cloud.insight.insiderintelligence.com Open in urlscan Pro
128.245.134.234  Public Scan

Submitted URL: https://click.insight.insiderintelligence.com/?qs=310b6b2d744098788fb6a7b4085422d10fb95a23edc9cc10fa4c57cbe0543fc2b93d78d889592cc0e6666a02d7d0...
Effective URL: https://cloud.insight.insiderintelligence.com/20240312-LG-Report_RegPage?utm_source=1P-HTML-Mailing&j=78832&sfmc_sub=22647283&l=826_HTML&u=164...
Submission: On March 12 via manual from IN — Scanned from DE

Form analysis 1 forms found in the DOM

Name: upload-iframePOST https://cloud.insight.insiderintelligence.com/20240312-LG-Report_RegPage?utm_source=1P-HTML-Mailing&j=78832&sfmc_sub=22647283&l=826_HTML&u=1642900&mid=534006916&jb=28022

<form action="https://cloud.insight.insiderintelligence.com/20240312-LG-Report_RegPage?utm_source=1P-HTML-Mailing&amp;j=78832&amp;sfmc_sub=22647283&amp;l=826_HTML&amp;u=1642900&amp;mid=534006916&amp;jb=28022"
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    <div class="sc-formfield-label">
      <label class="mktoLabel mktoHasWidth" for="FirstName"><span class="mktoAsterix">*</span> First Name:</label>
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    <div class="sc-formfield-input">
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  <div class="smartcapture-controls">
    <div class="sc-formfield-label">
      <label class="mktoLabel mktoHasWidth" for="LastName"><span class="mktoAsterix">*</span> Last Name:</label>
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    <div class="sc-formfield-input">
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  <div class="smartcapture-controls">
    <div class="sc-formfield-label">
      <label class="mktoLabel mktoHasWidth" for="Company"><span class="mktoAsterix">*</span> Company:</label>
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    <div class="sc-formfield-input">
      <input class="mktoField mktoTextField mktoHasWidth mktoRequired" id="Company" name="Company" type="text">
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  <div class="smartcapture-controls">
    <div class="sc-formfield-label">
      <label class="mktoLabel mktoHasWidth" for="Email"><span class="mktoAsterix">*</span> Email:</label>
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    <div class="sc-formfield-input">
      <input class="mktoField mktoEmailField mktoHasWidth mktoRequired mktoInvalid" id="Email" name="Email" type="text">
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  <div class="smartcapture-controls">
    <div class="sc-formfield-label">
      <label class="mktoLabel mktoHasWidth" for="JobTitle"><span class="mktoAsterix">*</span> Job Title:</label>
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    <div class="sc-formfield-input">
      <input class="mktoField mktoTextField mktoHasWidth mktoRequired" data-field-type="Text" id="JobTitle" name="JobTitle" type="text">
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    <div class="sc-formfield-label">
      <label class="mktoLabel mktoHasWidth" for="Country"><span style="float: left; color: #e91019 !important;padding:0 5px;">*</span>Country</label>
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        <option value="Burundi">Burundi</option>
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        <option value="Cameroon">Cameroon</option>
        <option value="Cape Verde">Cape Verde</option>
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        <option value="Cayman Islands">Cayman Islands</option>
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        <option value="Chad">Chad</option>
        <option value="Chile">Chile</option>
        <option value="China">China</option>
        <option value="Colombia">Colombia</option>
        <option value="Comoros">Comoros</option>
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        <option value="Cook Islands">Cook Islands</option>
        <option value="Costa Rica">Costa Rica</option>
        <option value="Cote D'Ivoire">Cote D'Ivoire</option>
        <option value="Croatia">Croatia</option>
        <option value="Cuba">Cuba</option>
        <option value="Cyprus">Cyprus</option>
        <option value="Czech Republic">Czech Republic</option>
        <option value="Democratic Republic of the Congo">Democratic Republic of the Congo</option>
        <option value="Denmark">Denmark</option>
        <option value="Djibouti">Djibouti</option>
        <option value="Dominica">Dominica</option>
