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Back The Suzy Research Cloud Suzy Insights Suzy Live Suzy Audiences Iterative
and Connected Research 1st Party Consumer Network Industry Leading Quality
Audience Flexible Managed Services Customer Success Log In Book a Demo
Back Use Cases Attitudes and Usage Concept Testing Competitive Analysis Consumer
Profiling Why Suzy? Messaging Positioning Strategy Price Testing Shopper and
Category Insights Research Solutions Foundational and Behavioral Insights
Innovation and Product Development Creative, Advertising and Marketing Shopper,
Tracking and Measurement Tracking Research UX Design Website and Landing Pages
Industry Solutions CPG Food and Beverage Finance Media Pharma Retail Tech Log In
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Research Reports Consumer Behavior White Paper Agile Research White Paper Log In
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Just Announced | Suzy Unveils A Comprehensive AI-Powered Product Suite

Research Unleashed

Products The Suzy Research Cloud Suzy Insights Suzy Live Suzy Audiences
Iterative and Connected Research 1st Party Consumer Network Industry Leading
Quality Audience Flexible Managed Services Customer Success Log In Book a Demo


THE SUZY RESEARCH CLOUD

 * Suzy Insights
   
   Powerful enough for complex research projects and easy enough for quick-turn
   insights

 * Suzy Live
   
   Connecting quant and qual, while handling all the logistics of live research

 * Suzy Audiences
   
   Letting you get iterative insights from the audiences you care about most


WHY SUZY?

 * Iterative and Connected Research
   
   Integrating quant, qual, and high quality audiences

 * 1st Party Consumer Network
   
   1MM+ diverse and engaged consumers

 * Industry Leading Quality Audience
   
   Enterprise security, quality and agency rigor

 * Flexible Managed Services
   
   Access to our team of talented researchers

 * Customer Success
   
   Hear directly from our customers

Solutions Use Cases Attitudes and Usage Concept Testing Competitive Analysis
Consumer Profiling Why Suzy? Messaging Positioning Strategy Price Testing
Shopper and Category Insights Research Solutions Foundational and Behavioral
Insights Innovation and Product Development Creative, Advertising and Marketing
Shopper, Tracking and Measurement Tracking Research UX Design Website and
Landing Pages Industry Solutions CPG Food and Beverage Finance Media Pharma
Retail Tech Log In Book a Demo


USE CASES

 * Attitudes and Usage
 * Concept Testing
 * Competitive Analysis
 * Consumer Profiling
 * Messaging
 * Positioning Strategy
 * Price Testing
 * Shopper and Category Insights
 * Tracking Research
 * UX Design
 * Website and Landing Pages


RESEARCH SOLUTIONS

 * Foundational and Behavioral Insights
 * Innovation and Product Development
 * Creative, Advertising and Marketing
 * Shopper, Tracking and Measurement


INDUSTRY SOLUTIONS

 * CPG
 * Food and Beverage
 * Finance
 * Media & Entertainment
 * Pharma
 * Retail
 * Tech

Resources Resources Consumer Insights Blog Webinars and Events Guides and
Tutorials The Speed of Culture Podcast Suzy Research Academy Reports & White
Papers Research Reports Consumer Behavior White Paper Agile Research White Paper
Log In Book a Demo


RESOURCES

 * Consumer Insights Hub
   
   Our blog with original insights and articles to help you stay informed and
   plan your next move

 * Webinars and Events
   
   Sign up for our next event or watch past webinars on-demand

 * Guides and Tutorials
   
   Best practices for insights professionals

 * The Speed of Culture Podcast
   
   Tune into The Speed of Culture podcast to learn about shifting consumer
   trends and how to keep up.

