www.flexera.com Open in urlscan Pro
2a04:4e42::645  Public Scan

URL: https://www.flexera.com/resources/case-studies/carlsberg?utm_source=eloqua&utm_medium=email&utm_campaign=DG_AlwaysOn_Nur...
Submission: On July 29 via manual from US — Scanned from DE

Form analysis 3 forms found in the DOM

GET

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GET

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GET https://www.flexera.com/resources/case-studies/carlsberg

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 2. Resources
 3. Case Studies
 4. Carlsberg Group


CASE STUDY


BREWING BETTER IT VISIBILITY FOR A GLOBAL BEER GIANT


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 * IT Asset Management
 * Cloud Cost Optimization
 * Customer success: Enabling you to exceed your goals

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At a glance

Carlsberg A/S has a rich history of being passionate about its beer. As the
maker of “probably the best beer in the world,” the company believes in brewing
for a better today and tomorrow. Founded in 1847 and headquartered in Denmark,
the multinational’s brews are available through export and license agreements in
more than 150 markets worldwide. Its customers enjoy the brew as well: 2020
revenue was nearly $9 billion.

The brewing giant had been managing its IT infrastructure with a solution that
didn’t provide the necessary visibility of the entire estate. By switching to
Flexera’s IT Asset Management (ITAM) solution and partnering with SoftwareONE to
operate its system, Carlsberg was able to realize substantial cost savings and
increase efficiency.

The challenge


A COSTLY LACK OF GLOBAL IT AND INVENTORY VISIBILITY

As a leader in its industry, Carlsberg believes in the pursuit of “better.” But
the company’s ITAM team faced several obstacles from a lack of visibility into
its global IT assets, including challenges with planning, financial transparency
and baseline, risk in legal compliance and incomplete entitlement data. Their
previous system lacked procurement data, and the team struggled with SAP
management. Inventory data covered only one-third of the global organization;
Eastern Europe and Asia were complete blind spots. On top of this, the company’s
budget process was time consuming and lengthy: most processes were manual,
including license checks, software approvals and audit preparation.

The solution


FUNNEL DATA THROUGH FLEXERA’S ITAM SOLUTION

To combat these challenges, Carlsberg moved from a hybrid of on-premises
inventory and Snow’s SAP solution to a fully Flexera-hosted ITAM solution. The
company engaged SoftwareONE as a managed service provider to operate the system.
Adding Flexera’s ITAM solution gave Carlsberg visibility across its entire
global IT environment. The company’s main publisher’s contracts and licenses
were imported into the solution, which was also integrated into ServiceNow.
Carlsberg was finally able to see its inventory across its entire IT
environment. Because of this increased visibility, customer requests could be
processed quickly, increasing overall satisfaction.

Flexera gives me the necessary data quality to provide the financial
transparency and overview required in a global software lifecycle management
department.

Melanie Nash Senior Software Contract Manager, Carlsberg

The results


OPTIMIZE OPERATIONS AND REALIZE SIGNIFICANT COST SAVINGS

By deploying Flexera’s ITAM solution, Carlsberg realized substantial cost
benefits and an increase in productivity and efficiency. Within the first year,
the company saved over $400,000 through maintenance, running costs, support fees
and license costs. Improved visibility across the brewer’s entire IT environment
has improved renewals and contract negotiations and streamlined contracts.

Previously, Carlsberg had utilized six external resources to manage Western
Europe alone. Now, with the help of Flexera, it was able to consolidate these
external resources down to only two, which now manage Carlsberg’s entire global
IT environment.

With visibility across its entire estate, Carlsberg was also able to avoid audit
threats by consolidating its contracts into one global contract instead of
several local ones. Global budget finalization is now streamlined, and
administrative costs have decreased significantly.

Within the first year, Carlsberg
saved over
$400,000 in maintenance, running costs,
support fees and license costs

Cloud Cost Optimization gives us unprecedented insight into the state of our
cloud spend so we can better leverage our AWS cloud investments.

Laurent Gaertner Director of Global Network and Hosting, Carlsberg Group

Optimizing AWS spend

The success of the initiative hasn’t gone unnoticed, and due to the explosive
growth in AWS spend triggered by Carlsberg’s digital transformation initiatives,
the brewery giant now needed a solution that would help implement FinOps best
practices and ensure cloud spend was fully optimized. Carlsberg decided to
further expand its investment into Flexera One Cloud Cost Optimization to meet
this challenge and ensure they were getting the most out of every cloud dollar
they were spending with AWS. With full visibility into their cloud spend and
attribution to every business unit, the company is now able to unlock
optimization potential and have complete visibility, from on-premises, to SaaS
and the cloud—all from a single dashboard.

About SoftwareONE

SoftwareONE helps clients govern and manage their software estate—be it
licensing optimization, effective procurement, or deployment of cloud-based
solutions. SoftwareONE works with clients of all sizes and across all
geographies to manage their software, locally or remotely, at a data center or
in a multi-cloud environment.


FIND OUT HOW YOU CAN OPTIMIZE YOUR INVENTORY AND LICENSING EFFORTS WITH THE IT
ASSET MANAGEMENT SOLUTIONS AVAILABLE FROM FLEXERA ONE

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Carlsberg Group was managing its IT infrastructure with a solution that didn’t
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BREWING BETTER IT VISIBILITY FOR A GLOBAL BEER GIANT

Carlsberg Group was managing its IT infrastructure with a solution that didn’t
provide visibility of the entire IT estate. Switching to Flexera’s IT Asset
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Carlsberg, discusses her experience leading the brewing giant’s FinOps practice
with the help of Flexera solutions.


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BREADCRUMB

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 4. Carlsberg Group


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