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Aliza Levinsky
Specialist in ecommerce and project management
 * Home
 * About Me
 * Work Experience
 * Education
 * Certifications
 * Awards/Honors
 * Knowledge/Skills/Abilities
 * Testimonials
 * Contact

+52 1 806 775 4705alizalevinsky@gmail.com




menu



 * Home
 * About Me
 * Work Experience
 * Education
 * Certifications
 * Awards/Honors
 * Knowledge/Skills/Abilities
 * Testimonials
 * Contact

+52 1 806 775 4705alizalevinsky@gmail.com+52 1 806 775
4705alizalevinsky@gmail.com

   
 * Hi! I'm Aliza Levinsky
   Digital and eCommerce Transformation Leader
   
   
   





ABOUT ME

Professional Profile




DISCOVER MY

BACKGROUND
Seasoned eCommerce leader with a focus in digital capabilities, marketing
technology, strategy and innovation supporting domestic and global markets.



Experience with CPG, FMCG, retail and technology, serving as a highly effective
business stakeholder between sales, marketing and IT organizations. Committed to
driving growth and achieving results by navigating ambiguity, championing
consumer needs and driving agility.

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Years of Experience
0
Awards
0
Certifications
0
Languages Spoken


“THE FUTURE BELONGS TO THOSE WHO BELIEVE IN THE BEAUTY OF THEIR DREAMS.”

– Eleanor Roosevelt


EXPERIENCE

Work Experience



GLOBAL ECOMMERCE CONTENT AND DIGITAL SHOPPER MANAGER

Pfizer Consumer Healthcare / noviembre de 2018 – Presente



Lead domestic and global eCommerce strategies to increase the visibility and
success of Pfizer Consumer Health products in online retail environments.
Implement content capabilities grounded in shopper insights to enable in-market
eCommerce leaders to accelerate the +50% annual growth target in worldwide
eCommerce sales.

Show More

 * Lead the implementation and infrastructure deployment of a PIM/DAM Lite
   solution for the US market with an expansion plan to Canada by end of Q2 2019
 * Implemented an offshore catalog eContent Services team that supports content
   delivery for key retailers including Amazon and Walmart for the US, Canada
   and UK
 * Improved the content process for cross border launches by enabling
   accessibility to US digital assets across regions
 * Launching internationally standardized and optimized e-content across all
   regions in partnership with the Global Centrum marketing team
 * Partnering with regional leads to develop standardized eCommerce best
   practices.
   Optimized mobile images in France and US with other regions to follow in 2019



 

 






DIGITAL SHELF MANAGER – ECOMMERCE

Mondelēz International / June 2016 – October 2018



Responsible for leading content syndication, online analytics and content
optimization. Built metrics and capabilities, managed technology platforms to
automate business processes and optimized the digital shelf.

Show More
 * Led the implementation of PIM systems to support eCommerce digital shelf
   optimization efforts to improve the accuracy and availability of
   customer-facing product data for 7000+ SKUs across different channels,
   resulting in a sales lift of 10.5%
 * Partnered with Accenture to build a best in class Global content governance
   team to successfully automate the delivery of content across 12 key
   retailers, including Amazon, Walmart, Kroger and Target using tools like DAM
   and PIM
 * Improved the overall content health score from 65% to 95% while adding
   enhanced content to all key products and brands through collaboration with
   the marketing category teams to develop eCommerce specific content
 * Improved the speed to market process by having image availability up to 6
   months prior to item launch by implementing 3D renderings across the North
   America region
 * Developed a reporting and analysis strategy in order to gain an understanding
   of trends and opportunities in content production for the US & Australian
   Markets




CRM MANAGER

MONDELĒZ INTERNATIONAL / JANUARY 2013 – JUNE 2016



Managed all facets of the CRM application for the Foodservice division,
including Data Mart, CRM systems, marketing campaigns and Sales Rep mobile
solutions. Acted as single point of contact for the GS1 initiative. Provided
recommendations to drive business results.

