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Submitted URL: http://smiledirectclub.com/claims
Effective URL: https://smiledirectclub.com/claims/
Submission: On November 04 via api from US — Scanned from DE
Effective URL: https://smiledirectclub.com/claims/
Submission: On November 04 via api from US — Scanned from DE
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Limited Time: $18 kit FREE with return. Use code: SAVE2SMILE. CLICK HERE TO GET STARTED. * Why SDC? * How it works * Results * Pricing * Insurance * Parents * Locations Free scan * Teeth Whitening & Gifts * Home starter kit * Get started * Am I a candidate? * Sign in * Invite a friend Get cash Get started Am I a candidate? * US English * Live chat * 1-800-848-7566 * Sign in * Invite a friend SMILEDIRECTCLUB MARKETING CLAIMS ALIGNERS “60% less than braces” * “60% less than braces” based on Single Pay vs. avg. fees (incl. diagnostics and exams) for braces treatment, as reported in a nat’l survey of orthodontists. Comparison does not include added costs, such as retainers, and is limited to mild-to-moderate teeth correction, as braces may treat additional issues. “60% less than Invisalign” * “60% less than Invisalign” claim is based on Single Pay vs. average fees (including diagnostics and in-person exams) for treatment of mild-to-moderate malocclusion with Invisalign as reported in a national survey of practicing dentists and orthodontists. Price comparison does not include additional costs, such as retainers. As treatment is highly individualized, results may not be the same. “8x markup of braces” * “8x markup” claim is based on the average cost of traditional braces charged to the orthodontist by the manufacturer, as compared to the average total fees (including diagnostics and in-person exams) charged to the consumer by the orthodontist for treatment of mild-to-moderate malocclusion with traditional braces, as reported in a national survey of practicing orthodontists. Results may vary. “3x markup of Invisalign” * “3x markup” claim is based on the average cost of Invisalign aligners charged to the dentist or orthodontist by Align Technology, Inc., as compared to the average total fees (including diagnostics and in-person exams) charged to the consumer by the dentist or orthodontist for treatment of mild-to-moderate malocclusion with Invisalign, as reported in a 2021 national survey of practicing dentists and orthodontists. Results may vary. “$5600 average cost of braces” * “$5600 average cost of braces” claim is based on average total fees (including diagnostics and in-person exams) for treatment of mild-to-moderate malocclusion with braces as reported in a national survey of practicing orthodontists. “$5200 average cost of Invisalign” * “$5200 average cost of Invisalign” claim is based on average total fees (including diagnostics and in-person exams) for treatment of mild-to-moderate malocclusion with Invisalign as reported in a 2021 national survey of practicing dentists and orthodontists. “Straighten your teeth in less than 6 months” * “Less than 6 months” claim is based on the number of 22 hour wear customer orders (approx. 95%) with treatment plans that are 6 months or less. “Straighten your teeth in as little as 4 months” * “As little as 4 months” claim is based on the number of 22 hour wear customer orders (approx. 65%) with treatment plans that are 4 months or less. “Straighten your teeth in 4-6 months” * “4-6 months” claim is based on the number of 22 hour wear customer orders (approx. 95%) with treatment plans that are 4, 5, or 6 months. "Start seeing results in as few as 90 days" * “As few as 90 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22 hour wear clear aligners where 98% said they saw movement within the first 90 days. "Start seeing results in as little as 60 days" * “As little as 60 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22 hour wear clear aligners where 80% said they saw movement within the first 60 days. "Many customers see results in as little as 30 days" * “As little as 30 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22 hour wear clear aligners where 50% reported seeing movement in first 30 days. "Typical Nighttime Aligners™ treatment takes 8-10 months with 10 hours of continuous nighttime wear" * “8-10 months with 10 hours of continuous nighttime wear” claim is based on the number of 10-hour Nighttime Aligners™ customer orders (approx. 80%) with treatment plans that are 8-10 months. Results may vary. SMILEPAY™ "Less than $89/month" * “Less than $89/month” claim is based on SmilePay™. SmilePay is $89/month for 26 months with $250 deposit ($2564). APR varies. See SmileDirectClub.com/Pricing/APR-Financing for financing details for your state. "Less than $3/day" * “Less than $3/day” claim is based on SmilePay™ monthly payments divided by 30 days. SmilePay is $89/month for 26 months with $250 deposit ($2564). APR varies. See SmileDirectClub.com/Pricing/APR-Financing for financing details for your state. LIFETIME SMILE GUARANTEE™ "Guaranteed for life" * “Guaranteed for life” claim is based on our Lifetime Smile Guarantee™. Terms and conditions apply. See SmileDirectClub.com/guarantee for details. WHITENING "Up to 9 shades whiter in 1 week" * "9 shades whiter" claim is based on average results after 1 week when used as directed. Results may vary. Based on internal study, data on file. "Up to 5 shades whiter in just 3 days" * "5 shades whiter" claim is based on average results after 3 consecutive days when used as directed. Results may vary. Based on internal study, data on file. "Results that last up to 6 months" * "Up to 6 months" claim is based on one full week treatment when used as directed. Results may vary. Based on internal study, data on file. "Starts whitening after just 1 use" * "After just 1 use" claim is based on average results when used as directed. Based on internal study, data on file. "Same enamel-safe whitening agent used by dentists, for a fraction of the cost" * “Same enamel-safe whitening agent used by dentists” claim is based on a professional in-office treatment using hydrogen peroxide-based gel. Source on file. * "For a fraction of the cost" claim is based on prices compared to a professional in-office dentist treatment, starting at $500 per session. Source on file. "ProActivate whitening accelerator preps your teeth to increase brightness 50%" * "To increase brightness 50%" claim is based on whitening with ProActivate™ and bright on® as directed versus whitening with bright on® alone. Based on internal study, data on file. TOOTHBRUSH “Cleans 50% better than a manual toothbrush" * “Cleans 50% better” claim is based on a comparison to a standard round filament brush. Results from independent study, data on file. WATERFLOSSER “Removes 99% of plaque between teeth and below the gumline.” * “Removes 99% of plaque” claim is based on an efficacy comparison against string floss after a single use. Results from independent study, data on file. "50% more effective than string floss" * "50% more effective” claim is based on a comparison against string floss after 14 days where water flossing was found to be 50% more effective for improving gum health (reduction in gingival bleeding). Results from independent study, data on file. “Space Saver Countertop Flosser water tank lasts 33% longer than the leading model for up to 120 seconds of flossing.” * “Lasts 33% longer” claim is based on a comparison against Waterpik Ultra Water Flosser’s tank capacity of 90 seconds. “Space Saver Countertop Flosser takes up 50% less space.” * “50% less space” claim is based on a comparison against Waterpik Ultra Water Flosser dimensions when fully assembled on a counter. * Learn More * About * Careers * Blog & Resources * Why Smile Direct Club * Become a Dental Partner * Save Up & Earn $ * Support * 1-800-848-7566 * Contact * Investors * Press/Newsroom * FAQs * Lifetime Smile Guarantee * Accessibility * Locations * SmileShops * Grin With Us * Choose Smile * Invite Friends, Get $ * @smiledirectclub United States * Privacy * Terms * Returns * * * * * * © 2021 SmileDirectClub. All Rights Reserved.