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Productivity


24 YEARS AGO, A HARVARD RESEARCHER SHOWED HOW TO INCREASE PRODUCTIVITY AT WORK
BY 65 PERCENT. WHY AREN'T WE ALL USING HER METHOD?


IN 1999, WE ALREADY KNEW THE SOLUTION TO ENDLESS PRODUCTIVITY-KILLING
INTERRUPTIONS. WHY DON'T MORE PEOPLE USE IT?

 * Shape
 * 
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By Jessica Stillman, Contributor, Inc.com@EntryLevelRebel
Photo: Getty Images


If you're old enough, think back to the year 1999. I was at college then and I
had an email account, but no cellphone on which to constantly check it. I mostly
used my boxy desktop computer to type out papers. Even Friendster wasn't out
yet, and my primary experience of online life was playing around in AOL
chatrooms in a high school friend's basement.   



The unplugged way I and many others lived back then may sound peaceful looking
back. But -- and I hate to break it to you -- scientists were already worried
that constant interruptions were robbing knowledge workers of their ability to
be productive at work. 

The good news is even way back then, their research discovered a way to shut out
distractions and radically increase how much we're able to get done at work
-- and it's a simple protocol that could work in 2023 as well as 1999. The bad
news is, most of us still aren't using it. 


SCIENCE FOUND THE SOLUTION TO "TIME CONFETTI" DECADES AGO 



Today, Leslie Perlow is a highly respected professor at Harvard Business School.
But 25 years ago, she was a young researcher at the University of Michigan
interested in the experience of "time famine," or feeling like you have too much
to do and not enough time to do it. To figure out what was causing this
experience, she minutely observed a team of 17 engineers working to develop a
new printer over the course of nine months.

The resulting paper was such a landmark that contemporary star business
professor Adam Grant mentioned it just recently on the podcast of Stanford
neuroscientist Andrew Huberman. 



What did Perlow find? Nothing that would shock the average business owner or
office worker circa 2023. The engineers felt, even back before the turn of the
Millennium, that they never had time to do their "real work." Instead, they were
constantly being pulled into impromptu conversations with colleagues, putting
out minor fires, or giving status reports. 





I think it is safe to say that modern tools like Slack and Zoom have only
supercharged this complaint. One study out of the University of California,
Irvine, from before the pandemic shows that, even when presumably more of us
were in the office for more hours, people were already checking their email an
average of 77 times a day. 

Perlow didn't just document the problem of what has since been dubbed "time
confetti." She also designed and tested a simple solution. I'll let Grant
describe her "Quiet Protocol" and its effects on the work of the engineers she
studied: "She takes engineers and she sets a quiet time policy -- no
interruptions Tuesday, Thursday, and Friday before noon. Sixty-five percent
above average productivity."

Grant adds that he doesn't think there is anything magical about these
particular times. Monday, Wednesday, Friday would work just as well as long as
the whole team commits to whatever schedule is agreed on. Perlow's work just
shows that blocking off teamwide, distraction-free time to concentrate on your
most important tasks can yield huge gains in productivity. 


WHY HAVEN'T MORE OF US IMPLEMENTED IT? 

Most business leaders would agree that a 65 percent gain in productivity is
nothing to sneeze at. So you might think that in the quarter century or so since
Perlow's paper was published, tons and tons of organizations would have received
the gospel of her "Quiet Protocol" and set up enforced team quiet times. 



Undoubtedly some enlightened organizations out there have, but not so many of
them that researchers don't continue to feel compelled to repeat various
versions of Perlow's experiment. Just last year, a study written up in MIT Sloan
Management Review showed that companies that adopted three meeting-free days a
week saw productivity climb an even more impressive 73 percent. 

Grant is still out there beating the drum for this research decades later. And
the media is still full of everyone from Harvard professors to frontline workers
bemoaning how impossible it is to get anything done in a workday diced into time
confetti. 

Which raises one simple question: If someone figured out at least one meaningful
and effective solution to this problem 25 years ago, why haven't more business
leaders implemented it? 

Dec 13, 2023
The opinions expressed here by Inc.com columnists are their own, not those of
Inc.com.
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