Show More
 * Implemented over 1,000 SKU’s with complete data, resulting in an improved
   scorecard to distributors from less than 50% to over 85% compliance across
   all categories
 * Designed and implemented a Campaign Management tool to automate task
   creation, resulting in new market segments and reducing time spent in
   qualifying leads
 * Executed the integration of CRM and Snack and Dessert Solution website.
   Reduced response time of new leads from several days to 1-2 hours






PARTNER & ALLIANCE MANAGER

XYZMO USA LLC / MARCH 2011 – DECEMBER 2012



Managed and facilitated relationships with existing partners and alliances in
North America, South America, Iran, Australia and New Zealand. Created sales
forecasts and new product planning designed to grow the overall business.

Show More
 * Signed five new partners in South America in a period of ten months, doubling
   total Indirect Sales distribution for that region
 * Improved sales forecasts by 30% by developing a monthly sales program with
   partners
 * Created and executed a business strategy for gathering potential partners,
   which was emulated in other regions as a best practice
 * Implemented a Spanish portal to include documentation, presentation and
   videos for the Latin-America partners




CRM LEAD INTERDYN

AKA (Microsoft Certified Partner) / AUGUST 2010 – DECEMBER 2010



Managed CRM projects with a focus on the Media Sector. Participated in the
analysis and implementation of applications to understand customer business
process flows and requirements. Coordinated activities with the development team
to integrate solutions.

Show More
 * Led CRM projects and identified creative workarounds to meet requirements
 * Responsible for the profitability and allocation of resources for all
   projects
 * Responsible for designing modules of a CRM vertical for the Media Sector
 * Coordinated the CRM development team to integrate different ISV’s and ERP
   systems






CRM MANAGER

GCG (Microsoft Certified Partner) / AUGUST 2006 – MAY 2009



Responsible for project management and delivery of CRM practices. Participated
in the definition of functional requirements and coordinated resources to ensure
successful delivery of projects.

Show More
 * Coordinated a distance CRM reimplementation for an international Editorial,
   which was used in 6 different countries
 * Managed the first Latin American CRM 4.0 Implementation. Forerunner of the
   first implementation using Sure Step Methodology
 * Implemented an online documentation process which led to a 10% reduction in
   costs and provided greater efficiencies for the organization




“DRAWING IS THE HONESTY OF THE ART. THERE IS NO POSSIBILITY OF CHEATING. IT IS
EITHER GOOD OR BAD.”

– Salvador Dali


EDUCATION

Education

 * MBA, Concentration in MIS
 * Bachelor of Science
 * Exchange

MBA, CONCENTRATION IN MIS


MBA, CONCENTRATION IN MIS

Doble titulo


Texas Tech University, Lubbock, TX
Universidad Anahuac, Mexico City
GPA 4.0, May 2012

BACHELOR OF SCIENCE


BACHELOR OF SCIENCE

Computer Engineering


Instituto Tecnológico y de Estudios
Superiores de Monterrey*
GPA 9.3/10, December 2007

EXCHANGE


EXCHANGE PROGRAM

* Programa de intercambio con
la Universidad de Melbourne, Australia
2005.



“AN ARTIST IS NOT PAID FOR HIS LABOR BUT FOR HIS VISION.”

– James Whistler


CERTIFICATIONS

Certifications






“I DREAM MY PAINTING AND I PAINT MY DREAM.”

– Vincent van Gogh


AWARDS

Awards/Honors



PFIZER

PFIZER W.E.