 * Suzy Academy
   
   Expand your knowledge of market research with our educational platform


REPORTS & WHITE PAPERS

 * Research Reports
   
   Relevant topics affecting key industries and brands

 * Consumer Behavior White Paper
   
   Learn what drives consumer behavior change

 * Agile Research White Paper
   
   Learn how to create an always-on approach to research looks like

Company Who We Are About Us Leadership Board of Directors Advisory Board News
Careers Log In Book a Demo


COMPANY

 * About Us
 * Leadership
 * Board of Directors
 * News
 * NYTechCares
 * Careers

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THE SUZY RESEARCH CLOUD


UNLEASH THE POWER OF RESEARCH

Conduct iterative research, with agency-quality rigor, in less time, and at a
fraction of the cost.


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Explore the Platform



TRUSTED BY




 
 

WHAT SUZY OFFERS




DISCOVER WHAT THE SUZY RESEARCH CLOUD CAN DO FOR YOUR BUSINESS

Suzy is an end-to-end consumer insights platform that integrates AI-powered
quant, qual, and high quality audiences into a single connected research cloud.

Book a Demo

Explore the Platform

 
 
 


ENABLE TEAMS ACROSS YOUR ENTIRE ORGANIZATION

 

Insights

Demographics, attitudes & behaviors to measure the business "size of prize"

Learn More

Innovation

Develop products that delight target consumers via business models that drive
growth

Learn More

Creative

Develop and launch campaigns that drive demand, awareness, and brand equity

Learn More

Shopper

Understand e-commerce, omnichannel, and effective brand distribution

Learn More
 
 
 


THE BEST OF AGENCY RIGOR IN AN INTEGRATED SYSTEM DESIGNED FOR THE ENTERPRISE

 

Integrated Quant + Qual

Suzy’s AI-powered suite of products allows you to conduct robust and iterative
research — efficiently and at scale.

Integrated 1st Party Consumer Network

At the core of Suzy’s research cloud is a proprietary audience of 1MM+ diverse
and engaged consumers.

Enterprise Quality + Security

Industry-leading privacy, fraud prevention, and data quality controls so you
never compromise quality for speed.

Radical Simplicity + Agility

Whether it’s one-off questions, robust surveys, or qualitative video interviews,
Suzy delivers trusted insights in minutes.

Simplified Pricing

Subscription based pricing means no project POs, no need for multiple tools, and
you’ll never pay cost per response again.

Agency Rigor + Support

Our team of talented researchers, led by industry veterans, ensures you get the
agency-rigor you expect.

 

--------------------------------------------------------------------------------

 
 

 


TRUSTED AND ENDORSED BY MORE THAN
500 LEADING BRANDS ACROSS 22 INDUSTRIES


Featured

Previous
VP, Shopper Analytics & Insights N.A., PepsiCo

Jared Johnson
VP, Shopper Analytics & Insights N.A., PepsiCo


Suzy is someone we have leaned on heavily during the pandemic to help us
identify crucial insights. We are lucky to not only have Suzy as a research
partner, but to access their key learning on the new food & beverage consumer.

VP, Shopper Analytics & Insights N.A., PepsiCo

Global Head of Insights & Analytics, Mondelēz International

Nick Graham
Global Head of Insights & Analytics, Mondelēz International


We've worked closely with Suzy and the team in really building out our
capabilities for long-term consumer tracking as well as real-time insights. I
love the fact we are able to achieve great speed without trading off the quality
of our consumer feedback.

Global Head of Insights & Analytics, Mondelēz International

Senior Consumer Insights & Sensory Analyst, ADM

Lindsay Moeller
Senior Consumer Insights & Sensory Analyst, ADM


I love Suzy's quick "and I mean quick" feedback, the easy launching online
system, the ability to easily add stimuli to questions, large sample sizes,
variety of consumers across the US. Suzy Live was also great and was a great
tool during the pandemic when we were unable to host in-person consumer testing
and focus groups.

Senior Consumer Insights & Sensory Analyst, ADM

Senior Manager Customer Promotions & Insights, J&J

Pearl Park
Senior Manager Customer Promotions & Insights, J&J


What I really love, particularly when it comes to Suzy, is that I’m also able to
understand the online shopper and that online shopper at a particular retailer.
So we’ve used Suzy in so many ways to better understand our retailer’s online
shopper, including things such as their experience, what are the search terms
they’re looking at, how they’d like to consume their digital media, etc.

