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 * Why Scalestack
   
   
    * Scalestack Extension
    * Integrations
    * API

 * About Us

 * Resources
   
   
    * Case Studies


HOW MONGODB POWERED THEIR ACCOUNT-BASED MARKETING STRATEGY USING SCALESTACK

The sales team at MongoDB wanted to target their most relevant potential
clients, but in order to do that, they needed high-quality data they could
trust. Using Scalestack, the team directly piped data from tens of thousands of
accounts into their CRM, automatically prioritizing the best leads. With so much
reliable and streamlined data on hand, MongoDB’s sales team was able to generate
deals worth several million dollars.





“SINCE WORKING WITH SCALESTACK, THE ACCOUNTS WE’VE CLOSED HAVE RESULTED IN
SEVERAL MILLIONS OF DOLLARS WORTH OF BUSINESS - THAT’S AN IMPRESSIVE ROI FOR OUR
INVESTMENT IN SCALESTACK.”


MATTHEW HIGHLAND

Strategy & Analytics at MongoDB

 * Millions of dollars in Sales Revenue

 * Thousands of Relevant Accounts Identified

 * Multiple thousand % Return On Platform Investment


THE CHALLENGE

With a massively broad market opportunity, MongoDB needed to find a way to
prioritize accounts at scale to make sure the time spent by the team was on the
highest quality prospects. MongoDB’s regional sales team turned to Scalestack to
scalably prioritize accounts, provide fresh, targeted accounts and super-charge
their go-to-market tactics.


THE SOLUTION

The sales operations team at MongoDB worked with Scalestack to define their
ideal account profile. Scalestack’s platform then used those parameters to scan
technology skills data from tens of thousands of accounts. Next, Scalestack
imported the most relevant, aggregated and anonymous data points directly into
MongoDB’s Salesforce. Once in their CRM, MongoDB’s sales team was able to
prioritize data even further with their lead scoring system.

Scalestack ran constantly and automatically in the background, monitoring
accounts and alerting users to changes that would influence an account’s
relevance. If a company within a dataset, for example, increased their cloud
developer headcount significantly, Scalestack’s workflow would detect this
increase in relevance for a targeted skill set - Cloud Development - and move
that company up in priority accordingly.


THE RESULT


MILLIONS OF DOLLARS IN SALES REVENUE:

The thousands of accounts the MongoDB sales team was able to target thanks to
Scalestack’s prioritization workflow not only generated several millions of
dollars in deals over the course of last year, it also yielded a return on
investment of a multiple thousand % magnitude.


OPTIMAL SALES EFFICIENCY:

With Scalestack, the MongoDB sales teams waste less time on irrelevant accounts.
Scalestack automatically disqualifies unfit companies, leaving the sales teams
to focus on those accounts that demonstrate the most reliable signs of purchase
intent.


SMARTER DATA

Gone are the days of manual data-mining. Now, MongoDB’s sales teams can refresh
data on-demand in their CRM thanks to Scalestack’s custom Salesforce
integration, more than doubling the amount of actionable data points within each
account.


ABOUT MONGODB

MongoDB is the leading modern general-purpose database platform, designed to
unleash the power of software and data for developers and the applications they
build. Headquartered in New York, MongoDB has more than 31,000 customers in over
100 countries. The MongoDB database platform has been downloaded over 210
million times and there have been more than 1.5 million registrations for
MongoDB University courses.


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