Pfizer W.E. Upjohn Prizes Award! (JanFeb 2019)


MONDELĒZ INTERNATIONAL

RATING IN PERFORMANCE

“Exceeding” Rating in Performance Reviews consecutively for 5 years

(2013-2017)
Fuel, Treat and Boost Award (2014,2015,2016)


ACADEMIC

HONORARY MENTION

Honorary mention for the highest GPA MBA Dual Degree Program(2011)
Honorary mention for Bachelor’s Degree (2007)
Recognition given by the University for highest GPA in the Engineering School
(2007, 2004)


KNOWLEDGE/ABILITIES

Skills





TESTIMONIALS

What My Clients Say



“ALIZA IS A HIGHLY PROFESSIONAL IN TERMS OF HER WORK AND HAS POSITIVE ATTITUDE
TOWARDS THE WORK. HER WAY OF COMMUNICATION IS EXCELLENT WITH CLIENTS AND
CANDIDATES. SHE IS A VERY PROMISING PROFESSIONAL AND IS FULL OF SELF DISCIPLINE,
”




MAHENDER PAL DYNAMICS 365 SOLUTION ARCHITECT & TRAINER

November 21, 2010, Aliza worked with Mahender in the same group


INCREDIBLE MANAGER

“Aliza was an incredible manager to work with, and I’m honored to have been a
part of her team. She is detail oriented, organized, and whip-smart. She manages
with compassion, but isn’t a pushover by any means- our team got results because
of her leadership. She was a serious driving force behind some of our most
important projects, such as getting our DAM up and running. In every meeting we
had, she asked incredibly precise and illuminating questions that served to
further our understanding of our work. I’ve never met a manager who worked
harder. She ALWAYS seemed to know exactly what was going on, and if she didn’t,
she found out. I aspire to be like Aliza, and it was a sincere pleasure working
with her.”



BRYNNE OVERTON MANAGER OF OPERATIONS AT MATERIA COLLECTIVE

December 4, 2018, Brynne reported directly to Aliza


“IN MY LINE OF WORK, I COLLABORATE WITH A LOT OF PROJECT MANAGERS. I HAVE NEVER
SEEN SUCH A BUTTONED UP, DILIGENT, PRAGMATIC AND KIND, CARING AND CHARISMATIC
PROJECT MANAGER – EVER. ALIZA IS AN ABSOLUTE GEM. I WOULD HIRE HER IN A
HEARTBEAT.”




HOLLY RINGLE LICENSING PRO, HELPING HOUSEHOLD BRAND NAMES ACHIEVE DEEPER LEVELS
OF ENGAGEMENT WITH THEIR LOYALISTS

October 4, 2018, Holly worked with Aliza but at different companies


MANAGER

“It’s rare to encounter a manager so willing to go the extra mile in everything
she does, but Aliza is a standout. I worked for Aliza for more than year, and
she’s one of the best managers I’ve ever had. In addition to being genuinely
kind, she always made herself available to provide project guidance, skill
coaching, or even career mentoring. She’s a selfless team supporter, continually
ensuring her team got credit. Aliza is a great leader, always ready to support
her team and adept at balancing oversight and direction with trust in her
employees and their skills. She is also an incredibly knowledgeable expert in
eCommerce and digital marketing, and as I worked with her, it was obvious she’s
passionate about being among the best in her field. I was particularly impressed
by Aliza’s ability to flawlessly manage multiple large projects concurrently,
giving each stakeholder the proper care and attention they deserve. While
executing our current goals, Aliza was also constantly researching new methods
for improving our brands’ digital strategies, looking ahead to ensure our brands
were leading the market. She is a huge advocate of trying out new methods for
improving both content and efficiency, then using data-driven analysis to
determine the best paths. I would love to work for Aliza again, as she embodies
the best qualities a manager can have: expertise, leadership, and selflessness.”



CHRIS MALLOY VISUAL DESIGNER AT MICROSOFT

July 11, 2018, Chris reported directly to Aliza


STANDOUT TALENT

“It’s rare that you come across a standout talent like Aliza. I’ve had the
pleasure of working with her as she has served as our CRM Manager at Mondelez
International in Foodservice over the past 3 years. Her CRM expertise has helped
me to put together effective Marketing strategies and campaigns that have
enabled us to effectively reach high-valued customer targets in multiple
segments, while using minimal resources. Aliza is a true professional from
approach to execution. Without any reservations, I highly recommend Aliza. She
would be a tremendous asset to any team.”