Senior Manager Customer Promotions & Insights, J&J

Chief Insights & Strategy Officer, Hunter PR

Heddy DeMaria
Chief Insights & Strategy Officer, Hunter PR


All these [product] developments you’re adding is making the data more reliable,
more valid for me, more usable. MaxDiff is just great, your Monadic Testing;
wonderful. Since you started offering these other aspects is just phenomenal.
I’ve always been pleased with Suzy but you’re just delighting me time after
time.

Chief Insights & Strategy Officer, Hunter PR

Executive Director Innovation Insights & Trends, Estee Lauder Companies

Yvette Marichal
Executive Director Innovation Insights & Trends, Estee Lauder Companies


Suzy has been something we've been leveraging tremendously when we ideate and
test our ideas and get consumer feedback live. We're iterating the new ideas as
we go. it's almost like a co-creation with the consumer which I really love.

Executive Director Innovation Insights & Trends, Estee Lauder Companies

Head of Consumer Insights, Kraft Heinz

Kim Spaid
Head of Consumer Insights, Kraft Heinz


For an organization to be consumer obsessed, it can mean a lot of things.  For
us, one of the most important things having easy access to tools like Suzy.

Head of Consumer Insights, Kraft Heinz

VP, Strategy Director, DDB

Erin Wong
VP, Strategy Director, DDB


Suzy helps us glean insights and explore hypotheses quickly. Our customer
success manager is smart, responsive, and always adds value in every
conversation. In a short timeframe, the tool has been improved in meaningful
ways to enhance both the UX and utility.

VP, Strategy Director, DDB

Director, Strategy & Evaluation, Ad Council

Catherine Chao
Director, Strategy & Evaluation, Ad Council


Suzy has so many applications. From creative evaluation to testing attitudes and
behaviors of different audience segments, it helps us throughout the strategic
process.

Director, Strategy & Evaluation, Ad Council

VP, Shopper Analytics & Insights N.A., PepsiCo

Jared Johnson
VP, Shopper Analytics & Insights N.A., PepsiCo


Suzy is someone we have leaned on heavily during the pandemic to help us
identify crucial insights. We are lucky to not only have Suzy as a research
partner, but to access their key learning on the new food & beverage consumer.

VP, Shopper Analytics & Insights N.A., PepsiCo

Global Head of Insights & Analytics, Mondelēz International

Nick Graham
Global Head of Insights & Analytics, Mondelēz International


We've worked closely with Suzy and the team in really building out our
capabilities for long-term consumer tracking as well as real-time insights. I
love the fact we are able to achieve great speed without trading off the quality
of our consumer feedback.

Global Head of Insights & Analytics, Mondelēz International

Senior Consumer Insights & Sensory Analyst, ADM

Lindsay Moeller
Senior Consumer Insights & Sensory Analyst, ADM


I love Suzy's quick "and I mean quick" feedback, the easy launching online
system, the ability to easily add stimuli to questions, large sample sizes,
variety of consumers across the US. Suzy Live was also great and was a great
tool during the pandemic when we were unable to host in-person consumer testing
and focus groups.

Senior Consumer Insights & Sensory Analyst, ADM

Senior Manager Customer Promotions & Insights, J&J

Pearl Park
Senior Manager Customer Promotions & Insights, J&J


What I really love, particularly when it comes to Suzy, is that I’m also able to
understand the online shopper and that online shopper at a particular retailer.
So we’ve used Suzy in so many ways to better understand our retailer’s online
shopper, including things such as their experience, what are the search terms
they’re looking at, how they’d like to consume their digital media, etc.