        <option value="Dominican Republic">Dominican Republic</option>
        <option value="East Timor">East Timor</option>
        <option value="Ecuador">Ecuador</option>
        <option value="Egypt">Egypt</option>
        <option value="El Salvador">El Salvador</option>
        <option value="Equatorial Guinea">Equatorial Guinea</option>
        <option value="Eritrea">Eritrea</option>
        <option value="Estonia">Estonia</option>
        <option value="Ethiopia">Ethiopia</option>
        <option value="Falkland Islands">Falkland Islands</option>
        <option value="Faroe Islands">Faroe Islands</option>
        <option value="Fiji">Fiji</option>
        <option value="Finland">Finland</option>
        <option value="France">France</option>
        <option value="French Guiana">French Guiana</option>
        <option value="French Polynesia">French Polynesia</option>
        <option value="Gabon">Gabon</option>
        <option value="Gambia">Gambia</option>
        <option value="Georgia">Georgia</option>
        <option value="Germany">Germany</option>
        <option value="Ghana">Ghana</option>
        <option value="Gibraltar">Gibraltar</option>
        <option value="Greece">Greece</option>
        <option value="Greenland">Greenland</option>
        <option value="Grenada">Grenada</option>
        <option value="Guadeloupe">Guadeloupe</option>
        <option value="Guadeloupe (French">Guadeloupe (French</option>
        <option value="Guam">Guam</option>
        <option value="Guatemala">Guatemala</option>
        <option value="Guinea">Guinea</option>
        <option value="Guinea-Bissau">Guinea-Bissau</option>
        <option value="Guyana">Guyana</option>
        <option value="Haiti">Haiti</option>
        <option value="Holland">Holland</option>
        <option value="Honduras">Honduras</option>
        <option value="Hong Kong">Hong Kong</option>
        <option value="Hungary">Hungary</option>
        <option value="Iceland">Iceland</option>
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        <option value="Iran">Iran</option>
        <option value="Iraq">Iraq</option>
        <option value="Ireland">Ireland</option>
        <option value="Israel">Israel</option>
        <option value="Italy">Italy</option>
        <option value="Jamaica">Jamaica</option>
        <option value="Japan">Japan</option>
        <option value="Jordan">Jordan</option>
        <option value="Kazakhstan">Kazakhstan</option>
        <option value="Kenya">Kenya</option>
        <option value="Kiribati">Kiribati</option>
        <option value="Kuwait">Kuwait</option>
        <option value="Kyrgyzstan">Kyrgyzstan</option>
        <option value="Laos">Laos</option>
        <option value="Latvia">Latvia</option>
        <option value="Lebanon">Lebanon</option>
        <option value="Lesotho">Lesotho</option>
        <option value="Liberia">Liberia</option>
        <option value="Libya">Libya</option>
        <option value="Liechtenstein">Liechtenstein</option>
        <option value="Lithuania">Lithuania</option>
        <option value="Luxembourg">Luxembourg</option>
        <option value="Macau">Macau</option>
        <option value="Macedonia">Macedonia</option>
        <option value="Madagascar">Madagascar</option>
        <option value="Malawi">Malawi</option>
        <option value="Malaysia">Malaysia</option>
        <option value="Maldives">Maldives</option>
        <option value="Mali">Mali</option>
        <option value="Malta">Malta</option>
        <option value="Marshall Islands">Marshall Islands</option>
        <option value="Martinique">Martinique</option>
        <option value="Mauritania">Mauritania</option>
        <option value="Mauritius">Mauritius</option>
        <option value="Mexico">Mexico</option>
        <option value="Moldova (Republic of)">Moldova (Republic of)</option>
        <option value="Monaco">Monaco</option>
        <option value="Mongolia">Mongolia</option>
        <option value="Montenegro">Montenegro</option>
        <option value="Monserrat">Monserrat</option>
        <option value="Morocco">Morocco</option>
        <option value="Mozambique">Mozambique</option>
        <option value="Myanmar">Myanmar</option>
        <option value="Namibia">Namibia</option>
        <option value="Nepal">Nepal</option>
        <option value="Netherlands">Netherlands</option>
        <option value="Netherlands Antilles">Netherlands Antilles</option>
        <option value="New Caledonia">New Caledonia</option>