KENTON L. MCDONALD BAKERY & COLD CATEGORY MARKETING MANAGER

June 24, 2015, Aliza worked with Kenton L. in the same group


“ALIZA HAS ALWAYS BEEN A MANAGER OF PARTNERSHIP AND HELPFUL. SHE ANSWERED ALL
THE NECESSARY REQUESTS TO THE PROPER CONDUCT OF BUSINESS QUICKLY AND
ASSERTIVENESS”




DIRETOR COMERCIAL NA FORMALIZAR E-SIGNATURE

January 7, 2013, Márcio worked with Aliza but at different companies


DEVELOP INNOVATIVE

“Aliza helped us develop innovative strategies that had an impact on raising the
company’s local competitiveness. She is agile, creative and open to new ways of
thinking and partnering. She is truly a business leader with cutting edge
technical knowledge who understands global markets. The addition of strong
ethic, drive for results and great interpersonal skills make Aliza a tremendous
business partner for any fast growing, high tech organization. Whether you are
creating a market or trying to seize market opportunity, Aliza is the leader you
want on your team. It was a privilege to work with her; I would welcome the
opportunity to work with Aliza again in the future.”



SEBASTIAN RESSI CEO EN BULLSEYE

December 18, 2012, Sebastian worked with Aliza but at different companies


EXCELLENT WORKER.

As her boss I admire her hard work and most of all her ability to understand the
different business process she encounters in the different projects she managed.
Aliza is a person who challenges herself into higher levels of results usually
above average. On a personal level, Aliza is well disciplined and has a pleasant
personality, she has proven herself to always go beyond 110% of the tasks she is
assigned and she consistently demonstrated to be an excellent worker.



JAVIER GALINDO SALES DIRECTOR AT GCG

November 8, 2012, Javier managed Aliza directly






“ALIZA IS A VERY DETAIL-ORIENTED PROFESSIONAL WITH A HIGH LEVEL OF ABSTRACTION.
SHE ALWAYS GIVES THE EXTRA MILE! ”




REBECA ORTIZ PUENTES SR PORTFOLIO MANAGEMENT AGILE COACH AT EVERIS

April 12, 2012, Aliza worked with Rebeca in the same group


CUSTOMER ORIENTED VISION

Aliza has a deep customer oriented vision, she is always looking the best way to
fulfill customer requests in a way everyone wins. Target oriented, she mets
every goal she sets and goes beyond. Interested not only in get customer
satisfaction, she is always learning to be prepared as an advisor in new trends
and tech, so she will know how to take advantage from it. Dedicated person,
confident, target and goals oriented and successful.



JORGE LOZOYA EXECUTIVE SALES SPECIALIST EN APPDYNAMICS

December 21, 2011, Jorge worked with Aliza but at different companies


“ALIZA IS A HIGHLY PROFESSIONAL IN TERMS OF HER WORK AND HAS POSITIVE ATTITUDE
TOWARDS THE WORK. HER WAY OF COMMUNICATION IS EXCELLENT WITH CLIENTS AND
CANDIDATES. SHE IS A VERY PROMISING PROFESSIONAL AND IS FULL OF SELF DISCIPLINE,
”




MAHENDER PAL DYNAMICS 365 SOLUTION ARCHITECT & TRAINER

November 21, 2010, Aliza worked with Mahender in the same group


INCREDIBLE MANAGER

“Aliza was an incredible manager to work with, and I’m honored to have been a
part of her team. She is detail oriented, organized, and whip-smart. She manages
with compassion, but isn’t a pushover by any means- our team got results because
of her leadership. She was a serious driving force behind some of our most
important projects, such as getting our DAM up and running. In every meeting we
had, she asked incredibly precise and illuminating questions that served to
further our understanding of our work. I’ve never met a manager who worked
harder. She ALWAYS seemed to know exactly what was going on, and if she didn’t,
she found out. I aspire to be like Aliza, and it was a sincere pleasure working
with her.”



BRYNNE OVERTON MANAGER OF OPERATIONS AT MATERIA COLLECTIVE

December 4, 2018, Brynne reported directly to Aliza
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