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 * How it works
   How it works The PickFu Panel When to use PickFu Our approach Methodology
 * Industries
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 * Pricing
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FIND THE ANSWERS YOU DIDN’T KNOW YOU NEEDED

PickFu helps you get to the heart of what consumers want.

Try PickFu for free


SEEK THE WISDOM OF THE CROWD

PickFu is a do-it-yourself online platform that unlocks powerful consumer
research. In just minutes, you can crowdsource hundreds of opinions from the
people who matter most to your business.


BREAK OUT OF YOUR BUBBLE

When you’re close to a project or idea, outside voices provide valuable
perspectives and clarity.


ASK THE RIGHT PEOPLE

Get instant access to the exact people you want to attract and understand their
point of view.


GET INSIGHTS ON DEMAND

Don’t wait weeks for answers. With our readymade panel of respondents, act on
the findings you gather the very same day.

Explore recent polls


YOU’RE IN GOOD COMPANY

Join thousands of businesses making better-informed decisions with PickFu.




COLLECT USEFUL FEEDBACK EVERY STEP OF THE WAY

From concept to launch, turn to PickFu to keep your project on the right track. 

Discover when to use PickFu



MEET THE PEOPLE WHO POWER PICKFU

With over 10,000 active respondents, the PickFu Panel is a diverse group of
individuals ready to help you succeed. 

Want to poll mothers who work full-time and drink coffee? Easily customize the
makeup of your respondent pool with over 40 targeting options:

 * Gender identity
 * Marital status
 * Amazon Prime membership
 * Gaming consoles
 * Pet ownership
 * Streaming subscriptions
 * Reading habits
 * Political affiliation
 * Traveling frequency
 * and more...

Take a closer look


BY THE TIME YOU FINISH READING THIS PAGE,
YOUR PICKFU POLL WILL ALREADY BE COLLECTING ANSWERS.

Learn how we balance speed with quality


FIND YOUR PERFECT POLL

No matter what kind of project you’re looking for insight on, PickFu’s flexible
poll formats have you covered.

HEAD-TO-HEAD POLLS

Blue or red? Left or right? In a Head-to-head poll, respondents judge two
options against each other and explain why they prefer one over the other. 

Common questions asked in Head-to-head polls:

 * Based on the design, which product would you rather buy?
 * Which layout do you prefer?
 * Which ad would you be more likely to click on?


Explore Head-to-head polls

RANKED POLLS

Much like awarding gold, silver, and bronze medals, a Ranked poll asks
respondents to rank options in order of preference.     

Common questions asked in Ranked polls:

 * Which color would you prefer to buy?
 * When shopping, which pieces of information are most important to you?
 * Based on the title, which book would you most like to read?


Learn about Ranked polls

OPEN-ENDED POLLS

Open-ended polls often ask “why,” “how,” or “what if...?” Unlike Head-to-head or
Ranked polls, respondents do not judge options against one another. Instead,
they simply answer the question presented to them.

Common questions asked in Open-ended polls:

 * After viewing this Amazon listing, what questions do you have about the
   product?
 * After watching this video, how motivated are you to learn more?
 * What would you improve about this website?


Discover Open-ended polls

CLICK TESTS

Click Tests capture 1 to 10 clicks on a single image to form a heatmap. Click
Tests are useful to understand which visual elements grab attention and in what
order.

Common questions asked in Click Tests:

 * Where on this homepage would you click first?
 * If you saw these search results on Amazon, which products would you click?
 * Click on this ad three times based on what catches your eye first, second,
   and third.


Click over to Click Tests
Try PickFu for free


PICKFU POLLS START AT JUST $50 WITH NO MEMBERSHIP REQUIRED

See pricing


INDUSTRIES POWERED BY PICKFU

Since 2008, businesses of all kinds have turned to PickFu for consumer feedback.
As entrepreneurs discovered new ways to put polls to work, we found new ways to
help them do their jobs even better. Explore some of the industries that trust
PickFu and find inspiration for your own work below.

 * E-commerce
 * Mobile gaming
 * Publishing
 * Marketing

PICKFU FOR E-COMMERCE

Whether a visitor hits the Buy button or the Back button means everything. So
across every marketplace, top sellers and brands trust PickFu to ensure that
their online stores and their products’ stories resonate with shoppers.

Common questions that sellers and Amazon aggregators ask the PickFu Panel:

 * Based on the design, which product would you rather buy?
 * Which packaging design do you prefer?
 * How interested are you in a product that [serves this function]?

Explore e-commerce solutions


PICKFU FOR MOBILE GAMING

Better in-app experiences lead to increased retention and higher revenues.
That’s why AAA game studios and indie developers alike get the players’ point of
view. By incorporating PickFu into their development cycle, they poll 50 to 500
gamers at a time and iterate the very same day. 

Common questions that game developers ask the PickFu Panel:

 * Which app store icon do you prefer? 
 * Which screenshot would most motivate you to download this game?
 * Which character would you rather be?

Explore mobile gaming solutions


PICKFU FOR PUBLISHING

It’s true: readers judge a book by its cover. And its title. And a few other key
marketing pieces. Whether in hardcover, e-book, or audiobook, authors and
publishers can use reader insights to improve book sales. 

Common questions that publishing companies ask the PickFu Panel:

 * Based on the title, which book would you rather read?
 * Which cover design is most appealing to you?
 * Which narrator would you prefer for this audiobook?

Explore publishing solutions


PICKFU FOR MARKETING

If the customer is always right, then hear from the customer before making a
major decision. No matter the kind or size of your business, PickFu can help you
hone your marketing message, test your business name, and more. 

Common questions that marketers ask the PickFu Panel:

 * Which logo design do you prefer?
 * Which message appeals most to you?
 * Which name do you prefer for a business that [serves this purpose]?

Explore marketing solutions


> "For over two years now, we’ve used PickFu on basically every major creative
> change. Without PickFu, we would’ve likely wasted over a million dollars, if
> not much more, on bad creative choices."
> 
> JOHN HEFTER
> 
> V.P. and founding member, Thrasio


ON THE BLOG

YOUR GUIDE TO DIY MARKET RESEARCH

With all the tools available online for startups and small business owners, it's
easier than ever to conduct DIY market research without spending big bucks. It's
also easy to feel overwhelmed. Our guide sorts through the best DIY market
research tools and techniques to use as you build your business.

Read more

BRAND PERCEPTION: EVERYTHING YOU NEED TO KNOW

Brand perception refers to a customer’s feelings, thoughts, and experiences with
a brand. Brand perception can bring customers to you or it can push them away.
How can you make it work for you?

Read more

MOCKUP TESTING: WHAT IT IS AND WHY YOU NEED IT

By implementing UI/UX mockup testing with an audience of potential buyers and
users of your product, you can make sure it’s high-quality before you commit to
a huge project.

Read more
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DISCOVER PICKFU

 * About us
 * How it works
 * Pricing
 * The PickFu Panel
 * Gallery
 * Jobs
 * Affiliate program
 * Testimonials
 * The PickFu blog

INDUSTRIES

 * PickFu for e-commerce
 * PickFu for gaming
 * PickFu for publishing
 * PickFu for marketing
 * PickFu for enterprise

GUIDES

 * Amazon split testing
 * Idea validation
 * Product page optimization
 * App store optimization
 * Split testing
 * Audience targeting
 * How to sell on Walmart Marketplace
 * The best Etsy seller tools
 * Brand name testing
 * Toxicity in gaming

THE FINE PRINT

 * Help Center
 * Contact us
 * Terms of service
 * Privacy policy
 * Cookie policy

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