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THE SCHOOL OF Critical Design
Next Design & Business

Come create the future with us

Explore Our COURSES


APPLIED SPECULATIVE DESIGN

Welcome to the School of Critical Design. We are an experimental design school
dedicated to the application of emerging methods (like speculative design) to
innovation, research, design and strategy.

We have over 14 years of experience applying speculative design methods to help
organizations better understand the possibilities of and design the future.
‍
Our professional and academic courses and workshops, lectures and community, all
offer new ways for individuals and organisations to meet the critical challenges
facing our planet, people and businesses now, and the for next 1000 years.

Come and explore the future with us.


Read the full Story
WE'VE Trained TaLENTED PEOPLE at SOME AMAZING ORGANIZATIONS


Featured Courses

An introduction to understanding speculative design and creating organisational
impact
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Speculative Design Basics
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£ 250 

42 Online Lessons / At your own pace


WHAT IS SPECULATIVE DESIGN?

Speculative Design is the design of future products and services to understand
the impact and implications of emerging technology and social or cultural
trends.

Speculative Design is a discipline that seeks to help us understand anew our
current state by exploring futures possibilities.

Speculative Design is closely related to critical design, design futures, or
design fiction, with these variations emerging from the particular focus,
interest, or intent of the designer.

Speculative Design disconnects design from the immediate needs of the business,
industry, or the marketplace, and lets us use design to ask new kinds of
questions, and create new kinds of value for the organization.

Speculative Design can enhance organizational decision making, by de-risking
future possibilities, creating new context, and by generating empathy for future
customers / citizens / employees / people / planet.

Speculative Design can work in research, strategy, product, service, and system
contexts, in both innovation and development, and across various industries,
both tech and non-tech focused.

Speculative Design is a radical expansion of purview, that reframes our current
state options. By "closing the loop" we return from the explored future to a
better understanding of product, investment, and research opportunities
available to us today.

Speculative Design is in a normalizing phase of adoption, with companies and
organizations training individuals, bringing the capabilities in house, and
embedding futures practice into their process and decision making.

We are dedicated to the acceleration of this normalization, giving individuals
and oranizations the tools and confidence to apply speculative design in their
particular context and create new kinds of meaningful value.


More Courses

An exploration in applying futures methods to place-making strategies
On Sale.
New

Place Futures
Enroll Now

£ 250 

46 Online Lessons / At your own pace

An introduction to understanding speculative design and creating organisational
impact
On Sale.
New

Speculative Design Basics
Enroll Now

£ 250 

42 Online Lessons / At your own pace

A masterclass in the application of speculative design for organisational impact
On Sale.
New

Speculative Design Masterclass
Nov 4, 5, 6, 7, 8 _ 2024

£ 2,500 

5 live virtual sessions, 3 hrs each

An introduction to understanding speculative design and creating organisational
impact
On Sale.
New

Speculative Design Introduction (Fall)
Sept 9, 10, 11 _ 2024

£ 1,000 

3 live virtual sessions, 3 hrs each

An introduction to understanding speculative design and creating organisational
impact
On Sale.
New

Speculative Design Introduction (Spring)
April 8, 9, 10 _ 2024

£ 1,000 

3 live virtual sessions, 3 hrs each

BESPOKE LEARNING

Interested in bringing speculative design or other emerging innovation
approaches into your wider organization?

Skill up your team

We can run any of our open enrollment courses or lectures as a dedicated session
for your organization or in-house teams.

Custom Experience

We can develop custom topic and futures explorations for your organization.

Contact Us
Join us And EXPLORE THE FUTURE

NEW Kind Of Design


NEW WAYS INTO COMPLEXITY

We explore and help you apply new kinds of thinking and approach to create
meaningful impact in the world.

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ThINKING

Core

What is Speculative Design?
Speculative Design explores future possibilities and societal impacts of
emerging technology and shifting cultural and social trends, diverging from
traditional design to provoke new thought, debate, directions, preferences, and
strategy.
July 31, 2023
Library

Caps Lock: How Capitalism Took Hold of Graphic Design, and How to Escape from It
CAPS LOCK uses clear language and visual examples to show how graphic design and
capitalism are inextricably linked. By sharing examples of radical design
practices that challenge the supremacy of the market, it hopes to inspire a
different kind of graphic design.
January 21, 2022
Library

The Dawn of Everything: A New History of Humanity
The Dawn of Everything aims to fundamentally transform our understanding of the
human past and offers a path toward imagining new forms of freedom, new ways of
organizing society.
January 21, 2022
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global issues affecting the future of humanity

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