        <option value="New Zealand">New Zealand</option>
        <option value="Nicaragua">Nicaragua</option>
        <option value="Niger">Niger</option>
        <option value="Nigeria">Nigeria</option>
        <option value="Norfolk Island">Norfolk Island</option>
        <option value="North Korea">North Korea</option>
        <option value="Northern Ireland">Northern Ireland</option>
        <option value="Northern Mariana Islands">Northern Mariana Islands</option>
        <option value="Norway">Norway</option>
        <option value="Oman">Oman</option>
        <option value="Pakistan">Pakistan</option>
        <option value="Palau">Palau</option>
        <option value="Palestinian Territory">Palestinian Territory</option>
        <option value="Panama">Panama</option>
        <option value="Papua New Guinea">Papua New Guinea</option>
        <option value="Paraguay">Paraguay</option>
        <option value="Peru">Peru</option>
        <option value="Philippines">Philippines</option>
        <option value="Poland">Poland</option>
        <option value="Portugal">Portugal</option>
        <option value="Puerto Rico">Puerto Rico</option>
        <option value="Qatar">Qatar</option>
        <option value="Reunion">Reunion</option>
        <option value="Reunion (French)">Reunion (French)</option>
        <option value="Romania">Romania</option>
        <option value="Russia">Russia</option>
        <option value="Rwanda">Rwanda</option>
        <option value="Saint Helena">Saint Helena</option>
        <option value="St Kitts and Nevis">St Kitts and Nevis</option>
        <option value="St Lucia">St Lucia</option>
        <option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option>
        <option value="Samoa">Samoa</option>
        <option value="San Marino">San Marino</option>
        <option value="Sao Tome and Principe">Sao Tome and Principe</option>
        <option value="Saudi Arabia">Saudi Arabia</option>
        <option value="Scotland">Scotland</option>
        <option value="Senegal">Senegal</option>
        <option value="Serbia">Serbia</option>
        <option value="Seychelles">Seychelles</option>
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            </div><label class="d-flex align-items-start"><label class="d-flex align-items-start"><span class="d-inline-block mktoLabel">By checking this box and clicking "Submit," I agree to EMARKETER’s
                  <a href="https://www.emarketer.com/about/privacy" id="" target="_blank">Privacy Policy</a> and <a href="https://www.emarketer.com/about/Terms.aspx" id="" target="_blank">Terms of Service</a>.</span> </label> </label>
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        <div class="d-inline">
          <label class="d-flex align-items-start"><label class="d-flex align-items-start"><span class="d-inline-block mktoLabel">Sign me up for the EMARKETER Daily newsletter, a daily briefing on digital marketing and media trends. It also includes
                the EMARKETER FYI.</span> </label> </label>
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US POLITICAL AD SPENDING FORECAST 2024

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CTV SHARE GROWS AS CAMPAIGNS RETHINK SOCIAL MEDIA STRATEGIES

The 2024 election cycle is set to redefine political advertising. We forecast
that US political ad spending will surpass $12 billion this year, up 28.7% from
the 2020 presidential election, which saw $9.57 billion spent on ads. In 2024,
digital platforms will lead the charge in a landscape that’s traditionally been
dominated by TV. 

This shift toward digital, spearheaded by the growth of connected TV (CTV),
represents a broader trend of adaptation and innovation in political
campaigning. But despite digital’s growth, traditional media still commands the
bulk of political ad dollars. 

Download a complimentary copy of our analyst report, “US Political Ad Spending
Forecast 2024: CTV Share Grows as Campaigns Rethink Social Media Strategies,”
for an in-depth look at how political campaigns and the ad agencies that support
them are reaching potential voters.


IN THIS REPORT, YOU’LL LEARN ABOUT:

 * What’s driving the record-setting growth trajectory of political ad spending
 * Why CTV is becoming the leading channel for political ads
 * The continued significance of traditional media channels like TV
 * Concerns about AI, misinformation, and social networks’ limits and outright
   bans on political ads

11 pages

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