Senior Manager Customer Promotions & Insights, J&J

Chief Insights & Strategy Officer, Hunter PR

Heddy DeMaria
Chief Insights & Strategy Officer, Hunter PR


All these [product] developments you’re adding is making the data more reliable,
more valid for me, more usable. MaxDiff is just great, your Monadic Testing;
wonderful. Since you started offering these other aspects is just phenomenal.
I’ve always been pleased with Suzy but you’re just delighting me time after
time.

Chief Insights & Strategy Officer, Hunter PR

Executive Director Innovation Insights & Trends, Estee Lauder Companies

Yvette Marichal
Executive Director Innovation Insights & Trends, Estee Lauder Companies


Suzy has been something we've been leveraging tremendously when we ideate and
test our ideas and get consumer feedback live. We're iterating the new ideas as
we go. it's almost like a co-creation with the consumer which I really love.

Executive Director Innovation Insights & Trends, Estee Lauder Companies

Head of Consumer Insights, Kraft Heinz

Kim Spaid
Head of Consumer Insights, Kraft Heinz


For an organization to be consumer obsessed, it can mean a lot of things.  For
us, one of the most important things having easy access to tools like Suzy.

Head of Consumer Insights, Kraft Heinz

VP, Strategy Director, DDB

Erin Wong
VP, Strategy Director, DDB


Suzy helps us glean insights and explore hypotheses quickly. Our customer
success manager is smart, responsive, and always adds value in every
conversation. In a short timeframe, the tool has been improved in meaningful
ways to enhance both the UX and utility.

VP, Strategy Director, DDB

Next

 
 


STAY INFORMED WITH RECENT TRENDS FROM SUZY’S CONSUMER INSIGHTS HUB

 
Consumer Insights Hub

Blog, Product
Sep 13, 2023
How to nail your retail pitch
Blog, Product
Sep 13, 2023

Ready to nail your pitch? 💪 Learn how one CPG brand, FreeStyle Snacks,
leveraged consumer insights to win theirs. #mrx #consumerinsights #pitch
#pitchingideas

Blog, Product
Sep 13, 2023
Blog, Webinars
Sep 7, 2023
State of the Consumer: The Power of Purpose Driven Brands
Blog, Webinars
Sep 7, 2023

🌿 What's greenwashing and why should you care? Find out in our latest webinar
where we explore the challenges of developing sustainable products.
#Sustainability #Greenwashing

Blog, Webinars
Sep 7, 2023
Blog, Product
Sep 5, 2023
How one brand found the right retail strategy using iterative market research
Blog, Product
Sep 5, 2023

How can you develop a successful retail strategy? Learn how FreeStyle Snacks did
just that using iterative research on the Suzy platform. #consumerinsights #mrx
#retailstrategy

Blog, Product
Sep 5, 2023
Blog, Webinars
Sep 1, 2023
Mastering the Art of Successful Claims Packaging with THINX
Blog, Webinars
Sep 1, 2023

Dive into our latest webinar featuring Alice Warren of THINX and Katie Emerson
of Suzy. Explore the evolution of the femme care industry, the power of AI, and
the role of consumer insights in shaping the future. From innovation techniques
to the impact of testing retail packaging, this episode is packed with industry
insights. Tune in now! 🎧 #AI #consumerinsights #mrx Watch now!

Blog, Webinars
Sep 1, 2023
Blog, Webinars
Aug 30, 2023
INSIGHTS REDEFINED: How AI is Poised to Transform the Role and Function of
Insights
Blog, Webinars
Aug 30, 2023

Catch the recap of our latest webinar on how AI is shifting the dynamics towards
consumers, revolutionizing the industry, and its potential benefits and risks
with key takeaways.

Blog, Webinars
Aug 30, 2023

Get Suzy’s consumer insights newsletter and webinar alerts delivered to your
inbox.

 

 
 


UNLEASH THE POWER OF RESEARCH WITH SUZY

 


 * INTEGRATED AND ITERATIVE


 * UNPARALLELED SPEED AND SIMPLICITY


 * AGENCY RIGOR AND SERVICE


 * A FRACTION OF THE COST


 
 

 
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*Representative example of audience responses in the Suzy platform and does not
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