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you are here: HomeNewsTechnology
APPLE TO DEVELOP AR DEVICE AT CONTRACT MANUFACTURER LUXSHARE: REPORT
THE CHINESE MANUFACTURER HAS REPORTEDLY TAKEN OVER FROM A DEVELOPMENT TEAM IN
SHANGHAI
Moneycontrol News
February 27, 2023 / 01:00 PM IST
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(IMAGE: AFP)
Apple has reportedly turned to long-time Chinese manufacturer, Luxshare, to help
develop the company's upcoming AR device.
As per Nikkei Asia, Luxshare has taken over development from Apple's AR team in
Shanghai, that were formerly part of Pegatron, an electronics manufacturing
company.
Nikkei Asia reported that this was a milestone for Chinese manufacturers, as
Apple had previously relied on Taiwanese suppliers like Foxconn, for
first-generation product lines.
Moneycontrol could not independently verify the report.
Also Read | Apple exploring use of tech sensors for detecting mental health
problems: Sumbul Desai
RELATED STORIES
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Sumbul Desai
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Capsule
Pegatron, who has been helping make Hololens devices for Microsoft, supposedly
exited the project because it wasn't convinced of Apple's AR plans. Luxshare
already helps Apple build iPhones, the Apple Watch and AirPods.
Besides Luxshare, Apple is developing a cheaper second-generation version of the
AR device at Foxconn, sources told Nikkei Asia. Foxconn will help Apple lower
costs by automating production, and improving production capacity.
Taiwan Semiconductor Manufacturing Co. (TSMC) and Sony of Japan, will develop
micro OLED displays to be used on the device. Some part of the development
process has already happened at a Apple campus in northern Taiwan.
Also Read | Tim Cook remembers 'friend' Steve Jobs on his birth anniversary
"Apple's first generation of AR devices will be extremely expensive, and really
only can attract those passionate tech geeks or premium customers," an inside
source told Nikkei Asia.
"But Apple hopes to push the price down in the second generation of devices,
which is in parallel development, to a more affordable price, like a high-end
Mac computer, and hopes to attract a bigger user base," the source added.
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Moneycontrol News
Tags: #Apple #augmented reality #metaverse #virtual reality
first published: Feb 27, 2023 01:00 pm
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