we have removed references in our policy to WarnerMedia
and its family of companies as they are no longer affiliates of AT&T.

We are committed to providing you transparency by letting you know when we’ve
made changes to our policy. We truly value your business.

Previous Updates

 * December 11, 2023 [current]
 * January 1, 2023
 * June 6, 2022
 * April 8, 2022
 * November 1, 2021
 * October 1, 2021
 * August 26, 2021
 * June 16, 2021

×

We are committed to transparency, so we want you to know we’ve made an update to
the AT&T Privacy Policy.

Effective November 1, 2021, we removed references to U-verse TV from our policy
as that service is now covered by the DIRECTV Privacy Policy.

We value your business, and thank you for being a customer of AT&T.

Previous Updates

 * December 11, 2023 [current]
 * January 1, 2023
 * June 6, 2022
 * April 8, 2022
 * November 1, 2021
 * October 1, 2021
 * August 26, 2021
 * June 16, 2021

×


ON JUNE 16TH, WE UPDATED THE CALIFORNIA CONSUMER PRIVACY ACT SECTION OF OUR
PRIVACY POLICY.

 * We clarified the types of information collected and the purposes for that
   collection.
 * We provided a link to our CCPA Metrics.
 * See the prior version of the Privacy Policy.

Previous Updates

 * December 11, 2023 [current]
 * January 1, 2023
 * June 6, 2022
 * April 8, 2022
 * November 1, 2021
 * October 1, 2021
 * August 26, 2021
 * June 16, 2021

×

In keeping with our commitment to transparency, we want you to know that we’ve
updated parts of the AT&T Privacy Policy. We encourage you to read our full
policy, but we’ve summarized the key changes.

On October 1, 2021, the Nevada Privacy law went into effect, allowing residents
of Nevada to ask us not to sell their personal information. To see more, visit
Your Choices and Controls.

Previous Updates

 * December 11, 2023 [current]
 * January 1, 2023
 * June 6, 2022
 * April 8, 2022
 * November 1, 2021
 * October 1, 2021
 * August 26, 2021
 * June 16, 2021

×

As of August 26, 2021, DIRECTV has its own Privacy Policy.

As of November 1, these additional key changes will take effect for AT&T
customers under our revised policy:

 * We may collect, use or share biometric information for fraud prevention and
   security purposes.
 * If you opt in to our Enhanced Relevant Advertising program, we may use other
   information from testing and running our network to make inferences regarding
   web browsing and videos watched over secure connections to personalize your
   experience or deliver more relevant marketing messages and offers to you.
   Keep in mind that we don’t access sensitive information or break encryption,
   and we don’t use the content of texts, emails or phone calls for marketing or
   advertising.
 * If we share information with third parties for purposes such as verifying
   your identity and protecting your financial accounts, you can manage this
   sharing of information simply by going to Manage Privacy Choices.

We are committed to keeping your information secure, as well as providing you
with Choices and Controls for how your information is used. You can visit the
Choices and Controls section of our Privacy Center at any time to adjust your
settings. Your service is not affected by these changes, and your continued use
of our services indicates your acceptance of these changes.

We value your business, and thank you for being a customer of AT&T.

Previous Updates

 * December 11, 2023 [current]
 * January 1, 2023
 * June 6, 2022
 * April 8, 2022
 * November 1, 2021
 * October 1, 2021
 * August 26, 2021
 * June 16, 2021

×